高端大气上档次的奢侈品品牌和街牌最爱用哪一种英文字体做Logo？潮流网站slamxhype详细梳理了12家品牌Logo的字体构成，最后得出结论——Futura和Helvetica最受欢迎。Futura是彰显潮流感的利器，想要凸显品牌的高端气质？选Helvetica就对了。
When it comes to constantly creating new clothing, footwear and accessory designs, the streetwear brands and fashion houses with the staying power – the Supremes, Nikes and Saint Laurents of the world — are uber-creative. When it comes to the fonts they use in their logos and brand identities however, not so much. What fonts are the biggest winners? Futura and Helvetica. So, if you want to start a streetwear brand, use Futura. A high-end imprint? Use Helvetica.
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