Okay what a shame !!! When I saw that on sneakers.fr I could not believe it was real…

w PUMA ZOO sneakers collection. Litterally COPIED & PASTED from “PURPLE DEVIL x NEW BALANCE“ from HIKMET x SOLEBOX. Unbelievable!!! What a shame…


I mean how come a big european brand such as PUMA dare to do something like this. Well well well… I've written a couple of post ago sneakers culture is not dead… If brands keep doing some boring cut and paste design shoes, if sneakers brands dont try to re-invent the future of their brands, they gonna die to over-use about their past.



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