{"id":9598,"date":"2018-04-03T17:31:23","date_gmt":"2018-04-03T09:31:23","guid":{"rendered":"http:\/\/xuyinhao.com\/blog\/?p=9598"},"modified":"2018-04-03T17:31:24","modified_gmt":"2018-04-03T09:31:24","slug":"%e5%88%9b%e4%b8%9a%e5%85%ac%e5%8f%b8%e5%a2%9e%e9%95%bf%e6%8c%87%e5%8d%97%ef%bc%9a%e5%a6%82%e4%bd%95%e5%bb%ba%e7%ab%8b%ef%bc%8c%e5%ae%8c%e5%96%84%e5%92%8c%e8%a7%84%e6%a8%a1%e5%8c%96%e4%b8%80%e4%b8%aa","status":"publish","type":"post","link":"https:\/\/inhaoxu.com\/blog\/?p=9598","title":{"rendered":"\u521b\u4e1a\u516c\u53f8\u589e\u957f\u6307\u5357\uff1a\u5982\u4f55\u5efa\u7acb\uff0c\u5b8c\u5584\u548c\u89c4\u6a21\u5316\u4e00\u4e2a\u589e\u957f\u8ba1\u5212"},"content":{"rendered":"<p>\u6765\u81ea\u9876\u5c16\u521b\u4e1a\u516c\u53f8\u7684 25 \u4f4d\u6770\u51fa Growth \u4e13\u5bb6\u7684\u5efa\u8bae<\/p>\n<p>\u201cGrowth hacks,\u201d \u6b63\u5982 \uff1aHotmail \u5728\u5176\u7528\u6237\u7684\u9ed8\u8ba4\u7535\u5b50\u90ae\u4ef6\u7b7e\u540d\u4e2d\uff0c\u5305\u542b\u6ce8\u518c\u94fe\u63a5\u7684\u884c\u4e3a\uff0c\u53ef\u4ee5\u6781\u5927\u5730\u63a8\u52a8\u4ea7\u54c1\uff0c\u9002\u5e94\u5e02\u573a\uff08PMF\uff09\u4ea7\u54c1\u7684\u65e9\u671f\u75c5\u6bd2\u589e\u957f\u3002 \u7136\u800c\uff0c\u7ef4\u6301\u957f\u671f\u589e\u957f\u548c\u6570\u4ebf\u7ea7\u7684\u7528\u6237\u91cf\u9700\u8981\u79d1\u5b66\u7684\u589e\u957f\u65b9\u5f0f\u3002<\/p>\n<p>\u5b9e\u9645\u4e0a\uff0cGrowth \u4e13\u5bb6\u518d\u4e09\u5f3a\u8c03\u201cgrowth hacking\u201d\u5e76\u4e0d\u5728\u4ed6\u4eec\u7684\u8bcd\u6c47\u8868\u4e2d\uff0c\u6216\u662f\u5c5e\u4e8e\u4ed6\u4eec\u5de5\u4f5c\u4e2d\u4f9d\u8d56\u7684\u4e1c\u897f\uff0c\u201cHacking\u201d\u610f\u5473\u7740\u4e00\u79cd\u968f\u610f\/\u6d88\u6781\u7684\u9a71\u52a8\u65b9\u5f0f\u3002<\/p>\n<p>\u73b0\u5b9e\u6070\u6070\u76f8\u53cd\uff0c\u589e\u957f\u5f88\u60ca\u4eba\u7684\u521d\u521b\u516c\u53f8\u5df2\u7ecf\u5f00\u59cb\u4e3b\u52a8\u7ec4\u5efa\u51fa\u4e13\u95e8\u3001\u5f3a\u6570\u636e\u5bfc\u5411\uff0c\u5e76\u5728\u5b9e\u9a8c\u4e2d\u8fdb\u4e00\u6b65\u6210\u957f\u7684\u961f\u4f0d\u3002<\/p>\n<p>\u4e3a\u57f9\u517b\u79d1\u5b66\u7684\u589e\u957f\u65b9\u6cd5\uff0c\u6700\u8fd1\u6211\u4eec\u770b\u5230\u8bb8\u591a\u516c\u53f8\uff0c\u6253\u7834\u4e86\u4e25\u683c\u7684\u7ec4\u7ec7\u67b6\u6784\uff08\u5305\u62ec\u4ea7\u54c1\uff0c\u6280\u672f\uff0c\u8425\u9500\u7b49\uff09\uff0c\u4ee5\u521b\u5efa\u8de8\u804c\u80fd\u7684\u589e\u957f\u56e2\u961f\u3002<\/p>\n<p>\u636e\u4e86\u89e3\uff0cFacebook \u662f\u589e\u957f\u56e2\u961f\u7684\u5148\u9a71\u3002\u5b83\u7684\u7b2c\u4e00\u4e2a\u589e\u957f\u56e2\u961f\u662f\u5341\u5e74\u524d\u5efa\u7acb\u7684\uff0c\u6709\u4e09\u4e2a\u4eba\uff0c\u5176\u540e\u5f71\u54cd\u529b\u53ef\u89c1\u4e00\u6591\u3002Facebook \u5728\u6708\u6d3b 5000 \u4e07\uff0c\u540c\u6bd4\u589e\u957f\u5927\u81f4\u76f8\u5f53\u65f6\u63a8\u51fa\u4e86\u589e\u957f\u56e2\u961f\u3002\u589e\u957f\u56e2\u961f\u53ca\u5176\u5468\u8fb9\u8ba1\u5212\uff0c\u6210\u4e3a Facebook \u4eca\u5929\u5feb\u901f\u6269\u5f20\u5230 20 \u4ebf\u6708\u6d3b\u7528\u6237\u7684\u4e3b\u8981\u63a8\u52a8\u529b\u91cf\uff0c\u540c\u65f6\u4fc3\u8fdb\u4e86 Facebook \u6838\u5fc3\u4ea7\u54c1\u7684\u53d1\u5c55\u3002<\/p>\n<p>\u5728 Facebook \u7684\u5e26\u9886\u4e0b\uff0c\u5927\u591a\u6570\u6210\u529f\u7684\u6d88\u8d39\u578b\u521b\u4e1a\u516c\u53f8\u90fd\u521b\u529e\u4e86\u589e\u957f\u56e2\u961f\u3002\u6709\u8da3\u7684\u662f\uff0c\u8fd9\u4e9b\u56e2\u961f\u5df2\u7ecf\u878d\u5408\u4e86\u8bb8\u591a\u76f8\u540c\u7684\u6700\u4f73\u5b9e\u8df5\u3002<\/p>\n<p>YC \u53ef\u6301\u7eed\u56e2\u961f\uff0c\u4ece\u521b\u59cb\u4eba\u90a3\u91cc\u6536\u5230\u4e86\u8bb8\u591a\u5173\u4e8e\u5e38\u89c4\u5316\u589e\u957f\u7684\u95ee\u9898\u3002 \u6bcf\u4e2a\u4eba\u90fd\u6e34\u671b\u4e86\u89e3\uff0c\u4f55\u65f6\u8058\u8bf7\u4ed6\u4eec\u7684\u7b2c\u4e00\u4e2a\u4e13\u95e8\u7684\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\uff08PM\uff09\uff1f\u5982\u4f55\u7ec4\u5efa\u4e00\u4e2a\u589e\u957f\u56e2\u961f\uff1f\u4ee5\u53ca\u5982\u4f55\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u89c4\u6a21\u5316\uff1f<\/p>\n<p>\u6240\u4ee5\u6211\u4eec\u4e0e 25 \u4f4d Growth \u4e13\u5bb6\uff08\u4ed6\u4eec\u6765\u81ea Facebook\uff0cAirbnb\uff0cUber\uff0cStitch Fix\uff0cSquare\uff0cSlack \u548c Instagram\uff09\u5171\u540c\u786e\u5b9a\u5efa\u7acb\u589e\u957f\u8ba1\u5212\u7684\u6700\u4f73\u505a\u6cd5\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u672c\u6307\u5357\u6db5\u76d6\u7684\u4e3b\u9898\uff1a<\/p>\n<p>1. \u4ec0\u4e48\u65f6\u5019\u505a\u589e\u957f\uff1f<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\u68c0\u67e5\u4f60\u7684\u7559\u5b58\uff08\u9644\u4f8b\uff09<\/li>\n<li>\u597d\u7684\u7559\u5b58 \/ \u574f\u7684\u7559\u5b58<\/li>\n<\/ul>\n<p>2. \u5efa\u7acb\u4f60\u7684\u589e\u957f\u56e2\u961f<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\u6700\u5e38\u89c1\u7684\u642d\u914d<\/li>\n<li>\u7406\u60f3\u7684 PM \u5019\u9009\u4eba<\/li>\n<li>\u7406\u60f3\u7684\u5de5\u7a0b\u5e08\u5019\u9009\u4eba<\/li>\n<li>\u7406\u60f3\u7684\u6570\u636e\u79d1\u5b66\u5bb6\u5019\u9009\u4eba<\/li>\n<li>\u4f55\u65f6\u8058\u8bf7\u4f60\u7684\u521d\u59cb\u589e\u957f\u56e2\u961f<\/li>\n<\/ul>\n<p>3. \u4f60\u7684\u589e\u957f\u56e2\u961f\u7684\u7b2c\u4e00\u5e74<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\u8bbe\u5b9a\u7edd\u5bf9\u76ee\u6807\u5e76\u5b9a\u4e49\u5173\u952e\u6307\u6807\uff08\u9644\u4f8b\uff09<\/li>\n<li>\u786e\u5b9a\u589e\u957f\u6e20\u9053\uff08\u9644\u4f8b\uff09<\/li>\n<li>\u5efa\u7acb\u7cfb\u7edf\u548c\u5de5\u5177<\/li>\n<li>\u5efa\u7acb\u7528\u6237\u7814\u7a76<\/li>\n<li>\u6301\u7eed\u8fed\u4ee3<\/li>\n<\/ul>\n<p>4. \u589e\u957f\u56e2\u961f\u7684\u4f4d\u7f6e\u5e94\u8be5\u5728\u54ea\u91cc\uff1f<\/p>\n<p>\u5c06 Growth \u690d\u5165\u4f60\u7684 DNA<\/p>\n<p>\u81f4\u8c22<\/p>\n<h2>\u4e00\u3001\u4f55\u65f6\u6295\u8d44\u589e\u957f\uff1f<\/h2>\n<p>\u4e00\u4e2a\u6d6a\u8d39\u8d44\u91d1\u3001\u8d44\u6e90\u548c\u5371\u5bb3\u516c\u53f8\u672a\u6765\u7684\u597d\u529e\u6cd5\u662f\uff1a\u5728\u8bc1\u660e\u4f60\u53ef\u4ee5\u7559\u4f4f\u5ba2\u6237\u4e4b\u524d\u6295\u8d44\u589e\u957f\u8ba1\u5212\u3002<\/p>\n<p>\u6362\u53e5\u8bdd\u8bf4\uff0c\u9664\u975e\u4f60\u786e\u4fdd\u6ca1\u6709\u201c\u6f0f\u6876\u201d\u95ee\u9898\uff0c\u6700\u597d\u4e0d\u8981\u96c7\u4f63\u4e00\u4e2a\u5b8c\u6574\u7684\u589e\u957f\u56e2\u961f\uff08\u5b9a\u4e49\u4e8e \u201c\u5efa\u7acb\u4f60\u7684\u6210\u957f\u56e2\u961f\u201d \u90e8\u5206\uff09\uff0c\u8ba9\u4f60\u7684\u5e7f\u544a\u8d26\u5355\u589e\u957f\u3002\u5982\u679c\u4f60\u786e\u5b9a\u672c\u8282\u4e2d\u6982\u8ff0\u7684\u8fc7\u7a0b\uff0c\u4f60\u8fd8\u6ca1\u6709\u505a\u597d\u7559\u5b58\uff0c\u4f60\u53ef\u4ee5\u5c06\u589e\u957f\u65b9\u6cd5\u5e94\u7528\u4e8e\u7559\u5b58\u3002\u5982\uff1aStitch Fix \u8058\u8bf7\u4e86\u4e13\u6ce8\u7559\u5b58\u7684 PM \u6765\u8fd0\u884c\u5b9e\u9a8c\uff0c\u4ee5\u4fbf\u5728\u6295\u8d44\u83b7\u53d6\u65b0\u5ba2\u6237\u4e4b\u524d\u6539\u5584\u7559\u5b58\u7387\u3002<\/p>\n<p>\uff081\uff09\u68c0\u67e5\u4f60\u7684\u7559\u5b58<\/p>\n<p>\u4ece\u8be5\u7559\u5b58\u6e05\u5355\u5f00\u59cb\uff0c\u786e\u5b9a\u4f60\u662f\u5426\u6709\u826f\u597d\u7684\u7559\u5b58\uff1f\u4f60\u53ef\u4ee5\u4e0e\u4f60\u7684\u6838\u5fc3\u4ea7\u54c1\u56e2\u961f\u8fdb\u884c\u68c0\u67e5\u3002<\/p>\n<p>Retention Checklist \uff08\u4f60\u9700\u8981\u67e5\u770b\u662f\u5426\u4fdd\u6301\u826f\u597d\u7684\u6307\u6807\u548c\u6570\u636e\uff09<\/p>\n<p><span class=\"load-html-img loaded\"><img decoding=\"async\" src=\"\" alt=\"\u521b\u4e1a\u516c\u53f8\u589e\u957f\u6307\u5357\uff1a\u5982\u4f55\u5efa\u7acb\uff0c\u5b8c\u5584\u548c\u89c4\u6a21\u5316\u4e00\u4e2a\u589e\u957f\u8ba1\u5212\" data-img-size-val=\"702,498\" \/><\/span><\/p>\n<p>\u6b64\u65f6\u6700\u5927\u7684\u95ee\u9898\u662f\uff1a\u4f60\u7684\u7559\u5b58\u662f\u5426\u597d\uff1f<\/p>\n<p>\u8981\u67e5\u770b\u4f60\u7684\u7559\u5b58\u662f\u5426\u826f\u597d\uff0c\u8bf7\u6267\u884c\u4ee5\u4e0b 3 \u4e2a\u6b65\u9aa4\uff1a\u597d\u7684\u7559\u5b58 vs. \u5dee\u7684\u7559\u5b58<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\u7a33\u5b9a\u7684\u957f\u671f\u4fdd\u7559\uff1a\u957f\u671f\u4fdd\u7559\u5e94\u7a33\u5b9a\u5e76\u4e14\u5e73\u884c\u4e8e x \u8f74\uff08y \u8f74\u4ee3\u8868\u7559\u5b58\u91cf\uff09\u3002 \u5728\u7b2c\u4e00\u65f6\u671f\uff08\u4f8b\u5982\uff1a\u9ad8\u9891\u4ea7\u54c1 [1] \u7684\u7b2c 2 \u4e2a\u6708\u6216\u4f4e\u9891\u4ea7\u54c1 [2] \u7684\u7b2c 2 \u5e74\uff09\u901a\u5e38\u662f\u5e38\u89c1\u7684\uff0c\u4f46\u6700\u91cd\u8981\u7684\u662f\uff0c\u786e\u4fdd\u957f\u671f\u4fdd\u6301\u7a33\u5b9a\u548c\u5e73\u884c\u5230x\u8f74\uff08\u53c2\u89c1\u4e0b\u9762\u7684\u7fa4\u7ec4\u5206\u6790\u56fe\uff09\uff1b<\/li>\n<li>\u957f\u671f\u7559\u5b58\u4e0e\u4f60\u7279\u5b9a\u884c\u4e1a\u4e2d\u7684\u201c\u5e73\u5747\u6216\u4e2d\u4f4d\u6570\u201d\u57fa\u51c6\u76f8\u4e00\u81f4\uff1a\u91cd\u8981\u7684\u662f\u5c06\u4f60\u7684\u7559\u5b58\u4e0e\u4f60\u7279\u5b9a\u884c\u4e1a\u7684\u516c\u53f8\u8fdb\u884c\u5bf9\u7167\u3002 \u4f8b\u5982\uff1a\u5982\u679c\u4f60\u662f\u793e\u4ea4\u7f51\u7edc\uff0c\u7a33\u5b9a\u7684\u957f\u671f\u7559\u5b58\u4e3a 10\uff05 \u662f\u5f88\u5dee\u7684\uff1b<\/li>\n<li>\u8f83\u65b0\u7684\u7fa4\u7ec4\u5e94\u8be5\u8868\u73b0\u66f4\u597d\uff1a\u201c\u7fa4\u7ec4\u201d\u662f\u6307\u2014\u2014\u7279\u5b9a\u6708\u4efd\u5f00\u59cb\u4f7f\u7528\u4f60\u7684\u670d\u52a1\u7684\u65b0\u5ba2\u6237\u7fa4\u3002\u786e\u5b9a\u8f83\u65b0\u7684\u7fa4\u7ec4\u662f\u5426\u6bd4\u8f83\u8001\u7684\u7fa4\u7ec4\u6709\u66f4\u597d\u7684\u8868\u73b0\uff0c\u5982\u679c\u8f83\u65b0\u7684\u7fa4\u7ec4\u6bd4\u8f83\u8001\u7684\u7fa4\u7ec4\u7684\u7559\u5b58\u66f4\u597d\uff0c\u8fd9\u610f\u5473\u7740\u4f60\u6b63\u5728\u6539\u8fdb\u4f60\u7684\u4ea7\u54c1\u548c\u4ef7\u503c\u89c2\u3002<\/li>\n<\/ul>\n<p>\u4ee5\u4e0b\u662f Airbnb \u5df2\u7ecf\u6267\u884c\u7684\u4e00\u4e2a\u4f8b\u5b50\uff0c\u8fd9\u5c31\u662f\u597d\u7684\u7559\u5b58\u3002\u4e0b\u56fe\u663e\u793a\u7a33\u5b9a\u7684\u957f\u671f\u4fdd\u7559\uff0c\u6bcf\u4e2a\u65b0\u7fa4\u7ec4\u90fd\u6bd4\u524d\u4e00\u4e2a\u66f4\u597d\u3002\u4f8b\u5982\uff1a\u7b2c 2 \u5e74\u548c\u7b2c 3 \u5e74\u7684\u4fdd\u7559\u7387\u4f18\u4e8e 1 \u5e74\u7559\u5b58\u7387\uff0cAirbnb \u7684\u957f\u671f\u7559\u5b58\u7387\u4f18\u4e8e\u540c\u4e00\u5782\u76f4\u7ade\u4e89\u5bf9\u624b\u7684\u4e2d\u4f4d\u6570\u3002<\/p>\n<p><span class=\"load-html-img loaded\"><img decoding=\"async\" src=\"\" alt=\"\u521b\u4e1a\u516c\u53f8\u589e\u957f\u6307\u5357\uff1a\u5982\u4f55\u5efa\u7acb\uff0c\u5b8c\u5584\u548c\u89c4\u6a21\u5316\u4e00\u4e2a\u589e\u957f\u8ba1\u5212\" data-img-size-val=\"1582,1346\" \/><\/span><\/p>\n<p>\u5c06\u4f60\u7684\u7559\u5b58\u4e0e\u5728\u7279\u5b9a\u884c\u4e1a\u4e2d\u7684\u516c\u53f8\u8fdb\u884c\u6bd4\u8f83\u5f88\u91cd\u8981\uff0c\u4e0b\u9762\u5217\u51fa\u4e86 5 \u4e2a\u5782\u76f4\u884c\u4e1a\u7684\u5e73\u5747\u957f\u671f\u7559\u5b58\u76ee\u6807\uff1a<\/p>\n<p><span class=\"load-html-img loaded\"><img decoding=\"async\" src=\"\" alt=\"\u521b\u4e1a\u516c\u53f8\u589e\u957f\u6307\u5357\uff1a\u5982\u4f55\u5efa\u7acb\uff0c\u5b8c\u5584\u548c\u89c4\u6a21\u5316\u4e00\u4e2a\u589e\u957f\u8ba1\u5212\" data-img-size-val=\"363,196\" \/><\/span><\/p>\n<h2>\u4e8c\u3001\u5efa\u7acb\u4f60\u7684\u589e\u957f\u56e2\u961f<\/h2>\n<p>\u4e00\u65e6\u4f60\u901a\u8fc7\u4e86\u8fd9\u4e9b\u68c0\u67e5\uff0c\u5e76\u4e14\u77e5\u9053\u4f60\u6709\u5f88\u597d\u7684\u4fdd\u7559\uff0c\u4f60\u53ef\u4ee5\u5f00\u59cb\u6267\u884c\u5efa\u7acb\u6b63\u5f0f\u7684\u6210\u957f\u56e2\u961f\u7684\u7b2c\u4e00\u6b65\uff0c\u6211\u4eec\u5c06\u5728\u4e0b\u4e00\u8282\u4e2d\u4ecb\u7ecd\u3002<\/p>\n<p>\u5728\u516c\u53f8\u7684\u65e9\u671f\uff0c\u51e0\u4e4e\u6bcf\u4e2a\u4eba\u90fd\u5728\u8d1f\u62c5\u589e\u957f\u3002\u56e0\u4e3a\u5b83\u4eec\u6b63\u5728\u5de9\u56fa\u4ea7\u54c1\u7b26\u5408\u5e02\u573a\u9700\u6c42\uff08PMF\uff09\uff0c\u800c\u4e00\u4e9b\u516c\u53f8\u5373\u4f7f\u5728\u4ea7\u54c1\u5951\u5408\u5e02\u573a\u4e4b\u540e\uff0c\u4e5f\u5c06\u5176\u89c6\u4e3a\u5171\u540c\u7684\u8d23\u4efb\u3002<\/p>\n<p>\u516c\u53f8\u6210\u7acb\u4e13\u95e8\u7684\u589e\u957f\u56e2\u961f\u7684\u539f\u56e0\u662f\uff1a\u901a\u8fc7\u542f\u52a8\u7ed3\u6784\u5316\u5b9e\u9a8c\uff0c\u6765\u63a8\u52a8\u6240\u9700\u7684\u884c\u4e3a\/\u884c\u52a8\uff0c\u5c06\u589e\u957f\u71c3\u6599\u5bfc\u5165\u4ea7\u54c1\u5e02\u573a\u3002<\/p>\n<p>\u5982\u679c\u4f60\u5df2\u7ecf\u8bc1\u660e\uff08\u4ea7\u54c1\uff09\u5b9e\u73b0\u4e86\u53ef\u6301\u7eed\u7559\u5b58\uff0c\u4f60\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u5efa\u7acb\u4e13\u95e8\u7684\u56e2\u961f\uff0c\u4ee5\u8fdb\u4e00\u6b65\u63d0\u9ad8\u7559\u5b58\u7387\u5e76\u6fc0\u6d3b\u548c\u4fdd\u7559\u589e\u91cf\u65b0\u7528\u6237\u3002<\/p>\n<p>\u8fd9\u662f\u6700\u5e38\u89c1\u7684\u589e\u957f\u56e2\u961f\u7b2c 1 \u5e74\u7ec4\u5408\uff1a<\/p>\n<p>Year 1 Growth Team = 1 Growth-focused PM + 2-3 Growth Engineers + 1-2 Growth Data Scientists<\/p>\n<p>\uff081 \u4f4d\u4e13\u6ce8 Growth \u7684\u4ea7\u54c1\u7ecf\u7406+1 \u4f4d\u4e13\u6ce8 Growth \u7684\u5de5\u7a0b\u5e08+1 \u4f4d\u4e13\u6ce8 Growth \u7684\u6570\u636e\u79d1\u5b66\u5bb6\uff09<\/p>\n<p>\u4f55\u65f6\u8058\u8bf7\u4f60\u7684\u521d\u6b65\u589e\u957f\u56e2\u961f\uff1a<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\u5927\u591a\u6570\u516c\u53f8\u5728\u5de5\u4f5c\u56e2\u961f\u4e2d\uff0c\u7ea6\u6709 15 \u540d\u5de5\u7a0b\u5e08\u65f6\u8fdb\u884c\u4e86\u9996\u6b21\u62db\u8058\u3002<\/li>\n<li>\u5982\u679c\u4f60\u6709\u5f88\u5f3a\u7684\u7559\u5b58\u7387\uff0c\u90a3\u4e48\u589e\u957f PM\uff08\u4f60\u7684\u7b2c\u4e00\u6b21\u589e\u957f\u8058\u7528\uff09\u53ef\u80fd\u662f\u56e2\u961f\u7684\u7b2c 3 \u6216\u7b2c 4 \u4e2aPM\uff0cCEO \u6700\u5e38\u72af\u7684\u9519\u8bef\u662f\u7b49\u5f85\u592a\u4e45\u624d\u96c7\u7528\u589e\u957f\u578b PM\u3002<\/li>\n<\/ul>\n<p>\u76ee\u524d\u7684\u8d8b\u52bf\u662f\u2014\u2014\u8bb8\u591a\u4eba\u4e00\u65e6\u6709\u5f3a\u52b2\u7684\u4ea7\u54c1\u5e02\u573a\u5339\u914d\u5ea6\u548c\u7559\u5b58\uff0c\u5c31\u5c3d\u5feb\u6295\u8d44\u5efa\u7acb\u589e\u957f\u56e2\u961f\u3002\u6b64\u5916\uff0c\u6709\u76f8\u5f53\u591a\u7684\u8bc1\u636e\u652f\u6301\uff0c\u5728\u6b63\u786e\u7684\u65f6\u95f4\uff0c\u5efa\u7acb\u6b63\u786e\u7684\u589e\u957f\u56e2\u961f\uff0c\u4f1a\u52a0\u901f\u4ea7\u54c1\u589e\u957f\u8f68\u9053\u7684\u8bba\u70b9\u3002<\/p>\n<p>\u4e00\u4e2a\u597d\u7684\u6210\u957f\u56e2\u961f\u4e5f\u53ef\u4ee5\u53d1\u6325\u597d\u201c\u9632\u5b88\u201d\u7684\u4f5c\u7528\uff0c\u65b0\u529f\u80fd\u548c\u589e\u5f3a\u529f\u80fd\u7684\u542f\u52a8\uff0c\u5f80\u5f80\u4f1a\u8d70\u6b6a\u6216\u5f71\u54cd\u4f7f\u7528\u3002\u589e\u957f\u56e2\u961f\u80fd\u591f\u5728\u51e0\u5206\u949f\uff08\u800c\u4e0d\u662f\u51e0\u5929\uff09\u5185\u4e86\u89e3\u6839\u672c\u539f\u56e0\uff0c\u5e76\u4e14\u53ef\u4ee5\u7ea0\u6b63\u95ee\u9898\uff0c\u4ece\u800c\u9650\u5236\u8d1f\u9762\u5f71\u54cd\u3002<\/p>\n<p>Facebook \u7684\u589e\u957f\u56e2\u961f\uff0c\u88ab\u8ba4\u4e3a\u662f\u6700\u597d\u7684\u5b88\u536b\u4e4b\u4e00\uff0c\u8fd9\u4f7f\u5f97\u4ed6\u4eec\u81ea\u4ece\u65e9\u671f\u4ee5\u6765\u4e00\u76f4\u6709\u522b\u4e8e\u5176\u4ed6\u7ade\u4e89\u8005\u3002<\/p>\n<p>\u4f60\u7684\u7b2c\u4e00\u540d\u96c7\u5458\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u521d\u59cb\u56e2\u961f\u6210\u5458\uff0c\u5c06\u5efa\u7acb\u4f60\u7684\u516c\u53f8\u7684\u5b9e\u9a8c\u6846\u67b6\u548c\u589e\u957f\u6587\u5316\u3002100\uff05 \u7684\u589e\u957f\u4e13\u5bb6\u90fd\u5c06\u524d\u51e0\u540d\u96c7\u5458\uff0c\u79f0\u4e4b\u4e3a\u62db\u8058\u548c\u6269\u5927\u56e2\u961f\u7684\u201c\u78c1\u94c1\u201d\u3002<\/p>\n<p>\u8bb8\u591a\u6210\u529f\u7684\u6570\u636e\u79d1\u5b66\u5bb6\u5728 Stitch Fix \u5de5\u4f5c\uff0c\u56e0\u4e3a\u4ed6\u4eec\u6709\u5174\u8da3\u4ece Eric Colson\uff08\u524d Netflix \u7684\u6570\u636e\u79d1\u5b66\u548c\u5de5\u7a0b\u526f\u603b\u88c1\u4ee5\u53ca\u65e9\u671f Stitch Fix \u96c7\u5458\u4e4b\u4e00\uff09\u7684\u9886\u5bfc\u5c42\u5de5\u4f5c\u548c\u5b66\u4e60\uff0c\u8fd9\u5e76\u4e0d\u610f\u5916\u3002<\/p>\n<p>\u867d\u7136\u6210\u529f\u4e0d\u80fd\u4ec5\u4ec5\u5f52\u529f\u4e8e\u589e\u957f\u56e2\u961f\uff0c\u4f46\u662f\u62e5\u6709\u4e00\u4e2a\u65e9\u671f\u589e\u957f\u56e2\u961f\u6709\u52a9\u4e8e\u52a0\u5feb\u516c\u53f8\u7684\u6574\u4f53\u589e\u957f\u8f68\u8ff9\u3002<\/p>\n<p>\u901a\u5e38\uff0c\u7b2c\u4e00\u4e2a\u589e\u957f\u56e2\u961f\u7684\u96c7\u5458\u662f\u4ea7\u54c1\u7ecf\u7406\uff08PM\uff09\u3002\u6211\u4eec\u53d1\u73b0\uff0c\u5efa\u7acb\u4e86\u6210\u529f\u7684\u589e\u957f\u56e2\u961f\u7684\u589e\u957f\u4e13\u5bb6\u4eec\uff0c\u5f3a\u8c03\u7684PM\u3001\u5de5\u7a0b\u5e08\u548c\u6570\u636e\u79d1\u5b66\u5bb6\u7279\u5f81\u7684\u4e00\u4e9b\u8d8b\u52bf\u3002<\/p>\n<h3>1.\u7406\u60f3\u7684\u589e\u957f PM \u5019\u9009\u4eba<\/h3>\n<p><span class=\"load-html-img loaded\"><img decoding=\"async\" src=\"\" alt=\"\u521b\u4e1a\u516c\u53f8\u589e\u957f\u6307\u5357\uff1a\u5982\u4f55\u5efa\u7acb\uff0c\u5b8c\u5584\u548c\u89c4\u6a21\u5316\u4e00\u4e2a\u589e\u957f\u8ba1\u5212\" data-img-size-val=\"1505,602\" \/><\/span><\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\u6570\u636e\u5bfc\u5411\uff1a\u7406\u60f3\u7684\u5019\u9009\u4eba\u662f\u5f3a\u6570\u636e\u9a71\u52a8\u548c\u597d\u5947\u7684\uff0c\u6211\u4eec\u6240\u6709\u7684\u4e13\u5bb6\u90fd\u8bf4\u8fd9\u662f\u4e00\u4e2a\u5fc5\u987b\u7684\u3002\u4f60\u5e0c\u671b\u6709\u4eba\u5728\u8fd9\u4e2a\u89d2\u8272\u4e2d\u4e0d\u65ad\u5730\u95ee\u201c\u4e3a\u4ec0\u4e48\u201d\uff1f\u5373\u4f7f\u589e\u957f\u6570\u5b57\u4e0a\u5347\u3002\u6211\u4eec\u7684\u4e00\u4e2a\u4e13\u5bb6\u8bf4\uff1a\u201c\u6700\u7cdf\u7cd5\u7684\u662f\u6570\u5b57\u4e0b\u964d\uff0c\u5176\u6b21\u7cdf\u7cd5\u7684\u662f\u6570\u5b57\u4e0a\u5347\uff0c\u4f60\u5374\u4e0d\u77e5\u9053\u4e3a\u4ec0\u4e48\uff1f\u201d<\/li>\n<li>\u4ee5\u5f80\u7684\u589e\u957f\u7ecf\u9a8c\uff1a\u91cd\u8981\u7684\u662f\uff0cPM \u5728\u7ade\u4e89\u9886\u57df\uff08\u4f8b\u5982\uff1a\u7535\u5b50\u5546\u52a1\u3001\u7ea6\u4f1a\u5e94\u7528\u3001\u6e38\u620f\u5e94\u7528\u3001\u793e\u4ea4\u7f51\u7edc\uff09\u4e2d\u7684\u516c\u53f8\u65b9\u9762\u5177\u6709\u589e\u957f\u7ecf\u9a8c\u3002\u8fd9\u610f\u5473\u7740\u4f60\u4e0d\u4f1a\u50cf Google \u6216 Apple \u8fd9\u6837\u7684\u516c\u53f8\u62db\u8058\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u56e2\u961f\u65e0\u9700\u7ade\u4e89\u5e76\u8fdb\u884c\u89c4\u6a21\u6269\u5f20\u3002\u8d85\u8fc7 90\uff05 \u7684\u4e13\u5bb6\u63d0\u5230\uff0c\u4ee5\u5f80\u7684\u589e\u957f\u7ecf\u9a8c\u662f\u56e2\u961f\u9886\u5148\u7684\u91cd\u8981\u7279\u5f81\u3002<\/li>\n<li>\u662f\u524d\u516c\u53f8\u521b\u59cb\u4eba\u00a0(bonus) : \u6709\u8da3\u7684\u662f\uff0c\u6211\u4eec\u91c7\u8bbf\u4e2d\u6709 60\uff05 \u7684\u589e\u957f\u4e13\u5bb6\u662f\u524d\u521b\u59cb\u4eba\u3002\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u662f\u597d\u7684 PM\uff1f \u56e0\u4e3a\u5f00\u529e\u516c\u53f8\u7684\u4eba\u5f80\u5f80\u80fd\u591f\u72ec\u7acb\u601d\u8003\uff0c\u56e0\u6b64\u53ef\u4ee5\u627f\u62c5\u98ce\u9669\uff0c\u800c\u4e14\u575a\u6301\u4e0d\u61c8\u3002\u8fd9\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u8bb8\u591a\u5b9e\u9a8c\u5c06\u5931\u8d25\u3002<\/li>\n<li>\u662f\u73b0\u6709\u7684 PM\u00a0(bonus): \u5982\u679c\u73b0\u6709\u7684 PM \u5177\u6709\u4e0a\u8ff0\u7279\u5f81\uff0c\u90a3\u4e48\u4f60\u53ef\u80fd\u6709\u673a\u4f1a\u5c06\u5176\u6307\u5b9a\u4e3a\u6210\u957f PM\uff08\u5982 \uff1aFacebook \u548c Slack \u6240\u505a\uff09\u3002\u589e\u957f\u56e2\u961f\u5fc5\u987b\u4e0e\u516c\u53f8\u5185\u7684\u6240\u6709\u5229\u76ca\u76f8\u5173\u8005\u5408\u4f5c\uff0c\u5e76\u4e14\u5df2\u7ecf\u5728\u516c\u53f8\u5185\u5efa\u7acb\u793e\u4f1a\u8d44\u672c\u7684\u4eba\uff0c\u53ef\u4ee5\u52a0\u901f\u56e2\u961f\u7684\u8fdb\u6b65\u3002\u8fd9\u662f\u597d\u7684\uff0c\u4f46\u4e0d\u662f\u5fc5\u987b\u7684\u3002\u5728\u9886\u5bfc\u589e\u957f\u56e2\u961f\u4e4b\u524d\uff0c40\uff05 \u7684\u589e\u957f\u8d1f\u8d23\u4eba\u5df2\u7ecf\u662f\u516c\u53f8\u7684PM\u3002\u5176\u4ed6\u5982\uff1aAirbnb\u548cUber\uff0c\u7279\u522b\u4e3a\u6b64\u529f\u80fd\u8058\u8bf7\u4e86\u589e\u957f\u578b PM\u3002<\/li>\n<\/ul>\n<h3>2.\u7406\u60f3\u7684\u589e\u957f\u5de5\u7a0b\u5e08\u5019\u9009\u4eba<\/h3>\n<p><span class=\"load-html-img loaded\"><img decoding=\"async\" src=\"\" alt=\"\u521b\u4e1a\u516c\u53f8\u589e\u957f\u6307\u5357\uff1a\u5982\u4f55\u5efa\u7acb\uff0c\u5b8c\u5584\u548c\u89c4\u6a21\u5316\u4e00\u4e2a\u589e\u957f\u8ba1\u5212\" data-img-size-val=\"1488,602\" \/><\/span><\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\u81ea\u9a71\u578b\u4eba\u624d\uff1a\u7531\u4e8e\u5927\u90e8\u5206\u5de5\u4f5c\u662f\u9700\u8981\u8fd0\u884c\u5b9e\u9a8c\u6765\u786e\u5b9a\u54ea\u4e9b\u662f\u6709\u6548\u7684\uff0c\u5de5\u7a0b\u5e08\u5e94\u8be5\u79ef\u6781\u4e3b\u52a8\u5730\u63d0\u51fa\u81ea\u5df1\u7684\u5047\u8bbe\u548c\u5b9e\u9a8c\u5e76\u8fed\u4ee3\u3002\u4e0e\u589e\u957f PM \u7c7b\u4f3c\uff0c\u4ed6\u4eec\u5e94\u8be5\u5177\u6709\u65e0\u9650\u7684\u597d\u5947\u5fc3\uff0c\u5e76\u4e0d\u65ad\u5730\u95ee\u201c\u4e3a\u4ec0\u4e48\uff1f\u201d\u4ee5\u63ed\u5f00\u85cf\u5728\u5176\u540e\u7684\u6d1e\u89c1\u3002<\/li>\n<li>\u4e0d\u4e3a\u4e22\u5931\u7684\u4ee3\u7801\u54ed\u6ce3\uff1a\u8fd9\u662f\u4e00\u4e2a\u5e94\u8be5\u5bf9\u5b9e\u9a8c\u611f\u5230\u5f88\u8212\u670d\u7684\u4eba\uff0c\u77e5\u9053\u5927\u91cf\u7684\u4ee3\u7801\u4e0d\u4f1a\u6700\u7ec8\u90e8\u7f72\u4e0a\u7ebf\u3002<\/li>\n<li>\u505a\u597d\u5c0f\u4e8b\uff1a\u8bb8\u591a\u6d4b\u8bd5\u90fd\u4f1a\u5f88\u5c0f\uff0c\u6ca1\u6709\u5f88\u5927\u7684\u5f71\u54cd \u3002\u6240\u4ee5\u4e00\u4e2a\u76f8\u5f53\u65b0\u7684\u5de5\u7a0b\u5e08\uff08\u53ea\u67092-4 \u5e74\u7684\u7ecf\u9a8c \uff09\uff0c\u4f1a\u6bd4\u6709\u591a\u5e74\u7ecf\u9a8c\uff0c\u8d70\u5411\u56fa\u5316\u601d\u7ef4\u548c\u8def\u7ebf\u7684\u4eba\uff0c\u53ef\u80fd\u4f1a\u66f4\u597d\u5730\u9002\u5e94\u8fd9\u79cd\u5fc3\u6001\u3002<\/li>\n<li>\u64c5\u957f\u6c9f\u901a\u8005\uff1a\u589e\u957f\u5de5\u7a0b\u5e08\u5e94\u8be5\u559c\u6b22\u4e0e\u5177\u6709\u591a\u529f\u80fd\u578b\u56e2\u961f\u4e00\u8d77\u5de5\u4f5c\uff0c\u5305\u62ec\uff1a\u8bbe\u8ba1\uff0c\u6587\u6848\uff0c\u6570\u636e\u7b49\u3002<\/li>\n<\/ul>\n<h3>3.\u7406\u60f3\u7684\u6570\u636e\u79d1\u5b66\u5bb6\u5019\u9009\u4eba<\/h3>\n<p><span class=\"load-html-img loaded\"><img decoding=\"async\" src=\"\" alt=\"\u521b\u4e1a\u516c\u53f8\u589e\u957f\u6307\u5357\uff1a\u5982\u4f55\u5efa\u7acb\uff0c\u5b8c\u5584\u548c\u89c4\u6a21\u5316\u4e00\u4e2a\u589e\u957f\u8ba1\u5212\" data-img-size-val=\"1488,602\" \/><\/span><\/p>\n<p>\u6700\u540e\uff0c\u6570\u636e\u79d1\u5b66\u5bb6\u662f\u4e00\u4e2a\u5168\u9762\u7684\u589e\u957f\u56e2\u961f\u7684\u91cd\u8981\u96c7\u4e3b\u3002<\/p>\n<p>Airbnb \u6700\u8fd1\u5ba3\u5e03\uff0c\u4ed6\u4eec\u5efa\u7acb\u4e86\u4e00\u6240\u5185\u90e8\u7684\u5927\u5b66\u81f4\u529b\u4e8e\u57f9\u8bad\u6570\u636e\u79d1\u5b66\u5bb6\u3002<\/p>\n<p>\u6570\u636e\u79d1\u5b66\u5bb6\u6709\u8fd9\u6837\u7684\u8981\u6c42\uff1a<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\u6d41\u7545\u7684\u5b9e\u9a8c\u8bbe\u8ba1\u548c\u89e3\u91ca\uff1a\u7531\u4e8e\u589e\u957f\u662f\u8fd0\u884c\u5927\u91cf\u7684\u5b9e\u9a8c\uff0c\u6bd4\u5176\u4ed6\u6570\u636e\u79d1\u5b66\u89d2\u8272\u8981\u505a\u7684\u66f4\u591a\uff0c\u5728\u9762\u8bd5\u8fc7\u7a0b\u4e2d\u6d4b\u8bd5\u8fd9\u4e00\u70b9\u5f88\u91cd\u8981\u3002\u4f60\u53ef\u4ee5\u63d0\u51fa\u95ee\u9898\uff0c\u4f8b\u5982\uff1a\u201c\u5728\u7279\u5b9a\u60c5\u51b5\u4e0b\uff0c\u4f60\u5927\u6982\u9700\u8981\u7684\u6837\u672c\u5927\u5c0f\u662f\uff1f\u201d\u548c\u201c\u4f60\u5982\u4f55\u7ea0\u6b63\u8fd9\u79cd\u591a\u91cd\u5bf9\u7167\u5b9e\u9a8c\u201d\uff1f\u4f60\u8fd8\u53ef\u4ee5\u5728\u7ed3\u5bf9\u7f16\u7a0b\u9762\u8bd5\u4e2d\uff0c\u62ff\u4e00\u7ec4\u6837\u672c\u6570\u636e\u96c6\u5408\u8ba9\u5176\u5206\u6790\u3002<\/li>\n<li>\u7f16\u7a0b\u80fd\u529b\uff1a\u76f8\u6bd4\u5176\u4ed6\u6570\u636e\u79d1\u5b66\u5bb6\u89d2\u8272\uff0c\u589e\u957f\u6570\u636e\u79d1\u5b66\u5bb6\u9700\u8981\u66f4\u591a\u7684\u5de5\u4f5c\u6765\u6536\u96c6\u548c\u51c6\u5907\u6570\u636e\u3002\u8fd9\u53ea\u662f\u56e0\u4e3a\u589e\u957f\uff0c\u5f80\u5f80\u662f\u5904\u7406\u65b0\u7684\u6570\u636e\u96c6\u548c\u65b0\u7684\u6570\u636e\u8bb0\u5f55\u3002\u5728\u7f16\u7a0b\u9762\u8bd5\u4e2d\u5efa\u8bae\u8fdb\u884c\u4f7f\u7528 Python \u6216 R \u8fdb\u884c\u6570\u636e\u96c6\u6e05\u6d17\u7684\u6d4b\u8bd5\u3002<\/li>\n<li>\u826f\u597d\u7684\u6c9f\u901a\u6280\u5de7\uff1a\u9700\u8981\u6c9f\u901a\u7684\u4e24\u4e2a\u91cd\u70b9\u662f\uff1a\u4e00\u662f\u6c9f\u901a\u5b9e\u9a8c\u7ed3\u679c\uff0c\u7279\u522b\u662f\u4ece\u5b9e\u9a8c\u4e2d\u53ef\u4ee5\u6709\u6548\u5730\u63a8\u5bfc\u51fa\u6765\u4ec0\u4e48\uff0c\u548c\u63a8\u5bfc\u4e0d\u51fa\u6765\u4ec0\u4e48\u3002\u4e8c\u662f\u9610\u8ff0\u6295\u5165\u67d0\u4e9b\u589e\u957f\u8ba1\u5212\u7684\u6709\u8bf4\u670d\u529b\u7684\u6848\u4f8b\uff0c\u9700\u8981\u5176\u6709\u826f\u597d\u7684\u5546\u4e1a\u80cc\u666f\u548c\u719f\u6089\u56e0\u679c\u63a8\u7406\uff08\u8ba1\u91cf\u7ecf\u6d4e\u5b66\u548c\u5b9e\u9a8c\u80cc\u666f\u662f\u7406\u60f3\u7684\uff09\u3002<\/li>\n<\/ul>\n<h2>\u4e09\u3001\u4f60\u7684\u589e\u957f\u56e2\u961f\u7684\u7b2c\u4e00\u5e74<\/h2>\n<p>\u4e00\u65e6\u4f60\u6709\u4e86\u4e00\u4e2a\u56e2\u961f\uff0c\u5728\u7b2c\u4e00\u5e74\u4f60\uff08\u548c\u56e2\u961f\uff09\u9700\u8981\u89e3\u51b3\u4ee5\u4e0b\u4e94\u4e2a\u5173\u952e\u95ee\u9898\uff1a<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\uff08\u548c CEO\uff09\u8bbe\u5b9a\u7edd\u5bf9\u76ee\u6807\u5e76\u5b9a\u4e49\u5173\u952e\u6307\u6807\uff1b<\/li>\n<li>\u786e\u5b9a\u589e\u957f\u6e20\u9053\uff1b<\/li>\n<li>\u5efa\u7acb\u7cfb\u7edf\u548c\u5de5\u5177\uff1b<\/li>\n<li>\u5efa\u7acb\u7528\u6237\u7814\u7a76\uff1b<\/li>\n<li>\u6301\u7eed\u8fed\u4ee3\u3002<\/li>\n<\/ul>\n<h3>1. \u8bbe\u5b9a\u7edd\u5bf9\u76ee\u6807\u5e76\u5b9a\u4e49\u5173\u952e\u6307\u6807<\/h3>\n<p>\u6700\u91cd\u8981\u7684\u662f\u2014\u2014\u786e\u5b9a\u4f60\u7684\u7edd\u5bf9\u76ee\u6807\uff0c\u5e76\u63a8\u52a8\u6f0f\u6597\u7684\u5404\u4e2a\u6e20\u9053\u6765\u63d0\u9ad8\u5176\u6307\u6807\u3002<\/p>\n<p>Pinterest \u7684\u524d\u589e\u957f\u4ea7\u54c1\u8d1f\u8d23\u4eba\uff0c\u51ef\u897f\u00b7\u6e29\u7279\u65af\uff08Casey Winters\uff09\u5199\u8fc7\u4e00\u7bc7\u5f88\u597d\u7684<a href=\"http:\/\/caseyaccidental.com\/growth-goals\">\u6587\u7ae0<\/a>\u3002\u7edd\u5bf9\u7684\u610f\u601d\u662f\uff1a\u76ee\u6807\u4e0d\u80fd\u662f\u767e\u5206\u6bd4\u53d8\u5316\u6216\u901f\u7387\u53d8\u5316\uff08\u4f8b\u5982\uff1a\u4f60\u4e0d\u5e94\u8be5\u6709\u4e00\u4e2a\u201c\u63d0\u9ad8 10\uff05 \u8f6c\u5316\u7387\u201d\u7684\u76ee\u6807\uff09\uff0c \u76ee\u6807\u9700\u8981\u662f\u7edd\u5bf9\u6570\uff08\u4f8b\u5982\uff1a\u201c\u4eca\u5e74\u5b9e\u73b0 5M \u4e2a\u9996\u6b21\u8d2d\u4e70\u201d\uff09\u3002<\/p>\n<p>\u8bf7\u6ce8\u610f\uff0c\u8fd9\u662f\u6574\u4e2a\u56e2\u961f\u9700\u8981\u8fbe\u5230\u7684\u7edd\u5bf9\u91cc\u7a0b\u7891\u3002<\/p>\n<p>\u91cd\u8981\u7684\u4e0b\u4e00\u6b65\u662f\uff0c\u5c06\u7edd\u5bf9\u76ee\u6807\u5206\u89e3\u4e3a\u5b50\u76ee\u6807\u3002\u4f8b\u5982\uff1a\u5982\u679c Airbnb \u7684\u76ee\u6807\u662f\u6bcf\u5e74 15M \u7684\u589e\u91cf\u623f\u95f4\u5165\u4f4f\u591c\u665a\u6570\uff0c\u5219\u9700\u8981\u5b9e\u73b0\u6765\u81ea\u65b0\u7528\u6237\uff0c\u548c\u73b0\u6709\u7528\u6237\u7684\u7edd\u5bf9\u8ba2\u5355\u6570\u91cf\u7684\u6b21\u7ea7\u76ee\u6807\u3002<\/p>\n<p>\u6765\u81ea Social Capital \u7684\u5408\u4f19\u4eba\uff08\u4e5f\u662f Facebook \u65e9\u671f\u589e\u957f\u56e2\u961f\u6210\u5458\uff09Jonathan Hsu \u5206\u4eab\u4e86\u4ed6\u7684\u589e\u957f\u8ba1\u7b97\u65b9\u7a0b\u5f0f\uff0c\u6b64\u4e3a Airbnb \u7684\u65b9\u7a0b\u5f0f\u5206\u89e3\uff1a<\/p>\n<p>[x] \u5165\u4f4f\u591c\u665a\u6570 = [A] \u65b0\u7528\u6237\u5165\u4f4f\u591c\u665a\u6570 + [B] \u73b0\u6709\u7528\u6237\u5165\u4f4f\u591c\u665a\u6570<\/p>\n<p>\u540c\u6837\uff0cFacebook \u7684\u6708\u6d3b\u7528\u6237\uff08MAU\uff09\u7684\u7edd\u5bf9\u76ee\u6807\u4e5f\u5305\u62ec\uff1a\u65b0\u7528\u6237\u548c\u73b0\u6709\u7528\u6237\u3002<\/p>\n<p>\u8fd9\u662f Facebook \u589e\u957f\u8ba1\u7b97\u65b9\u7a0b\u5f0f\uff1a<\/p>\n<p>[x] \u6708\u6d3b\u7528\u6237 = [A] \u65b0\u7528\u6237\u6708\u6d3b + [B] \u7559\u5b58\u7528\u6237\u6708\u6d3b + [C] \u53ec\u56de\u7528\u6237\u6708\u6d3b<\/p>\n<p>\u5bf9\u4e8e\u5e02\u573a\uff0c\u516c\u53f8\u5bf9\u4e8e\u4f9b\u9700\u53cc\u65b9\uff0c\u90fd\u9700\u8981\u8bbe\u5b9a\u7edd\u5bf9\u7684\u76ee\u6807\uff08\u548c\u6b21\u8981\u76ee\u6807\uff09\uff0c\u6709\u7684\u516c\u53f8\u5bf9\u4e8e\u4e0d\u540c\u65b9\uff08\u6307\u9700\u6c42\u65b9\u548c\u4f9b\u7ed9\u65b9\uff09\u8fd8\u8bbe\u6709\u4e0d\u540c\u7684\u56e2\u961f\u3002\u4f8b\u5982\uff1a\u5728 Airbnb\uff0c\u4f9b\u5e94\u65b9\u7684\u6307\u6807\u5c06\u5305\u62ec\u623f\u4e1c\u7684\u6fc0\u6d3b\u3001\u54c1\u63a7\u548c\u7559\u5b58\u3002<\/p>\n<p>\u6709\u65f6\u56e2\u961f\u7684\u76ee\u6807\u592a\u8fc7\u4e8e\u4e0d\u73b0\u5b9e\uff0c\u6216\u8005\u8bbe\u7f6e\u5f97\u592a\u5bb9\u6613\u5b9e\u73b0\u4e86\u3002\u589e\u957f\u4e13\u5bb6\u6700\u5e38\u89c1\u7684\u5efa\u8bae\u662f\uff1a\u8bbe\u5b9a\u201c\u6c99\u888b\u201d\u548c\u201c\u592a\u96be\u5b9e\u73b0\u201d\u4e4b\u95f4\u7684\u4e00\u4e2a\u76ee\u6807\u3002\u4f60\u9700\u8981\u8bbe\u5b9a\u5177\u6709\u5f39\u6027\u7684\u6307\u6807\uff0c\u5176\u5b9e\u73b0\u662f\u73b0\u5b9e\u7684\uff0c\u4ee5\u6b64\u6765\u6fc0\u52b1\u56e2\u961f\u3002<\/p>\n<p>100\uff05 \u7684\u589e\u957f\u4e13\u5bb6\u8868\u793a\uff1a\u5728\u8bbe\u5b9a\u548c\u754c\u5b9a\u7edd\u5bf9\u76ee\u6807\u65f6\uff0cCEO \u5fc5\u987b\u4fdd\u6301\u540c\u6b65\u3002\u76ee\u6807\u4e5f\u9700\u8981\u4e0e\u6574\u4e2a\u516c\u53f8\u6c9f\u901a\uff0c\u6240\u6709\u56e2\u961f\u90fd\u9700\u8981\u77e5\u9053\u516c\u53f8\u8ba1\u5212\u5728\u8fd9\u4e00\u5e74\u5b8c\u6210\u4ec0\u4e48\u5de5\u4f5c\u3002CEO \u7ecf\u5e38\u7b49\u5f85\u592a\u4e45\uff0c\u6216\u8005\u4e0d\u5b8c\u5168\u8d5e\u540c\u76ee\u6807\uff0c\u5bfc\u81f4\u516c\u53f8\u5185\u90e8\u7684\u56e2\u961f\u78e8\u5408\u65f6\u95f4\u8fc7\u957f\uff0c\u8fd9\u53ef\u80fd\u4f1a\u4e25\u91cd\u963b\u788d\u589e\u957f\u56e2\u961f\u5728\u7b2c\u4e00\u5e74\u7684\u8fdb\u5c55\u3002<\/p>\n<h3>2.\u786e\u5b9a\u589e\u957f\u6e20\u9053<\/h3>\n<p>\u4e00\u65e6\u786e\u5b9a\u4e86\u4e00\u4e2a\u7edd\u5bf9\u7684\u76ee\u6807\u548c\u5b50\u76ee\u6807\uff0c\u4e0b\u4e00\u6b65\u662f\u8ba9\u56e2\u961f\u786e\u5b9a\u4ed6\u4eec\u7684\u524d\u51e0\u4e2a\u5b9e\u9a8c\u7684\u6e20\u9053\u3002\u589e\u957f\u4e13\u5bb6\u7528\u4e8e\u8bc6\u522b\u6e20\u9053\u6700\u5e38\u89c1\u7684\u6846\u67b6\u662f\u2014\u2014\u57fa\u4e8e\u73b0\u6709\u7684\u7528\u6237\u884c\u4e3a\u3002<\/p>\n<p>\u8981\u63d0\u51fa\u7684\u4e24\u4e2a\u5173\u952e\u95ee\u9898\u5982\u4e0b\uff1a<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\u5982\u4eca\u5ba2\u6237\u5982\u4f55\u627e\u5230\u89e3\u51b3\u65b9\u6848\uff1f<\/li>\n<li>\u4f60\u6700\u597d\u7684\u7528\u6237\u662f\u5982\u4f55\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u7684\uff1f\u4f60\u80fd\u505a\u4e9b\u4ec0\u4e48\u6765\u8ba9\u66f4\u591a\u7684\u8fd9\u6837\u7684\u7528\u6237\u66f4\u6613\u53d1\u73b0\u4f60\u4ea7\u54c1\u5417\uff1f<\/li>\n<\/ul>\n<p>Linkedin \u7684 Aatif Awan \u5f3a\u8c03\u4e86\u4ee5\u4e0b\u884c\u4e3a\uff0c\u6211\u4eec\u5206\u4eab\u4e86\u4f7f\u7528\u8fd9\u4e9b\u6e20\u9053\u7684\u516c\u53f8\u7684\u4e00\u4e9b\u4f8b\u5b50\u3002<\/p>\n<p><span class=\"load-html-img loaded\"><img decoding=\"async\" src=\"\" alt=\"\u521b\u4e1a\u516c\u53f8\u589e\u957f\u6307\u5357\uff1a\u5982\u4f55\u5efa\u7acb\uff0c\u5b8c\u5584\u548c\u89c4\u6a21\u5316\u4e00\u4e2a\u589e\u957f\u8ba1\u5212\" data-img-size-val=\"702,273\" \/><\/span><\/p>\n<p>\u8fd9\u4e2a\u89c4\u5219\u6709\u4e00\u4e9b\u4f8b\u5916\uff0c\u56e0\u4e3a\u5f15\u8350\u6e20\u9053\u6709\u65f6\u4e5f\u4e0d\u884c\u3002\u4f8b\u5982\uff1a\u4f60\u4e0d\u80fd\u63d0\u4f9b 20 \u7f8e\u5143\u7684\u6298\u6263\uff0c\u5e76\u5e0c\u671b\u56e2\u961f\u6210\u5458\uff0c\u529d\u8bf4\u5176\u4ed6\u56e2\u961f\u6210\u5458\u52a0\u5165 Slack\uff0c\u5e76\u975e\u6240\u6709\u6e20\u9053\u90fd\u4e0e\u6240\u6709\u516c\u53f8\u5339\u914d\u3002<\/p>\n<p>\u5927\u591a\u6570\u4ea7\u54c1\uff0c\u65e9\u671f\u8981\u627e\u5230\u5bf9\u4ed6\u4eec\u6765\u8bf4\uff0c\u771f\u7684\u6709\u7528\u7684 1-2 \u4e2a\u76f8\u5173\u6e20\u9053\u300270\uff05 \u7684\u4e13\u5bb6\u63d0\u5230\uff1a\u5f15\u8350\uff0c\u662f\u7b2c\u4e00\u5e74\u7684\u9996\u9009\u3002\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff08\u968f\u7740\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u589e\u52a0\uff09\uff0c\u5176\u4ed6\u5728\u7ebf\u5e7f\u544a\u6e20\u9053\u66f4\u6709\u6210\u6548\u3002<\/p>\n<h3>3. \u5efa\u7acb\u7cfb\u7edf\u548c\u5de5\u5177<\/h3>\n<p>\u542f\u52a8\u589e\u957f\u56e2\u961f\u9700\u8981\u7684 4 \u4e2a\u8981\u70b9\u5982\u4e0b\uff1a<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\u6e05\u7406\u6570\u636e\u96c6\u4ee5\u8ddf\u8e2a\u5173\u952e\u6307\u6807\u548c\u76ee\u6807\uff1b<\/li>\n<li>\u7ec6\u5206\u5de5\u5177\u80fd\u591f\u5728\u7ec6\u7c92\u5ea6\u7ea7\u522b\u4e86\u89e3\u548c\u7ec6\u5206\u5ba2\u6237\u548c\u6d3b\u52a8\uff1b<\/li>\n<li>\u4e25\u683c\u7684\u5b9e\u9a8c\u4eea\u8868\u677f\u5206\u6790\u5b9e\u9a8c\u7ed3\u679c\u53ca\u5176\u80cc\u540e\u7684\u7edf\u8ba1\u5b66\u610f\u4e49\uff1b<\/li>\n<li>\u7ed3\u4f34\u5ba1\u67e5\u6d41\u7a0b\uff0c\u8ba8\u8bba\u548c\u5206\u6790\u8c03\u67e5\u7ed3\u679c\u3002<\/li>\n<\/ul>\n<p>\u56e2\u961f\u5fc5\u987b\u62e5\u6709\u9002\u5f53\u7684\u7cfb\u7edf\u548c\u5de5\u5177\u6765\u89c4\u6a21\u5316\u5b9e\u9a8c\u3002\u7b2c\u4e00\u5e74\u7684\u91cd\u70b9\u662f\u5b9e\u9a8c\u4eea\u8868\u76d8\uff0c\u5b9e\u9a8c\u4eea\u8868\u677f\u672c\u8d28\u4e0a\u662f\uff1a\u8ddf\u8e2a\u5b9e\u9a8c\/\u7ed3\u679c\u7684\u5355\u4e00\u76ee\u7684\u7684\uff0c\u5e76\u5141\u8bb8\u516c\u53f8\u5f88\u591a\u4eba\u8f7b\u677e\u8fdb\u884c\u5206\u6790\u3002<\/p>\n<p>\u4eea\u8868\u677f\u5305\u542b\uff1a<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\u5b9e\u9a8c\u7ec4\u6307\u6807\uff1b<\/li>\n<li>\u63a7\u5236\u7ec4\u6307\u6807\uff1b<\/li>\n<li>\u5b9a\u4e49\u7684\u4e00\u7ec4\u6307\u6807\u6765\u8ddf\u8e2a\u548c\u6d4b\u91cf\u7edf\u8ba1\u5b66\u610f\u4e49\u3002<\/li>\n<\/ul>\n<p>\u4eea\u8868\u677f\u53ef\u5e2e\u52a9\u56e2\u961f\u5728\u5c06\u60f3\u6cd5\u6dfb\u52a0\u5230\u4ea7\u54c1\u4e2d\u4e4b\u524d\uff0c\u8fd0\u884c\u5404\u79cd\u5b9e\u9a8c\u5e76\u6d4b\u8bd5\u7ed3\u679c\u3002\u968f\u7740\u589e\u957f\u56e2\u961f\u7684\u6269\u5f20\uff0c\u5de5\u7a0b\u5e08\u7684\u6570\u91cf\u589e\u52a0\uff0c\u6ca1\u6709\u5b9e\u9a8c\u4eea\u8868\u677f\u5c31\u53d8\u5f97\u7b28\u91cd\u3002<\/p>\n<p>\u4e00\u4e2a\u89c4\u6a21\u5316\u516c\u53f8\u7684\u6bcf\u4e2a\u589e\u957f\u5de5\u7a0b\u5e08\uff0c\u901a\u5e38\u6bcf\u5468\u8fdb\u884c\u4e00\u6b21\u5b9e\u9a8c\u3002\u8003\u8651\u5230\u672a\u6765\u7684\u72b6\u6001\uff0c\u5c3d\u65e9\u5f00\u59cb\u505a\u597d\u589e\u957f\u5b9e\u9a8c\u4eea\u8868\u677f\u81f3\u5173\u91cd\u8981\u3002\u4eea\u8868\u677f\u4e5f\u6210\u4e3a\u8fc7\u53bb\u5b9e\u9a8c\u7684\u5b9d\u8d35\u6863\u6848\uff0c\u5728\u6dfb\u52a0\u65b0\u56e2\u961f\u6210\u5458\uff0c\u6216\u8fed\u4ee3\u8fc7\u53bb\u7684\u5b9e\u9a8c\u65f6\u4e5f\u975e\u5e38\u6709\u7528\u3002<\/p>\n<p>\u6211\u4eec 100\uff05 \u7684\u4e13\u5bb6\u90fd\u5f3a\u8c03\uff1a\u4ed6\u4eec\u51b3\u5b9a\u5efa\u7acb\u81ea\u5df1\u7684\u5185\u90e8\u5de5\u5177\u3002\u6700\u521d\u7684\u65f6\u5019\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528 \uff1aMixpanel\uff0cOptimizely\uff0cSuperset \u548cC hartio \u7b49\u5de5\u5177\u6765\u8ddf\u8e2a\u5b9e\u9a8c\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f Airbnb \u5185\u90e8\u5b9e\u9a8c\u4eea\u8868\u677f\u7684\u5c4f\u5e55\u622a\u56fe\uff1a<\/p>\n<p><span class=\"load-html-img loaded\"><img decoding=\"async\" src=\"\" alt=\"\u521b\u4e1a\u516c\u53f8\u589e\u957f\u6307\u5357\uff1a\u5982\u4f55\u5efa\u7acb\uff0c\u5b8c\u5584\u548c\u89c4\u6a21\u5316\u4e00\u4e2a\u589e\u957f\u8ba1\u5212\" data-img-size-val=\"2316,1208\" \/><\/span><\/p>\n<p>\u5b9e\u9a8c\u4eea\u8868\u677f\u53ef\u4ee5\u8fdb\u884c\u591a\u6b21\u8fed\u4ee3\u3002\u4f8b\u5982\uff1a\u5176\u4e2d\u4e00\u4f4d\u4e13\u5bb6\u6307\u51fa\uff0c\u5b9e\u9a8c\u4eea\u8868\u677f\u5728\u4ed6\u4eec\u62e5\u6709\u7ea6 25 \u81f3 30 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\u76d1\u7763\uff0c\u7279\u522b\u662f\u4ed6\u4eec\u7684\u8d28\u91cf\u6807\u51c6\u8d8a\u6765\u8d8a\u4e25\u683c\u65f6\u3002\u53e6\u4e00\u4e2a\u8981\u70b9\u662f\u786e\u4fdd\u4e3a\u589e\u957f\u56e2\u961f\u8bbe\u5b9a\u542f\u53d1\uff0c\u589e\u957f\u56e2\u961f\u4e0d\u65ad\u6d4b\u8bd5\u5047\u8bbe\u548c\u8fd0\u884c\u5b9e\u9a8c\u3002<\/p>\n<p>\u6700\u5e38\u89c1\u7684\u542f\u53d1\u5f0f\u4e13\u5bb6\u4f7f\u7528\u7684\u662f\uff1a\u201c\u4e0d\u8981\u6d4b\u8bd5\u4f60\u4e0d\u4f1a\u9001\u7ed9\u5927\u5bb6\u7684\u4e1c\u897f\u201d\u3002<\/p>\n<h3>4. \u5efa\u7acb\u7528\u6237\u7814\u7a76<\/h3>\n<p>\u6570\u636e\u672c\u8eab\u65e0\u6cd5\u56de\u7b54\u6240\u6709\u95ee\u9898\uff0c\u8ba9\u7528\u6237\u7814\u7a76\u4eba\u5458\uff0c\u771f\u6b63\u4e86\u89e3\u6570\u5b57\u80cc\u540e\u53d1\u751f\u7684\u4e8b\u60c5\u540c\u6837\u91cd\u8981\u3002<\/p>\n<p>\u4f60\u7684\u7b2c\u4e00\u4e2a 100M \u7528\u6237\uff0c\u5c06\u4f1a\u770b\u5230\u4e0e\u7b2c\u4e8c\u4e2a 100M 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\u9664\u4e86\u8bed\u8a00\u5dee\u8ddd\u5916\uff0c\u8fd8\u53ef\u80fd\u5b58\u5728\u6587\u5316\u5dee\u5f02\uff08\u4f8b\u5982\uff1a\u65e5\u672c\u4eba\u4e0d\u559c\u6b22\u5728\u672a\u7ecf\u8bb8\u53ef\u7684\u60c5\u51b5\u4e0b\u5f20\u8d34\u4eba\u7269\u7167\u7247\uff0c\u4ea7\u54c1\u53ef\u80fd\u9700\u8981\u9002\u5e94\u5f53\u5730\u7684\u53e3\u5473\uff09\uff1b<\/li>\n<li>\u8bb0\u5f55\u6bcf\u4e00\u4e2a\u7528\u4f8b\u3002 \u5bf9\u67d0\u7ec4\u7528\u6237\u6765\u8bf4\u6b63\u5e38\uff0c\u4f46\u5bf9\u4e8e\u5176\u4ed6\u7ec4\u53ef\u80fd\u5c31\u4e0d\u4e00\u6837\u4e86\uff1b<\/li>\n<li>\u968f\u7740\u4f60\u7684\u6269\u5f20\uff0c\u4e3a\u589e\u957f\u56e2\u961f\u6dfb\u52a0\u4e13\u95e8\u7684\u7528\u6237\u7814\u7a76\u4eba\u5458\u3002<\/li>\n<\/ul>\n<h3>5.\u6301\u7eed\u8fed\u4ee3<\/h3>\n<p>\u867d\u7136\u4e0a\u8ff0\u8def\u7ebf\u56fe\uff0c\u5c06\u6709\u52a9\u4e8e\u4e3a\u5f3a\u52b2\u7684\u589e\u957f\u8ba1\u5212\u5960\u5b9a\u57fa\u7840\uff0c\u4f46\u5728\u589e\u957f\u65f6\uff0c\u5927\u91cf\u7684\u5de5\u5177\uff0c\u6d41\u7a0b\u548c\u7cfb\u7edf\u9700\u8981\u53d1\u5c55\u3002<\/p>\n<p>\u589e\u957f\u56e2\u961f\u7684\u4f4d\u7f6e\u5e94\u8be5\u5728\u54ea\u91cc\uff1f<\/p>\n<p><span class=\"load-html-img loaded\"><img decoding=\"async\" src=\"\" alt=\"\u521b\u4e1a\u516c\u53f8\u589e\u957f\u6307\u5357\uff1a\u5982\u4f55\u5efa\u7acb\uff0c\u5b8c\u5584\u548c\u89c4\u6a21\u5316\u4e00\u4e2a\u589e\u957f\u8ba1\u5212\" data-img-size-val=\"1130,1526\" \/><\/span><\/p>\n<p>\u8fd9\u662f\u516c\u53f8\u4e4b\u95f4\u6700\u5927\u7684\u4e89\u8bae\u6765\u6e90\u3002<\/p>\n<p>Facebook \u521b\u7acb\u4e86\u72ec\u7acb\u589e\u957f\u56e2\u961f\u7684\u6982\u5ff5\uff08\u610f\u601d\u662f\uff1a\u589e\u957f\u672c\u8d28\u4e0a\u662f\u516c\u53f8\u5185\u90e8\u7684\u4e00\u4e2a\u90e8\u95e8\uff09\uff0c \u5176\u80cc\u540e\u7684\u7406\u7531\u662f\uff1a\u5982\u679c\u4ed6\u4eec\u4e0d\u5bf9 MAU \u7684\u589e\u957f\u8d1f\u8d23\uff0c\u90a3\u4e48\u5c31\u6ca1\u6709\u4eba\u4f1a\u5bf9\u5176\u8d1f\u8d23\u4e86\u3002<\/p>\n<p>\u8fd9\u5bf9 Facebook \u6765\u8bf4\u975e\u5e38\u6709\u6548\uff0cFacebook \u6700\u8fd1\u505a\u5230 20 \u4ebf MAU\uff08\u662f\u4e16\u754c\u4e0a\u552f\u4e00\u505a\u5f97\u8fd9\u4e2a\u91cf\u7ea7\u7684\u793e\u4ea4\u7f51\u7edc\uff09\u3002Facebook \u4e5f\u5f88\u5584\u4e8e\u9610\u660e\u5404\u4e2a\u56e2\u961f\u7684\u8d23\u4efb\uff0c\u72ec\u7acb\u589e\u957f\u56e2\u961f\u7684\u5021\u5bfc\u8005\u8868\u793a\uff1a\u589e\u957f\u8d1f\u8d23\u4eba\u5fc5\u987b\u76f4\u63a5\u5411 CEO \u62a5\u544a\u3002<\/p>\n<p>\u7136\u800c\uff0c\u50cf Uber\uff0cAirbnb \u548c Slack \u8fd9\u6837\u7684\u516c\u53f8\uff0c\u5219\u662f\u7531\u72ec\u7acb\u589e\u957f\u56e2\u961f\u5f00\u59cb\u5e76\u540e\u4e0e\u4ea7\u54c1\u56e2\u961f\u5408\u5e76\u7684\u3002<\/p>\n<p>\u589e\u957f\u4e0d\u4ec5\u4ec5\u662f\u67e5\u770b\u6570\u636e\u6765\u63d0\u5347\u6d1e\u5bdf\u529b\uff0c\u589e\u957f\u56e2\u961f\u8fd8\u9700\u5bf9\u4ea7\u54c1\u8fdb\u884c\u5b9e\u9a8c\u548c\u7ec6\u8282\u6539\u53d8\uff0c\u4ee5\u63a8\u52a8\u589e\u957f\uff0c\u8fd9\u5728\u89c4\u6a21\u5316\u65f6\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002\u56e0\u6b64\uff0c\u8fd9\u79cd\u65b9\u6cd5\u7684\u5021\u5bfc\u8005\u6307\u51fa\uff1a\u4ea7\u54c1\u548c\u589e\u957f\u56e2\u961f\u5728\u540c\u4e00\u4e2a\u673a\u6784\u4e2d\u81f3\u5173\u91cd\u8981\u3002\u5728\u8fd9\u4e9b\u60c5\u51b5\u4e0b\uff0c\u589e\u957f\u8d1f\u8d23\u4eba\u5411\u4ea7\u54c1\u8d1f\u8d23\u4eba\u62a5\u544a\u3002<\/p>\n<p>\u4f20\u7edf\u4e0a\uff0c\u4e00\u5bb6\u516c\u53f8\u7684\u8425\u9500\u56e2\u961f\uff0c\u4e00\u76f4\u8d1f\u8d23\u63a8\u52a8\u7528\u6237\u83b7\u53d6\uff08\u53ca\u76f8\u5173\u9884\u7b97\uff09\uff0c\u6240\u4ee5\uff0c\u8fd9\u6709\u65f6\u662f\u5efa\u7acb\u589e\u957f\u56e2\u961f\u7684\u9ed8\u8ba4\u90e8\u95e8\u3002\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u8fd9\u79cd\u6f14\u53d8\u6765\u81ea\u4e8e\u5e02\u573a\u8425\u9500\u90e8\u95e8\u7684\u5148\u524d\u529f\u80fd\uff08\u5982\uff1a\u9a71\u52a8\u8425\u9500\u548c\u7528\u6237\u83b7\u53d6\uff09\u3002<\/p>\n<p>\u5728\u8fd9\u4e9b\u60c5\u51b5\u4e0b\uff0c\u589e\u957f\u4e3b\u7ba1\u5c06\u5411\u8425\u9500\u4e3b\u7ba1\u62a5\u544a\u3002\u5173\u4e8e\u8fd9\u79cd\u505a\u6cd5\u7684\u666e\u904d\u89c2\u70b9\u662f\uff1a\u4e4b\u524d\u7684\u62a5\u9053\u8def\u7ebf\u6709\u4e9b\u6839\u6df1\u8482\u56fa\uff0c\u5927\u591a\u6570\u589e\u957f\u4e13\u5bb6\u90fd\u5c06\u6b64\u79f0\u4e3a\u6700\u4e0d\u5229\u7684\u9009\u62e9\u3002<\/p>\n<p>\u5171\u540c\u70b9\uff0c\u4e0d\u7ba1\u4ed6\u4eec\u96b6\u5c5e\u54ea\u4e2a\u90e8\u95e8\uff0c\u589e\u957f\u56e2\u961f\u53ef\u4ee5\u662f\u8d85\u8fc7 100 \u4e2a\u8de8\u804c\u80fd\u7684\u4eba\u3002<\/p>\n<p>\u5927\u81f4\u7531\u4ee5\u4e0b\u7ec4\u6210\uff1a<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>10\uff05 \u4ea7\u54c1\u7ecf\u7406\uff1b<\/li>\n<li>50\uff05 \u5de5\u7a0b\u5e08\uff1b<\/li>\n<li>10\uff05-15\uff05 \u6570\u636e\u79d1\u5b66\u5bb6\uff1b<\/li>\n<li>10\uff05 \u4ea7\u54c1\u8425\u9500\uff1b<\/li>\n<li>10\uff05-15\uff05 \u8bbe\u8ba1\u5e08\uff1b<\/li>\n<li>0~5\uff05 \u7814\u7a76\u4eba\u5458\uff1b<\/li>\n<\/ul>\n<p>\u6700\u7ec8\u76ee\u6807\uff1aGrowth \u5c5e\u4e8e\u516c\u53f8\u7684 DNA<\/p>\n<p>\u6211\u4eec\u5e0c\u671b\uff0c\u5f53\u4f60\u51c6\u5907\u521b\u5efa\u53ef\u6269\u5c55\u7684\u589e\u957f\u8ba1\u5212\u65f6\uff0c\u672c\u6587\u5c06\u662f\u6709\u5e2e\u52a9\u7684\u3002<\/p>\n<p>\u8fd9\u662f\u8425\u9500\u548c\u4ea7\u54c1\u4ea4\u53c9\u754c\u7684\u6700\u524d\u6cbf\u4fe1\u606f\uff0c\u56e0\u6b64\u5b83\u4ecd\u5728\u53d1\u5c55\u3002\u5982\u679c\u505a\u5230\u5b83\uff0c\u4e00\u4e2a\u60ca\u4eba\u7684\u589e\u957f\u8ba1\u5212\uff0c\u5c06\u6e17\u900f\u5230\u6574\u4e2a\u7ec4\u7ec7\uff0c\u57fa\u4e8e\u5b9e\u8bc1\u7684\u601d\u7ef4\u6a21\u5f0f\u5c06\u6210\u4e3a\u516c\u53f8 DNA \u7684\u4e00\u90e8\u5206\u3002<\/p>\n<p>\u5982\u679c\u4f60\u6709\u4efb\u4f55\u5173\u4e8e\u589e\u957f\u7684\u5efa\u8bae\uff0c\u8bf7\u5206\u4eab\u5230 Hacker News \u6216\u5728 Twitter \u827e\u7279 @YCombinator \u6216 @AnuHariharan \u3002<\/p>\n<p>\u611f\u8c22\u90a3\u4e9b\u5f00\u521b\u8fd9\u79cd\u505a\u6cd5\u7684\u589e\u957f\u4e13\u5bb6\uff0c\u662f\u4ed6\u4eec\u7684\u7efc\u5408\u89c1\u89e3\u8ba9\u6211\u4eec\u753b\u51fa\u8fd9\u4e9b\u8d8b\u52bf\uff1a<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>Gustaf Alstromer, Former Product lead, growth, at Airbnb (who recently joined us as a Partner at YC)<\/li>\n<li>Merci-Victoria Grace, Growth Lead at Slack<\/li>\n<li>Ed Baker, Former Head of Growth at Uber<\/li>\n<li>Mike Duboe, Head of Growth at Stitch Fix<\/li>\n<li>Casey Winters, Former Growth Product Lead at Pinterest<\/li>\n<li>George Lee, Former Head of Growth at Instagram<\/li>\n<li>Julie Zhou, Former Head of growth at YikYak<\/li>\n<li>Ray Ko, Partner at Social Capital and Former Director of Growth @ Facebook<\/li>\n<li>Jonathan Hsu, Partner at Social Capital, Former Data Scientist @ Facebook<\/li>\n<li>Beau Hartshorne, Former Growth Engineer at Facebook<\/li>\n<li>John McDonnell, Data Science Manager at Stitch Fix<\/li>\n<li>Slater Stich, Former Data Scientist at Square<\/li>\n<li>Max Mullen, Cofounder at Instacart<\/li>\n<li>Fareed Mosavat, Senior PM, Growth at Slack<\/li>\n<li>Othman Laraki, Cofounder Color Genomics, Former VP of Product @ Twitter<\/li>\n<li>Dennis Goedegebuure, VP of Growth &amp; SEO @ Fanatics<\/li>\n<\/ul>\n<p>\u548c\u5176\u4ed6\u9009\u62e9\u4fdd\u6301\u533f\u540d\u7684\u8d21\u732e\u8005<\/p>\n<p>\u540c\u65f6\u611f\u8c22 Sharon Pope\u3001 Nic Dardenne\u3001Craig Cannon\u3001 Ali Rowghani\u3001Daniel Gackle \u548c Scott Bell \u7684\u8d21\u732e\u3002<\/p>\n<p>\u6ce8\uff1a<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\u9ad8\u9891\u610f\u5473\u7740\u9891\u7e41\u4f7f\u7528\uff0c\u4f8b\u5982\uff1a\u6bcf\u5929\uff0c\u6bcf\u5468\u6216\u751a\u81f3\u6bcf\u6708<\/li>\n<li>\u4f4e\u9891\u610f\u5473\u7740\u5076\u5c14\u4f7f\u7528 \uff0c\u4f8b\u5982\uff1a\u6bcf\u5e74\u6216 6 \u4e2a\u6708\u5185\u4e00\u6b21<\/li>\n<li>\u7b2c\u4e8c\u9879\u63aa\u65bd\uff08\u533f\u540d\u4fe1\u7528\u5361\u4ea4\u6613\u6570\u636e\uff09\uff0c\u9664\u975e\u53e6\u6709\u8bf4\u660e<\/li>\n<li>Business insider; http:\/\/www.businessinsider.com\/whatsapp-engagement-chart-2014-2<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u539f\u6587\u4f5c\u8005\uff1aAnu Hariharan<\/p>\n<p>\u539f\u6587\u5730\u5740\uff1ahttps:\/\/blog.ycombinator.com\/growth-guide2017\/<\/p>\n<p>\u8bd1\u6587\u5730\u5740\uff1ahttps:\/\/0.61803398875.xyz\/2017\/08\/04\/growth-guide-2017.html<\/p>\n<p>\u672c\u6587\u7531 @Ray \u7ffb\u8bd1\u53d1\u5e03\u4e8e\u4eba\u4eba\u90fd\u662f\u4ea7\u54c1\u7ecf\u7406\uff0c\u672a\u7ecf\u4f5c\u8005\u8bb8\u53ef\uff0c\u7981\u6b62\u8f6c\u8f7d<\/p>\n<p>\u9898\u56fe\u6765\u81ea Unsplash \uff0c\u57fa\u4e8e CC0 \u534f\u8bae<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6765\u81ea\u9876\u5c16\u521b\u4e1a\u516c\u53f8\u7684 25 \u4f4d\u6770\u51fa Gro&hellip;  <a href=\"https:\/\/inhaoxu.com\/blog\/?p=9598\" class=\"more-link\">more <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[2478,2083,931],"_links":{"self":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/9598"}],"collection":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9598"}],"version-history":[{"count":0,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/9598\/revisions"}],"wp:attachment":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}