{"id":6968,"date":"2015-08-08T10:44:42","date_gmt":"2015-08-08T02:44:42","guid":{"rendered":"http:\/\/inhaoxu.com\/blog\/?p=6968"},"modified":"2015-11-16T15:20:29","modified_gmt":"2015-11-16T07:20:29","slug":"%e4%ba%92%e8%81%94%e7%bd%91%e4%ba%ba%e7%be%a4%e7%94%bb%e5%83%8f%e5%92%8c%e4%bd%a0%e6%89%80%e4%b8%8d%e7%9f%a5%e9%81%93%e7%9a%84%e7%9c%9f%e7%9b%b8%ef%bc%88%e4%b8%80%ef%bc%89","status":"publish","type":"post","link":"https:\/\/inhaoxu.com\/blog\/?p=6968","title":{"rendered":"\u4e92\u8054\u7f51\u4eba\u7fa4\u753b\u50cf\u548c\u4f60\u6240\u4e0d\u77e5\u9053\u7684\u771f\u76f8\uff08\u4e00\uff09"},"content":{"rendered":"

\"profiling-people\"<\/p>\n

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\"data-apparel-vendors\"<\/p>\n

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\u4eba\u7fa4\u753b\u50cf\u4e0e\u4e2a\u4f53\u753b\u50cf\u6709\u5f3a\u5173\u8054\uff0c\u4eba\u7fa4\u753b\u50cf\u5fc5\u987b\u57fa\u4e8e\u5bf9\u4e2a\u4f53\u7684\u753b\u50cf\uff0c\u4f46\u5374\u9ad8\u4e8e\u4e2a\u4f53\u7684\u753b\u50cf\uff0c\u4f53\u73b0\u4e3a\u4eba\u7fa4\u4f5c\u4e3a\u4e00\u4e2a\u96c6\u7fa4\u7684\u6574\u4f53\u7279\u5f81\u3002\u4eba\u7fa4\u662f\u4e2a\u4f53\u7684\u96c6\u5408\uff0c\u5bf9\u4ec0\u4e48\u4eba\u7fa4\u8fdb\u884c\u753b\u50cf\u662f\u6839\u636e\u5e7f\u544a\u8425\u9500\u7684\u76ee\u6807\u53d7\u4f17\uff08target audience\uff09\u6216\u8005\u7ec6\u5206\u76ee\u6807\u53d7\u4f17\uff08audience segmentation\uff09\u4e3a\u5bf9\u8c61\u8fdb\u884c\u7684\u3002\u4f8b\u5982\uff0ciPod\u751f\u4ea7\u5546\u7684\u4eba\u7fa4\u753b\u50cf\u663e\u7136\u662f\u9488\u5bf9\u542c\u97f3\u4e50\u611f\u5174\u8da3\u7684\u4eba\uff0cNB\u8fd0\u52a8\u978b\u5382\u5219\u60f3\u5bf9\u8fd0\u52a8\u65f6\u5c1a\u4eba\u7fa4\u753b\u50cf\u3002<\/p>\n

\u4eba\u7fa4\u753b\u50cf\u4e0e\u4e2a\u4f53\u753b\u50cf\u76f8\u4f3c\u4e4b\u5904\u5728\u4e8e\uff0c\u4e24\u8005\u90fd\u662f\u5bf9\u4eba\u7684\u63cf\u8ff0\u3002\u4f46\u4eba\u7fa4\u7684\u63cf\u8ff0\u9700\u8981\u5f52\u7eb3\u4eba\u7fa4\u6240\u5448\u73b0\u51fa\u7684\u5171\u6027\uff0c\u800c\u975e\u591a\u6837\u6027\u7279\u5f81\u3002\u53ef\u662f\uff0c\u5c31\u50cf\u6ca1\u6709\u4efb\u4f55\u4e24\u4e2a\u4eba\u662f\u4e00\u6a21\u4e00\u6837\u7684\uff0c\u5bf9\u4e2a\u4f53\u7684\u753b\u50cf\u4e5f\u4e0d\u53ef\u80fd\u4e00\u6837\uff0c\u5f53\u6bcf\u4e2a\u4e0d\u540c\u7684\u4eba\u96c6\u5408\u6210\u7fa4\u4f53\uff0c\u5c31\u9700\u8981\u7528\u4e00\u5b9a\u7684\u65b9\u6cd5\u5bfb\u627e\u4ed6\u4eec\u7684\u5171\u6027\uff0c\u5e76\u6784\u5efa\u8fd9\u4e9b\u5171\u6027\u4e0e\u8425\u9500\u7b56\u7565\u4e0a\u7684\u903b\u8f91\u76f8\u5173\u6027\u3002<\/p>\n

\u4eba\u7fa4\u753b\u50cf\u7684\u7ecf\u5178\u6784\u6210\u8981\u7d20\uff0c\u4e5f\u5c31\u7531\u6b64\u4ea7\u751f\u3002\u5b83\u5305\u62ec\u4e09\u4e2a\u975e\u5e38\u5173\u952e\u7684\u7ec4\u6210\u90e8\u5206\uff1a\u4e2a\u4f53\u7684\u6807\u8bc6\uff0c\u4e2a\u4f53\u7684\u753b\u50cf\uff08\u5373\u6253\u6807\u7b7e\uff09\u4ee5\u53ca\u5bf9\u4eba\u7fa4\u5171\u6027\u7684\u62bd\u8c61\u3002\u7b2c\u4e00\u4e2a\u662f\u4e00\u5207\u7684\u524d\u63d0\uff0c\u7b2c\u4e8c\u4e2a\u662f\u57fa\u7840\uff0c\u7b2c\u4e09\u4e2a\u662f\u5bf9\u524d\u8005\u7684\u7ec4\u5408\u3001\u62bd\u8c61\u3001\u5206\u6790\u548c\u52a0\u4ee5\u5229\u7528\u3002<\/p>\n

\"structure-of-profiling\"<\/p>\n

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\u552f\u4e00\u8eab\u4efd\u6807\u8bc6<\/h3>\n

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\u6bd4\u5982\u8bf4\uff0c\u4f60\u53bb\u4e86\u4e00\u4e2a\u7f51\u7ad9\uff0c\u7ba1\u4f60\u6ce8\u518c\u767b\u5f55\u4e0e\u5426\uff0c\u8fd9\u4e2a\u7f51\u7ad9\u90fd\u4f1a\u7ed9\u4f60\u5b89\u4e00\u4e2a\u540d\u5b57\uff0c\u5f53\u4f60\u4e0b\u6b21\u6765\u7684\u65f6\u5019\uff0c\u54ea\u6015\u4f60\u7ee7\u7eed\u4e0d\u767b\u5f55\uff0c\u8fd9\u4e2a\u7f51\u7ad9\u4e5f\u4f1a\u77e5\u9053\u4f60\u6765\u4e86\u3002\u8fd9\u4e2a\u4e1c\u897f\u592a\u666e\u904d\u4e86\uff0c\u4ee5\u81f3\u4e8e\u73b0\u5728\u51e0\u4e4e\u6240\u6709\u7684\u7f51\u7ad9\u90fd\u4f7f\u7528\u8fd9\u4e2a\u4e1c\u897f\uff0c\u5b83\u7684\u540d\u5b57\u53ebcookie\u3002<\/p>\n

\u5373\u4f7f\u662f\u540c\u4e00\u4e2a\u4eba\uff0c\u6bcf\u4e2a\u7f51\u7ad9\u4e5f\u90fd\u7ed9\u8fd9\u4e2a\u4eba\u4e0d\u540c\u7684cookie\u547d\u540d\uff0c\u8fd9\u5f88\u5bb9\u6613\u7406\u89e3\uff0c\u56e0\u4e3a\u6bcf\u4e2a\u7f51\u7ad9\u6709\u81ea\u5df1\u7684\u547d\u540d\u89c4\u5219\u3002\u6240\u4ee5\uff0c\u552f\u4e00\u8eab\u4efd\u6807\u8bc6\u662f\u76f8\u5bf9\u7684\uff0c\u5bf9\u4e8e\u540c\u4e00\u4e2a\u7f51\u7ad9\uff0c\u4e0d\u540c\u7684\u4eba\uff0c\u5e94\u8be5\u6709\u552f\u4e00\u7684\u8bc6\u522b\uff0c\u4f46\u8fd9\u4e2a\u4eba\u53bb\u4e86\u522b\u7684\u7f51\u7ad9\uff0c\u7406\u8bba\u4e0a\u5c31\u662f\u522b\u4eba\u7684\u4e8b\u60c5\u4e86\uff0c\u8fd9\u4e2a\u4eba\u4f1a\u88ab\u522b\u7684\u7f51\u7ad9\u8d77\u4e0a\u522b\u7684cookie\u547d\u540d\uff0c\u800c\u4e14\u662f\u5176\u4ed6\u7f51\u7ad9\u6839\u672c\u65e0\u4ece\u77e5\u6653\u7684\u3002\u8fd9\u5c31\u5f15\u8d77\u4e86\u4e00\u4e9b\u95ee\u9898\uff0c\u6211\u4eec\u4e0b\u9762\u4e0d\u4e45\u5c31\u4f1a\u8bb2\u3002<\/p>\n

\u968f\u7740\u79fb\u52a8\u7aef\u7684\u53d1\u5c55\uff0c\u552f\u4e00\u8eab\u4efd\u6807\u8bc6\u7528cookie\u5c31\u4e0d\u597d\u7528\u4e86\uff0c\u56e0\u4e3a\u79fb\u52a8\u7aef\u4e0aAPP\u7528\u91cf\u5de8\u5927\uff0c\u800ccookie\u5fc5\u987b\u968f\u7740\u7f51\u7ad9\u5b58\u5728\uff0cAPP\u6ca1\u6709\u8fd9\u4e1c\u897f\u3002\u4e0d\u8fc7\uff0c\u6ca1\u6709cookie\u6ca1\u5173\u7cfb\uff0c\u79fb\u52a8\u7aef\u6709\u522b\u7684\u4e1c\u897f\u6765\u6807\u8bc6\u4eba\u3002\u5728\u79fb\u52a8\u7aef\uff0c\u552f\u4e00\u8eab\u4efd\u6807\u8bc6\u6700\u5e38\u7528\u7684\u662f\u624b\u673a\u7684IMEI\u53f7\u7801\uff0c\u6216\u8005IDFA\uff08\u82f9\u679c\u624b\u673a\u5bf9\u4eba\u7684\u8bc6\u522b\u53f7\uff09\uff0c\u6216\u8005\u5176\u4ed6\u5f88\u591a\u522b\u7684ID\u3002\u5404\u79cdID\u4e2d\u7684\u4e00\u4e9b\u7c7b\u522b\uff0c\u7406\u8bba\u4e0a\u5177\u6709\u4e0e\u624b\u673a\u786c\u4ef6\u6346\u7ed1\u7684\u552f\u4e00\u6027\uff08\u624b\u673a\u4e0d\u540c\uff0c\u53f7\u7801\u4e0d\u540c\uff0c\u800c\u4e14\u624b\u673a\u4e0d\u53d8\uff0c\u53f7\u7801\u4e0d\u53d8\uff09\uff0c\u6bd4\u5982\u524d\u9762\u7684IMEI\u548cIDFA\uff08IMEI\u548cIDFA\u5b9e\u9645\u4e0a\u90fd\u53ef\u4ee5\u88ab\u4fee\u6539\uff0c\u4f46\u53ef\u4ee5\u8ba4\u4e3a\u5f88\u63a5\u8fd1\u4e0e\u624b\u673a\u7ed1\u5b9a\uff09\uff0c\u4e0d\u4f1a\u6839\u636e\u624b\u673a\u4e2d\u88c5\u7684APP\u6216\u8005\u4e0a\u7684\u7f51\u7ad9\u7684\u4e0d\u540c\u800c\u53d1\u751f\u53d8\u5316\uff0c\u56e0\u6b64\u8fd9\u7c7b\u8bc6\u522b\u53f7\u6bd4cookie\u770b\u8d77\u6765\u66f4\u597d\u3002<\/p>\n

\"imei_meid\"<\/p>\n

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PC\u4e0a\u7684\u552f\u4e00\u8eab\u4efd\u6807\u8bc6<\/h3>\n

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