{"id":6524,"date":"2015-02-28T15:30:27","date_gmt":"2015-02-28T07:30:27","guid":{"rendered":"http:\/\/inhaoxu.com\/blog\/?p=6524"},"modified":"2015-02-28T15:30:33","modified_gmt":"2015-02-28T07:30:33","slug":"%e4%ba%ac%e4%b8%9cipo%e8%b7%af%e6%bc%94ppt%e5%8f%8a%e4%b8%ad%e6%96%87%e6%b3%a8%e9%87%8a","status":"publish","type":"post","link":"https:\/\/inhaoxu.com\/blog\/?p=6524","title":{"rendered":"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca"},"content":{"rendered":"

\u3010IPO\u3011\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca<\/strong><\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u4e00\u3001\u53d1\u884c\u60c5\u51b5<\/strong><\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0$\u4eac\u4e1c\uff08JD\uff09$\u5c06\u4e8e2014.5.22\u767b\u5f55\u7eb3\u65af\u8fbe\u514b;<\/p>\n

\u53d1\u884c\u4ef7\u533a\u95f416-18\u7f8e\u5143\/ADS\uff0c1ADS=2\u666e\u901a\u80a1;<\/p>\n

\u53d1\u884c\u80a1\u657093,685,620ADSs\uff0c\u5176\u4e2d\u516c\u53f8\u53d1\u884c69,007,360 ADSs\uff0c\u5360\u6bd473.7%;\u8001\u80a1\u4e1c\u51fa\u552e24,678,260 ADSs;\u7eff\u978b14,052,840 ADSs;\u9501\u5b9a\u671f180\u5929;<\/p>\n

\u4e3b\u627f\u9500\u5546\u7f8e\u94f6\u7f8e\u6797\u3001UBS\u3002<\/p>\n

\u4e8c\u3001\u516c\u53f8\u7b80\u4ecb<\/strong><\/p>\n

 <\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u4eac\u4e1c\u56fd\u5185\u6700\u5927\u7684\u76f4\u8425\u7c7b\u7535\u5546\u7f51\u7ad9\uff0c\u5728B2C\u7535\u5546\u5e02\u573a\u6392\u540d\u7b2c\u4e8c\uff0c\u529b\u4e89\u6210\u4e3a\u5168\u7403\u6700\u5927\u7684\u7535\u5b50\u5546\u52a1\u516c\u53f8;\u4eac\u4e1c\u7684\u6838\u5fc3\u4f18\u52bf\u5728\u4e8e\u7528\u6237\u4f53\u9a8c\u548c\u8fd0\u8425\u6548\u7387\u3002<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u6838\u5fc3\u7ba1\u7406\u54f2\u5b66\uff1a<\/strong><\/p>\n

\u7ba1\u7406\u57fa\u7840\uff1a\u56e2\u961f;<\/p>\n

\u5e73\u53f0\u57fa\u7840\uff1aIT\u7cfb\u7edf\u3001\u4ed3\u50a8\u7ba1\u7406\u7cfb\u7edf\u3001\u8d22\u52a1\u7cfb\u7edf;<\/p>\n

\u6570\u636e\u9a71\u52a8\uff1a\u6210\u672c\u4f18\u5316\u3001\u6548\u7387\u63d0\u5347;<\/p>\n

\u7528\u6237\u4f53\u9a8c\u548c\u54c1\u724c\u6811\u7acb\uff1a\u901a\u8fc7\u5546\u54c1\u3001\u4ef7\u683c\u3001\u670d\u52a1\u6301\u7eed\u5438\u5f15\u7528\u6237;<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u589e\u957f\u7b56\u7565\uff1a<\/strong><\/p>\n

\u79fb\u52a8\u53ca\u5927\u6570\u636e\uff1a\u548c\u817e\u8baf\u7684\u6d41\u91cf\u5408\u4f5c;\u7528\u6237\u5b9a\u5236;\u5927\u6570\u636e\u5206\u6790;\u4f9b\u5e94\u94fe\u66f4\u52a0\u900f\u660e;<\/p>\n

\u62d3\u5c55\u4e09\u56db\u7ebf\u57ce\u5e02\uff1a\u5efa\u4ed3\u5e93;\u63d0\u9ad8\u79fb\u52a8\u7aef\u5230\u8fbe\u7387;\u4e0d\u540c\u7684\u5546\u54c1\u7b56\u7565;\u5e02\u573a\u7b56\u7565;<\/p>\n

\u7ebf\u4e0a\u5230\u7ebf\u4e0b\uff1a\u548c\u5c71\u897f\u4fbf\u5229\u5e97\u7684\u5408\u4f5c;\u5c06\u8be5\u6a21\u5f0f\u590d\u5236\u5230\u5176\u4ed6\u5730\u533a;\u5728\u90e8\u5206\u57ce\u5e02\u63d0\u4f9b\u751f\u9c9c\u7535\u5546;\u63d0\u9ad8\u7269\u6d41\u8fd0\u8425\u6760\u6746;<\/p>\n

\u4f9b\u5e94\u94fe\u91d1\u878d\uff1a\u5bf9\u4f9b\u5e94\u5546\u548c\u7528\u6237\u7684\u91d1\u878d\u4ea7\u54c1;\u652f\u4ed8\u4ea7\u54c1;\u4ea4\u53c9\u9500\u552e\u91d1\u878d\u4ea7\u54c1;<\/p>\n

\u4e09\u3001\u6295\u8d44\u4eae\u70b9<\/strong><\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a01.\u4e2d\u56fd\u7535\u5546\u5e02\u573a\u7a7a\u95f4\u5e7f\u9614;<\/p>\n

2.\u6700\u5927\u7684\u81ea\u8425\u7535\u5546\u7f51\u7ad9;<\/p>\n

3.\u5168\u56fd\u7269\u6d41\u4f53\u7cfb;<\/p>\n

4.\u7b2c\u4e09\u65b9\u5e73\u53f0\u589e\u901f\u8fc5\u731b;<\/p>\n

5.\u548c\u817e\u8baf\u6218\u7565\u5408\u4f5c\uff0c\u63d0\u9ad8\u79fb\u52a8\u7aef\u53c2\u4e0e\u5ea6;<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u4e2d\u56fd\u96f6\u552e\u5e02\u573a\u7279\u70b9\uff1a<\/strong><\/p>\n

\u5e02\u573a\u5e7f\u9614\uff1a2012\u5e74\u5e02\u573a\u89c4\u6a219.8trillion RMB\uff0c\u9884\u8ba1\u52302016\u5e7415.3trillion\uff0cCAGR12%;<\/p>\n

\u9ad8\u5ea6\u5206\u6563\uff1a\u4e2d\u56fdtop20\u96f6\u552e\u5546\u5e02\u573a\u5360\u6709\u738712%;\u7f8e\u56fd\u4e3a40%;<\/p>\n

\u5411\u7ebf\u4e0a\u8f6c\u79fb\uff1a\u4e2d\u56fd\u7ebf\u4e0a\u96f6\u552e\u5e02\u573a\u89c4\u6a21\uff0c2012\u5e74\u4e3a1320billion\uff0c\u9884\u8ba1\u52302016\u5e743790billion RMB\uff0cCAGR 30%;<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u4eac\u4e1c\u589e\u957f\u70b9\uff1a<\/strong><\/p>\n

\u7528\u6237\u6d88\u8d39\u4e60\u60ef\u4ece\u7ebf\u4e0b\u5411\u7ebf\u4e0a\u8f6c\u79fb;<\/p>\n

\u7528\u6237\u66f4\u52a0\u91cd\u89c6\u7f51\u8d2d\u5546\u54c1\u8d28\u91cf;<\/p>\n

\u4e09\u56db\u7ebf\u57ce\u5e02\u589e\u901f\u8fc5\u731b;<\/p>\n

\u79fb\u52a8\u8d2d\u7269\u8d8b\u52bf\u6b63\u5728\u4e0a\u5347;<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u76f4\u8425\u9500\u552e\uff1a<\/strong>\u4fa7\u91cd\u6807\u54c1\u3001\u8d70\u91cf\u3001\u5546\u54c1\u8d28\u91cf\u3001\u6295\u8d44\u9ad8\u3001\u9700\u8981\u4ed3\u5e93\u8fd0\u8425\u3001\u91cd\u7528\u6237\u4f53\u9a8c;<\/p>\n

\u7b2c\u4e09\u65b9\u5e73\u53f0\uff1a<\/strong>\u4fa7\u91cd\u957f\u5c3e\u3001SKUs\u91cf\u5927\u3001\u6a21\u5f0f\u66f4\u8f7b\u3001\u9700\u8981\u5e7f\u544a\u548c\u6d41\u91cf\u652f\u6491;<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u76f4\u8425\u4f18\u52bf\uff1a<\/strong><\/p>\n

\u4eac\u4e1c\u662f\u7b2c\u4e8c\u5927B2C\u7f51\u7ad9\uff0c\u536023.3%\u7684\u4efd\u989d;\u7b2c\u4e00\u662f\u5929\u732b\uff0c\u5360\u6bd450.6%;<\/p>\n

\u4eac\u4e1c\u662f\u6700\u5927\u7684\u76f4\u8425\u7c7bB2C\u7f51\u7ad9\uff0c\u5360\u6bd446.5%;<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u4eac\u4e1c\u751f\u6001\uff1a<\/strong><\/p>\n

47.4million\u6d3b\u8dc3\u7528\u6237;40.2million SKUs;323.3million\u8ba2\u5355\u91cf;86\u4e2a\u4ed3\u50a8\u7269\u6d41\u4e2d\u5fc3;1620\u4e2a\u914d\u9001\u7ad9;24412\u4e2a\u4e13\u4e1a\u914d\u9001\u5458;<\/p>\n

\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\uff1a<\/strong><\/p>\n

\u5546\u54c1\u9009\u62e9\u4e30\u5bcc;\u4ef7\u683c\u4f4e\u5ec9;\u5ba2\u6237\u670d\u52a1\u6709\u4fdd\u8bc1;<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u5168\u56fd\u7269\u6d41\u7cfb\u7edf\u5b8c\u5584\uff1a<\/strong><\/p>\n

7\u4e2a\u4e00\u7ea7\u7269\u6d41\u4e2d\u5fc3;<\/p>\n

\u572836\u4e2a\u57ce\u5e02\u6709\u4ed3\u5e93;<\/p>\n

70%\u8ba2\u5355\u5b9e\u73b0\u5f53\u65e5\u9001\u8fbe\u53ca\u6b21\u65e5\u8fbe;<\/p>\n

43\u4e2a\u57ce\u5e02\u63d0\u4f9b211\u670d\u52a1;<\/p>\n

256\u4e2a\u57ce\u5e02\u5b9e\u73b0\u6b21\u65e5\u8fbe;<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u7269\u6d41\u6d41\u7a0b\uff1a<\/strong><\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u6700\u540e\u4e00\u516c\u91cc\u914d\u9001\u4f53\u7cfb\uff1a<\/strong><\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u7b2c\u4e09\u65b9\u5e73\u53f0\u589e\u957f\u8fc5\u731b\uff1a<\/strong><\/p>\n

\u5bf9\u4e8e\u5546\u5bb6\uff1a\u7528\u6237\u8d2d\u4e70\u529b\u9ad8\u3001\u63d0\u4f9b\u5f00\u653e\u7269\u6d41\u4f53\u7cfb\u53ca\u5ba2\u670d\u3001\u6839\u636e\u6570\u636e\u5206\u6790\u6295\u653e\u7cbe\u51c6\u5e7f\u544a\u3001\u964d\u4f4e\u5546\u5bb6\u5bf9\u5355\u4e00\u5e73\u53f0\u4f9d\u8d56\u5ea6;<\/p>\n

\u5bf9\u4e8e\u7528\u6237\uff1a\u66f4\u591a\u5546\u54c1\u9009\u62e9;\u5546\u54c1\u53ef\u9760\u5ea6\u66f4\u9ad8;\u8ba2\u5355\u5904\u7406\u5feb\u901f\u53ca\u552e\u540e\u670d\u52a1\u5b8c\u5584;<\/p>\n

\u7b2c\u4e09\u65b9\u5e73\u53f0\u5546\u5bb6\u6570\u91cf2013\u67092.35\u4e07\uff0c\u4eca\u5e743\u6708\u4e3a2.9\u4e07;<b< p=””><\/p>\n

SKUs\u6570\u91cf2013\u5e7423.5mm\uff0c3\u6708\u4e3a37.8mm;<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u548c\u817e\u8baf\u6218\u7565\u5408\u4f5c\uff1a<\/strong><\/p>\n

\u83b7\u5f97\u817e\u8baf\u65d7\u4e0b\u5b9e\u7269\u7535\u5546\u4e1a\u52a1;<\/p>\n

\u83b7\u5f97\u5fae\u4fe1\u53caQQ\u624b\u673a\u4e00\u7ea7\u63a8\u5e7f\u4f4d\u7f6e;<\/p>\n

\u5728\u5b9e\u7269\u7535\u5546\u9886\u57df\u81f3\u5c118\u5e74\u6ca1\u6709\u7ade\u4e89;<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u817e\u8baf2013\u5e7412\u6708\uff0cQQ MAU 808mm;QQ\u624b\u673a MAU 426mm;\u817e\u8baf\u7535\u5546\u7f51\u7ad9DAU 14.6mm;\u5fae\u4fe1+ wechat MAU 355mm;<\/p>\n

\u56db\u3001\u8d22\u52a1\u4eae\u70b9<\/strong><\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0GMV\uff0c2013\u5e74125.5 bn RMB\uff0c\u540c\u6bd4\u589e\u901f71%;\u81ea\u8425\u5360\u6bd475%;<\/p>\n

2014Q1\uff0cGMV 44.1bn\uff0c\u540c\u6bd4\u589e84%\uff0c\u81ea\u8425\u536071%;<\/p>\n

\u51c0\u8425\u6536\uff0c2013\u5e74\u4e3a69.3bn\uff0c\u540c\u6bd4\u589e68%;<\/p>\n

2014Q1\u51c0\u8425\u653622.7bn\uff0c\u540c\u6bd4\u589e65%;<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u81ea\u8425GMV 2011-2013 CAGR 77.3%\uff0c\u76ee\u524d\u5360\u6bd474.7%;2014Q1\u540c\u6bd4\u589e\u901f69.6%;<\/p>\n

\u5e73\u53f0GMV 2011-2013 CAGR 231.1%\uff0c\u76ee\u524d\u5360\u6bd425.3%;2014Q1\u540c\u6bd4\u589e130.4%;<\/p>\n

\u6bdb\u5229\u7387\uff0c2013\u5e74\u4e3a9.9%\uff0c2014Q1\u63d0\u5347\u523010%;<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u8fd0\u8425\u6548\u7387\uff1aNonGaap<\/strong><\/p>\n

\u7269\u6d41\u5360\u6bd45.8%;\u5e02\u573a\u8d39\u7528\u5360\u6bd42.3%;\u6280\u672f1.3%;\u7ba1\u74060.9%;<\/p>\n

NonGaap\u51c0\u5229\u6da6\uff0c2013\u5e74\u4e3a224mm RMB\uff0c\u51c0\u5229\u6da6\u73870.3%;<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a02013\u5e74\u6bcf\u6d3b\u8dc3\u7528\u6237\u5e73\u5747\u8d2d\u4e706.8\u6b21;<\/p>\n

2014Q1SKUs \u63d0\u5347\u81f340.2mm;<\/p>\n

2014Q1\u79fb\u52a8\u4e0b\u5355\u5360\u6bd418%;<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

\u00a0\u00a0\u00a0\u00a02013\u5e74\u8fd0\u8425\u73b0\u91d1\u6d413570mm RMB\uff0c\u540c\u6bd4\u589e154%;<\/p>\n

\u81ea\u7531\u73b0\u91d1\u6d412278mm\uff0c\u540c\u6bd4\u589e791%;<\/p>\n

\u8d44\u672c\u5f00\u652f1292mm;\u6295\u8d44\u56de\u62a5\u738729.1%;<\/p>\n

\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n

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\"\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u3010IPO\u3011\u4eac\u4e1cIPO\u8def\u6f14PPT\u53ca\u4e2d\u6587\u6ce8\u91ca… more →<\/span><\/a><\/p>\n","protected":false},"author":35,"featured_media":6554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/6524"}],"collection":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6524"}],"version-history":[{"count":0,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/6524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/6554"}],"wp:attachment":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}