{"id":649,"date":"2009-11-17T23:56:46","date_gmt":"2009-11-17T23:56:46","guid":{"rendered":""},"modified":"2010-02-12T11:58:24","modified_gmt":"2010-02-12T03:58:24","slug":"%e7%b6%b2%e8%b7%af%e6%b4%bb%e5%8b%95%e6%88%90%e6%95%88%e7%b5%b1%e8%a8%88%e6%96%b9%e5%bc%8f","status":"publish","type":"post","link":"https:\/\/inhaoxu.com\/blog\/?p=649","title":{"rendered":"\u7db2\u8def\u6d3b\u52d5\u6210\u6548\u7d71\u8a08\u65b9\u5f0f"},"content":{"rendered":"

\u5224\u65b7\u7db2\u8def\u6d3b\u52d5(\u7db2\u8def\u5ee3\u544a)\u6210\u6548\u7684\u597d\u58de\uff0c\u4e00\u822c\u6703\u770bCTR\u6216\u662fPageView\u3002
\n\u6d3b\u52d5\u8dd1\u5b8c\u4e4b\u5f8c\uff0c\u9084\u53ef\u4ee5\u770b\u770bCPC\u591a\u5c11\u3002<\/p>\n

CTR=banner\u9ede\u9078\u7387\u3002
\nCPC=\u9ede\u64ca\u4e00\u6b21\u7684\u50f9\u9322\u3002<\/p>\n

\u770b\u4e0b\u5716\uff0c\u7db2\u8def\u6d3b\u52d5\u5f9ebanner
\n\u6216\u95dc\u9375\u5b57\u5c0e\u4eba\u9032\u4f86\u4e4b\u5f8c, \u9084\u6703\u7d93\u904e\u4e0b\u5217\u9019\u5e7e\u500b\u3014\u904e\u7a0b\u3015\u2026<\/p>\n

\"\u884c\u92b7\u53c3\u8003\"<\/a><\/p>\n

\u6851\u6cb3\u7684\u540c\u5b78\u5011\uff0c\u8acb\u770b\u770b\u6211\u7684\u7d71\u8a08\u65b9\u5f0f\u3002
\n\u300c\u9996\u9801\u4e00\u9801\u7684\u6d41\u91cf\u76e3\u6e2c\uff0c\u6211\u5c31\u81f3\u5c11\u6703\u7d66\u5ba2\u62364\u500b\u7d71\u8a08\u6578\u5b57\u300d<\/strong><\/span><\/p>\n

1.
\n\u9ede\u4e86Banner\u6709\u591a\u5c11\u4eba\uff1f<\/span><\/strong>
\n\u9ede\u4e86banner\u5c31\u6703\u9032\u5165\u7db2\u9801\uff0chtml\u539f\u59cb\u78bc\u8b80\u53d6\u5b8c\u7562\u4e4b\u5f8c\u5c31\u53ef\u80fd\u8b93Pageview\u52a01,
\n\u4f46\u7db2\u9801\u4e0d\u4e00\u5b9a\u6703\u77ac\u9593\u6253\u958b\uff0c\u9084\u6703\u6709\u5e7e\u79d2\u9418\u7684\u7a7a\u767d\u756b\u9762\u6216\u7b49\u5f85\u756b\u9762\u3002(\u7b49\u5f85\u6642\u9593\u548c\u4e3b\u6a5f\u983b\u5bec\u3001\u9996\u9801\u5927\u5c0f\u6709\u95dc\u4fc2)\u3002<\/p>\n

2. \u958b\u59cb\u8b80\u53d6flash
\n\u6709\u591a\u5c11\u4eba\uff1f<\/span><\/strong>
\n\u6d3b\u52d5Flash\u505a\u7684\u5f88\u70ab\uff0c\u6a94\u6848\u5927\uff0c\u7b49\u500b\u534a\u5206\u9418\u5f88\u6b63\u5e38\uff0c\u9019\u6642\u5019\u4f60\u6703\u770b\u5230\u87a2\u5e55\u4e0a\u7684Loading\u756b\u9762\uff0c\u986f\u793a\u9032\u5ea6\u767e\u5206\u6bd4\uff0c\u6162\u6162\u7b49\u3002<\/p>\n

3.
\n\u770b\u5b8cFlash\u958b\u5834\u52d5\u756b\u6709\u591a\u5c11\u4eba\uff1f<\/span><\/strong>
\n\u52d5\u756b\u53ef\u80fd\u6703\u8dd1\u500b5\u79d2\uff5e10\u79d2\u624d\u9032\u5165\u771f\u6b63\u7684\u9996\u9801\uff0c\u82e5\u52d5\u756b\u8b93\u7db2\u53cb\u4e0d\u611f\u8208\u8da3\uff0c\u6216\u662f\u7121\u610f\u7fa9 or
\n\u62d6\u6232\uff0c\u4e5f\u53ef\u80fd\u6703\u96e2\u958b\u3002<\/p>\n

4.
\n\u770b\u5230\u771f\u6b63\u6d3b\u52d5\u9996\u9801\u6709\u591a\u5c11\uff1f<\/span><\/strong>
\n\u6b64\u523b, \u4f60\u7684Target \u624d\u7b97\u662f\u771f\u7684\u9032\u4e86\u9580. \u4f46\u9996\u9801\u7684\u5167\u5bb9\u901a\u5e38\u53ea\u6703\u8b1b\u500b\u5927\u6982,
\n\u6240\u4ee5\u4f60\u5fc5\u9808\u5f15\u5c0e\u7db2\u53cb\u9ede\u4e0b\u7b2c\u4e00\u500bClick<\/p>\n

5.
\n\u9084\u53ef\u4ee5\u66f4\u4ed4\u7d30\u9f9c\u6bdb\uff0c\u7d71\u8a08\u66f4\u591a\u4e00\u9ede<\/span><\/strong><\/p>\n

—————————————————————————————————————-<\/p>\n

\u6839\u64da\u5e7e\u5e74\u4f86\u7684\u7d93\u9a57, \u4f60\u5982\u679c\u80fd\u8b9330%
\n\u4ee5\u4e0a\u7684click\u90fd\u770b\u5230\u6d3b\u52d5\u9996\u9801, \u800c\u4e14\u80fd\u5920\u518d\u9ede\u4e0b\u4e00\u500bClick(\u4e3b\u6253\u7684\u55ae\u5143\u5167\u5bb9),
\n\u9019\u6d3b\u52d5\u5c31\u7b97\u5230\u9054\u4e86\u5e73\u5747\u6c34\u6e96\u3002<\/p>\n

\u8981\u7db2\u53cb\u6bcf\u4e00\u500b\u55ae\u5143\u90fd\u770b\u5b8c\u7c21\u76f4\u662f\u4e0d\u53ef\u80fd\u7684\u4efb\u52d9\u3002<\/span><\/span><\/strong><\/p>\n

\u6240\u4ee5,
\n\u9019\u8868\u793a\u4f60\u6709\u5169\u689d\u8def\u4f86\u8d70\uff1a<\/p>\n

1. \u4f60\u5fc5\u9808\u8981\u5f88\u5be9\u614e\u7684\u6c7a\u5b9a\u6d3b\u52d5\u4e3b\u984c, \u4e26\u5f37\u529b\u4e3b\u6253\u9019\u500b\u55ae\u5143<\/p>\n

2. \u6216\u8005, \u4f60\u5fc5\u9808\u5f88\u52aa\u529b\u7684,
\n\u628a\u6bcf\u4e00\u500b\u55ae\u5143\u90fd\u5f04\u7684\u5f88\u5438\u5f15\u4eba, \u8b93\u6574\u500b\u6d3b\u52d5\u5c4c\u5230\u4e0d\u884c.<\/p>\n

3. \u6216\u8a31\u4e0d\u53ea\u5169\u689d, \u56e0\u70ba\u5f88\u591a\u6d3b\u52d5\u5e38\u5e38\u6703\u6709\u5f88\u8caa\u5fc3\u7684\u76ee\u7684, \u8ce3\u6dbc\u9eb5\u53c8\u8ce3\u5228\u51b0,
\n\u6240\u4ee5\u4f60\u61c9\u8a72\u9084\u8981\u6709\u7b2c\u4e09\u689d\u8def\u6216\u662f\u7b2c\u56db\u689d\u8def\u53ef\u4ee5\u60f3…<\/p>\n

—————————————————————————————————————-<\/p>\n

\u6d3b\u52d5\u6548\u76ca\u7d71\u8a08\u5982\u679c\u53ea\u6709\u7c21\u55ae\u7684Pageview\uff0c\u80af\u5b9a\u4e0d\u80fd\u8b93\u6211\u6eff\u8db3<\/span><\/strong><\/span>, \u5e7e\u5e74\u524d,
\n\u6211\u56e0\u70ba\u8caa\u5fc3\u7684\u7de3\u6545\u53c8\u628aad2\u52a0\u4e0a\u4e86\u300e\u9054\u6210\u8def\u5f91\u300f\u7684\u7d71\u8a08.<\/p>\n

\u5c31\u662f\u8a2d\u5b9a\u4e00\u500b\u300e\u9054\u6210\u76ee\u6a19\u300f, \u7136\u5f8c\u7d71\u8a08\u5f9e\u67d0\u500bbanner\u6216\u95dc\u9375\u5b57<\/span> click\u9032\u4f86\u7684\u7db2\u53cb,\u6703\u900f\u904e\u600e\u6a23\u7684\u700f\u89bd\u904e\u7a0b\u53bb\u53c3\u52a0\u6d3b\u52d5,
\n\u76f4\u5230\u6700\u5f8c\u7522\u751f\u4e92\u52d5\u884c\u70ba<\/span>(ending action \/ final
\naction)\u70ba\u6b62\uff0c\u5f88\u53ef\u80fd\u662f\u52a0\u5165\u6703\u54e1\u6216\u662f\u5b8c\u6210\u4e00\u6b21\u7dda\u4e0a\u6d88\u8cbb\u3002<\/p>\n

\u7c21\u55ae\u4e00\u9ede\u8aaa\uff0c\u5047\u8a2d\u6709\u4e00\u500bbanner\u6587\u6848\u7528 “\u6797\u5fd7\u73b2\u61f7\u5b55”<\/span> \u7576\u8a71\u984c, \u4f46\u5be6\u969b\u4e0a\u4ed6\u662f\u500b\u8ce3\u53c9\u71d2\u5305\u7684\u5ee3\u544a, \u6b64banner \u9ede\u9078\u7387\u56fa\u7136\u5f88\u9ad8,
\n\u4f46\u4ed6\u7684\u9054\u6210\u8def\u5f91\u53ef\u80fd99%\u90fd\u662f\u5f9e\u9996\u9801\u5c31\u96e2\u958b(exit). \u9019\u4e00\u985e\u7684click \u96d6\u7136\u9ad8, \u4f46\u5c0d\u884c\u92b7\u800c\u8a00\u537b\u662f\u7121\u6548\u7684\u6d6a\u8cbb(\u6d6a\u8cbb\u9322~)<\/p>\n

\u53c8\u6216\u8005\u662f,
\n\u7576\u6211\u5011\u8cfc\u8cb7\u4e863\u7d44\u95dc\u9375\u5b57, \u9019\u4e09\u500b\u5b57\u8a5e\u53ef\u80fd\u90fd\u6709\u4e0d\u932f\u7684\u9ede\u9078\u7387, \u4f46\u662f\u54ea\u500b\u5b57\u8a5e\u80fd\u5920\u66ff\u6211\u5011\u7684\u8cfc\u7269\u7db2\u7ad9\u5e36\u4f86\u5be6\u969b\u7684”\u6d88\u8cbb\u91d1\u984d”\u5462? \u9019\u4e9b\u90fd\u5fc5\u9808\u900f\u904e\u8907\u96dc\u7684”\u8cc7\u6599\u5eab”
\n\u4f86\u9032\u884c\u7d71\u8a08\u548c\u5206\u6790\u3002<\/p>\n

—————————————————————————————————————-<\/p>\n

\u6211\u901b\u7db2\u7ad9\u6642,
\n\u5076\u723e\u4e5f\u6703\u4e00\u9801\u4e00\u9801\u7684(\u6216\u4e00\u500b\u7ad9\u4e00\u500b\u7ad9\u7684), \u628a\u81ea\u5df1\u627e\u5230\u7684\u6771\u897f\u7684\u904e\u7a0b\u8a18\u9304\u4e0b\u4f86.
\n\u4f46\u53ea\u662f\u900f\u904egoogle\u548cIE\u7684history\u529f\u80fd\u5e6b\u6211\u7d00\u9304.<\/p>\n

\u6211\u7a81\u7136\u60f3\u505a\u4e00\u5957\u8edf\u9ad4, \u9664\u4e86\u7d71\u8a08\u81ea\u5df1\u901b\u7db2\u9801\u7684\u6b77\u53f2\u7d00\u9304\u4e4b\u5916, \u4e5f\u80fd\u628a\u6211\u6bcf\u5929\u7684\u8a2a\u554f\u8def\u5f91,
\n\u505a\u6210\u4e00\u500b\u5177\u6709\u95dc\u806f\u6027, \u800c\u4e14\u7ad9\u7ad9\u76f8\u9023\u7684\u5de8\u5927\u5730\u5716.<\/p>\n

\u6211\u9084\u4e0d\u77e5\u9053\u9019\u6a23\u4e00\u5957\u8edf\u9ad4\u80fd\u5e36\u4f86\u4ec0\u9ebc\u5546\u696d\u50f9\u503c, \u4f46\u5c0d\u6211\u800c\u8a00,\u80af\u5b9a\u6703\u5f88\u597d\u73a9…
\n\"\u7db2\u8def\u884c\u92b7\u53c3\u8003\u6848\u4f8b\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u5224\u65b7\u7db2\u8def\u6d3b\u52d5(\u7db2\u8def\u5ee3\u544a)\u6210\u6548\u7684\u597d\u58de\uff0c\u4e00\u822c… more →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[123,125,106,124,86],"_links":{"self":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/649"}],"collection":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=649"}],"version-history":[{"count":0,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/649\/revisions"}],"wp:attachment":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}