{"id":636,"date":"2009-11-17T19:47:22","date_gmt":"2009-11-17T19:47:22","guid":{"rendered":""},"modified":"2010-02-12T12:04:54","modified_gmt":"2010-02-12T04:04:54","slug":"%e4%b8%8d%e8%b0%88%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/inhaoxu.com\/blog\/?p=636","title":{"rendered":"\u4e0d\u8c08\u7b56\u7565"},"content":{"rendered":"<p>\u65e7\u6587\u4e00\u7bc7, \u6240\u8c08\u53ef\u8c13\u4e1a\u5185\u6708\u7ecf\u8bdd\u9898! \u6b64\u6587\u89c6\u89d2\u72ec\u7279\u3001\u89c2\u70b9\u72ec\u5230\u3001\u8bed\u6c14\u5e7d\u9ed8\u3001\u63fd\u5e7f\u544a\u4f20\u64ad\u5e02\u573a\u4e8e\u4e00\u7edf, \u4ea6\u5e84\u4ea6\u8c10, \u8c08\u8bdd\u95f4\u4e0d\u65f6\u4ee4\u4eba\u4f1a\u5fc3\u4e00\u7b11!\u2026<\/p>\n<p>\u4e0d\u8c08\u7b56\u7565<br \/>\n\u4f5c\u8005: \u738b\u4e00\u8f9b<br \/>\n\u201c\u5c0a\u656c\u7684XX\u516c\u53f8\u7684\u5404\u4f4d\u9886\u5bfc, \u6211\u4eec@#&amp;\u5e7f\u544a\u516c\u53f8\u975e\u5e38\u8363\u5e78\u6709\u673a\u4f1a\u6765\u6b64\u8fdb\u884c2009\u5e74\u5ea6\u7684\u6574\u5408\u8425\u9500\u63d0\u6848\u3002\u4eca\u5929\u6211\u4eec\u5c06\u4e3a\u60a8\u5c55\u73b0\u5982\u4e0b\u5185\u5bb9: 1. \u73af\u5883\u5206\u6790; 2. \u5e02\u573a\u8981\u7d203C\u30014D\u30015F\u5206\u6790; 3. \u54c1\u724c\u5199\u771f\u3001\u900f\u89c6\u3001\u89e3\u5256\u3001\u5206\u5c38; 4. \u54c1\u724c\u5b9a\u4f4d; 5. \u6d88\u8d39\u8005\u6d1e\u5bdf\u3001\u4f20\u64ad\u53e3\u53f7; 6. \u521b\u610f\u8868\u73b0 \u2026\u2026\u4e0b\u9762\u6211\u4eec\u8fdb\u5165\u7b2c\u4e00\u90e8\u5206\u5185\u5bb9\u73af\u5883\u5206\u6790\u2026\u2026\u201d<\/p>\n<p>\u8fd9\u662f\u4e00\u573a\u5e7f\u544a\u516c\u53f8\u5bf9\u4f60\u7684\u63d0\u6848\u4f1a\u3002\u6ca1\u9519, \u4f60\u5c31\u662f\u90a3\u4f4d\u5df2\u7ecf\u88ab\u6211\u7528\u4f5c\u4e3b\u89d2\u3001\u4eca\u540e\u8fd8\u8981\u7ee7\u7eed\u505a\u4e3b\u89d2\u7684\u5012\u9709\u5b9e\u4e1a\u5bb6\u3002\u5728\u4f60\u9762\u524d, \u6765\u81eaAgency\u7684\u5ba2\u6237\u7ecf\u7406\u6b63\u6177\u6168\u6fc0\u6602\u5730\u5f00\u573a\u3002\u4f60\u9ebe\u4e0b\u4e45\u7ecf\u6bd4\u7a3f\u7684SBM\uff08\u9ad8\u7ea7\u5e02\u54c1\u724c\u7ecf\u7406\uff09\u548cBM\uff08\u54c1\u724c\u7ecf\u7406\uff09\u4eec\u5f53\u7136\u719f\u77e5\u8fd9\u6240\u6709\u7684\u5957\u8def, \u53ef\u4f60\u5750\u4e0d\u4f4f\u4e86: \u770b\u67b6\u52bf, \u4e94\u5341\u5206\u949f\u7684\u63d0\u6848\u6709\u56db\u5341\u5206\u949f\u8981\u82b1\u5728\u201c\u7b56\u7565\u201d\u4e0a\u554a, <!--more-->\u53ef\u662f\u4f60\u8bf7\u7684\u662f\u5e7f\u544a\u516c\u53f8\u5bf9\u4e0d\u5bf9? \u4f60\u7684\u9884\u7b97\u662f\u7528\u6765\u4e70\u5e7f\u544a\u7684\u5bf9\u4e0d\u5bf9? \u4e8e\u662f\u2014\u2014<\/p>\n<p>\u201c\u505c, \u6253\u4f4f\u3002\u6211\u4eec\u76f4\u63a5\u770b\u521b\u610f\u4f5c\u54c1\u5427\u3002\u201d\u4f60\u53d1\u8bdd\u4e86\u3002<\/p>\n<p>\u5239\u90a3\u95f4, \u65f6\u95f4\u505c\u6b62\u4e86, \u4f1a\u8bae\u5ba4\u91cc\u5bc2\u9759\u65e0\u58f0, \u7a7a\u6c14\u4eff\u4f5b\u51dd\u7ed3\u4e86\u4e00\u6837\u3002<\/p>\n<p>Agency\u548cSBM\u548cBM\u4eec\u4e00\u8d77\u770b\u5411\u4f60: \u8001\u5927, \u90fd\u662f\u9053\u4e0a\u6df7\u7684, \u60a8\u61c2\u4e0d\u61c2\u89c4\u77e9\u554a?<\/p>\n<p>*****************************************************************<\/p>\n<p>\u5e7f\u544a\u6bd4\u7a3f\u7684\u89c4\u77e9, \u603b\u7ed3\u8d77\u6765\u5c31\u662f\u4e94\u4e2a\u5b57\u2014\u2014\u7b56\u7565\u548c\u521b\u610f; \u5f52\u7ed3\u8d77\u6765\u5c31\u662f\u4e09\u4e2a\u5b57\u6bcd\u2014\u2014PPT\u3002PPT\u8005, PowerPoint\u662f\u4e5f, \u7ee7\u5e7f\u544aAgency\u4e4b\u540e\u53c8\u4e00\u4e2a\u6765\u81ea\u7f8e\u5e1d\u56fd\u4e3b\u4e49\u7684\u90aa\u6076\u4ea7\u7269\u3002\u867d\u7136\u7532\u65b9\u90fd\u77e5\u9053\u81ea\u5df1\u4ed8\u94b1\u4e70\u7684\u662f\u5e7f\u544a\u521b\u610f, \u4f46\u662f\u5c31\u50cf\u6bd4\u7a3f\u6c38\u8fdc\u662f\u5728\u6f14\u793aPPT\u4e00\u6837, \u7b56\u7565\u6c38\u8fdc\u4f1a\u5360\u7528\u6700\u591a\u7684\u65f6\u95f4\u3002<\/p>\n<p>\u5b9e\u4e1a\u5bb6\u7684\u4f60, \u5982\u679c\u4ed4\u7ec6\u60f3\u60f3, \u4e0d\u96be\u53d1\u73b0\u8fd9\u5176\u4e2d\u7684\u8be1\u5f02\u3002<\/p>\n<p>\u4e00\u662f, \u5982\u679c\u50cfAgency\u8bf4\u7684\u90a3\u6837, \u4e0d\u542c\u7b56\u7565\u5c31\u4e0d\u80fd\u6df1\u523b\u9886\u4f1a\u521b\u610f, \u90a3\u4f60\u7684\u6d88\u8d39\u8005\u4eec\u600e\u4e48\u529e? \u4ed6\u4eec\u80fd\u591f\u63a5\u89e6\u7684\u4e1c\u897f\u53ea\u6709\u4e24\u6837: \u4f60\u7684\u4ea7\u54c1, \u548c\u4f60\u53d1\u8d77\u7684\u8425\u9500\u3002\u4ed6\u4eec\u6c38\u8fdc\u770b\u4e0d\u5230\u4f60\u88ab\u544a\u77e5\u7684\u90a3\u4e9b\u7b56\u7565\u3002\u8fd9\u4e48\u8bf4, \u521b\u610f\u5bf9\u4ed6\u4eec\u6839\u672c\u4e0d\u8d77\u4f5c\u7528\u4e86?<\/p>\n<p>\u5982\u679c\u662f\u8fd9\u6837, \u90a3\u65e0\u8bba\u7b56\u7565\u8fd8\u662f\u521b\u610f\u90fd\u6ca1\u6709\u4efb\u4f55\u610f\u4e49\u3002\u5927\u5bb6\u4e5f\u4e0d\u8981\u5f00\u4ec0\u4e48\u6bd4\u7a3f\u4f1a, \u56de\u5bb6\u6d17\u6d17\u7761\u5427\u3002<\/p>\n<p>\u4e8c\u662f, Agency\u6240\u5206\u6790\u7684\u7b56\u7565, \u4e5f\u65e0\u975e\u662f\u73af\u5883\u3001\u6d88\u8d39\u8005\u3001\u4ea7\u54c1\u3001\u54c1\u724c\u3001STP\u30014P\u3001bla..bla..bla..\u3002\u6253\u5f00\u5927\u5b66\u4e00\u5e74\u7ea7\u5b66\u751f\u9002\u7528\u7684\u8425\u9500\u7406\u8bba\u6559\u6750, \u4f60\u4f1a\u53d1\u73b0\u8fd9\u4e9b\u90fd\u662f\u57fa\u7840\u5185\u5bb9, \u6362\u53e5\u8bdd\u8bf4, \u8fd9\u662f\u4f60\u624b\u4e0bSBM\u548cBM\u4eec\u6700\u57fa\u672c\u7684\u804c\u80fd\u548c\u8d23\u4efb\u3002<\/p>\n<p>\u6709\u610f\u601d\u4e86\u3002Agency\u548c\u4f60\u7684BM, \u90fd\u82b1\u4e86\u5927\u628a\u65f6\u95f4\u5728\u540c\u4e00\u4ef6\u4e8b\u60c5\u4e0a\u3002\u5982\u679cAgency\u6bd4\u4f60\u7684BM\u9ad8\u660e, \u90a3BM\u5c31\u5728\u6d6a\u8d39\u4f60\u4ed8\u7684\u85aa\u6c34; \u5982\u679cBM\u6bd4\u4f60\u7684Agency\u9ad8\u660e, \u90a3Agency\u5c31\u662f\u5728\u6d6a\u8d39\u4f60\u7684\u65f6\u95f4\u3002\u5982\u679c\u4e24\u4f4d\u90fd\u9ad8\u660e\u4e14\u6240\u89c1\u7565\u540c, \u90a3Agency\u7684\u7b56\u7565\u5c31\u4e0d\u503c\u5f97\u518d\u542c; \u5982\u679c\u4e24\u4f4d\u7684\u89c1\u89e3\u4f60\u90fd\u89c9\u5f97\u4e0d\u9519\u5374\u53c8\u8fe5\u5f02\u2014\u2014<\/p>\n<p>\u5c31\u662f\u8bf4, Agency\u6ca1\u770b\u61c2\u6807\u4e66\u2014\u2014\u4ed6\u4eec\u8dd1\u9898\u4e86\u3002\u7b54\u6848\u6216\u8bb8\u633a\u6709\u9053\u7406, \u53ef\u60dc\u4e0d\u662f\u4f60\u73b0\u5728\u9700\u8981\u7684\u3002\u4f60\u7684\u751f\u610f\u5904\u4e8e\u4ec0\u4e48\u60c5\u51b5\u3001\u5e94\u5bf9\u7b56\u7565\u5982\u4f55\u3001\u9700\u8981\u4ec0\u4e48\u6837\u7684\u4f20\u64ad, \u8fd9\u672c\u6765\u5e94\u8be5\u5728\u6807\u4e66\u91cc\u5199\u597d\u4e86, \u5c31\u7b49\u7740Agency\u7528\u521b\u610f\u7684\u624b\u6cd5\u5c55\u73b0\u7ed9\u6d88\u8d39\u8005\u3002\u7a76\u7adf\u6709\u4ec0\u4e48\u5fc5\u8981\u5360\u7528\u5927\u534a\u7684\u63d0\u6848\u65f6\u95f4\u628a\u8fd9\u4e9b\u518d\u8bb2\u4e00\u6b21\u5462\u2026\u2026<\/p>\n<p>\u4f60\u60f3\u6765\u60f3\u53bb, \u603b\u89c9\u5f97\u81ea\u5df1\u6ca1\u505a\u9519\u4ec0\u4e48\u3002\u771f\u7684\u52c7\u58eb, \u6562\u4e8e\u76f4\u9762BM\u7684\u9119\u5937, \u6562\u4e8e\u6b63\u89c6Agency\u7684\u5c34\u5c2c\u3002<\/p>\n<p>\u201c\u5c31\u9171\u7d2b\u3002\u8bf7\u8df3\u5230\u7b2c6\u90e8\u5206, \u6211\u4eec\u76f4\u63a5\u770b\u521b\u610f\u5427\u3002\u201d<\/p>\n<p>*****************************************************************<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u6211\u7684\u68a6\u60f3, \u6211\u5bf9\u7532\u65b9\u7684\u6700\u9ad8\u671f\u671b\u3002<\/p>\n<p>\u662f\u7684, \u8fd9\u662f\u5bf9\u7532\u65b9\u7684\u8981\u6c42, \u800c\u4e0d\u662f\u5bf9\u4e59\u65b9\u3002\u201c\u5ffd\u60a0\u201d\u4e4b\u4e8e\u5e7f\u544a\u516c\u53f8, \u5c31\u5982\u540c\u201c\u6492\u8c0e\u201d\u4e4b\u4e8e\u5f8b\u5e08\u4e00\u6837\u987a\u7406\u6210\u7ae0, \u662f\u53e4\u4eca\u4e2d\u5916\u5e7f\u4e3a\u8ba4\u540c\u7684\u504f\u89c1\u3002\u7532\u65b9\u6216\u8005\u75db\u65a5Agency\u4e4b\u98d8\u5ffd\u4e0d\u5b9e, \u6216\u8005\u5632\u7b11\u8bf8\u5982\u201c\u7b2c\u4e94\u5b63\u201d\u201c\u592a\u7a7a\u9152\u201d\u4e4b\u7c7b\u88abAgency\u5bb3\u60e8\u7684\u540c\u4f34, \u5374\u4ece\u6765\u4e0d\u60f3\u60f3\u8fd9\u4e00\u5207\u90fd\u662f\u7532\u65b9\u81ea\u5df1\u917f\u5c31\u7684\u82e6\u679c, \u6d3b\u8be5\u3002<\/p>\n<p>\u6211\u63d0\u5230\u8fc7, \u6d88\u706d\u4e0d\u9760\u8c31\u7684\u4e59\u65b9, \u8981\u4ece\u6d88\u706d\u4e0d\u9760\u8c31\u7684\u7532\u65b9\u5f00\u59cb\u3002\u5728\u4eca\u5929\u7684\u8425\u9500\u754c, \u7532\u65b9\u7684Marketing\u90e8\u95e8\u6b63\u5728\u9010\u6e10\u7a7a\u5fc3\u5316\u3002\u4e0d\u77e5\u4ece\u4ec0\u4e48\u65f6\u5019\u5f00\u59cb, Marketer\u4eec\u5fc3\u7518\u60c5\u613f\u5c06\u81ea\u5df1\u964d\u7ea7\u4e3a\u5404\u79cd\u4e59\u65b9\u7684Coordinator\u3002\u8001\u677f\u4e0b\u8fbe\u4e86\u4efb\u52a1, \u6216\u8005\u627eAgency, \u6216\u8005\u627e\u54a8\u8be2\u516c\u53f8, \u6216\u8005\u627eVendor, \u603b\u4e4b\u53ea\u8981\u6709\u9700\u6c42, \u603b\u4f1a\u6709\u76f8\u5e94\u7684\u4e59\u65b9\u5192\u51fa\u6765\u5145\u5f53\u667a\u56ca\u3002\u804c\u573a\u4e0a\u4e0d\u4e4f\u8fd9\u6837\u7684Marketer, \u4ed6\u4eec\u5bf9\u4e8e\u4ea7\u54c1\u548c\u6d88\u8d39\u8005\u7684\u4e86\u89e3, \u8fdc\u8fdc\u4e0d\u5982\u5bf9\u4e8e\u81ea\u5df1\u7684\u9884\u7b97\u3001\u6307\u6807\u548c\u7535\u8bdd\u672c\u7684\u4e86\u89e3\u3002<\/p>\n<p>\u6709\u4e86\u8fd9\u6837\u7684Marketer, \u6211\u4eec\u5c31\u4e0d\u96be\u7406\u89e3\u4e3a\u4ec0\u4e48Agency\u8981\u5927\u8c08\u7b56\u7565\u3002\u8fd9\u4e1c\u897f\u603b\u662f\u8981\u505a\u7684, \u4e0d\u7136\u521b\u610f\u5c31\u6ca1\u6709\u65b9\u5411\u4e86\u3002\u4f60\u603b\u4e0d\u80fd\u8bf4\u201c\u8bf7\u7ed9\u6211\u505a\u4e2a\u521b\u610f, \u53ea\u8981\u6211\u89c9\u5f97\u597d, \u4ec0\u4e48\u90fd\u884c\u201d, \u5bf9\u5427? \u505a\u5e7f\u544a, \u6ce8\u5b9a\u662f\u4e00\u9053\u547d\u9898\u4f5c\u6587\u3002\u7136\u800c, \u5982\u679c\u8fde\u7532\u65b9\u90fd\u4e0d\u77e5\u9053\u81ea\u5df1\u5e94\u8be5\u51fa\u4ec0\u4e48\u9898\u3001\u51fa\u4e86\u4ec0\u4e48\u9898, \u90a3\u600e\u4e48\u529e\u5462? \u5f53Agency\u4eec\u62ff\u5230\u4e71\u4f5c\u4e00\u56e2\u7684\u6807\u4e66\u7684\u65f6\u5019, \u603b\u4e0d\u80fd\u8bf4\u201c\u60a8\u8fd9\u6807\u4e66\u592a\u70c2\u4e86\u6211\u4eec\u770b\u4e0d\u61c2\u201d, \u4e07\u822c\u65e0\u5948\u4e4b\u4e0b, \u5c31\u53ea\u597d\u81ea\u5df1\u6765\u63e3\u5ea6\u7532\u65b9\u7684\u610f\u601d, \u7ed9\u4e0b\u4e00\u6b65\u7684\u4f5c\u4e1a\u5708\u4e2a\u8303\u56f4\u3002<\/p>\n<p>\u4ee5\u524d\u6709\u4eba\u95ee\u6211, \u5e7f\u544a\u516c\u53f8\u5230\u5e95\u5e94\u4e0d\u5e94\u8be5\u505a\u7b56\u7565\u3002\u7ad9\u5728\u4e59\u65b9\u7684\u89d2\u5ea6, \u5f53\u7136\u8981\u505a, \u4e0d\u505a\u767d\u4e0d\u505a\u3002\u4e00\u65b9\u9762, \u5982\u679c\u7532\u65b9\u662f\u7cca\u6d82\u86cb, \u4e0d\u81ea\u5df1\u5f04\u4e2a\u7b56\u7565\u51fa\u6765\u5c31\u6ca1\u6cd5\u5e72\u6d3b\u4e86; \u53e6\u4e00\u65b9\u9762, \u5373\u4f7f\u547d\u9898\u4f5c\u6587\u4e5f\u6709\u7b80\u5355\u548c\u5bb9\u6613\u4e4b\u5206, \u5982\u679c\u6709\u673a\u4f1a\u505a\u4e2a\u7b56\u7565, \u628a\u96be\u9898\u5077\u6881\u6362\u67f1\u53d8\u6210\u7b80\u5355\u7684, \u4e59\u65b9\u505a\u7740\u5f00\u5fc3, \u7532\u65b9\u770b\u7740\u5f00\u5fc3, \u4f55\u4e50\u800c\u4e0d\u4e3a\u3002<\/p>\n<p>\u4e5f\u6709\u7b2c\u4e09\u79cd\u60c5\u51b5, \u5c31\u662f\u7532\u65b9\u786e\u5b9e\u4e0d\u4e86\u89e3\u67d0\u4e2a\u95ee\u9898, \u800c\u4e59\u65b9\u786e\u5b9e\u4e86\u89e3\u8fd9\u4e2a\u95ee\u9898, \u7532\u65b9\u5c31\u60f3\u901a\u8fc7\u6bd4\u7a3f\u6765\u96c6\u601d\u5e7f\u76ca, \u78b0\u649e\u4e9b\u667a\u6167\u7684\u706b\u82b1\u51fa\u6765\u3002\u8fd9\u79cd\u65f6\u5019\u5c31\u66f4\u8981\u770b\u4e59\u65b9\u7684\u7b56\u7565\u529f\u592b\u4e86\u3002<\/p>\n<p>\u603b\u7ed3\u8d77\u6765, \u5c31\u662f: \u5982\u679c\u4f60\u9700\u8981\u4e59\u65b9\u63d0\u7b56\u7565, \u90a3\u5c31\u4e0d\u8981\u62b1\u6028; \u5982\u679c\u4f60\u89c9\u5f97\u4e0d\u9700\u8981\u4e59\u65b9\u63d0\u7b56\u7565, \u5927\u53ef\u4ee5\u8ba9\u4ed6\u4eec\u76f4\u63a5\u62c9\u5230\u521b\u610f\u90e8\u5206\u53bb, \u4e5f\u5b8c\u5168\u4e0d\u9700\u8981\u62b1\u6028\u3002<\/p>\n<p>\u8bd5\u8bd5\u770b, \u5b9e\u4e1a\u5bb6\u7684\u4f60, \u80fd\u4e0d\u80fd\u505a\u5230\u8fd9\u6837\u7684\u7532\u65b9: \u8ba9Agency\u4e0d\u8c08\u7b56\u7565\u3002<\/p>\n<p>\u7a3f\u4ef6\u6765\u6e90: Kairon Gnothi<br \/>\n\u672c\u6587\u4ec5\u4ee3\u8868\u4f5c\u8005\u4e2a\u4eba\u89c2\u70b9<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u65e7\u6587\u4e00\u7bc7, \u6240\u8c08\u53ef\u8c13\u4e1a\u5185\u6708\u7ecf\u8bdd\u9898! \u6b64\u6587&hellip;  <a href=\"https:\/\/inhaoxu.com\/blog\/?p=636\" class=\"more-link\">more <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[172,104],"_links":{"self":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/636"}],"collection":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=636"}],"version-history":[{"count":0,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/636\/revisions"}],"wp:attachment":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}