{"id":627,"date":"2009-10-02T11:35:41","date_gmt":"2009-10-02T11:35:41","guid":{"rendered":""},"modified":"2010-02-12T12:08:09","modified_gmt":"2010-02-12T04:08:09","slug":"%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e5%a6%82%e4%bd%95%e8%b5%9a%e9%92%b1","status":"publish","type":"post","link":"https:\/\/inhaoxu.com\/blog\/?p=627","title":{"rendered":"\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u8d5a\u94b1"},"content":{"rendered":"

\u4e00\u4e2a\u7f51\u7edc\u5a92\u4f53(\u7f51\u7ad9)\u4f1a\u5305\u542b\u6709\u6570\u5341\u4e2a\u751a\u81f3\u6210\u5343\u4e0a\u4e07\u4e2a\u9875\u9762\uff0c\u7f51\u7edc\u5e7f\u544a\u6240\u6295\u653e\u7684\u4f4d\u7f6e\u548c\u4ef7\u683c \u5c31\u7275\u6d89\u5230\u7279\u5b9a\u7684\u9875\u9762\u4ee5\u53ca\u6d4f\u89c8\u4eba\u6570\u7684\u591a\u5be1\u3002\u8fd9\u597d\u6bd4\u5e73\u9762\u5a92\u4f53(\u5982\u62a5\u7eb8)\u7684\u201c\u7248\u4f4d\u201d\u3001\u201c\u53d1\u884c\u91cf\u201d\uff0c\u6216\u8005\u7535\u6ce2\u5a92\u4f53(\u5982\u7535\u89c6)\u7684\u201c\u65f6\u6bb5\u201d\u3001\u201c\u6536\u89c6\u7387\u201d\u7684\u6982\u5ff5\u3002<\/p>\n

1. CPC(Cost Per Click\uff1bCost Per Thousand Click-Through) \u6bcf\u70b9\u51fb\u6210\u672c<\/p>\n

\u4ee5\u6bcf\u70b9\u51fb\u4e00\u6b21\u8ba1\u8d39\u3002\u8fd9\u6837\u7684\u65b9\u6cd5\u52a0\u4e0a\u70b9\u51fb\u7387\u9650\u5236\u53ef\u4ee5\u3016WX)\u3017\u52a0\u5f3a\u4f5c\u5f0a\u7684\u96be\u5ea6\uff0c\u800c\u4e14\u662f\u5ba3\u4f20\u7f51\u7ad9\u7ad9\u70b9\u7684\u6700\u4f18\u65b9\u5f0f\u3002\u4f46\u662f\uff0c\u6b64\u7c7b\u65b9\u6cd5\u5c31\u6709\u4e0d\u5c11\u7ecf\u8425\u5e7f\u544a\u7684\u7f51\u7ad9\u89c9\u5f97\u4e0d\u516c\u5e73\uff0c\u6bd4\u5982\uff0c\u867d\u7136\u6d4f\u89c8\u8005\u6ca1\u6709\u70b9\u51fb\uff0c\u4f46\u662f\u4ed6\u5df2\u7ecf\u770b\u5230\u4e86\u5e7f\u544a\uff0c\u5bf9\u4e8e\u8fd9\u4e9b\u770b\u5230\u5e7f\u544a\u5374\u6ca1\u6709\u70b9\u51fb\u7684\u6d41\u91cf\u6765\u8bf4\uff0c\u7f51\u7ad9\u6210 \u4e86\u767d\u5fd9\u6d3b\u3002\u6709\u5f88\u591a\u7f51\u7ad9\u4e0d\u613f\u610f\u505a\u8fd9\u6837\u7684\u5e7f\u544a\uff0c\u636e\u8bf4\uff0c\u662f\u56e0\u4e3a\u4f20\u7edf\u5a92\u4f53\u4ece\u6765\u90fd\u6ca1\u6709\u8fd9\u6837\u5e72\u8fc7\u3002<\/p>\n

2.CPM(Cost Per Mille\uff0c\u6216\u8005Cost Per Thousand\uff1bCost Per Impressions) \u6bcf\u5343\u4eba\u6210\u672c<\/p>\n

\u7f51\u4e0a\u5e7f\u544a\u6536\u8d39\u6700\u79d1\u5b66\u7684\u529e\u6cd5\u662f\u6309\u7167\u6709\u591a\u5c11\u4eba\u770b\u5230\u4f60\u7684\u5e7f\u544a\u6765\u6536\u8d39\u3002\u6309\u8bbf\u95ee\u4eba\u6b21\u6536\u8d39\u5df2\u7ecf\u6210\u4e3a\u7f51\u7edc\u5e7f\u544a\u7684\u60ef\u4f8b\u3002CPM(\u5343\u4eba\u6210\u672c)\u6307\u7684\u662f\u5e7f\u544a\u6295\u653e\u8fc7\u7a0b\u4e2d\uff0c\u542c\u5230\u6216\u8005\u770b\u5230\u67d0\u5e7f\u544a\u7684\u6bcf\u4e00\u4eba\u5e73 \u5747\u5206\u62c5\u5230\u591a\u5c11\u5e7f\u544a\u6210\u672c\u3002\u4f20\u7edf\u5a92\u4ecb\u591a\u91c7\u7528\u8fd9\u79cd\u8ba1\u4ef7\u65b9\u5f0f\u3002\u5728\u7f51\u4e0a\u5e7f\u544a\uff0cCPM\u53d6\u51b3\u4e8e\u201c\u5370\u8c61\u201d\u5c3a\u5ea6\uff0c\u901a\u5e38\u7406\u89e3\u4e3a\u4e00\u4e2a\u4eba\u7684\u773c\u775b\u5728\u4e00\u6bb5\u56fa\u5b9a\u7684\u65f6\u95f4\u5185\u6ce8\u89c6\u4e00\u4e2a\u5e7f\u544a\u7684\u6b21\u6570\u3002\u6bd4\u5982\u8bf4\u4e00\u4e2a\u5e7f\u544a \u6a2a\u5e45\u7684\u5355\u4ef7\u662f1\u5143\/CPM\u7684\u8bdd\uff0c\u610f\u5473\u7740\u6bcf\u4e00\u5343\u4e2a\u4eba\u6b21\u770b\u5230\u8fd9\u4e2aBan-ner\u7684\u8bdd\u5c31\u65361\u5143\uff0c\u5982\u6b64\u7c7b\u63a8 \uff0c10\uff0c000\u4eba\u6b21\u8bbf\u95ee\u7684\u4e3b\u9875\u5c31\u662f10\u5143\u3002<\/p>\n

\u81f3\u4e8e\u6bcfCPM\u7684\u6536\u8d39\u7a76\u7adf\u662f\u591a\u5c11\uff0c\u8981\u6839\u636e\u4ee5\u4e3b\u9875\u7684\u70ed\u95e8\u7a0b\u5ea6(\u5373\u6d4f\u89c8\u4eba\u6570)\u5212\u5206\u4ef7\u683c\u7b49\u7ea7\uff0c\u91c7 \u53d6\u56fa\u5b9a\u8d39\u7387\u3002\u56fd\u9645\u60ef\u4f8b\u662f\u6bcfCPM\u6536\u8d39\u4ece5\u7f8e\u5143\u81f3200\u7f8e\u5143\u4e0d\u7b49\u3002<\/p>\n

3.CPA(Cost Per Action) \u6bcf\u884c\u52a8\u6210\u672c<\/p>\n

CPA\u8ba1\u4ef7\u65b9\u5f0f\u662f\u6307\u6309\u5e7f\u544a\u6295\u653e\u5b9e\u9645\u6548\u679c\uff0c\u5373\u6309\u56de\u5e94\u7684\u6709\u6548\u95ee\u5377\u6216\u5b9a\u5355\u6765\u8ba1\u8d39\uff0c\u800c\u4e0d\u9650\u5e7f\u544a\u6295 \u653e\u91cf\u3002CPA\u7684\u8ba1\u4ef7\u65b9\u5f0f\u5bf9\u4e8e\u7f51\u7ad9\u800c\u8a00\u6709\u4e00\u5b9a\u7684\u98ce\u9669\uff0c\u4f46\u82e5\u5e7f\u544a\u6295\u653e\u6210\u529f\uff0c\u5176\u6536\u76ca\u4e5f\u6bd4CPM\u7684\u8ba1 \u4ef7\u65b9\u5f0f\u8981\u5927\u5f97\u591a\u3002 \u5e7f\u544a\u4e3b\u4e3a\u89c4\u907f\u5e7f\u544a\u8d39\u7528\u98ce\u9669\uff0c\u53ea\u6709\u5f53\u7f51\u7edc\u7528\u6237\u70b9\u51fb\u65d7\u5e1c\u5e7f\u544a\uff0c\u94fe\u63a5\u5e7f\u544a\u4e3b\u7f51\u9875\u540e\uff0c\u624d\u6309\u70b9\u51fb \u6b21\u6570\u4ed8\u7ed9\u5e7f\u544a\u7ad9\u70b9\u8d39\u7528\u3002<\/p>\n

4.CPR(Cost Per Response) \u6bcf\u56de\u5e94\u6210\u672c<\/p>\n

\u4ee5\u6d4f\u89c8\u8005\u7684\u6bcf\u4e00\u4e2a\u56de\u5e94\u8ba1\u8d39\u3002\u8fd9\u79cd\u5e7f\u544a\u8ba1\u8d39\u5145\u5206\u4f53\u73b0\u4e86\u7f51\u7edc\u5e7f\u544a\u201c\u53ca\u65f6\u53cd\u5e94\u3001\u76f4\u63a5\u4e92\u52a8\u3001\u51c6 \u786e\u8bb0\u5f55\u201d\u7684\u7279\u70b9\uff0c\u4f46\u662f\uff0c\u8fd9\u4e2a\u663e\u7136\u662f\u5c5e\u4e8e\u8f85\u52a9\u9500\u552e\u7684\u5e7f\u544a\u6a21\u5f0f\uff0c\u5bf9\u4e8e\u90a3\u4e9b\u5b9e\u9645\u53ea\u8981\u4eae\u51fa\u540d\u5b57 \u5c31\u5df2\u7ecf\u6709\u4e00\u534a\u6ee1\u8db3\u7684\u54c1\u724c\u5e7f\u544a\u8981\u6c42\uff0c\u5927\u6982\u6240\u6709\u7684\u7f51\u7ad9\u90fd\u4f1a\u7ed9\u4e88\u62d2\u7edd\uff0c\u56e0\u4e3a\u5f97\u5230\u5e7f\u544a\u8d39\u7684\u673a\u4f1a \u6bd4CPC\u8fd8\u8981\u6e3a\u832b\u3002<\/p>\n

5.CPP(Cost Per Purchase) \u6bcf\u8d2d\u4e70\u6210\u672c<\/p>\n

\u5e7f\u544a\u4e3b\u4e3a\u89c4\u907f\u5e7f\u544a\u8d39\u7528\u98ce\u9669\uff0c\u53ea\u6709\u5728\u7f51\u7edc\u7528\u6237\u70b9\u51fb\u65d7\u5e1c\u5e7f\u544a\u5e76\u8fdb\u884c\u5728\u7ebf\u4ea4\u6613\u540e\uff0c\u624d\u6309\u9500\u552e\u7b14 \u6570\u4ed8\u7ed9\u5e7f\u544a\u7ad9\u70b9\u8d39\u7528\u3002<\/p>\n

\u65e0\u8bba\u662fCPA\u8fd8\u662fCPP\uff0c\u5e7f\u544a\u4e3b\u90fd\u8981\u6c42\u53d1\u751f\u76ee\u6807\u6d88\u8d39\u8005\u7684\u201c\u70b9\u51fb\u201d\uff0c\u751a\u81f3\u8fdb\u4e00\u6b65\u5f62\u6210\u8d2d\u4e70\uff0c\u624d\u4e88 \u4ed8\u8d39\uff1aCPM\u5219\u53ea\u8981\u6c42\u53d1\u751f\u201c\u76ee\u51fb\u201d(\u6216\u79f0\u201c\u5c55\u9732\u201d\u3001\u201c\u5370\u8c61\u201d)\uff0c\u5c31\u4ea7\u751f\u5e7f\u544a\u4ed8\u8d39\u3002<\/p>\n

6.\u5305\u6708\u65b9\u5f0f<\/p>\n

\u5f88\u591a\u56fd\u5185\u7684\u7f51\u7ad9\u662f\u6309\u7167\u201c\u4e00\u4e2a\u6708\u591a\u5c11\u94b1\u201d\u8fd9\u79cd\u56fa\u5b9a\u6536\u8d39\u6a21\u5f0f\u6765\u6536\u8d39\u7684\uff0c\u8fd9\u5bf9\u5ba2\u6237\u548c\u7f51\u7ad9\u90fd\u4e0d \u516c\u5e73\uff0c\u65e0\u6cd5\u4fdd\u969c\u5e7f\u544a\u5ba2\u6237\u7684\u5229\u76ca\u3002\u867d\u7136\u56fd\u9645\u4e0a\u4e00\u822c\u901a\u7528\u7684\u7f51\u7edc\u5e7f\u544a\u6536\u8d39\u6a21\u5f0f\u662fCPM(\u5343\u4eba\u5370\u8c61 \u6210\u672c)\u548cCPC(\u5343\u4eba\u70b9\u51fb\u6210\u672c)\uff0c\u4f46\u5728\u6211\u56fd\uff0c\u4e00\u4e2a\u65f6\u671f\u4ee5\u6765\u7684\u7f51\u7edc\u5e7f\u544a\u6536\u8d39\u6a21\u5f0f\u59cb\u7ec8\u542b\u7cca\u4e0d\u6e05\uff0c \u7f51\u7edc\u5e7f\u544a\u5546\u4eec\u5404\u81ea\u4e3a\u653f\uff0c\u6709\u7684\u4f7f\u7528CPM\u548cCPC\u8ba1\u8d39\uff0c\u6709\u7684\u5e72\u8106\u91c7\u7528\u5305\u6708\u7684\u5f62\u5f0f\uff0c\u4e0d\u7ba1\u6548\u679c\u597d\u574f \uff0c\u4e0d\u7ba1\u8bbf\u95ee\u91cf\u6709\u591a\u5c11\uff0c\u4e00\u5f8b\u4e00\u4e2a\u4ef7\u3002\u5c3d\u7ba1\u73b0\u5728\u5f88\u591a\u5927\u7684\u7ad9\u70b9\u591a\u5df2\u91c7\u7528CPM\u548cCPC\u8ba1\u8d39\uff0c\u4f46\u5f88\u591a \u4e2d\u5c0f\u7ad9\u70b9\u4f9d\u7136\u4f7f\u7528\u5305\u6708\u5236\u3002<\/p>\n

7.PFP(Pay-For-Performance) \u6309\u4e1a\u7ee9\u4ed8\u8d39<\/p>\n

\u8457\u540d\u5e02\u573a\u7814\u7a76\u673a\u6784\u798f\u83b1\u65af\u7279(Forrerster)\u7814\u7a76\u516c\u53f8\u6700\u8fd1\u516c\u5e03\u7684\u4e00\u9879\u7814\u7a76\u62a5\u544a\u79f0\uff0c\u5728\u4eca\u540e4\u5e74 \u4e4b\u5185\uff0c\u4e07\u7ef4\u7f51\u5c06\u4ece\u76ee\u524d\u7684\u5e7f\u544a\u6536\u8d39\u6a21\u5f0f\u2014\u2014\u5373\u6839\u636e\u6bcf\u5343\u6b21\u95ea\u73b0(impression)\u6536\u8d39\u2014\u2014CPM(\u8fd9 \u4ea6\u662f\u5927\u591a\u6570\u975e\u5728\u7ebf\u5a92\u4f53\u5747\u6240\u91c7\u7528\u7684\u6a21\u5f0f)\u53d8\u4e3a\u6309\u4e1a\u7ee9\u6536\u8d39(pay-for-performance)\u7684\u6a21\u5f0f\u3002<\/p>\n

\u867d\u7136\u6839\u636e\u8be5\u516c\u53f8\u7814\u7a76\u4eba\u5458\u7684\u9884\u6d4b\uff0c\u672a\u67655\u5e74\u7f51\u4e0a\u5e7f\u544a\u5c06\u5448\u7206\u70b8\u6027\u589e\u957f\uff0c\u4ece1999\u5e74\u768428\u4ebf\u7f8e\u5143 \u731b\u589e\u81f32004\u5e74\u7684220\u4ebf\u7f8e\u5143\uff0c\u4f46\u662f\u7ecf\u8425\u6a21\u5f0f\u7684\u8f6c\u53d8\u610f\u5473\u7740\u76c8\u5229\u5c06\u6210\u4e3a\u7f51\u7edc\u5e7f\u544a\u53d1\u5e03\u5546\u5173\u5fc3\u7684 \u9996\u8981\u95ee\u9898\u3002<\/p>\n

\u798f\u83b1\u65af\u7279\u516c\u53f8\u9ad8\u7ea7\u5206\u6790\u5e08\u5c3c\u5c14\u8bf4\uff1a\u201c\u4e92\u8054\u7f51\u5e7f\u544a\u7684\u4e00\u5927\u7279\u70b9\u662f\uff0c\u5b83\u662f\u4ee5\u4e1a\u7ee9\u4e3a\u57fa\u7840\u7684\u3002\u5bf9\u53d1 \u5e03\u5546\u6765\u8bf4\uff0c\u5982\u679c\u6d4f\u89c8\u8005\u4e0d\u91c7\u53d6\u4efb\u4f55\u5b9e\u8d28\u6027\u7684\u8d2d\u4e70\u884c\u52a8\uff0c\u5c31\u4e0d\u53ef\u80fd\u83b7\u5229\u3002\u201d\u4e18\u6bd4\u7279\u516c\u53f8\u5206\u6790\u5e08 \u683c\u62c9\u514b\u8bf4\uff0c\u57fa\u4e8e\u4e1a\u7ee9\u7684\u5b9a\u4ef7\u8ba1\u8d39\u57fa\u51c6\u6709\u70b9\u51fb\u6b21\u6570\u3001\u9500\u552e\u4e1a\u7ee9\u3001\u5bfc\u822a\u60c5\u51b5\u7b49\u7b49\uff0c\u4e0d\u7ba1\u662f\u54ea\u79cd\uff0c \u53ef\u4ee5\u80af\u5b9a\u7684\u662f\u8fd9\u79cd\u8ba1\u4ef7\u6a21\u5f0f\u5c06\u5f97\u5230\u5e7f\u6cdb\u7684\u91c7\u7528\u3002<\/p>\n

\u867d\u7136\u57fa\u4e8e\u4e1a\u7ee9\u7684\u5e7f\u544a\u6a21\u5f0f\u53d7\u5230\u5e7f\u6cdb\u6b22\u8fce\uff0c\u4f46\u5e76\u4e0d\u610f\u5473\u7740CPM\u6a21\u5f0f\u5df2\u7ecf\u8fc7\u65f6\u3002\u76f8\u53cd\uff0c\u5982\u679c\u5382\u5bb6 \u575a\u6301\u8fd9\u6837\u505a\uff0c\u90a3\u4e48\u53d7\u5230\u635f\u5931\u7684\u53ea\u4f1a\u662f\u5b83\u81ea\u5df2\u3002\u4e00\u4f4d\u8d44\u6df1\u5206\u6790\u5bb6\u5c31\u6307\u51fa\uff0c\u5047\u5982\u5546\u5bb6\u5728\u8c08\u5224\u4e2d\u4e0d \u80fd\u7075\u6d3b\u5904\u7406\uff0c\u800c\u575a\u6301\u91c7\u53d6\u4e1a\u7ee9\u6a21\u5f0f\uff0c\u5b83\u5c06\u5931\u53bb\u5f88\u591a\u5408\u4f5c\u7684\u673a\u4f1a\uff0c\u56e0\u4e3a\u76ee\u524d\u8bb8\u591a\u7f51\u7ad9\u5e76\u4e0d\u63a5\u53d7 \u8fd9\u79cd\u6a21\u5f0f\u3002<\/p>\n

8.\u5176\u4ed6\u8ba1\u4ef7\u65b9\u5f0f<\/p>\n

\u67d0\u4e9b\u5e7f\u544a\u4e3b\u5728\u8fdb\u884c\u7279\u6b8a\u8425\u9500\u4e13\u6848\u65f6\uff0c\u4f1a\u63d0\u51fa\u4ee5\u4e0b\u65b9\u6cd5\u4e2a\u522b\u8bae\u4ef7\uff1a<\/p>\n

(1)CPL(Cost Per Leads)\uff1a\u4ee5\u641c\u96c6\u6f5c\u5728\u5ba2\u6237\u540d\u5355\u591a\u5c11\u6765\u6536\u8d39\uff1b<\/p>\n

(2)CPS(Cost Per Sales)\uff1a\u4ee5\u5b9e\u9645\u9500\u552e\u4ea7\u54c1\u6570\u91cf\u6765\u6362\u7b97\u5e7f\u544a\u520a\u767b\u91d1\u989d\u3002<\/p>\n

\u603b\u4e4b\uff0c\u7f51\u7edc\u5e7f\u544a\u672c\u8eab\u56fa\u7136\u6709\u81ea\u5df1\u7684\u7279\u70b9\uff0c\u4f46\u662f\u73a9\u5f04\u4e00\u4e9b\u82b1\u54e8\u540d\u8bcd\u89e3\u51b3\u4e0d\u4e86\u5b9e\u9645\u95ee\u9898\uff0c\u4e00\u4e2a\u7f51\u7ad9\u8981\u5177\u5907\u6709\u5e7f\u544a\u4ef7\u503c\uff0c\u90fd\u662f\u6709\u7740\u4e00\u5b9a\u7684\u53d1\u5c55\u5386\u53f2\uff0c\u90a3\u4e48\uff0c\u5728\u76ee\u6807\u5e02\u573a\u51b3\u7b56\u4ee5\u540e\u6311\u9009\u4e0d\u540c\u7684\u5185\u5bb9\u7f51\u7ad9\uff0c\u8fdb\u800c\u8003\u5bdf\u5176\u5386\u53f2\u6d41\u91cf\u8fdb\u884c\u4f30\u7b97\uff0c\u8fd9\u6837\uff0c\u5c31\u53ef\u4ee5\u6982\u7b97\u5e7f\u544a\u5728\u4e00\u5b9a\u671f\u9650\u5185\u7684\u4ef7\u683c\uff0c\u5728\u8fd9\u4e2a\u57fa\u7840\u4e0a\uff0c\u6216\u8005\u6839\u636e\u4e0d\u540c\u6027\u8d28\u5e7f\u544a\uff0c\u53ef\u4ee5\u628aCPC\u3001CPR\u3001CPA\u8fd9\u4e9b\u4e1c\u897f\u5f53\u4f5c\u4e3a\u52a0\u6743\uff0c\u5982\u6b64\u800c\u5df2 \u3002<\/p>\n

\u76f8\u6bd4\u800c\u8a00\uff0cCPM\u548c\u5305\u6708\u65b9\u5f0f\u5bf9\u7f51\u7ad9\u6709\u5229\uff0c\u800cCPC\u3001CPA\u3001CPR\u3001CPP\u6216PFP\u5219\u5bf9\u5e7f\u544a\u4e3b\u6709\u5229\u3002\u76ee\u524d \u6bd4\u8f83\u6d41\u884c\u7684\u8ba1\u4ef7\u65b9\u5f0f\u662fCPM\u548cCPC\uff0c\u6700\u4e3a\u6d41\u884c\u7684\u5219\u4e3aCPM\u3002<\/p>\n

(\u6b22\u8fce\u7559\u8a00\u8ba8\u8bba)<\/p>\n","protected":false},"excerpt":{"rendered":"

\u4e00\u4e2a\u7f51\u7edc\u5a92\u4f53(\u7f51\u7ad9)\u4f1a\u5305\u542b\u6709\u6570\u5341\u4e2a\u751a\u81f3\u6210… more →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[208,207,206,209],"_links":{"self":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/627"}],"collection":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=627"}],"version-history":[{"count":0,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/627\/revisions"}],"wp:attachment":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}