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\u5962\u4f88\u54c1\u7684\u7cbe\u9ad3\u5728\u4e8e\u521b\u610f\uff1a\u6240\u6709\u7684\u5962\u4f88\u54c1\u724c\u90fd\u7531\u7537\u4eba\u5973\u4eba\u521b\u9020\uff0c\u4ed6\u4eec\u628a\u72ec\u7279\u7684\u521b\u610f\u6280\u80fd\u5e26\u7ed9\u987e\u5ba2\uff0c\u901a\u5e38\u6253\u7834\u6240\u5904\u65f6\u4ee3\u7684\u89c4\u8303\u548c\u89c4\u5219\u3002\u8fd9\u4e00\u4f20\u627f\u5728\u73b0\u4ee3\u4f9d\u7136\u9c9c\u6d3b\uff1a\u521b\u610f\u603b\u76d1(\u6709\u65f6\u4f17\u6240\u5468\u77e5\u662f\u827a\u672f\u603b\u76d1)\u7684\u89d2\u8272\u662f\u5e26\u9886\u521b\u610f\u56e2\u961f\u7ef4\u62a4\u521b\u610f\u7684\u6d41\u5411\u3002\u5361\u5c14\u00b7\u62c9\u683c\u83f2\u5c14\u5fb7 (Karl Lagerfeld)\u4e8e1991\u5e74\u52a0\u5165\u9999\u5948\u5c14\uff0c\u4ed6\u628a\u9999\u5948\u5c14\u54c1\u724c\u6240\u6709\u7684\u7b26\u53f7\u90fd\u96c6\u4e2d\u5728\u4e00\u8d77\uff0c\u79f0\u5b83\u4eec\u4e3a\u201c\u80fd\u591f\u77ac\u95f4\u8bc6\u522b\u9999\u5948\u5c14\u7279\u5f81\u7684\u5143\u7d20\u2014\u2014\u54c1\u724c\u7684\u7cbe\u795e\u9057\u4ea7\u201d\u3002\u8fd9\u4e9b\u7279\u5f81\u5305\u62ec\uff1a\u5973\u5f0f\u9ed1\u5934\u978b\uff0c\u91d1\u94fe\u5e03\u5305\uff0c\u5c0f\u9ed1\u793c\u670d\uff0c\u5341\u5b57\u5f62\u80f8\u9488\uff0c\u9999\u5948\u5c14\u5b9a\u5236\u5939\u514b(Tailleur Chanel)\uff0c\u5c71\u8336\u82b1\u53ca\u91d1\u8272\u53ccC\u7ebd\u6263\u3002\u8fd9\u4e9b\u7531\u6750\u6599\u548c\u5f62\u72b6\u7ec4\u6210\u7684\u7b26\u53f7\u90fd\u5e2e\u52a9\u8bbe\u8ba1\u5e08\u548c\u6d88\u8d39\u8005\u7ecf\u7531\u4ea7\u54c1\u6765\u8bc6\u522b\u54c1\u724c\u3002<\/p>\n<p>\u6700\u521d\u7684\u521b\u9020\u8005\u6216\u662f\u521b\u610f\u603b\u76d1\u90fd\u662f\u54c1\u724c\u53ca\u5176\u5f62\u8c61\u7684\u201c\u76d1\u62a4\u4eba\u201d\uff0c\u540c\u65f6\u4ed6\u4eec\u4e5f\u901a\u8fc7\u6e90\u6e90\u4e0d\u65ad\u5730\u521b\u9020\u65b0\u4ea7\u54c1\u7ed9\u54c1\u724c\u6ce8\u5165\u65b0\u7684\u751f\u547d\u529b\u3002\u8ba9\u54c1\u724c\u4fdd\u6301\u4e00\u81f4\u662f\u521b\u610f\u603b\u76d1\u7684\u57fa\u672c\u89d2\u8272\u3002\u5979\/\u4ed6\u5fc5\u987b\u628a\u4ed6\u4eec\u7684\u89c6\u91ce\u5e26\u5230\u5bf9\u54c1\u724c\u5ba1\u7f8e\u7684\u6bcf\u4ef6\u4e8b\u4e2d\u53bb\u3002\u521b\u610f\u603b\u76d1\u6240\u5173\u6ce8\u7684\u8981\u7d20\u6709\u4ec0\u4e48\u5171\u540c\u70b9\u5462?\u5b83\u4eec\u90fd\u662f\u201c\u5173\u952e\u4f53\u9a8c\u7684\u63d0\u4f9b\u8005\u201d\u3002\u5b83\u4eec\u8ba9\u6d88\u8d39\u8005\u4f53\u9a8c\u54c1\u724c\uff0c\u611f\u89c9\u54c1\u724c\uff0c\u4e0e\u54c1\u724c\u53d1\u751f\u8054\u7cfb\u3002\u5f53\u5ba2\u6237\u8d70\u5165\u5e97\u5185\u65f6\uff0c\u6c14\u6c1b\u3001\u8bbe\u8ba1\uff0c\u9500\u552e\u624b\u6bb5\u7684\u8d28\u91cf\uff0c\u6240\u63d0\u4f9b\u7684\u670d\u52a1\u4ee5\u53ca\u4ea7\u54c1\u8d28\u91cf\u90fd\u662f\u54c1\u724c\u4e0e\u5ba2\u6237\u5efa\u7acb\u60c5\u611f\u8054\u7cfb\u7684\u72ec\u7279\u673a\u4f1a\uff0c\u4e5f\u4f1a\u4ee4\u6d88\u8d39\u8005\u96be\u5fd8\u3002\u5f53\u6d88\u8d39\u8005\u6253\u5f00\u6742\u5fd7\u770b\u5230\u54c1\u724c\u5e7f\u544a\u65f6\uff0c\u5f53\u5979\/\u4ed6\u8bfb\u5230\u6742\u5fd7\u4e2d\u91c7\u8bbf\u7684\u8bbe\u8ba1\u5e08\u65f6\uff0c\u5f53\u5979\/\u4ed6\u53d7\u54c1\u724c\u9080\u8bf7\u53c2\u52a0\u67d0\u573a\u6d3b\u52a8\u770b\u5230\u5fc3\u4eea\u7684\u97f3\u4e50\u660e\u661f\u70ab\u8000\u54c1\u724c\u7684\u67d0\u4e2a\u4ea7\u54c1\u65f6\uff0c\u8fd9\u79cd\u60c5\u611f\u5c31\u4f1a\u52a0\u5f3a\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u521b\u610f\u603b\u76d1\u5bf9\u54c1\u724c\u548c\u751f\u610f\u7684\u53d1\u5c55\u662f\u5982\u6b64\u5173\u952e\u3002<\/p>\n<p>\u5962\u4f88\u54c1\u724c\u4e0e\u521b\u610f\u548c\u8bbe\u8ba1\u5e08\u6709\u5173\u3002\u5962\u4f88\u54c1\u724c\u7684\u65b0\u4ea7\u54c1\u8bbe\u8ba1\u901a\u5e38\u662f\u4e00\u4e2a\u6d41\u7a0b\uff0c\u8d77\u521d\u662f\u5728\u8bbe\u8ba1\u5e08\u7684\u5934\u8111\u4e2d\u3002\u65e0\u8bba\u54c1\u724c\u662f\u4ec0\u4e48\uff0c\u4e5f\u65e0\u8bba\u662f\u5426\u662f\u8457\u540d\u8bbe\u8ba1\u5e08\uff0c\u4e00\u4e2a\u521b\u610f\u603b\u76d1\u4f1a\u5c06\u8bbe\u8ba1\u5e08\u3001\u5185\u90e8\u8bbe\u8ba1\u5e08\u4ee5\u53ca\u81ea\u7531\u804c\u4e1a\u8005\u7ec4\u7ec7\u5728\u4e00\u8d77\u3002\u5962\u4f88\u54c1\u54c1\u724c\u6709\u4e24\u4e2a\u5176\u4ed6\u54c1\u724c\u6240\u4e0d\u5177\u5907\u7684\u7279\u5f81\uff1a<\/p>\n<p>\u65b0\u4ea7\u54c1\u521b\u610f\u662f\u4e00\u4e2a\u81ea\u4e0a\u800c\u4e0b\u7684\u8fc7\u7a0b;<\/p>\n<p>\u8bbe\u8ba1\u5e08\u5728\u5efa\u9020\u548c\u53d1\u5c55\u5962\u4f88\u54c1\u724c\u65f6\u9700\u8981CEO\u4eec\u6709\u7279\u6b8a\u7684\u7ba1\u7406\u6280\u80fd\u3002<\/p>\n<p><strong>\u8bfe\u5802\u8981\u70b9\u4e8c<\/strong><\/p>\n<p><strong>\u5962\u4f88\u54c1\u724c\u7684\u6982\u5ff5\u67b6\u6784<\/strong><\/p>\n<p>\u5728\u7406\u89e3\u6240\u6709\u5962\u4f88\u54c1\u724c\u90fd\u8d56\u4ee5\u53d1\u5c55\u7684\u6982\u5ff5\u67b6\u6784\u4e4b\u524d\uff0c\u6211\u4eec\u9700\u8981\u7406\u89e3\u54c1\u724c\u610f\u4e49(Brand Meaning)\u7684\u89d2\u8272\uff0c\u4ee5\u4fbf\u8ba9\u6d88\u8d39\u8005\u613f\u610f\u4e3a\u4ea7\u54c1\u652f\u4ed8\u6ea2\u4ef7\uff0c\u4ece\u800c\u68c0\u9a8c\u5176\u5546\u4e1a\u6210\u679c\u3002<\/p>\n<div class=\"text\">\n<p>\u3000<strong>\u54c1\u724c\u610f\u4e49\u53ca\u6d88\u8d39\u8005\u652f\u4ed8\u610f\u613f<\/strong><\/p>\n<p>\u5962\u4f88\u54c1\u4ea7\u4e1a\u4e0d\u4ec5\u4ec5\u662f\u5236\u9020\u4ea7\u54c1\uff1a\u5b83\u8fd8\u4ea7\u51fa\u667a\u529b\u67b6\u6784\u3002\u5b83\u8574\u85cf\u4e8e\u5b9e\u9645\u7684\u540d\u724c\u4ea7\u54c1\u548c\u670d\u52a1\u4e2d\uff0c\u4ee3\u8868\u7740\u8fd9\u4e2a\u54c1\u724c\u6216\u662f\u8fd9\u4e00\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u610f\u4e49\u3002\u8fd9\u4e00\u5c55\u793a\u53ef\u88ab\u79f0\u4e3a\u54c1\u724c\u5185\u6db5\u7cfb\u7edf(Meaning System)\u3002<\/p>\n<p>\u5f53\u4eba\u4eec\u5728\u8d2d\u4e70\u4e00\u4e2a\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\uff0c\u4ed6\u662f\u5728\u8d2d\u4e70\u54c1\u724c\u7684\u5386\u53f2\uff0c\u8d2d\u4e70\u9644\u7740\u5728\u8fd9\u4e2a\u54c1\u724c\u4e4b\u4e2d\u7684\u5f62\u8c61\u548c\u627f\u8bfa\uff0c\u8d2d\u4e70\u54c1\u724c\u540d\u79f0\uff0c\u8d2d\u4e70\u89e6\u52a8\u5185\u5fc3\u7684\u4e1c\u897f\u3002<\/p>\n<p>\u8ba9\u4e00\u4e2a\u5962\u4f88\u54c1\u6216\u670d\u52a1\u533a\u522b\u4e8e\u5927\u4f17\u5e02\u573a\u4ea7\u54c1(\u751a\u81f3\u662f\u4e00\u4e2a\u6709\u54c1\u724c\u7684\u4ea7\u54c1)\u7684\u6839\u672c\u5728\u4e8e\u5b83\u62e5\u6709\u7684\u5177\u8c61\u7ef4\u5ea6(Representational dimension)(\u5373\u54c1\u724c\u5185\u6db5\u7cfb\u7edf)\u8fdc\u5927\u4e8e\u5ba2\u89c2\u7ef4\u5ea6(\u4ea7\u54c1\u6216\u670d\u52a1\u672c\u8eab)\u3002\u5728\u5962\u4f88\u54c1\u4e2d\uff0c\u9500\u552e\u4e0d\u662f\u7531\u5177\u6709\u7ade\u4e89\u529b\u7684\u529f\u80fd\u51b3\u5b9a\u7684\uff0c\u800c\u662f\u7531\u8c61\u5f81\u6027\u7684\u54c1\u8d28\u51b3\u5b9a\u7684\uff1a\u6211\u504f\u597d\u53e4\u9a70\u7684\u5305\u8fd8\u662f\u7231\u9a6c\u4ed5\u7684\u5305?\u8fd9\u65f6\u4eba\u4eec\u8003\u8651\u7684\u4e0d\u662f\u5305\u7684\u529f\u80fd(\u5373\u4f7f\u5b83\u4eec\u53ef\u80fd\u8bc1\u660e\u66f4\u4e3a\u91cd\u8981)\u800c\u662f\u4e0e\u54c1\u724c\u7684\u8054\u7cfb\u3002\u4e00\u4e2a\u54c1\u724c\u5c06\u4f1a\u66f4\u591a\u5730\u6ee1\u8db3\u6d88\u8d39\u8005\u5177\u6709\u8c61\u5f81\u6027\u7684\u4ee5\u53ca\u4f53\u9a8c\u6027\u7684\u9700\u6c42\uff0c\u5e76\u4e14\u6d88\u8d39\u8005\u613f\u610f\u4e3a\u6b64\u57cb\u5355\u3002<\/p>\n<p>\u7ecf\u6d4e\u5b66\u5bb6\u8bf4\uff0c\u201c\u5f53\u4e00\u4f4d\u987e\u5ba2\u613f\u610f\u4e3a\u4ea7\u54c1\u652f\u4ed8\u8fdc\u9ad8\u4e8e\u5176\u6210\u672c\u4ef7\u683c\u65f6\uff0c\u5176\u4e2d\u5b58\u5728\u4e00\u4e2a\u6f5c\u5728\u7684\u79df\u91d1\u3002\u5982\u679c\u4ea7\u54c1\u7684\u4ef7\u683c\u5305\u542b\u4e86\u8fd9\u4e00\u73b0\u8c61\uff0c\u79df\u91d1\u5c31\u80fd\u5b9e\u73b0\u3002\u5962\u4f88\u54c1\u7684\u7279\u522b\u4e4b\u5904\u5c31\u5728\u4e8e\u54c1\u724c\u79df\u91d1\u662f\u5de8\u5927\u7684\u3002\u201d<\/p>\n<p>\u540d\u724c\u5962\u4f88\u54c1\u5927\u591a\u4e0e\u6d88\u8d39\u8005\u7684\u8eab\u4f53\u548c\u5916\u8c8c\u6709\u5173\u3002\u8fd9\u4e9b\u7269\u54c1\u90fd\u662f\u7528\u6765\u4f69\u6234\u548c\u5c55\u793a\u7684(\u8863\u670d\u3001\u76ae\u5177\u3001\u624b\u8868\u3001\u73e0\u5b9d\u3001\u9999\u6c34\u548c\u5316\u5986\u54c1\u7b49\u7b49)\uff0c\u662f\u6211\u4eec\u611f\u77e5\u81ea\u5df1\u6216\u662f\u4ed6\u4eba\u770b\u5f85\u6211\u4eec\u7684\u5fc5\u8981\u7684\u90e8\u5206\u3002\u5176\u4ed6\u7684\u5962\u4f88\u54c1\u5219\u4e0e\u6211\u4eec\u7684\u5bb6\u5ead\u6709\u5173(\u9910\u5177\u3001\u94f6\u5668\u3001\u5185\u9970\u7b49\u7b49)\uff0c\u5bf9\u4e8e\u90a3\u4e9b\u4ece\u4e8b\u793e\u4ea4\u6216\u5a31\u4e50\u7684\u4eba\u58eb\u6765\u8bf4\uff0c\u8fd9\u662f\u5176\u4ed6\u4eba\u770b\u5f85\u81ea\u5df1\u7684\u5fc5\u8981\u7ec4\u6210\u90e8\u5206\u3002\u540c\u6837\u91cd\u8981\u7684\u662f\uff0c\u540d\u724c\u5962\u4f88\u54c1\u662f\u53d7\u4eba\u6b22\u8fce\u7684\u793c\u7269\uff1a\u4ef7\u683c\u3001\u8d28\u91cf\u4ee5\u53ca\u793c\u7269\u7684\u5ba1\u7f8e\u90fd\u662f\u4f20\u9012\u7ed9\u63a5\u6536\u8005\u7684\u4fe1\u606f\uff0c\u5373\u8d60\u4e88\u8005\u662f\u8c01\u3002<\/p>\n<p>\u5982\u56fe2\u8fd9\u4e00\u56fe\u5f62\u663e\u793a\u6709\u4e00\u5b9a\u6570\u91cf\u7684\u6210\u672c\u4e0e\u5962\u4f88\u54c1\u724c\u6709\u5173\u3002\u7406\u89e3\u8fd9\u4e00\u7ecf\u6d4e\u6a21\u578b\u5bf9\u4e8e\u4e86\u89e3\u6d88\u8d39\u8005\u4e3a\u60c5\u611f\u6240\u613f\u652f\u4ed8\u7684\u8d39\u7528\u662f\u5f88\u6709\u5e2e\u52a9\u7684\u3002<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/inhaoxu.com\/blog\/wp-content\/uploads\/2015\/02\/20130705012440602.jpg\" alt=\"94.JPG\" \/><\/p>\n<p>\u3000\u3000\u5962\u4f88\u54c1\u724c\u6240\u9762\u4e34\u7684\u6311\u6218\u662f\u7ef4\u6301\u6210\u672c\u4e0e\u6d88\u8d39\u8005\u613f\u610f\u652f\u4ed8\u7684\u4ef7\u683c\u4e4b\u95f4\u5408\u7406\u7684\u7a7a\u95f4\uff0c\u8fd9\u624d\u662f\u5229\u6da6\u6240\u5728\uff1a\u4efb\u4f55\u8ba9\u8fd9\u4e2a\u7a7a\u95f4\u7f29\u5c0f\u6216\u6d88\u5931\u7684\u4e8b\u4ef6\u90fd\u662f\u5bf9\u54c1\u724c\u7684\u5a01\u80c1\u3002<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u56fe\u7684\u5e95\u90e8\u6240\u5c55\u793a\u7684\u90e8\u5206\u4e13\u6ce8\u4e8e\u6d88\u8d39\u8005\u4e0e\u54c1\u724c\u4e4b\u95f4\u7684\u63a5\u89e6\u70b9\uff1a\u8fd9\u4e9b\u63a5\u89e6\u70b9\u8ba9\u610f\u4e49\u7cfb\u7edf\u5177\u4f53\u5316\uff0c\u5e76\u4e14\u5fc5\u987b\u4e0e\u610f\u4e49\u7cfb\u7edf\u4fdd\u6301\u4e00\u81f4\u3002\u5982\u679c\u4e0d\u662f\u8fd9\u6837\uff0c\u6d88\u8d39\u8005\u4f1a\u5bdf\u89c9\u54c1\u724c\u610f\u4e49\u7cfb\u7edf\u4e0e\u5b83\u7684\u7269\u5316\u4e4b\u95f4\u5173\u952e\u7684\u5206\u6b67\uff0c\u4ece\u800c\u5bfc\u81f4\u5934\u8111\u4ea7\u751f\u6df7\u6dc6\u3002<\/p>\n<p><strong>\u54c1\u724c\u610f\u4e49\u7cfb\u7edf\u53ca\u5546\u4e1a\u7ed3\u679c<\/strong><\/p>\n<p>\u54c1\u724c\u610f\u4e49\u7cfb\u7edf\u7684\u91cd\u8981\u6027\u662f\u663e\u800c\u6613\u89c1\u7684\uff0c\u6211\u4eec\u9700\u8981\u8fdb\u5165\u5e76\u4e14\u4e86\u89e3\u5168\u90e8\u7684\u6982\u5ff5\u6027\u6846\u67b6\uff0c\u6240\u6709\u7684\u5962\u4f88\u54c1\u724c\u5982\u679c\u60f3\u8981\u627e\u5230\u987e\u5ba2\u90fd\u5fc5\u987b\u987a\u5e94\u8fd9\u4e00\u7cfb\u7edf\u3002\u4f46\u4e0d\u5e78\u7684\u662f\uff0c\u4e0d\u662f\u6240\u6709\u7684\u54c1\u724c\u90fd\u4f1a\u9075\u7167\u8fd9\u4e9b\u6307\u5f15\uff0c\u4f46\u5b83\u4eec\u53c8\u662f\u5efa\u7acb\u5962\u4f88\u54c1\u724c\u7684\u7ec8\u6781\u76ee\u6807\u2014\u2014\u6d88\u8d39\u8005\u613f\u671b\u65f6\u5fc5\u5907\u7684\u3002(\u56fe\u88683)<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/inhaoxu.com\/blog\/wp-content\/uploads\/2015\/02\/20130705012440582.jpg\" alt=\"95.JPG\" \/><\/p>\n<p class=\"pictext\" align=\"center\">\n<p 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Calatrava)<\/p>\n<p>\u00b7\u4ee3\u8868\u6027\u4ea7\u54c1(\u50cf\u7231\u9a6c\u4ed5\u7684Kelly\u5305;\u53e4\u9a70\u7684\u7af9\u67c4\u5305\u6216\u662f\u9a6c\u8854\u6263\u4e50\u798f\u978b)<\/p>\n<p>\u25cf\u5386\u53f2\u548c\u4f20\u627f<\/p>\n<p>\u00b7\u6587\u5316\u80cc\u666f(\u4e00\u4e2a\u6cd5\u56fd\u54c1\u724c\u6839\u690d\u4e8e\u6cd5\u56fd\uff0c\u540c\u65f6\u4e00\u4e2a\u610f\u5927\u5229\u54c1\u724c\u4f1a\u8ba9\u6d88\u8d39\u8005\u60f3\u5230\u610f\u5927\u5229)\u2014\u2014\u8fd9\u610f\u5473\u7740\u4e00\u4e2a\u7279\u5b9a\u7684\u54c1\u724c\u540c\u6837\u542b\u6709\u90a3\u4e9b\u4e0e\u6587\u5316\u795e\u8bdd\u6709\u5173\u7684\u7ebf\u7d22\u3002<\/p>\n<p>\u7b2c\u4e09\u5c42\u7ea7\uff1a\u5546\u4e1a\u6210\u679c<\/p>\n<p>\u25cf\u5b9a\u4ef7\u7b56\u7565<\/p>\n<p>\u5982\u679c\u54c1\u724c\u7684\u610f\u4e49\u7cfb\u7edf\u6ee1\u8db3\u6d88\u8d39\u8005\u7269\u8d28\u3001\u8c61\u5f81\u53ca\u5177\u8c61\u7684\u9700\u6c42\uff0c\u4ed6\u4eec\u5c06\u613f\u610f\u652f\u4ed8\u6ea2\u4ef7\u3002<\/p>\n<p>\u25cf\u4ea7\u54c1\u4e0e\u54c1\u8d28<\/p>\n<p>\u4ea7\u54c1\u5e94\u540c\u65f6\u5b9e\u73b0\u6d88\u8d39\u8005\u5bfb\u6c42\u7684\u6280\u672f\u3001\u529f\u80fd\u548c\u60c5\u611f\u5229\u76ca\uff0c\u6709\u7740\u5353\u8d8a\u7684\u54c1\u8d28\u3002\u6bcf\u9879\u5168\u7403\u7814\u7a76\u5747\u8868\u660e\uff0c\u54c1\u8d28\u662f\u6240\u6709\u5962\u4f88\u54c1\u724c\u5728\u6d88\u8d39\u8005\u5934\u8111\u4e2d\u7684\u6807\u5fd7\u3002<\/p>\n<p>\u25cf\u54c1\u724c\u5f62\u8c61\uff1a\u5efa\u7acb\u4e0e\u6d88\u8d39\u8005\u7684\u60c5\u611f\u8054\u7cfb<\/p>\n<p>\u968f\u7740\u65f6\u95f4\u7684\u6d41\u901d\uff0c\u4f20\u64ad\u6c9f\u901a\u5e94\u8be5\u80fd\u591f\u5efa\u7acb\u8d77\u4e00\u79cd\u6301\u4e45\u7684\u54c1\u724c\u5f62\u8c61\u2014\u2014\u5e76\u4e14\u80fd\u591f\u53d1\u5c55\u51fa\u6240\u6709\u4e3b\u8981\u5962\u4f88\u54c1\u724c\u90fd\u6709\u7684\u72ec\u7279\u7279\u5f81\uff1a\u4f20\u7edf\u4e0e\u73b0\u4ee3\u7684\u4ea4\u878d\u3002<\/p>\n<p>\u54c1\u724c\u5f62\u8c61\u662f\u4e3a\u60c5\u611f\u800c\u670d\u52a1\u7684\uff1a\u4e00\u4e2a\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u65e5\u79ef\u6708\u7d2f\u5efa\u7acb\u8d77\u6765\u7684\u8054\u7cfb\u662f\u4e00\u79cd\u60c5\u611f\u7684\u672c\u8d28\u3002\u5728\u4ea7\u54c1\u8bbe\u8ba1\u4e2d\uff0c\u5728\u5ba1\u7f8e\u4e2d\uff0c\u5728\u5e7f\u544a\u4e2d[\u60f3\u4e00\u60f3\u5361\u5730\u4e9a\u7684\u5e7f\u544a\u201cOdyssey\u201d(\u5965\u5fb7\u8d5b)\u6216\u662f\u7531\u4f0a\u65af\u7279\u4f0d\u5fb7\u548c\u7f8e\u56fd\u8bf4\u5531\u6b4c\u624b\u57c3\u7c73\u7eb3\u59c6\u5171\u540c\u4e3b\u6f14\u7684\u514b\u83b1\u65af\u52d2\u5e7f\u544a\u201c\u5e95\u7279\u5f8b\u5236\u9020\u201d]\uff0c\u5728\u4e3b\u8981\u827a\u672f\u5bb6\u7684\u4efb\u7528\u4e2d(2009\u5e74\u8fea\u5965\u59d4\u4efb\u4e2d\u56fd\u827a\u672f\u5bb6\u201c\u518d\u53d1\u73b0\u201d\u4f20\u7edf\u8fea\u5965\u7684\u7b26\u53f7\u5e76\u4e14\u521b\u9020\u827a\u672f\u4f5c\u54c1)\uff0c\u5728\u4ee3\u8a00\u4eba\u7684\u9009\u62e9\u4e2d\uff0c\u5962\u4f88\u54c1\u724c\u94fa\u6392\u7740\u60c5\u611f\u7684\u4f7f\u7528\u3002<\/p>\n<p>\u5728\u6240\u6709\u7684\u6848\u4f8b\u4e2d\uff0c\u54c1\u724c\u7684\u4f20\u64ad\u6c9f\u901a\u5fc5\u987b\u4e0e\u54c1\u724c\u7684\u4f20\u627f\u548c\u610f\u4e49\u7cfb\u7edf\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n<p><strong>\u5ef6\u4f38<\/strong><\/p>\n<p><strong>\u65b0\u4ea7\u54c1\u521b\u9020\uff1a\u8574\u85cf\u4e8e\u516c\u53f8\u8fdc\u666f\u89c4\u5212\u4e4b\u4e2d\u7684\u81ea\u4e0a\u800c\u4e0b\u7684\u6d41\u7a0b<\/strong><\/p>\n<p>\u8bbe\u8ba1\u5e08\u5404\u6709\u98ce\u683c\uff0c\u4f46\u4e3b\u8981\u7684\u6709\u4e24\u79cd\u3002\u4f46\u65e0\u8bba\u8bbe\u8ba1\u5e08\u662f\u54ea\u79cd\u98ce\u683c\uff0c\u4e3a\u5962\u4f88\u54c1\u521b\u9020\u4e00\u4e2a\u5168\u65b0\u7684\u4ea7\u54c1\u5c06\u59cb\u7ec8\u8574\u85cf\u4e8e\u54c1\u724c\u7684\u8fdc\u666f\u89c4\u5212\u4e4b\u4e2d\u3002<\/p>\n<p>\u201c\u8d35\u65cf\u8bbe\u8ba1\u5e08\u201d(Aristocratic Designer)\uff1a\u5c3d\u7ba1\u8fd9\u662f\u4e00\u79cd\u975e\u5e38\u6cd5\u56fd\u7684\u98ce\u683c\uff0c\u4f46\u5728\u8bb8\u591a\u56fd\u5bb6\u90fd\u5f88\u666e\u904d\u3002\u8fd9\u4e9b\u8bbe\u8ba1\u5e08\u76f8\u4fe1\u4ed6\u4eec\u8981\u7ed9\u4e16\u754c\u5e26\u6765\u4ec0\u4e48\uff0c\u4e0e\u4e16\u754c\u672c\u8eab\u65e0\u5173\u3002\u4ed6\u4eec\u81ea\u8ba4\u4e3a\u662f\u4e2a\u521b\u9020\u8005\uff0c\u8f7b\u89c6\u90a3\u4e9b\u5bf9\u4ed6\u4eec\u6765\u8bf4\u5fae\u4e0d\u8db3\u9053\u7684\u89c2\u70b9\uff0c\u6bd4\u5982\u529f\u80fd\u3001\u8d8b\u52bf\u3001\u6d88\u8d39\u8005\u3001\u4ef7\u683c\u3002\u5f53\u4f01\u4e1a\u5185\u90e8\u62e5\u6709\u7684\u662f\u8fd9\u6837\u4e00\u7fa4\u8bbe\u8ba1\u5e08\u65f6\uff0c\u5e94\u8be5\u91c7\u53d6\u81ea\u4e0a\u800c\u4e0b\u7684\u6d41\u7a0b\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u8bbe\u8ba1\u5e08\u53ea\u88ab\u81ea\u5df1\u7684\u5ba1\u7f8e\u548c\u521b\u610f\u89c4\u5212\u6240\u9a71\u52a8\u3002\u6709\u4e9b\u4eba\u53ef\u80fd\u8fd8\u4f1a\u4e3a\u81ea\u5df1\u65e0\u89c6\u6280\u672f\u56e0\u7d20\u800c\u81ea\u8c6a\u3002\u8fd9\u6837\u8bbe\u8ba1\u5e08\u4f1a\u66f4\u628a\u81ea\u5df1\u5f53\u6210\u827a\u672f\u5bb6\uff1a\u6cd5\u56fd\u7684\u827a\u672f\u5bb6\u4e0d\u613f\u8ba9\u4eba\u4eec\u77e5\u9053\u81ea\u5df1\u5728\u54ea\u91cc\u63a5\u53d7\u57f9\u8bad\uff0c\u4f3c\u4e4e\u4ed6\u4eec\u7684\u624d\u80fd\u662f\u5929\u8d50\u7684\u3002<\/p>\n<p>\u201c\u52a1\u5b9e\u8bbe\u8ba1\u5e08\u201d(Street-wise 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