{"id":5654,"date":"2015-01-29T00:26:15","date_gmt":"2015-01-28T16:26:15","guid":{"rendered":"http:\/\/inhaoxu.com\/blog\/?p=5654"},"modified":"2015-01-29T00:26:17","modified_gmt":"2015-01-28T16:26:17","slug":"%e4%ba%a7%e5%93%81%e8%bf%90%e8%90%a5%e4%b8%ad%e6%9e%81%e5%85%b7%e6%88%98%e7%95%a5%e6%84%8f%e4%b9%89%e7%9a%84%e7%8e%af%e8%8a%82%ef%bc%9a%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/inhaoxu.com\/blog\/?p=5654","title":{"rendered":"\u4ea7\u54c1\u8fd0\u8425\u4e2d\u6781\u5177\u6218\u7565\u610f\u4e49\u7684\u73af\u8282\uff1a\u6570\u636e\u5206\u6790"},"content":{"rendered":"<blockquote><p>Nancy\u5bfc\u8bfb\uff1a\u5728\u4ea7\u54c1\u8fd0\u8425\u7684\u8fc7\u7a0b\u4e2d\u7ecf\u5e38\u9047\u5230\u600e\u6837\u5438\u5f15\u7528\u6237\uff0c\u5982\u4f55\u63d0\u9ad8\u4ea7\u54c1\u7684\u4e0b\u8f7d\u91cf\u3001\u6ce8\u518c\u91cf\u7b49\u5404\u79cd\u5404\u6837\u7684\u95ee\u9898\uff0c\u600e\u6837\u627e\u5230\u95ee\u9898\u6240\u5728\u5e76\u91c7\u53d6\u79ef\u6781\u6709\u6548\u7684\u63aa\u65bd\uff0c\u6570\u636e\u5206\u6790\u626e\u6f14\u7740\u81f3\u5173\u91cd\u8981\u7684\u89d2\u8272\u3002<\/p><\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-132576 size-full aligncenter\" src=\"http:\/\/inhaoxu.com\/blog\/wp-content\/uploads\/2015\/01\/nancy.jpg\" alt=\"nancy\" width=\"640\" height=\"356\" \/><\/p>\n<p><strong>\u5982\u679c\u67d0\u6b3e\u4ea7\u54c1\u6570\u636e\u4e00\u76f4\u826f\u597d\uff0c\u67d0\u6bb5\u65f6\u95f4\u6570\u636e\u7a81\u7136\u8dcc\u843d\uff1b\u662f\u56e0\u4e3a\u5e02\u573a\u5ba3\u4f20\u529b\u5ea6\u51cf\u5f31\uff0c\u8fd8\u662f\u56e0\u4e3a\u7528\u6237\u751f\u547d\u5468\u671f\u4e0a\u9650\uff0c\u6216\u8005\u662f\u56e0\u4e3a\u53d7\u5230\u5176\u4ed6\u7ade\u54c1\u51b2\u51fb\u5462\uff1f<\/strong><\/p>\n<p><strong>\u5982\u679c\u67d0\u6b3e\u4ea7\u54c1\u4e0b\u8f7d\u91cf\u9ad8\uff0c\u6ce8\u518c\u91cf\u4f4e\uff1b\u662f\u56e0\u4e3a\u670d\u52a1\u5668\u767b\u9646\u95ee\u9898\u6216\u6ce8\u518c\u6d41\u7a0b\u7e41\u7410\uff0c\u8fd8\u662f\u56e0\u4e3a\u8fd1\u671f\u7f51\u7edc\u51fa\u73b0\u4e86\u6545\u969c\uff1f<\/strong><\/p>\n<p>\u5728\u4ea7\u54c1\u8fd0\u8425\u7684\u8fc7\u7a0b\u4e2d\u7684\u7ecf\u5e38\u9047\u5230\u5404\u79cd\u5404\u6837\u7684\u95ee\u9898\uff0c\u6570\u636e\u5206\u6790\u662f\u627e\u5230\u95ee\u9898\u539f\u56e0\u7684\u7684\u6709\u6548\u65b9\u6cd5\uff1b\u9996\u5148\uff0c\u6211\u4eec\u6765\u770b\u6bd4\u8f83\u5e38\u89c1\u7684\u5206\u6790\u65b9\u6cd5\uff1a<\/p>\n<blockquote><p><strong>5W2H\u5206\u6790\u6cd5<\/strong><\/p>\n<ul>\n<li>What\uff08\u7528\u6237\u8981\u4ec0\u4e48\uff1f\uff09<\/li>\n<li>Why\uff08\u4e3a\u4ec0\u4e48\u8981\uff1f\uff09<\/li>\n<li>Where\uff08\u4ece\u54ea\u513f\u5f97\u5230\uff1f\uff09<\/li>\n<li>When\uff08\u6211\u4eec\u4ec0\u4e48\u65f6\u5019\u505a\uff1f\uff09<\/li>\n<li>Who\uff08\u5bf9\u8c01\u505a\uff1f\uff09<\/li>\n<li>Howmuch\uff08\u7ed9\u591a\u5c11\uff1f\uff09<\/li>\n<li>How\uff08\u600e\u4e48\u505a\uff1f\uff09<\/li>\n<\/ul>\n<\/blockquote>\n<blockquote><p><strong>PS\u6848\u4f8b<\/strong><\/p>\n<ul>\n<li>\uff08what\uff09\u7528\u6237\u8981\u6781\u54c1\u88c5\u5907\uff1b<\/li>\n<li>\uff08why\uff09\u56e0\u4e3a\u4ed6\u4eec\u8981\u589e\u5f3a\u6218\u529b\uff1b<\/li>\n<li>\uff08where\uff09\u88c5\u5907\u4eceBOSS\u8eab\u4e0a\u5f97\u5230\uff1b<\/li>\n<li>\uff08when\uff09\u6211\u4eec\u56fd\u5e86\u8282\u505a\u8fd9\u4e2a\u6d3b\u52a8\uff1b<\/li>\n<li>\uff08who\uff09\u9488\u5bf9\u6240\u6709\u73a9\u5bb6\uff1b<\/li>\n<li>\uff08howmuch\uff09BOSS\u7206\u7387\u8bbe\u5b9a\u4e3aXX\uff1b<\/li>\n<li>\uff08how\uff09\u6d3b\u52a8\u4ee5\u602a\u7269\u653b\u57ce\u5f62\u5f0f\u8fdb\u884c\u3002<\/li>\n<\/ul>\n<\/blockquote>\n<p>\u4e0a\u8ff0\u662f\u4e00\u79cd\u9700\u6c42\u7684\u8f6c\u6362\u5f62\u5f0f\uff1b\u771f\u6b63\u7684\u6570\u636e\u5206\u6790\u4e0d\u5728\u4e8e\u6570\u636e\u672c\u8eab\uff0c\u800c\u5728\u4e8e\u5206\u6790\u80fd\u529b\u7684\u6982\u8ff0\uff1b\u6570\u636e\u662f\u53c2\u7167\u7269\uff0c\u662f\u6807\u6746\uff0c\u53ea\u6709\u5206\u6790\u624d\u662f\u884c\u4e3a\uff0c\u662f\u6539\u53d8\uff1b\u90a3\u4e48\u5982\u4f55\u5206\u6790\uff0c\u7efc\u5408\u4e0a\u9762\u4e24\u4e2a\u4e3e\u4f8b\uff0c\u5df2\u7ecf\u53ef\u4ee5\u5f88\u6e05\u6670\u7684\u770b\u5230\u7acb\u4f53\u5f0f\u5206\u6790\u3002<\/p>\n<p>\u7acb\u4f53\u5f0f\u5206\u6790\uff0c\u4e5f\u5c31\u662f\u7ef4\u5ea6\u5206\u6790\uff1b<\/p>\n<p>\u4ea7\u54c1\u6570\u636e\u7684\u53d1\u6398\u4e0d\u5e94\u8be5\u4ec5\u4ec5\u62d8\u6ce5\u4e8e\u4ea7\u54c1\uff1b\u5927\u73af\u5883\u4e0b\u7684\u5a31\u4e50\u4ea7\u7269\u5fc5\u987b\u7efc\u5408\u4ea7 \u54c1\u3001\u5e02\u573a\u3001\u7528\u6237\u8fdb\u884c\u4e0d\u540c\u5207\u5165\u70b9\u5206\u6790\uff1b\u8981\u77e5\u9053\uff0c\u6570\u636e\u5206\u6790\u662f\u57fa\u4e8e\u5546\u4e1a\u76ee\u7684\uff0c\u800c\u5546\u4e1a\u79bb\u4e0d\u5f00\u7528\u6237\u548c\u5e02\u573a\uff1b\u8bf4\u767d\u4e86\u5c31\u662f\u7ed3\u5408\u4e0d\u540c\u7ef4\u5ea6\u8fdb\u884c\u6709\u76ee\u7684\u7684\u6570\u636e\u6536\u96c6\u3001\u6574\u7406\u3001\u52a0\u8fc7 \u548c\u5206\u6790\uff0c\u4ed6\u7684\u5b58\u5728\u4ef7\u503c\u5c31\u662f\u901a\u8fc7\u6570\u636e\u63d0\u53d6\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u53bb\u4f18\u5316\u4ea7\u54c1\u4ece\u800c\u62c9\u66f4\u591a\u4eba\uff0c\u8d5a\u66f4\u591a\u94b1\u3002<\/p>\n<p>\u90a3\u4e48\u5982\u4f55\u5206\u6790\uff0c\u5927\u81f4\u601d\u8def\u53c8\u662f\u5982\u4f55\uff1f<\/p>\n<blockquote><p><strong>[\u4e3a\u4ec0\u4e48\u5206\u6790\uff1f]<\/strong><\/p>\n<p>\u9996\u5148\uff0c\u4f60\u5f97\u77e5\u9053\u4e3a\u4ec0\u4e48\u5206\u6790\uff1f\u4ed8\u8d39\u540c\u6bd4\u3001\u73af\u6bd4\u6ce2\u52a8\u8f83\u5927\uff1f<\/p>\n<p><strong>[\u5206\u6790\u76ee\u6807\u662f\u8c01\uff1f]<\/strong><\/p>\n<p>\u6570\u636e\u6ce2\u52a8\uff0c\u76ee\u6807\u662f\u8c01\uff1f\u4ed8\u8d39\u603b\u989d\u6ce2\u52a8\uff0c\u4ed8\u8d39\u7528\u6237\u6570\u636e\u5982\u4f55\uff1f<\/p>\n<p><strong>[\u60f3\u8fbe\u5230\u4ec0\u4e48\u6548\u679c\uff1f]<\/strong><\/p>\n<p>\u901a\u8fc7\u5206\u6790\u4ed8\u8d39\u7528\u6237\uff0c\u627e\u5230\u95ee\u9898\uff0c\u89e3\u51b3\u95ee\u9898\u4ece\u800c\u63d0\u5347\u6536\u5165\uff1f<\/p>\n<p><strong>[\u9700\u8981\u4ec0\u4e48\uff1f]<\/strong><\/p>\n<p>\u60f3\u505a\u51fa\u5206\u6790\uff0c\u9700\u8981\u4ec0\u4e48\uff1f\u4ed8\u8d39\u603b\u989d\uff0c\u4ed8\u8d39\u4eba\u6570\uff1f\u4ed8\u8d39\u6b21\u6570\uff1f\u4ed8\u8d39\u4eba\u6570\u5404\u7b49\u7ea7\u5360\u6bd4\uff1f<\/p>\n<p><strong>[\u5982\u4f55\u91c7\u96c6\uff1f]<\/strong><\/p>\n<p>\u76f4\u63a5\u6570\u636e\u5e93\u8c03\u53d6\uff1f\u6216\u8005\u4ea4\u7ed9\u7a0b\u5e8f\u733f\u5bfc\u51fa\uff1f<\/p>\n<p><strong>[\u5982\u4f55\u6574\u7406\uff1f]<\/strong><\/p>\n<p>\u6570\u636e\u51fa\u6765\uff0c\u5982\u4f55\u6574\u7406\u4ed8\u8d39\u7b49\u7ea7\u3001\u4ed8\u8d39\u6b21\u6570\u62a5\u8868\uff1f<\/p>\n<p><strong>[\u5982\u4f55\u5206\u6790\uff1f]<\/strong><\/p>\n<p>\u6574\u7406\u5b8c\u6bd5\uff0c\u5982\u4f55\u5bf9\u6570\u636e\u8fdb\u884c\u7efc\u5408\u5206\u6790\uff0c\u76f8\u5173\u5206\u6790\uff1f\u7528\u6237\u8d44\u6e90\u662f\u5426\u9971\u548c\uff1f\u5e02\u573a\u5176\u4ed6\u660e\u661f\u4ea7\u54c1\u5145\u503c\u6d3b\u52a8\u66f4\u5177\u5438\u5f15\u529b\uff1f\u4ea7\u54c1\u4ed8\u8d39\u7cfb\u7edf\u662f\u5426\u51fa\u73b0\u95ee\u9898\uff0c\u662f\u5426\u5931\u53bb\u65b0\u9c9c\u611f\uff1f<\/p>\n<p><strong>[\u5982\u4f55\u5c55\u73b0\uff1f]<\/strong><\/p>\n<p>\u627e\u51c6\u95ee\u9898\uff0c\u8001\u4ed8\u8d39\u7528\u6237\u6d41\u5931\u4e86\u5f88\u591a\uff0c\u4f4e\u7aef\u4ed8\u8d39\u8f6c\u5316\u4f4e\uff1b\u5f88\u591a\u662f\u591a\u5c11\uff1f\u8f6c\u5316\u4f4e\u662f\u4ec0\u4e48\u6982\u5ff5\uff1f\u5982\u4f55\u7528\u56fe\u8868\u8868\u73b0\uff1f<\/p>\n<p><strong>[\u5982\u4f55\u8f93\u51fa\uff1f]<\/strong><\/p>\n<p>\u627e\u51c6\u95ee\u9898\uff0c\u5982\u4f55\u8f93\u51fa\uff1b\u5982\u4f55\u5c06\u8fd9\u4efd\u77e5\u8bc6\u62a5\u8868\u8f6c\u6362\u4e3a\u4ea7\u54c1\u5546\u4e1a\u4ef7\u503c\u4f53\u7cfb\uff1b\u5982\u4f55\u8bf4\u670d\u7a0b\u5e8f\uff1f\u5982\u4f55\u8bf4\u670d\u7b56\u5212\uff1f\u5982\u4f55\u5177\u4f53\u6267\u884c\uff1f\u5982\u4f55\u5c06\u77e5\u8bc6\u8f6c\u6362\u4e3a\u751f\u4ea7\u529b\uff1f<\/p><\/blockquote>\n<p>\u4e0a\u8ff0\u662f\u6bd4\u8f83\u7cfb\u7edf\u7684\u5206\u6790\u601d\u8def\uff0c\u7ec6\u5316\u800c\u8a00\uff1b\u5bf9\u4e8e\u6570\u636e\u5206\u6790\uff0c\u9700\u8981\u6839\u636e\u4e0d\u540c\u4eba\u7fa4\u5efa\u7acb\u4e0d\u540c\u7684\u7528\u6237\u6a21\u578b\uff1b\u4f8b\u5982\u6d41\u5931\u6a21\u578b\u3001\u6d41\u5931\u7279\u5f81\uff1b\u5145\u503c\u6a21\u578b\u7b49\u7b49\u3002<\/p>\n<p>\u63a5\u4e0b\u6765\u6211\u4eec\u518d\u7efc\u5408AARRR\u6a21\u578b\u5206\u89e3\u4e00\u4e9b\u8f83\u4e3a\u5e38\u89c1\u7684\u6570\u636e\uff1a<br \/>\n<strong>Acquisition\uff08\u83b7\u53d6\uff09\u3001Activation\uff08\u6d3b\u8dc3\uff09\u3001Retention\uff08\u7559\u5b58\uff09\u3001Revenue\uff08\u6536\u76ca\uff09\u3001Refer\uff08\u4f20\u64ad\uff09<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-132580 aligncenter\" src=\"http:\/\/inhaoxu.com\/blog\/wp-content\/uploads\/2015\/01\/nancy-l.jpg\" alt=\"nancy l\" width=\"268\" height=\"268\" \/><\/p>\n<p>\u4e0a\u56fe\u4e3aAARRR\u6a21\u578b\u4e2d\u7684\u57fa\u672c\u6570\u636e\uff0c\u6211\u4eec\u518d\u5bf9\u4ee5\u5f80\u6570\u636e\u8fdb\u884c\u603b\u7ed3\uff1a<\/p>\n<blockquote><p><strong>\u65e5\u65b0\u589e\u7528\u6237\u6570<\/strong><\/p>\n<p>DNU\uff1b\u6bcf\u65e5\u6ce8\u518c\u5e76\u767b\u9646\u6e38\u620f\u7528\u6237\u6570\uff0c\u4e3b\u8981\u8861\u91cf\u6e20\u9053\u8d21\u732e\u65b0\u7528\u6237\u4efd\u989d\u4ee5\u53ca\u8d28\u91cf\u3002<\/p>\n<p><strong>\u4e00\u6b21\u4f1a\u8bdd\u7528\u6237<\/strong><\/p>\n<p>DOSU\uff1b\u65b0\u767b\u7528\u6237\u4e2d\u53ea\u6709\u4e00\u6b21\u4f1a\u8bdd\u7684\u7528\u6237\uff0c\u4e3b\u8981\u8861\u91cf\u6e20\u9053\u63a8\u5e7f\u8d28\u91cf\u5982\u4f55\uff0c\u4ea7\u54c1\u521d\u59cb\u8f6c\u5316\u60c5\u51b5\uff0c\u7528\u6237\u5bfc\u5165\u969c\u788d\u70b9\u68c0\u67e5\u3002<\/p>\n<p><strong>\u65e5\u6d3b\u8dc3\u7528\u6237<\/strong><\/p>\n<p>DAU\uff1b\u6bcf\u65e5\u767b\u9646\u8fc7\u6e38\u620f\u7684\u7528\u6237\u6570\uff0c\u4e3b\u8981\u8861\u91cf\u6838\u5fc3\u7528\u6237\u89c4\u6a21\uff0c\u7528\u6237\u6574\u4f53\u8d8b\u52bf\u968f\u4ea7\u54c1\u5468\u671f\u9636\u6bb5\u53d8\u5316\uff0c\u7ec6\u5206\u53ef\u6982\u62ec\u65b0\u7528\u6237\u8f6c\u5316\u3001\u8001\u7528\u6237\u6d3b\u8dc3\u4e0e\u6d41\u5931\u60c5\u51b5\u3002<\/p>\n<p><strong>\u5468\/\u6708\u6d3b\u8dc3\u7528\u6237<\/strong><\/p>\n<p>WAU\u3001MAU\uff1b\u622a\u6b62\u7edf\u8ba1\u65e5\uff0c\u5468\/\u6708\u767b\u9646\u6e38\u620f\u7528\u6237\u6570\uff0c\u4e3b\u8981\u8861\u91cf\u5468\u671f\u7528\u6237\u89c4\u6a21\uff0c\u4ea7\u54c1\u7c98\u6027\uff0c\u4ee5\u53ca\u4ea7\u54c1\u751f\u547d\u5468\u671f\u6027\u7684\u6570\u636e\u8d8b\u52bf\u8868\u73b0\u3002<\/p>\n<p><strong>\u7528\u6237\u6d3b\u8dc3\u5ea6<\/strong><\/p>\n<p>DAU\/MAU\uff1b\u4e3b\u8981\u8861\u91cf\u7528\u6237\u7c98\u5ea6\uff0c\u901a\u8fc7\u516c\u5f0f\u8ba1\u7b97\u7528\u6237\u6e38\u620f\u53c2\u4e0e\u5ea6\uff0c\u4eba\u6c14\u53d1\u5c55\u8d8b\u52bf\uff0c\u4ee5\u53ca\u7528\u6237\u6d3b\u8dc3\u5929\u6570\u7edf\u8ba1\u3002<\/p>\n<p><strong>\u7559\u5b58<\/strong><\/p>\n<p>\u6b21\u65e5\u3001\u4e09\u65e5\u3001\u4e03\u65e5\u3001\u53cc\u5468\u3001\u6708\u7559\u5b58\uff1b\u8868\u73b0\u4e0d\u540c\u65f6\u671f\uff0c\u7528\u6237\u5bf9\u6e38\u620f\u7684\u9002\u5e94\u6027\uff0c\u8bc4\u4f30\u6e20\u9053\u7528\u6237\u8d28\u91cf\uff1b\u8861\u91cf\u7528\u6237\u5bf9\u6e38\u620f\u9ecf\u6027\u3002<\/p>\n<p><strong>\u4ed8\u8d39\u7387<\/strong><\/p>\n<p>PUR\uff0c\u7edf\u8ba1\u65f6\u95f4\u5185\uff0c\u4ed8\u8d39\u7528\u6237\u5360\u6d3b\u8dc3\u7528\u6237\u6bd4\u4f8b\uff1b\u4e3b\u8981\u8861\u91cf\u4ea7\u54c1\u4ed8\u8d39\u5f15\u5bfc\u662f\u5426\u5408\u7406\uff0c\u4ed8\u8d39\u70b9\u662f\u5426\u5438\u5f15\u4eba\uff1b\u4ed8\u8d39\u6d3b\u52a8\u662f\u5426\u5f15\u5bfc\u7528\u6237\u4ed8\u8d39\u503e\u5411\uff0c\u4ed8\u8d39\u8f6c\u5316\u662f\u5426\u8fbe\u5230\u9884\u671f\u3002<\/p>\n<p><strong>\u6d3b\u8dc3\u4ed8\u8d39\u7528\u6237\u6570<\/strong><\/p>\n<p>APA\uff1b\u7edf\u8ba1\u65f6\u95f4\u5185\uff0c\u6210\u529f\u4ed8\u8d39\u7528\u6237\u6570\uff0c\u4e3b\u8981\u8861\u91cf\u4ea7\u54c1\u4ed8\u8d39\u7528\u6237\u89c4\u6a21\uff0c\u4ed8\u8d39\u7528\u6237\u6784\u6210\uff0c\u4ed8\u8d39\u4f53\u7cfb\u7a33\u5b9a\u6027\u5982\u4f55\u3002<\/p>\n<p><strong>\u6bcf\u6d3b\u8dc3\u7528\u6237\u5e73\u5747\u6536\u76ca<\/strong><\/p>\n<p>ARPU\uff1b\u7edf\u8ba1\u65f6\u95f4\u5185\uff0c\u6d3b\u8dc3\u7528\u6237\u5bf9\u6e38\u620f\u4ea7\u751f\u7684\u4eba\u5747\u6536\u5165\uff0c\u4e3b\u8981\u8861\u91cf\u4e0d\u540c\u6e20\u9053\u7684\u7528\u6237\u8d28\u91cf\uff0c\u6e38\u620f\u6536\u76ca\uff0c\u4ee5\u53ca\u6d3b\u8dc3\u7528\u6237\u4e0e\u4eba\u5747\u8d21\u732e\u5173\u7cfb\u3002<\/p>\n<p><strong>\u6bcf\u4ed8\u8d39\u7528\u6237\u5e73\u5747\u6536\u76ca<\/strong><\/p>\n<p>ARPPU\uff1b\u7edf\u8ba1\u65f6\u95f4\u5185\uff0c\u4ed8\u8d39\u7528\u6237\u5bf9\u6e38\u620f\u4ea7\u751f\u7684\u5e73\u5747\u6536\u5165\uff0c\u4e3b\u8981\u8861\u91cf\u6e38\u620f\u4ed8\u8d39\u7528\u6237\u7684\u4ed8\u8d39\u6c34\u5e73\uff0c\u6574\u4f53\u4ed8\u8d39\u8d8b\u52bf\uff0c\u4ee5\u53ca\u4e0d\u540c\u4ed8\u8d39\u7528\u6237\u6709\u4f55\u7279\u5f81\u3002<\/p>\n<p><strong>\u5e73\u5747\u751f\u547d\u5468\u671f<\/strong><\/p>\n<p>TV\uff1b\u7edf\u8ba1\u5468\u671f\u5185\uff0c\u7528\u6237\u5e73\u5747\u6e38\u620f\u4f1a\u8bdd\u65f6\u957f\uff0c\u4e3b\u8981\u8861\u91cf\u4ea7\u54c1\u7c98\u6027\uff0c\u7528\u6237\u6d3b\u8dc3\u5ea6\u60c5\u51b5\u3002<\/p>\n<p><strong>\u751f\u547d\u5468\u671f\u4ef7\u503c<\/strong><\/p>\n<p>LTV\uff1b\u7528\u6237\u5728\u751f\u547d\u5468\u671f\u5185\uff0c\u4e3a\u6e38\u620f\u8d21\u732e\u4ef7\u503c\uff1b\u4e3b\u8981\u8861\u91cf\u7528\u6237\u7fa4\u4e0e\u6e20\u9053\u7684\u5229\u6da6\u8d21\u732e\uff0c\u7528\u6237\u5728\u6e38\u620f\u4e2d\u7684\u4ef7\u503c\u8868\u73b0\u3002<\/p>\n<p><strong>\u7528\u6237\u83b7\u53d6\u6210\u672c<\/strong><\/p>\n<p>CAC\uff1b\u7528\u6237\u83b7\u53d6\u6210\u672c\uff0c\u4e3b\u8981\u8861\u91cf\u83b7\u53d6\u6709\u6548\u7528\u6237\u7684\u6210\u672c\uff0c\u4fbf\u4e8e\u6e20\u9053\u9009\u62e9\uff0c\u5e02\u573a\u6295\u653e\u3002<\/p>\n<p><strong>\u6295\u5165\u4ea7\u51fa\u6bd4<\/strong><\/p>\n<p>ROI\uff1b\u6295\u5165\u4e0e\u4ea7\u51fa\u5173\u7cfb\u5bf9\u6bd4\uff0c\u4e3b\u8981\u8861\u91cf\u4ea7\u54c1\u63a8\u5e7f\u76c8\u5229\/\u4e8f\u635f\u72b6\u6001\uff0c\u7b5b\u9009\u63a8\u5e7f\u6e20\u9053\uff0c\u5206\u6790\u6bcf\u4e2a\u6e20\u9053\u7684\u6d41\u91cf\u53d8\u73b0\u80fd\u529b\uff0c\u5b9e\u65f6\u5206\u6790\uff0c\u8861\u91cf\u6e20\u9053\u4ed8\u8d39\u6d41\u91cf\u83b7\u53d6\u7684\u8fb9\u9645\u6548\u5e94\uff0c\u62ff\u634f\u6295\u5165\u529b\u5ea6\uff0c\u7ed3\u5408\u5176\u4ed6\u6570\u636e\uff08\u65b0\u589e\u3001\u6d41\u5931\u3001\u7559\u5b58\u3001\u4ed8\u8d39\u7b49\uff09\u8c03\u6574\u6e38\u620f\uff0c\u8fdb\u884c\u6d41\u91cf\u8f6c\u5316\u4e0e\u68b3\u7406\u3002<\/p><\/blockquote>\n<p>\u6700\u540e\u4fbf\u662f\u4e00\u79cd\u8f83\u4e3a\u5e38\u89c1\u7684\u6570\u636e\u5206\u6790\u624b\u6cd5\uff1a\u675c\u90a6\u5206\u6790\u6cd5<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-132581 aligncenter\" src=\"http:\/\/inhaoxu.com\/blog\/wp-content\/uploads\/2015\/01\/nancy-lj.jpg\" alt=\"nancy lj\" width=\"350\" height=\"268\" 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 <a href=\"https:\/\/inhaoxu.com\/blog\/?p=5654\" class=\"more-link\">more <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":35,"featured_media":5655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1405],"tags":[],"_links":{"self":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/5654"}],"collection":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5654"}],"version-history":[{"count":0,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/5654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/5655"}],"wp:attachment":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}