{"id":563,"date":"2009-06-02T09:46:01","date_gmt":"2009-06-02T09:46:01","guid":{"rendered":""},"modified":"2009-06-02T09:46:01","modified_gmt":"2009-06-02T09:46:01","slug":"","status":"publish","type":"post","link":"https:\/\/inhaoxu.com\/blog\/?p=563","title":{"rendered":"\u77e5\u540d\u54c1\u724c\u8bbe\u8ba1\u516c\u53f8Lippincott Mercer"},"content":{"rendered":"

<DIV class=gallery>
\n<DL class=gallery-item>
\n<DT class=gallery-icon><IMG class=attachment-full height=1137 alt=""
\nsrc="http:\/\/www.2-m-2.com\/blog\/wp-content\/uploads\/2009\/02\/lippincott-works.jpg"
\nwidth=750> <\/DT><\/DL><BR style="CLEAR: both"><BR style="CLEAR: both"><\/DIV>
\n<P>Lippincott Mercer (\u97f3\u8bd1\u4e3a\u201c\u5229\u5e73\u79d1\u7279?\u9ed8\u514b\u201d) \u662f\u88ab\u516c\u8ba4\u7684CI\u884c\u4e1a\uff08Corporate Identity\uff09\u521b\u59cb\u516c\u53f8\u4e4b\u4e00\u3002<\/P>
\n<P>\u5728 \u4e0a\u4e2a\u4e16\u7eaa50\u5e74\u4ee3\u523060\u5e74\u4ee3\u4e2d\u671f\uff0c\u5f53\u534e\u7279\u5c14?\u5170\u5fb7\u5c14\uff08Walter Landor\uff09\u7684\u516c\u53f8\uff08\u5373\uff1a\u6717\u6d9bLandor
\nAssociates\uff09\u7684\u4e1a\u52a1\u8fd8\u4e13\u6ce8\u4e8e\u5305\u88c5\u8bbe\u8ba1\uff08Packaging\uff09\u548c\u4ea7\u54c1\u54c1\u724c\uff08Product branding\uff09\u7684\u65f6\u5019\uff0c\u534e\u7279\u5c14?\u9a6c\u53e4\u5229\u65af\uff08Walter
\nMargulies\uff09\u5df2\u7ecf\u6210\u4e3a\u516c\u8ba4\u7684\u7b2c\u4e00\u4f4d\u5728\u73b0\u4ee3\u4f01\u4e1a\u8bc6\u522b\u54a8\u8be2\u4e1a\u52a1\uff08modern corporate identity consulting
\nbusiness\uff09\u9886\u57df\u7684\u5353\u8d8a\u4e13\u5bb6\uff0c\u4ed6\u548c\u5bf9\u8bc6\u522b\u4e1a\u52a1\u62b1\u6709\u4e00\u4e9b\u5174\u8da3\u7684\u4ea7\u54c1\u8bbe\u8ba1\u5e08\u6208\u767b?\u5229\u5e73\u79d1\u7279\uff08Gordon
\nLippincott\uff09\u4e00\u8d77\u521b\u5efa\u4e86L&amp;M\u8bbe\u8ba1\u4e8b\u52a1\u6240\uff08Lippincott &amp; Margulies\uff09\u3002<\/P>
\n<P>\u5728 1986\u5e74\uff0c\u9ed8\u514b\u54a8\u8be2\u96c6\u56e2\uff08Mercer Consulting Group\uff09\u7684 Marsh McLennan\u4eceClive
\nChajet\u624b\u4e2d\u4e70\u4e0b\u4e86Lippincott &amp; Margulies\u3002\u57282003\u5e741\u670822\u65e5\uff0c\u9ed8\u514b\u54a8\u8be2\u96c6\u56e2\u5c06\u5b83\u66f4\u540d\u4e3aLippincott
\nMercer\uff0c\u8ba9\u5b83\u4ee5\u201c\u54c1\u724c\u79d1\u5b66\u201d\uff08brand science\uff09\u7684\u5b9a\u4f4d\u6765\u7edf\u9886\u9ed8\u514b\u54a8\u8be2\u96c6\u56e2\u7684\u6240\u6709\u54c1\u724c\u54a8\u8be2\u4e1a\u52a1\u3002<\/P>
\n<P>Walter Margulies\u6240\u7406\u89e3\u7684\u4f01\u4e1a\u8bc6\u522b\uff08Corporate
\nIdentity\uff09\u5728\u7ba1\u7406\u7ef4\u5ea6\u4e0a\u80dc\u8fc7\u54c1\u724c\uff08Branding\uff09\uff0c\u8bc6\u522b\u6839\u672c\u4e0a\u662f\u5173\u4e8e\u9886\u5bfc\uff08leadership\uff09\u3001\u5b9a\u4f4d\uff08direction-
\nsetting\uff09\u548c\u52a8\u673a\uff08motivation\uff09\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u884c\u9500\uff08marketing\uff09\u3002\u8fd9\u4e00\u6b21\u9ed8\u514b\u54a8\u8be2\u96c6\u56e2\u4e0d\u4ec5\u4e22\u6389\u4e86\u201cMargulies\u201d\u8fd9\u4e2a\u91cd\u8981\u7684\u8bc6\u522b\u8d44\u4ea7\uff0c\u800c\u4e14\u65b0\u7684\u4e1a\u52a1\u5b9a\u4f4d\u201c\u54c1\u724c\u79d1\u5b66\u201d\uff08brand
\nscience\uff09\u66f4\u662f\u4e22\u5931\u4e86\u65e9\u5148\u516c\u53f8\u5728\u4f01\u4e1a\u8bc6\u522b\uff08Corporate
\nIdentity\uff09\u9886\u57df\u7684\u9886\u5148\u4f18\u52bf\uff0c\u8ba9\u81ea\u5df1\u9677\u5165\u548c\u4e00\u5927\u5806\u5e73\u5eb8\u7684\u6240\u8c13\u201c\u54c1\u724c\u54a8\u8be2\u201d\u516c\u53f8\u7684\u6218\u4e89\u6ce5\u6cbc\u4e2d\u3002<\/P>
\n<P><SPAN style="COLOR: #ff0000">Lippincott Mercer\u6240\u7406\u89e3\u7684CI\u5e02\u573a<\/SPAN><\/P>
\n<P>Lippincott
\nMercer\u8ba4\u4e3a\u5ba2\u6237\u6709\u591a\u6837\u6027\u7684\u54c1\u724c\u521b\u5efa\u670d\u52a1\u7684\u9700\u6c42\uff0c\u5ba2\u6237\u901a\u5e38\u9700\u8981\u9762\u5bf9\u6765\u81ea\u5458\u5de5\u3001\u6d88\u8d39\u8005\u3001\u5ba2\u6237\uff08\u7528\u4e8eB2B\u884c\u4e1a\uff09\u3001\u5546\u4e1a\u4f19\u4f34\u3001\u793e\u533a\u3001\u653f\u5e9c\u7b49\u591a\u5c42\u4f01\u4e1a\u5173\u7cfb\u8005\u7684\u6c9f\u901a\u6311\u6218\uff0c\u4ed6\u4eec\u5f80\u5f80\u9700\u8981CI\u516c\u53f8\u7684\u5e2e\u52a9\u6765\u534f\u52a9\u4ed6\u4eec\u4ece\u54c1\u724c\u7ba1\u7406\u7684\u5c42\u9762\u6765\u66f4\u597d\u7684\u505a\u597d\u548c\u8fd9\u4e9b\u591a\u5c42\u9762\u4f01\u4e1a\u5173\u7cfb\u8005\u7684\u6c9f\u901a\uff0c\u8fd9\u4e9b\u6c9f\u901a\u7684\u5de5\u4f5c\u9886\u57df\u4ece\u7b56\u7565\u5236\u5b9a\u5230\u96f6\u552e\u73af\u5883\u8bc6\u522b\u8bbe\u8ba1\u7b49\u7b49\u3002<\/P>
\n<P>Lippincott Mercer\u7684\u4e1a\u52a1\u7c7b\u522b\u5305\u62ec\u201c\u54c1\u724c\u6218\u7565\u201d\uff08Brand
\nStrategy\uff09\uff08\u5728\u6b64\uff0c\u4ed6\u4eec\u5c06\u4f1a\u548c\u5ba2\u6237\u4e00\u8d77\u5de5\u4f5c\u53bb\u62d3\u5c55\u4e00\u4e2a\u72ec\u7279\u7684\u6c9f\u901a\u5e73\u53f0\uff0c\u5e76\u4e14\u521b\u5efa\u4e00\u4e2a\u5168\u9762\u7684\u6c9f\u901a\u8ba1\u5212\u4ee5\u4f7f\u5ba2\u6237\u7684\u54c1\u724c\u5e02\u573a\u4e0a\u4e0e\u4f17\u4e0d\u540c\uff09\u3001\u201c\u54c1\u724c\u79d1\u5b66 \u201d\uff08Brand
\nScience\uff09\uff08\u5728\u6b64\uff0c\u4ed6\u4eec\u5c06\u4e3b\u8981\u4f1a\u6d4b\u91cf\u5ba2\u6237\u7684\u54c1\u724c\uff0c\u4ece\u5546\u4e1a\u8d44\u4ea7\u7684\u89d2\u5ea6\u6765\u7ba1\u7406\u54c1\u724c\uff09\u3001\u201c\u547d\u540d\u201d\uff08Naming\uff09\u3001\u201c\u54c1\u724c\u8bc6\u522b\u201d\uff08Brand
\nIdentity\uff09\u3001\u201c\u4e92\u52a8\u6c9f\u901a\u201d\uff08Interactive Communications\uff09\u3001\u201c\u54c1\u724c\u73af\u5883\u201d\uff08Brand
\nEnvironments\uff09\u3001\u201c\u54c1\u724c\u7ba1\u7406\u201d\uff08Brand Management\uff09\u3002<\/P>
\n<P>Lippincott Mercer\u5bf9CI\u5e02\u573a\u7684\u7406\u89e3\u53ef\u4ee5\u4ece\u4ed6\u4eec\u51c6\u5907\u548c\u5ba2\u6237\u9762\u8c08\u7684\u65f6\u5019\u6c9f\u901a\u7684\u5341\u4e2a\u95ee\u9898\u91cc\u8868\u9732\u65e0\u9057,\u4ed6\u4eec\u5728\u9610\u8ff0\u4ed6\u4eec\u7684\u6c9f\u901a\u539f\u5219\u65f6\u8bf4\uff1a\u201c
\n\u4eca\u5929\u7531\u4e8e\u4e0d\u540c\u516c\u53f8\u7684\u4f01\u4e1a\u6587\u5316\u3001\u7ade\u4e89\u73af\u5883\u548c\u6d88\u8d39\u8005\u5b9a\u4f4d\u5b8c\u5168\u4e0d\u540c\uff0c\u5bfc\u81f4\u4e86\u6bcf\u4e2a\u54c1\u724c\u7684\u6311\u6218\u5448\u73b0\u660e\u663e\u7684\u5dee\u5f02\u3002\u4e0d\u8bba\u4f60\u5728\u54ea\u91cc\uff0c\u6211\u4eec\u9996\u5148\u4f1a\u548c\u60a8\u4e00\u8d77\u8ba8\u8bba\u54c1\u724c\u521b\u5efa\u7684\u8bdd\u9898\uff0c\u8fd9\u91cc\u662f\u4e00\u4e9b\u8ba8\u8bba\u57fa\u7840\u95ee\u9898\uff0c\u5f53\u6211\u4eec\u548c\u4f60\u5f00\u4f1a\u7684\u65f6\u5019\uff0c\u6211\u4eec\u4f1a\u63a2\u8be2\u4efb\u4f55\u95ee\u9898\uff0c\u5e76\u4e14\u5c55\u793a\u7ed9\u4f60\u770b\u6211\u4eec\u5982\u4f55\u5e2e\u52a9\u5176\u4ed6\u516c\u53f8\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\u3002<\/P>
\n<P>1\u3001\u5728IPO\uff08\u9996\u6b21\u516c\u5f00\u4e0a\u5e02\uff09\u3001M&amp;A\uff08\u6536\u8d2d\u4e0e\u5408\u5e76\uff09\u548cSpin-off\uff08\u5206\u62c6\uff09\u4e4b\u540e\uff0c\u4f60\u7684\u54c1\u724c\u9700\u8981\u91cd\u65b0\u8bc4\u4f30\u5417\uff1f<br\/>2\u3001\u4f60\u7684\u884c\u4e1a\u6709\u521b\u5efa\u4e00\u4e2a\u65b0\u54c1\u724c\u7684\u8d85\u5e38\u89c4\u9700\u6c42\u5417\uff1f<br\/>3\u3001\u4f60\u7684\u4e1a\u52a1\u662f\u5426\u591a\u5143\u5316\u53d1\u5c55\u9700\u8981\u4f60\u7684\u54c1\u724c\u8ddf\u8fdb\uff1f<br\/>3\u3001\u4f60\u7684\u5546\u4e1a\u6218\u7565\u6a21\u5f0f\u662f\u5426\u6709\u6539\u53d8\uff1f\u5bf9\u4e8e\u4f60\u7684\u65b0\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u4f60\u7684\u54c1\u724c\u662f\u5426\u663e\u5f97\u8001\u5316\u4e86\uff1f<br\/>4\u3001\u5728\u4f60\u7684\u516c\u53f8\uff0c\u4f60\u7684\u54c1\u724c\u7ec4\u5408\u662f\u5426\u88ab\u6ca1\u843d\u7684\u54c1\u724c\u6de1\u5316\u7ade\u4e89\u529b\uff0c\u662f\u5426\u5728\u5168\u7403\u533a\u57df\u4f60\u7684\u54c1\u724c\u5448\u73b0\u4e0d\u534f\u8c03\u7684\u53d1\u5c55\u72b6\u51b5\uff1f<br\/>5\u3001\u4f60\u662f\u5426\u9762\u5bf9\u4e00\u4e2a\u5df2\u7ecf\u6539\u53d8\u4e86\u4f60\u6240\u5728\u884c\u4e1a\u7684\u884c\u4e1a\u89c4\u5219\u7684\u65b0\u7684\u7ade\u4e89\u8005\uff1f<br\/>6\u3001\u662f\u5426\u4f60\u7684\u6d88\u8d39\u8005\u5df2\u7ecf\u6539\u53d8\uff0c\u800c\u4f60\u7684\u516c\u53f8\u6ca1\u6709\u968f\u4e4b\u800c\u53d8\uff1f<br\/>7\u3001\u4f60\u7684\u96f6\u552e\u73af\u5883\u662f\u5426\u5f15\u4eba\u6ce8\u76ee\u7684\uff0c\u4f60\u662f\u5426\u4e3a\u4f60\u7684\u6d88\u8d39\u8005\u521b\u5efa\u4e86\u4ee4\u4eba\u6df1\u523b\u7684\u73b0\u573a\u8d2d\u7269\u4f53\u9a8c\uff1f<br\/>8\u3001\u4f60\u7684\u6d88\u8d39\u8005\u7406\u89e3\u4f60\u7684\u54c1\u724c\u5417\uff1f<br\/>9\u3001\u4f60\u7684\u54c1\u724c\u662f\u5426\u8d62\u5f97\u4e86\u6d88\u8d39\u8005\u7684\u504f\u7231\u548c\u5fe0\u8bda\uff0c\u662f\u5426\u6210\u4e3a\u516c\u53f8\u7684\u4e00\u9879\u5546\u4e1a\u8d44\u4ea7\uff1f<br\/>10\u3001\u4f60\u7684\u54c1\u724c\u662f\u5168\u7403\u5316\u7684\u54c1\u724c\u5417\uff1f\u5b83\u9700\u8981\u53bb\u9762\u5bf9\u5168\u7403\u7ecf\u8425\u7684\u6311\u6218\u5417\uff1f<\/P>
\n<P>Lippincott
\nMercer\u5bf9CI\u7684\u7406\u89e3,\u4e0d\u4ec5\u4ec5\u4f53\u73b0\u5728\u4ed6\u4eec\u7684\u5ba2\u6237\u6848\u4f8b\u4e2d\uff0c\u4e5f\u5c55\u73b0\u5728\u4ed6\u4eec\u7684\u51fa\u7248\u7269\u4e0a\u3002\u5927\u7ea650\u5e74\u524d\uff0c\u4ed6\u4eec\u521b\u5efa\u4e86\u4e00\u672c\u540d\u5b57\u53eb\u505aSense\u7684\u4f01\u4e1a\u5185\u90e8\u6742\u5fd7\uff0c\u8fd9\u662f\u4e00\u672c\u4e3b\u8981\u8ba8\u8bba\u547d\u540d\u3001\u8c03\u67e5\u3001\u8bbe\u8ba1\u548c\u54c1\u724c\u6218\u7565\u7684\u6742\u5fd7,\u81f3\u4eca\u4ecd\u7136\u575a\u6301\u51fa\u7248\u3002<br\/><SPAN
\nstyle="COLOR: #ff0000">\u5f53\u54c1\u724c\u8bc6\u522b\u9047\u4e0a\u6218\u7565\u7ba1\u7406<\/SPAN><\/P>
\n<P>\u76ee \u524d\u5f88\u591a\u7684\u5168\u7403CI\u516c\u53f8\u90fd\u5f52\u5c5e\u4e8e\u5927\u578b\u4f20\u64ad\u63a7\u80a1\u96c6\u56e2\u65d7\u4e0b\uff0c\u6bd4\u5982Landor \u548cEnterpriseIG\u5c5e\u4e8eWPP\u96c6\u56e2\uff0c\u539f\u6765\u5c5e\u4e8eCordiant \u7684Fitch
\n\u73b0\u5728\u4e5f\u6210\u4e3aWPP\u96c6\u56e2\u7684\u4e00\u90e8\u5206\u3002Interbrand \u3001Wolff-Olins\u3001Siegel &amp; Gale\u5c5e\u4e8e\u5965\u59c6\u5c3c\u5eb7\u96c6\u56e2\uff08Omnicom
\nGroup\uff09\uff0cFutureBrand \u5c5e\u4e8eInterpublic\u96c6\u56e2(IPG\u96c6\u56e2).<\/P>
\n<P>\u7136\u800c, Lippincott Mercer\u662f\u4e00\u4e2a\u7279\u4f8b\uff0c\u5b83\u73b0\u5728\u5c5e\u4e8e\u4e13\u4e1a\u670d\u52a1\u9886\u57df\u7684\u53e6\u5916\u4e00\u4e2a\u8303\u7574\u2014\u2014\u6218\u7565\u7ba1\u7406\u54a8\u8be2\u3002<\/P>
\n<P>\u4e13 \u4e1a\u670d\u52a1\u90e8\u95e8\uff08Professional Service
\nFirms\uff09\u4e2d\u4e03\u4e2a\u4e3b\u8981\u7684\u5173\u952e\u90e8\u95e8\u5305\u62ec\u6295\u8d44\u94f6\u884c\u4e1a\u3001\u5ba1\u8ba1\u7a0e\u52a1\u548c\u4f1a\u8ba1\u54a8\u8be2\u3001\u5546\u4e1a\u6cd5\u54a8\u8be2\u3001\u8425\u9500\u6c9f\u901a\u3001\u7ba1\u7406\u548cIT\u54a8\u8be2\u3001\u62db\u8058\u4e0e\u5c31\u4e1a\u4e2d\u4ecb\uff0c\u4ee5\u53ca\u5e02\u573a\u8c03\u7814\u3002\u7531\u4e8e\u8fd9\u4e2a\u4e03\u4e2a\u5173\u952e\u90e8\u95e8\u7684\u884c\u4e1a\u6210\u719f\u5ea6\u4e0d\u540c\uff0c\u56e0\u6b64\u968f\u7740\u516c\u53f8\u5408\u5e76\u548c\u4e13\u4e1a\u5316\u53d1\u5c55\u7684\u8d8b\u52bf\uff0c\u5f88\u591a\u6210\u719f\u7684\u5927\u578b\u516c\u53f8\u6839\u636e\u5ba2\u6237\u5bfc\u5411\u7684\u539f\u5219\u5f00\u59cb\u6d89\u8db3\u5176\u4ed6\u4e1a\u52a1\u9886\u57df\uff0c\u4f7f\u5f97\u884c\u4e1a\u754c\u9650\u53d8\u5f97\u6a21\u7cca\u3002\u5ba1\u8ba1\u516c\u53f8\u4ece\u4e8b\u7ba1\u7406\u548cIT\u54a8\u8be2\u5df2\u5177\u6709\u60a0\u4e45\u7684\u5386\u53f2\uff0c\u76ee\u524d\u5728IT\u54a8\u8be2\u9886\u57df\u4eab\u6709\u76db\u8a89\u7684\u57c3\u68ee\u54f2Accenture\u7684\u524d\u8eab\u5b89\u76db\u54a8\u8be2\uff08Andersen
\nConsulting\uff09\u5c31\u662f\u6e90\u4e8e\u539f\u6765\u7684\u516d\u5927\u4e4b\u4e00\u7684\u5b89\u8fbe\u4fe1\u4f1a\u8ba1\u5e08\u4e8b\u52a1\u6240\uff08Arthur
\nAndersen\uff09\uff1b\u7ba1\u7406\u54a8\u8be2\u516c\u53f8\u5f00\u59cb\u4ecb\u5165\u54c1\u724c\u54a8\u8be2\u884c\u4e1a\uff0c\u4e0e\u5e7f\u544a\u4ee3\u7406\u516c\u53f8\u62a2\u593a\u5ba2\u6237\uff0c\u73b0\u5728\u4e5f\u5c61\u89c1\u4e0d\u9c9c\uff1b\u5373\u4f7f\u662f\u4eba\u529b\u8d44\u6e90\u987e\u95ee\u516c\u53f8\u4e5f\u5f00\u59cb\u4ece\u7ec4\u7ec7\u5185\u5bb9\u6c9f\u901a\u548c\u201c\u96c7\u4e3b\u54c1\u724c\u201d\u7684\u89d2\u5ea6\u5207\u5165\u884c\u9500\u4f20\u64ad\u5e02\u573a\u3002<\/P>
\n<P>\u76db \u4e16\u73af\u7403\uff08Saatchi &amp;
\nSaatchi\uff09\u5728\u4e0a\u4e2a\u4e16\u7eaa80\u5e74\u4ee3\u66fe\u60f3\u8981\u4ece\u884c\u9500\u4f20\u64ad\u4e1a\u62d3\u5c55\u5230\u7ba1\u7406\u54a8\u8be2\u5de5\u4e1a\uff0c\u96c4\u5fc3\u52c3\u52c3\u5730\u5efa\u7acb\u4e00\u4e2a\u4e13\u4e1a\u670d\u52a1\u5de5\u4e1a\u7684\u5e1d\u56fd\u3002\u57281984\u5e74\uff0c\u76db\u4e16\u73af\u7403\uff08Saatchi &amp;
\nSaatchi\uff09\u82b1\u8d391.25\u4ebf\u7f8e\u91d1\u6536\u8d2d\u4e86\u521b\u5efa\u4e8e1943\u5e74\u7684\u4eba\u529b\u8d44\u6e90\u987e\u95ee\u96c6\u56e2Hay
\nGroup\uff0c6\u5e74\u4e4b\u540e\u76841990\u5e74\uff0c\u5374\u4ee54820\u4e07\u7f8e\u91d1\u7684\u4ef7\u683c\u5c06\u8be5\u516c\u53f8\u4ee5MBO\u7684\u65b9\u5f0f\u51fa\u552e\u7ed9\u516c\u53f8\u7ba1\u7406\u5c42\u548c\u7b2c\u4e09\u65b9\u79c1\u4eba\u6743\u76ca\u8d44\u672c\u30021998\u5e74\uff0c\u76db\u4e16\u73af\u7403\uff08Saatchi
\n&amp; Saatchi\uff09\u6536\u8d2d\u4e86\u521b\u5efa\u4e8e1979\u5e74\u7684IT\u54a8\u8be2\u987e\u95ee\u516c\u53f8\u52a0\u7279\u7eb3\uff08The Gartner
\nGroup\uff09\uff0c\u800c\u540e\u57281990\u5e7410\u6708\uff0c\u52a0\u7279\u7eb3\u7684\u7ba1\u7406\u5c42\u548c\u7b2c\u4e09\u65b9\u79c1\u4eba\u6743\u76ca\u8d44\u672c\u8d1d\u6069\u8d44\u672c\uff08Bain Capital\uff09\u82b1\u8d396000\u4e07\u7f8e\u91d1\u4ece\u76db\u4e16\u73af\u7403\uff08Saatchi
\n&amp; Saatchi\uff09\u624b\u4e2d\u5c06\u516c\u53f8\u6536\u8d2d\u56de\u53bb\u3002<\/P>
\n<P>\u6709\u8da3\u7684\u662f\uff0c\u548c\u76db\u4e16\u73af\u7403\uff08Saatchi &amp; Saatchi\uff09\u4e89\u593a\u52a0\u7279\u7eb3\u516c\u53f8\u7684\u8d1d\u6069\u8d44\u672c\uff08Bain
\nCapital\uff09\u81ea\u8eab\u4e5f\u662f\u51fa\u8eab\u4e8e\u4e13\u4e1a\u670d\u52a1\u884c\u4e1a\uff0c\u5b83\u7531\u6218\u7565\u7ba1\u7406\u54a8\u8be2\u9886\u57df\u7684\u8d1d\u6069\u54a8\u8be2\u516c\u53f8\u7684\u521b\u59cb\u4eba\u57281984\u5e74\u521b\u7acb\u3002<\/P>
\n<P>\u7531 \u4e8eCI\uff08Corporate
\nIdentity\uff09\u516c\u53f8\u6240\u5904\u7406\u7684\u5927\u90e8\u5206\u4e1a\u52a1\u5c5e\u4e8e\u516c\u53f8\u54c1\u724c\u7ba1\u7406\u9886\u57df\uff0c\u81ea\u7136\u5c31\u6210\u4e3a\u6218\u7565\u7ba1\u7406\u548c\u884c\u9500\u4f20\u64ad\u8fd9\u4e24\u4e2a\u4e13\u4e1a\u670d\u52a1\u884c\u4e1a\u7684\u4ea4\u53c9\u5730\u5e26\uff0c\u56e0\u6b64\uff0c\u9ed8\u514b\u54a8\u8be2\u96c6\u56e2\uff08Mercer
\nConsulting Group\uff09\u6536\u8d2dLippincott &amp; Margulies\u5e76\u4e0d\u5947\u602a\u3002<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"

<DIV class=galler… more →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[443,444,293,442,441,308],"_links":{"self":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/563"}],"collection":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=563"}],"version-history":[{"count":0,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/563\/revisions"}],"wp:attachment":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}