<DIV align=center><A
\nhref="http:\/\/photo.blog.sina.com.cn\/showpic.html#blogid=4bcf1d760100cvru&url=http:\/\/static11.photo.sina.com.cn\/orignal\/4bcf1d76g63f46bc5c6ba"
\ntarget=_blank><IMG
\nsrc="http:\/\/static11.photo.sina.com.cn\/bmiddle\/4bcf1d76g63f46bc5c6ba"><\/A><\/DIV>
\n<P><br\/><br\/>\u5728\u5168\u7403\u5e7f\u544a\u5e02\u573a\u4e0a\uff0c\u6700\u8457\u540d\u7684\u6709\u516d\u5927\u96c6\u56e2\uff1a\u5b8f\u76df(Omnicom)\u3001WPP\u3001Interpublic(IPG)\u3001\u9633\u72ee(Publics)\u3001\u7535\u901a\u4ee5\u53ca\u54c8\u74e6\u65af(Havas)\u3002\u5728\u8fd9\u4e9b\u5de8\u578b\u96c6\u56e2\u4e0b\u90fd\u62e5\u6709\u7740\u66f4\u4e3a\u77e5\u540d\u7684\u56fd\u96454A\u5e7f\u544a\u516c\u53f8\u3002<br\/><br\/><STRONG><SPAN
\nstyle="COLOR: purple">Omnicom\uff08\u5b8f\u76df\uff09\u53c8\u8bd1\u5965\u59c6\u5c3c\u5eb7<\/SPAN><\/STRONG><\/P>
\n<DIV align=center><A
\nhref="http:\/\/photo.blog.sina.com.cn\/showpic.html#blogid=4bcf1d760100cvru&url=http:\/\/static15.photo.sina.com.cn\/orignal\/4bcf1d76g63f46d5b2c7e"
\ntarget=_blank><IMG
\nsrc="http:\/\/static15.photo.sina.com.cn\/bmiddle\/4bcf1d76g63f46d5b2c7e"><\/A><\/DIV><br\/>\u4e16\u754c\u7b2c\u4e00\u5927\u5e7f\u544a\u96c6\u56e2\uff0c\u65d7\u4e0b\u6709BBDO\uff08\u5929\u8054\u5e7f\u544a\uff09\uff0cDDB\uff08\u6052\u7f8e\uff09\uff0cTBWA\uff08\u674e\u5cb1\u827e\uff09\u3001OMD\uff08\u6d69\u817e\u5a92\u4f53\uff09\u3001PHD\u3001DAS\u3001Interbrand\u3001Ketchum,
\nFleishman-Hillard\u3001Wolff Olins\u7b49\u3002\u603b\u90e8\u8bbe\u5728\u7ebd\u7ea6\u3002<br\/><br\/>1891 \u5e74\uff0c George Batten \u5728\u7ebd\u7ea6\u6210\u7acb Batten
\n\u4f20\u64ad\u516c\u53f8\u3002 1919 \u5e74\uff0c Bruce Barton \u4e0e Roy Durstine \u5728\u7ebd\u7ea6\u6210\u7acb Barton & Durstine \u3002 1920 \u5e74\uff0c
\nBarton, Durstine \u4e0e Alex Osborn \u5408\u5e76\uff1b 1928 \u5e74\uff0c Batten \u4f20\u64ad\u516c\u53f8\u4e0e Barton, Durstine Osborn
\n\u5408\u5e76\u6210\u7acb Batten, Barton, Durstine & Osborn(BBDO \uff0c\u4e2d\u6587\u540d\u4e3a\u5929\u9ad8\uff0c\u5927\u9646\u5730\u533a\u4e0e\u4e2d\u5e7f\u8054\u6210\u7acb\u7684\u5408\u8d44\u516c\u53f8\u53eb\u5929\u8054 )
\n\u3002<br\/><br\/>1949 \u5e74\uff0c\u540d\u5217\u300a\u5e7f\u544a\u65f6\u4ee3\u300b "20 \u4e16\u7eaa\u6700\u6709\u5f71\u54cd\u7684\u5e7f\u544a\u4eba " \u7b2c\u4e00\u4f4d\u7684\u827a\u672f\u5e7f\u544a\u6d3e\u4ee3\u8868\u2014\u2014 Bill Bernbach \u548c Ned
\nDoyle \u79bb\u5f00 Grey \uff0c\u4e0e Mac Dane \u5171\u540c\u521b\u5efa\u4e86 Doyle Dane Bernbach (DDB) \u3002 1982 \u5e74 Bernbach \u53bb\u4e16\u540e\uff0c
\nDDB \u7684\u7ee7\u4efb\u8005\u5f00\u59cb\u628a\u76ee\u5149\u4ece\u827a\u672f\u8f6c\u79fb\u5230\u4e86\u8d44\u672c\u8fd0\u4f5c\u4e0a\u3002 1986 \u5e74\uff0c DDB \u4e0e Needham, Harper & Steers \u5408\u5e76\u6210 DDB
\nNeedham \u3002 1986 \u5e74\uff0c DDB Needham \u4e0e BBDO \u5408\u5e76\uff0c\u5efa\u7acb\u4e86 Omnicom \u96c6\u56e2\u3002<br\/><br\/>1968 \u5e74\uff0c Jay Chiat
\n\u548c Guy Day \u5efa\u7acb\u4e86 Chiat\/Day \u5e7f\u544a\u516c\u53f8\u3002 Chiat\/Day \u4e00\u76f4\u5d07\u5c1a\u653e\u8361\u4e0d\u7f81\u7684\u521b\u610f\uff0c\u5b83\u56e0\u6b64\u8d62\u5f97\u4e86\u8bb8\u591a\u5ba2\u6237\uff0c\u4e5f\u5931\u53bb\u4e86\u8bb8\u591a\u5ba2\u6237\u3002 1994
\n\u5e74\uff0c\u8bd5\u56fe\u964d\u4f4e\u8fd0\u8425\u6210\u672c\u3001\u63d0\u4f9b\u5de5\u4f5c\u6548\u7387\u7684 Chiat\/Day
\n\u53c8\u51fa\u60ca\u4eba\u4e4b\u4e3e\uff0c\u628a\u539f\u7684\u529e\u516c\u5ba4\u6539\u6210\u4ed3\u5e93\uff0c\u8ba9\u5458\u5de5\u62ce\u7740\u7b14\u8bb0\u672c\u3001\u624b\u673a\u56de\u5bb6\uff0c\u5b9e\u884c\u865a\u62df\u529e\u516c\uff01\u4f46\u4e8b\u4e0e\u613f\u8fdd\uff0c\u865a\u62df\u529e\u516c\u5bfc\u81f4\u4e86\u5de5\u4f5c\u6548\u7387\u66f4\u4f4e\u3001\u5927\u6279\u5458\u5de5\u79bb\u804c\u3002 1995 \u5e74\uff0c
\nChiat\/Day \u88ab Omnicom \u6536\u8d2d\uff0c\u5e76\u4e0e Omnicom1993 \u5e74\u65f6\u6536\u8d2d\u7684 TBWA \u5408\u5e76\uff0c\u5f62\u6210\u73b0\u5728\u7684 TBWA\/Chiat\/Day
\n\uff08\u674e\u5cb1\u827e\uff09\u3002<br\/><br\/>BBDO\uff08\u5929\u8054\u5e7f\u544a\uff09<br\/>
\n<DIV align=center><A
\nhref="http:\/\/photo.blog.sina.com.cn\/showpic.html#blogid=4bcf1d760100cvru&url=http:\/\/static2.photo.sina.com.cn\/orignal\/4bcf1d76g70653e5b69e1"
\ntarget=_blank><IMG
\nsrc="http:\/\/static2.photo.sina.com.cn\/bmiddle\/4bcf1d76g70653e5b69e1"><\/A><\/DIV><br\/>BBDO\u662f\u5168\u7403\u8f83\u5927\u7684\u4f20\u64ad\u96c6\u56e2Omnicom\u96c6\u56e2\u7684\u5168\u8d44\u5b50\u516c\u53f8\uff0cBBDO\u73af\u7403\u7f51\u7edc\u516c\u53f8\u662f\u4e16\u754c\u6392\u540d\u7b2c\u4e8c\u7684\u5e7f\u544a\u516c\u53f8\uff0c323\u95f4\u5206\u516c\u53f8\u904d\u5e03\u5168\u740377\u4e2a\u56fd\u5bb6\uff0c\u96c7\u5458\u8d85\u8fc717,000\u4eba\uff0c2000\u5e74\u88ab\u8bc4\u4e3a\u5168\u7403\u6700\u4f73\u5e7f\u544a\u516c\u53f8\uff0c\u5e74\u8425\u4e1a\u989d\u9ad8\u8fbe149\u4ebf\u7f8e\u5143\u3002\u5728\u5e7f\u544a\u4e1a\u5185\u5916\uff0c\u5176\u5728\u54c1\u724c\u5efa\u8bbe\u65b9\u9762\u7684\u7a81\u51fa\u6210\u5c31\u548c\u521b\u610f\u83b7\u5956\u4e00\u6837\u95fb\u540d\u9050\u5c14\uff0c\u9664\u88ab\u51a0\u4ee52000\u5e74\u548c2001\u5e74\u201c\u5168\u7403\u5e7f\u544a\u4ee3\u7406\u516c\u53f8\u201d\u4e4b\u5916\uff0cBBDO\u8fd8\u5728Gunn\u62a5\u544a\u4e2d\u88ab\u8bc4\u4e3a\u8fc7\u53bb6\u5e74\u5168\u7403\u83b7\u5956\u6700\u591a\u7684\u5e7f\u544a\u516c\u53f8\u3002<br\/><br\/>DDB\uff08\u6052\u7f8e\uff09<br\/>
\n<DIV align=center><A
\nhref="http:\/\/photo.blog.sina.com.cn\/showpic.html#blogid=4bcf1d760100cvru&url=http:\/\/static15.photo.sina.com.cn\/orignal\/4bcf1d76g63f47127466e"
\ntarget=_blank><IMG
\nsrc="http:\/\/static15.photo.sina.com.cn\/bmiddle\/4bcf1d76g63f47127466e"><\/A><\/DIV><br\/>2007\u5e749\u67085\u65e5\u8d77\uff0cDDB\u5728\u5168\u7403\u5f00\u59cb\u540c\u6b65\u542f\u7528\u5168\u65b0LOGO\uff0c\u8fd9\u6b21\u7684\u6539\u53d8\u4e0d\u4ec5\u4ec5\u662f\u6362\u4e2aLOGO\u90a3\u4e48\u7b80\u5355\uff0c\u5b83\u8fd8\u9884\u793a\u7740\u6574\u4e2a\u516c\u53f8\u53d1\u5c55\u65b9\u5411\u4e0a\u65b0\u7684\u660e\u786e\u548c\u5b9a\u4f4d\uff0c\u65b0\u7684\u7075\u611f\u548c\u610f\u4e49\u3002<br\/><br\/>TBWA\uff08\u674e\u5cb1\u827e\uff09<br\/>
\n<DIV align=center><A
\nhref="http:\/\/photo.blog.sina.com.cn\/showpic.html#blogid=4bcf1d760100cvru&url=http:\/\/static14.photo.sina.com.cn\/orignal\/4bcf1d76g63f47265357d"
\ntarget=_blank><IMG
\nsrc="http:\/\/static14.photo.sina.com.cn\/bmiddle\/4bcf1d76g63f47265357d"><\/A><\/DIV><br\/>TBWA\u6210\u7acb\u4e8e1970\u5e74\uff0c\u7531Tragos\u3001Bonnange\u3001Wiesendanger\u3001Ajroldi\u56db\u4e2a\u6765\u81ea\u4e0d\u540c\u56fd\u5bb6\u3001\u80cc\u666f\uff0c\u62e5\u6709\u4e0d\u540c\u7ecf\u9a8c\u8303\u7574\u7684\u5e7f\u544a\u4eba\u5408\u529b\u7ec4\u6210\u7684\u6b27\u6d32\u5e7f\u544a\u7ec4\u7ec7\uff0c\u8fd9\u5728\u5e7f\u544a\u516c\u53f8\u7684\u521b\u4e1a\u53f2\u4e0a\u662f\u4e2a\u7279\u522b\u7684\u5148\u4f8b\u3002\u4f5c\u4e3a\u5168\u7403\u6700\u5927\u7684\u4f20\u64ad\u96c6\u56e2Omnicom\u7684\u5b50\u516c\u53f8\uff0c\u5728\u4e1a\u5185\u4ee5\u521b\u610f\u6210\u540d\u3002TBWA\u662f\u5168\u7403\u589e\u957f\u6700\u5feb\u7684\u8de8\u56fd\u5e7f\u544a\u516c\u53f8\uff0c\u5168\u7403\u603b\u8425\u4e1a\u989d\u540d\u5217\u4e16\u754c\u7b2c\u4e5d\u3002<br\/><br\/>OMD\uff08\u6d69\u817e\u5a92\u4f53\uff09<br\/>
\n<DIV align=center><A
\nhref="http:\/\/photo.blog.sina.com.cn\/showpic.html#blogid=4bcf1d760100cvru&url=http:\/\/static2.photo.sina.com.cn\/orignal\/4bcf1d76g63f4803ae361"
\ntarget=_blank><IMG
\nsrc="http:\/\/static2.photo.sina.com.cn\/bmiddle\/4bcf1d76g63f4803ae361"><\/A><\/DIV><br\/>\u6d69\u817e\u5a92\u4f53\u662f\u5168\u7403\u6700\u5927\u76844A\u5e7f\u544a\u516c\u53f8\u4e4b\u4e00\uff0c\u4e0ePHD\u540c\u5c5e\u5b8f\u76df\u65d7\u4e0b\u7684\u5a92\u4f53\u96c6\u56e2OMG\uff0c\u5728\u5168\u740380\u591a\u4e2a\u56fd\u5bb6\u62e5\u6709140\u4e2a\u5206\u652f\u673a\u6784\u30022008\u5e74\u88abGunn
\nReport
\n\u8bc4\u9009\u4e3a\u201c\u6700\u5bcc\u521b\u610f\u7684\u516c\u53f8\u201d\uff0c\u8fd9\u662f\u6d69\u817e\u5a92\u4f53\u8fde\u7eed\u56db\u5e74\u83b7\u6b64\u6b8a\u8363\u3002\u57282007\u5e74\u621b\u7eb3\u56fd\u9645\u5e7f\u544a\u8282\u4e0a\uff0c\u6d69\u817e\u5a92\u4f53\u88ab\u8bc4\u4e3a\u201c\u5e74\u5ea6\u5e7f\u544a\u516c\u53f8\u201d\u5e76\u6458\u53d6\u4e86\u4e00\u5ea7\u91d1\u72ee\u548c\u4e24\u5ea7\u94dc\u72ee\u3002<br\/><br\/>PHD<br\/>
\n<DIV align=center><A
\nhref="http:\/\/photo.blog.sina.com.cn\/showpic.html#blogid=4bcf1d760100cvru&url=http:\/\/static13.photo.sina.com.cn\/orignal\/4bcf1d76g63f4815d80cc"
\ntarget=_blank><IMG
\nsrc="http:\/\/static13.photo.sina.com.cn\/bmiddle\/4bcf1d76g63f4815d80cc"><\/A><\/DIV><br\/>1990\u5e74\uff0cPattison\u5148\u751f\u548cNick
\nHorswell \u53caJonathan Durden\u521b\u529e\u4ee5\u4e09\u4f4d\u7684\u59d3\u6c0f\u9996\u4e2a\u5b57\u6bcd\u7ec4\u6210\u7684PHD\u5a92\u4ecb\u516c\u53f8\u3002<br\/><br\/>DAS\uff08Diversified Agencies
\nServices\uff09<br\/>
\n<DIV align=center><A
\nhref="http:\/\/photo.blog.sina.com.cn\/showpic.html#blogid=4bcf1d760100cvru&url=http:\/\/static4.photo.sina.com.cn\/orignal\/4bcf1d76g63f4825a4eb3"
\ntarget=_blank><IMG
\nsrc="http:\/\/static4.photo.sina.com.cn\/bmiddle\/4bcf1d76g63f4825a4eb3"><\/A><\/DIV><br\/>DAS\u7684\u4e1a\u52a1\u8986\u76d6\u5e7f\u544a\u4ee3\u7406\u3001\u4f01\u4e1a\u8d22\u52a1\u6c9f\u901a\u3001\u76f4\u6548\u8425\u9500\u3001\u5f62\u8c61\u8bbe\u8ba1\u3001\u4fdd\u5065\u3001\u4fe1\u606f\u6280\u672f\u3001\u6574\u5408\u8425\u9500\u3001\u5a92\u4ecb\u8ba1\u5212\u548c\u8d2d\u4e70\u3001\u7ec4\u7ec7\u4f20\u64ad\u3001\u4fc3\u9500\u3001\u516c\u5173\/\u516c\u5171\u4e8b\u52a1\u3001\u62db\u8058\u4f20\u64ad\u3001\u7535\u8bdd\u8425\u9500\u3001\u5546\u6807\u8bb8\u53ef\u548c\u9ec4\u9875\u5e7f\u544a\u3002<br\/><br\/>Interbrand<br\/>
\n<DIV align=center><A
\nhref="http:\/\/photo.blog.sina.com.cn\/showpic.html#blogid=4bcf1d760100cvru&url=http:\/\/static8.photo.sina.com.cn\/orignal\/4bcf1d76g63f4835105e7"
\ntarget=_blank><IMG
\nsrc="http:\/\/static8.photo.sina.com.cn\/bmiddle\/4bcf1d76g63f4835105e7"><\/A><\/DIV><br\/>1993\u5e74
\nInterbrand \u52a0\u5165 Omnicom\u5b8f\u76df\u96c6\u56e2\u7684\u4e8b\u4e1a\u90e8Diversified Agency Services (DAS)
\n\u3002DAS\u7684\u4e1a\u52a1\u8986\u76d6\u5e7f\u544a\u4ee3\u7406\u3001\u4f01\u4e1a\u8d22\u52a1\u6c9f\u901a\u3001\u76f4\u6548\u8425\u9500\u3001\u5f62\u8c61\u8bbe\u8ba1\u3001\u4fdd\u5065\u3001\u4fe1\u606f\u6280\u672f\u3001\u6574\u5408\u8425\u9500\u3001\u5a92\u4ecb\u8ba1\u5212\u548c\u8d2d\u4e70\u3001\u7ec4\u7ec7\u4f20\u64ad\u3001\u4fc3\u9500\u3001\u516c\u5173\/\u516c\u5171\u4e8b\u52a1\u3001\u62db\u8058\u4f20\u64ad\u3001\u7535\u8bdd\u8425\u9500\u3001\u5546\u6807\u8bb8\u53ef\u548c\u9ec4\u9875\u5e7f\u544a\u3002\u9664\u4e86DAS\u4e4b\u5916\uff0c\u5b8f\u76df\u96c6\u56e2\u8fd8\u5305\u62ec\u4e00\u4e9b\u5927\u578b\u5e7f\u544a\u673a\u6784
\n(BBDO Worldwide\uff0cDDB Needham\uff0cTBWA Chiat\/Day\u548c Goodby Silverstein &
\nPartners)\uff0c\u4ee5\u53ca\u4e00\u4e9b\u9886\u5148\u7684\u4e92\u52a8\u5e7f\u544a\u673a\u6784\u3002<br\/><br\/>Ketchum\u51ef\u65cb\u516c\u5173\u516c\u53f8<br\/>
\n<DIV align=center><A
\nhref="http:\/\/photo.blog.sina.com.cn\/showpic.html#blogid=4bcf1d760100cvru&url=http:\/\/static8.photo.sina.com.cn\/orignal\/4bcf1d76g63f48449b347"
\ntarget=_blank><IMG
\nsrc="http:\/\/static8.photo.sina.com.cn\/bmiddle\/4bcf1d76g63f48449b347"><\/A><\/DIV><br\/>\u5168\u7403\u7b2c\u4e03\u5927\u516c\u5173\u516c\u53f8\uff1a\u7f8e\u56fd\u51ef\u65cb\u516c\u5173\u516c\u53f8\u7531George
\nKetchum\u521b\u7acb\u4e8e1923\u5e74\uff0c\u5168\u7403\u7b2c\u4e03\u5927\u516c\u5173\u516c\u53f8\uff0c\u662f\u4f20\u64ad\u9886\u57df\u7684\u521b\u65b0\u8005\uff0c\u901a\u8fc7\u904d\u5e03\u5728\u5317\u7f8e\u3001\u6b27\u6d32\u3001\u4e9a\u592a\u533a\u548c\u62c9\u4e01\u7f8e\u6d32\u7b49\u5168\u7403\u5404\u5730\u768421\u4e2a\u529e\u4e8b\u5904\u548c33\u4e2a\u5206\u652f\u673a\u6784\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u65e0\u7f1d\u670d\u52a1\u3002<br\/><br\/>\u51ef\u65cb\u5168\u7403\u4e1a\u52a1\u6d89\u53ca\u516d\u5927\u9886\u57df\uff1a\u54c1\u724c\u63a8\u5e7f\u3001\u4f01\u4e1a\u4f20\u64ad\u3001\u4fdd\u5065\u54c1\u3001\u98df\u54c1\u4e0e\u8425\u517b\u3001\u9ad8\u79d1\u6280\u548c\u5458\u5de5\u5173\u7cfb\u7ba1\u7406\u4e0e\u6c9f\u901a\uff0c\u4ee5\u5176\u6781\u5177\u6df1\u5ea6\u548c\u5e7f\u5ea6\u7684\u5e02\u573a\u8425\u9500\u548c\u4e13\u4e1a\u4f20\u64ad\u77e5\u8bc6\u5411\u5ba2\u6237\u63d0\u4f9b\u4e00\u6d41\u670d\u52a1\u3002<br\/><br\/>\u51ef\u65cb\u516c\u5173\u516c\u53f8\u662f\u5728\u56fd\u9645\u516c\u5173\u754c\u5907\u53d7\u63a8\u5d07\uff0c\u88ab\u4e1a\u5185\u6743\u5a01\u520a\u7269\u300a\u516c\u5173\u5468\u520a\u300b\u8bc4\u4e3a\u201c2002\u5e74\u5ea6\u6700\u4f73\u516c\u5173\u516c\u53f8\u201d\u3002\u51ef\u65cb\u96b6\u5c5e\u4e8e\u5965\u59c6\u5c3c\u5eb7\uff08Omnicom\uff09\u96c6\u56e2\u3002\u88ab\u300a\u516c\u5173\u5185\u60c5\u300b\u8bc4\u4e3a1992\u30011996\u53ca1999\u5e74\u5ea6\u7684
\n\u201c\u5e74\u5ea6\u6700\u4f73\u516c\u5173\u516c\u53f8\u201d\u3002\u300a\u516c\u5173\u5468\u520a\u300b\u4ea6\u6388\u4e88\u51ef\u65cb\u201c2002\u5e74\u5ea6\u6700\u4f73\u516c\u5173\u516c\u53f8\u201d\u3002\u7f8e\u56fd\u516c\u5173\u534f\u4f1a\u7684\u94f6\u7827\u5956\uff08\u88ab\u8a89\u4e3a\u516c\u5173\u754c\u7684\u201c\u5965\u65af\u5361\u201d\uff09\u81ea1946\u5e74\u5f00\u59cb\u8bc4\u9009\u4ee5\u6765\uff0c\u51ef\u65cb\u5171\u593a\u5f9784\u9879\u94f6\u7827\u5956\u548c38\u9879\u4f18\u79c0\u5956\uff0c\u83b7\u5956\u6570\u76ee\u4f4d\u5c45\u6240\u6709\u516c\u5173\u516c\u53f8\u4e4b\u9996\u3002<br\/><br\/>Fleishman-Hillard\u798f\u83b1\u56fd\u9645\u4f20\u64ad\u54a8\u8be2\u516c\u53f8<br\/>
\n<DIV align=center><A
\nhref="http:\/\/photo.blog.sina.com.cn\/showpic.html#blogid=4bcf1d760100cvru&url=http:\/\/static16.photo.sina.com.cn\/orignal\/4bcf1d76g63f485a106bf"
\ntarget=_blank><IMG
\nsrc="http:\/\/static16.photo.sina.com.cn\/bmiddle\/4bcf1d76g63f485a106bf"><\/A><\/DIV><br\/>\u798f\u83b1\u56fd\u9645\u4f20\u64ad\u54a8\u8be2\u603b\u90e8\u4f4d\u4e8e\u7f8e\u56fd\u7684\u5723\u8def\u6613\u65af\uff0c\u6709\u8d85\u8fc755\u5e74\u7684\u5386\u53f2\uff0c\u5e74\u6536\u5165\u7ea6\u56db\u4ebf\u7f8e\u5143\uff0c\u662f\u5168\u7403\u6700\u5927\u7684\u4f20\u64ad\u670d\u52a1\u96c6\u56e2\u5965\u59c6\u5c3c\u5eb7\u96c6\u56e2\uff08Omnicom\uff09\uff08\u7ebd\u7ea6\u8bc1\u5238\u4ea4\u6613\u6240\u4ee3\u7801\uff1aOMC\uff09\u7684\u5b50\u516c\u53f8\u3002<br\/><br\/>\u798f\u83b1\u662f\u5168\u7403\u9886\u5148\u7684\u516c\u5173\u516c\u53f8\u4e4b\u4e00\uff0c\u901a\u8fc7\u4ee5\u6218\u7565\u4f20\u5a92\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6700\u6709\u4ef7\u503c\u7684\u670d\u52a1\u2014\u2014\u4e3a\u5b83\u4eec\u4f01\u4e1a\u7684\u7ee9\u6548\u5e26\u6765\u6df1\u8fdc\u3001\u79ef\u6781\u548c\u663e\u8457\u7684\u5f71\u54cd\uff0c\u800c\u6253\u9020\u4e86\u81ea\u5df1\u7684\u58f0\u671b\u3002\u516c\u53f8\u56e0\u5353\u8d8a\u7684\u5ba2\u6237\u670d\u52a1\u53ca\u5efa\u7acb\u5728\u56e2\u961f\u5408\u4f5c\u3001\u6b63\u76f4\u8bda\u4fe1\u548c\u4e2a\u4eba\u5949\u732e\u57fa\u7840\u4e0a\u7684\u5f3a\u5927\u4f01\u4e1a\u6587\u5316\u800c\u5f97\u5230\u516c\u8ba4\u3002\u5728\u5317\u7f8e\u3001\u6b27\u6d32\u3001\u4e9a\u592a\u3001\u4e2d\u4e1c\u3001\u5357\u975e\u548c\u62c9\u4e01\u7f8e\u6d32\u8bbe\u670980\u4e2a\u72ec\u8d44\u529e\u4e8b\u5904\u3002,\u798f\u83b1\u56fd\u9645\u5728\u5168\u7403\u8303\u56f4\u5185\u5728\u516c\u5171\u653f\u7b56\u548c\u516c\u5171\u4e8b\u52a1\u4ee5\u53ca\u653f\u5e9c\u5173\u7cfb\u7b49\u65b9\u9762\u90fd\u5177\u6709\u4e30\u5bcc\u7684\u7ecf\u9a8c\u548c\u5353\u8d8a\u7684\u80fd\u529b\u3002<br\/><br\/>\u5728\u4e9a\u592a\uff0c
\n\u798f\u83b1\u5728\u5317\u4eac\u3001\u5e7f\u5dde\u3001\u9999\u6e2f\u3001\u5409\u9686\u5761\u3001\u9a6c\u5c3c\u62c9\u3001\u58a8\u5c14\u672c\u3001\u9996\u5c14\u3001\u4e0a\u6d77\u3001\u65b0\u52a0\u5761\u3001\u6089\u5c3c\u548c\u4e1c\u4eac\u7ecf\u8425\u774011\u5bb6\u5df2\u81fb\u6210\u719f\u7684\u529e\u4e8b\u673a\u6784\u3002<br\/><br\/>Wolff
\nOlins\u6c83\u5c14\u592b\u00b7\u5965\u6797\u65af\u516c\u53f8<br\/>
\n<DIV align=center><A
\nhref="http:\/\/photo.blog.sina.com.cn\/showpic.html#blogid=4bcf1d760100cvru&url=http:\/\/static16.photo.sina.com.cn\/orignal\/4bcf1d76g63f4868962bf"
\ntarget=_blank><IMG
\nsrc="http:\/\/static16.photo.sina.com.cn\/bmiddle\/4bcf1d76g63f4868962bf"><\/A><\/DIV><br\/>\u603b\u90e8\u8bbe\u5728\u82f1\u56fd\u4f26\u6566\u7684\u6c83\u5c14\u592b\u5965\u6797\u65af\u516c\u53f8\u662f\u4e00\u5bb6\u4e16\u754c\u7ea7\u54c1\u724c\u54a8\u8be2\u516c\u53f8\uff0c\u4ed6\u4eec\u63d0\u4f9b\u7684\u670d\u52a1\u5f88\u7b80\u5355\uff1a\u5c31\u662f\u4e3a\u5927\u57ce\u5e02\u3001\u5927\u6d3b\u52a8\u548c\u5927\u4f01\u4e1a\u8bbe\u8ba1\u6807\u5fd7\u3002\u8fd9\u5bb61965\u5e74\u6210\u7acb\u7684\u516c\u53f8\u53ea\u6709150\u540d\u5458\u5de5\uff0c\u5ba2\u6237\u540d\u5355\u5374\u6709\u957f\u957f\u7684\u4e00\u4e32\uff1a\u96c5\u5178\u5965\u8fd0\u4f1a\u3001IBM\u3001\u82b1\u65d7\u94f6\u884c\u3001\u6c49\u838e\u822a\u7a7a\u516c\u53f8\u7b49\u4e0a\u767e\u5bb6\uff0c\u751a\u81f3\u8fd8\u6709\u5217\u652f\u6566\u58eb\u767b\u516c\u56fd\u548c\u7ebd\u7ea6\u5e02\u653f\u5e9c\u3002<br\/><br\/><br\/><br\/><STRONG><SPAN
\nstyle="COLOR: purple">WPP<\/SPAN><\/STRONG><br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/WPP.jpg"
\nborder=0><\/DIV><br\/>\u65d7\u4e0bOgilvy\uff08\u5965\u7f8e\uff09\u3001JWT\uff08\u667a\u5a01\u6c64\u900a\uff09\u3001\u8fbe\u5f7c\u601d(\u4e9a\u6d32)\u3001\u767e\u5e1d\u5e7f\u544a\u3001\u7ea2\u7ebf\u3001\u7535\u626c\u3001\u626c\u7f57\u5fc5\u51ef\u3001GREY\uff08\u7cbe\u4fe1\u5e7f\u544a\uff09\u3001Landor
\n\u3001Fitch\u4f20\u7acb\u5a92\u4f53\u3001\u5c1a\u626c\u5a92\u4f53\u3001\u8fc8\u52bf\u5a92\u4f53\u3001\u7075\u7acb\u5a92\u4f53\u7b49<br\/><br\/>1987 \u5e74\uff0c Martin Sorrell \u4ee5 5.66
\n\u4ebf\u7f8e\u5143\u6536\u8d2d\u8457\u540d\u7684\u667a\u5a01\u6c64\u900a\u516c\u53f8\uff0c\u53ca\u5176\u4e0b\u5c5e\u7684\u516c\u5173\u516c\u53f8 Hill & Knowlton \uff08\u4f1f\u8fbe\uff09\u3002 1989 \u5e74\uff0c\u4ee5 8.64
\n\u4ebf\u7f8e\u5143\u6536\u8d2d\u4e86\u5e7f\u544a\u6559\u7687\u2014\u2014\u5927\u536b\u00b7\u5965\u683c\u5a01\u521b\u5efa\u7684\u5965\u7f8e\u5e7f\u544a\u516c\u53f8\u3002 2000 \u5e74\u4ee5\u4e0d\u53ef\u601d\u8bae\u7684 47 \u4ebf\u7f8e\u5143\u6536\u8d2d\u4e86\u626c\u00b7\u7f57\u6bd4\u51ef\u5e7f\u544a\u516c\u53f8\u53ca\u5176\u65d7\u4e0b\u7684\u535a\u96c5\u516c\u5173\u3001\u54c1\u724c\u5f62\u8c61\u8bbe\u8ba1\u516c\u53f8\u2014\u2014
\nLandor \uff08\u6717\u6d9b\uff09\u3002\u9664\u4e86\u8fd9\u4e09\u5927\u56fd\u9645\u6027\u7684\u5e7f\u544a\u516c\u53f8\uff0c\u5728\u4e0d\u540c\u56fd\u5bb6\u3001\u5730\u533a Martin Sorrell \u8fd8\u6536\u8d2d\u4e86\u4e00\u4e9b\u4e0e\u5e7f\u544a\u76f8\u5173\u7684\u516c\u53f8\uff0c\u5176\u4e2d\u5305\u62ec\uff1a\u4f4d\u4e8e 2002
\n\u5e74\u4e16\u754c\u5341\u5927\u5e7f\u544a\u96c6\u56e2\u4e4b\u5217\u7684\u535a\u62a5\u5802\uff08\u62e5\u6709\u8be5\u96c6\u56e2 25% \u80a1\u4efd\uff09\u3001\u65ed\u901a\uff08\u62e5\u6709\u8be5\u96c6\u56e2 20% \u80a1\u4efd\uff09\u4ee5\u53ca Cordiant \u4f20\u64ad\u96c6\u56e2\u3001 2002 \u5e74 6
\n\u6708\u6536\u8d2d\u4e2d\u56fd\u672c\u571f\u516c\u5173\u516c\u53f8\u897f\u5cb8\u54a8\u8be2\uff08\u4ee5\u5965\u7f8e\u516c\u5173\u540d\u4e49\u5165\u80a1 60% \uff09\u3001 2003 \u5e74 7 \u6708 28 \u65e5\u4e0e\u65e5\u672c\u535a\u62a5\u5802\uff08 WPP \u6709 20% \u7684\u80a1\u4efd\uff09\u5165\u80a1\u4e0a\u6d77\u5e7f\u544a\u516c\u53f8\uff08
\nWPP \u4e0e\u535a\u62a5\u5802\u5404\u5360 25% \uff0c\u4e2d\u65b9\u4e1c\u6d69\u96c6\u56e2\u5360 50% \uff09\u7b49\u3002<br\/><br\/>Ogilvy\uff08\u5965\u7f8e\uff09<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/Ogilvy.jpg"
\nborder=0><\/DIV><br\/>\u5965\u7f8e\u5e7f\u544a\u516c\u53f8\uff08Ogilvy &
\nMather\uff09\uff0c\u4e5f\u8bd1\u4e3a\u5965\u683c\u5c14\u7ef4\u00b7\u9a6c\u745f\u516c\u53f8\u3002\u4e00\u5207\u59cb\u81ea\u5e7f\u544a\u5927\u5e08\u5927\u536b\u00b7\u5965\u683c\u5a01\u3002\u4ed6\u4ee5\u8fc7\u4eba\u7684\u624d\u667a\u548c\u70ed\u8bda\u5199\u4e0b\u4e86\u7cbe\u5f69\u7684\u4e00\u751f\uff1b\u4ed6\u5bf9\u5e7f\u544a\u4e0d\u540c\u51e1\u54cd\u7684\u89c1\u89e3\u4e0e\u7406\u60f3\uff0c\u9020\u5c31\u4e86\u5965\u7f8e\u7684\u4f20\u5947\u3002
\n1948\u5e74\uff0c\u5927\u536b\u00b7\u5965\u683c\u5a01\u5728\u7ebd\u7ea6\u521b\u7acb\u81ea\u5df1\u7684\u5e7f\u544a\u516c\u53f8\u3002\u4eca\u5929\uff0c\u5965\u7f8e\u5df2\u7ecf\u4ece\u4e24\u4e2a\u5458\u5de5\u6210\u957f\u5230\u8dfb\u8eab\u5168\u74038\u5927\u5e7f\u544a\u4e8b\u4e1a\u96c6\u56e2\u4e4b\u4e00\uff0c\u6709359\u4e2a\u5206\u652f\u673a\u6784\u5206\u5e03\u5728100\u4e2a\u56fd\u5bb6\u548c\u5730\u533a\u3002<br\/><br\/>JWT\uff08\u667a\u5a01\u6c64\u900a\uff09<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/JWT.jpg"
\nborder=0><\/DIV><br\/>JWT\u662f\u667a\u5a01\u6c64\u900a\u7684\u82f1\u6587\u7f29\u5199\u3002\u667a\u5a01\u6c64\u900a\u521b\u59cb\u4e8e1864\u5e74\uff0c\u662f\u5168\u7403\u7b2c\u4e00\u5bb6\u5e7f\u544a\u516c\u53f8\uff0c\u4e5f\u662f\u5168\u7403\u7b2c\u4e00\u5bb6\u5f00\u5c55\u56fd\u9645\u5316\u4f5c\u4e1a\u7684\u5e7f\u544a\u516c\u53f8\u3002\u81ea\u6210\u7acb\u4ee5\u6765\uff0c\u667a\u5a01\u6c64\u900a\uff08JWT\uff09\u4e00\u76f4\u4ee5\u201c\u4e0d\u65ad\u81ea\u6211\u521b\u65b0\uff0c\u4e5f\u4e0d\u65ad\u521b\u9020\u5e7f\u544a\u4e8b\u4e1a\u201d\u8457\u79f0\u4e8e\u4e16\u3002JWT\u9996\u5f00\u5148\u4f8b\u7684\u987e\u5ba2\u4ea7\u54c1\u8c03\u67e5\u3001\u7b2c\u4e00\u672c\u6742\u5fd7\u6307\u5357\u3001\u7b2c\u4e00\u672c\u519c\u4e1a\u6307\u5357\u3001\u63d0\u4f9b\u7ed9\u56fd\u9645\u6295\u8d44\u4eba\u7684\u7b2c\u4e00\u672c\u884c\u9500\u6307\u5357\u3001\u5236\u4f5c\u7b2c\u4e00\u4e2a\u7535\u53f0\u8868\u6f14\u79c0\u3001\u5236\u4f5c\u7b2c\u4e00\u4e2a\u5546\u4e1a\u7535\u89c6\u4f20\u64ad\u3001\u7b2c\u4e00\u4e2a\u4f7f\u7528\u7535\u8111\u7b56\u5212\u53ca\u5a92\u4f53\u8d2d\u4e70\u2026\u2026\u3002\u667a\u5a01\u6c64\u900a\u4ee5\u54c1\u724c\u5168\u884c\u9500\u89c4\u5212(Thompson
\nTotal
\nBranding)\uff0c\u7ed3\u5408\u5e7f\u544a\u3001\u76f4\u6548\u884c\u9500\u3001\u4fc3\u9500\u3001\u8d5e\u52a9\u53ca\u516c\u5173\u6d3b\u52a8\uff0c\u81f4\u529b\u4e8e\u534f\u52a9\u5ba2\u6237\u8fbe\u6210\u77ed\u671f\u4e1a\u7ee9\u6210\u957f\uff0c\u5e76\u521b\u9020\u957f\u671f\u7684\u54c1\u724c\u4ef7\u503c\u3002<br\/><br\/>\u65f6\u81f3\u4eca\u65e5\uff0c140\u5468\u5c81\u7684JWT\u98ce\u91c7\u4f9d\u65e7\uff0c\u6602\u9996\u8dfb\u8eab\u4e8e\u4e16\u754c4\u5927\u9876\u5c16\u5e7f\u544a\u516c\u53f8\u4e4b\u5217\u3002JWT\u7684\u5927\u5bb6\u5ead\u6709300\u591a\u4e2a\u5206\u516c\u53f8\u3001\u529e\u4e8b\u5904\u768410000\u591a\u540d\u6210\u5458\uff0c\u904d\u5e03\u5728\u5168\u7403\u516d\u5927\u6d32\u7684\u4e3b\u8981\u57ce\u5e02\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684\u54c1\u724c\u670d\u52a1\u3002\u76ee\u524d\u667a\u5a01\u6c64\u900a\u96b6\u5c5e\u4e8e\u5168\u7403\u6700\u5927\u7684\u4f20\u64ad\u96c6\u56e2WPP\u3002<br\/><br\/>\u8fbe\u5f7c\u601d\u5e7f\u544a\u516c\u53f8\uff08Bates
\nAdvertising Co., Ltd \uff09<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/Bates.jpg"
\nborder=0><\/DIV><br\/>\u8fbe\u5f7c\u601d\u5e7f\u544a\u57281940\u5e74\u7531Theodore Bates\u521b\u7acb\uff0c\u539f\u540dTed
\nBates\uff0c\u73b0\u516c\u53f8\u603b\u90e8\u8bbe\u5728\u7f8e\u56fd\u7ebd\u7ea6\uff0c\u96b6\u5c5e\u4e8eWPP\u96c6\u56e2\uff0c\u5168\u7403\u5e74\u8425\u4e1a\u989d\u8d85\u8fc78\u4ebf\u7f8e\u5143\uff0c\u572872\u4e2a\u56fd\u5bb6\u8bbe\u6709165\u4e2a\u5206\u516c\u53f8\uff0c\u5168\u7403\u67097000\u591a\u540d\u5458\u5de5\uff0c\u4e9a\u592a\u5730\u533a\u6392\u540d\u7b2c\u4e8c\u3002\u5728\u4e2d\u56fd\uff0c\u8fbe\u5f7c\u601d\u5e7f\u544a\u4f20\u627fUSP\u7b56\u7565\uff0c\u6d1e\u5bdf\u672c\u571f\u4e16\u60c5\uff0c\u6210\u4e3a\u4e2d\u56fd\u6210\u957f\u6700\u5feb\u548c\u6700\u6709\u751f\u673a\u6d3b\u529b\u76844A\u5e7f\u544a\u516c\u53f8\u3002<br\/><br\/>\u8fbe\u5f7c\u601d\u5e7f\u544a\u516c\u53f8\u5728\u4e9a\u6d32\u768413\u4e2a\u56fd\u5bb6\u8bbe\u6709\u5206\u652f\u673a\u6784\u3002\u5728\u5317\u4eac\u3001\u4e0a\u6d77\u53ca\u5929\u6d25\u8bbe\u6709\u529e\u516c\u5ba4\uff0c\u63d0\u4f9b\u4e0d\u540c\u7684\u4e13\u4e1a\u670d\u52a1\uff1b\u8fbe\u5f7c\u601d\u5e7f\u544a\uff0cXM\u4e92\u8054\u7f51\u884c\u9500\u53ca\u5176\u5b83\u7ebf\u4e0b\u6d3b\u52a8\u3002\u4e3b\u8981\u5ba2\u6237\u5305\u62ec\u4e0a\u6d77\u901a\u7528\u6c7d\u8f66\u3001\u5fc5\u80dc\u5ba2\uff0c\u4eba\u5934\u9a6c\u3001\u559c\u529b\u3001\u6c47\u4e30\u94f6\u884c\u4fe1\u7528\u5361\u3001\u8bfa\u57fa\u4e9a\u3001\u4f0a\u5229\u51b0\u6fc0\u51cc\u3001\u5c0f\u5929\u9e45\u548c\u9b54\u517d\u4e16\u754c\u3002<br\/><br\/>Batey
\n\u767e\u5e1d\u5e7f\u544a<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/Batey.jpg"
\nborder=0><\/DIV><br\/>BAREY\u767e\u5e1d\u662f\u4ee5\u4e9a\u6d32\u4e3a\u6838\u5fc3\u53d1\u5c55\u8d77\u6765\u7684\u5e7f\u544a\u516c\u53f8\uff0c\u88ab\u8a89\u4e3a\u4e9a\u6d32\u54c1\u724c\u7684\u5efa\u9020\u8005\u3002\u7531IAN
\nBATEY\u57281972\u5e74\u5efa\u7acb\u3002<br\/><br\/>\u7535\u626c\u5e7f\u544a\u516c\u53f8\uff08Y&R,Young & Rubicam\uff0c\u626c\u00b7\u7f57\u6bd4\u51ef\u5e7f\u544a\u516c\u53f8\uff09<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/Y&R.jpg"
\nborder=0><\/DIV><br\/>\u7535\u626c\u5e7f\u544a\u516c\u53f8\u8bde\u751f\u4e8e\u7f8e\u56fd\uff0c\u57281923\u5e74\u6210\u7acb\uff0cY&R(\u7535\u626c)\u662f\u7f8e\u56fd\u5386\u53f2\u6700\u957f\u548c\u6700\u5927\u7684\u5e7f\u544a\u4ee3\u7406\u516c\u53f8\u4e4b\u4e00\uff0c\u5728\u56fd\u5185\u5a92\u4f53\u7684\u4e2d\u6587\u8bd1\u540d\u662f\u626c\u7f57\u6bd4\u51ef\uff0c\u76ee\u524d\u662fWPP\u96c6\u56e2\u7684\u91cd\u8981\u6210\u5458\u300280\u591a\u5e74\u6765\uff0cY&R\u79c9\u6301\u201cRESIST
\nUSUAL\u62d2\u7edd\u5e73\u51e1\u201d\u7684\u7406\u5ff5\u4e0d\u65ad\u9886\u5148\u53d1\u5c55\uff0c\u6210\u4e3a<br\/><br\/>\u7cbe\u4fe1\u5e7f\u544a\u516c\u53f8\uff08Grey Global Group\uff09<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/Grey.jpg"
\nborder=0><\/DIV><br\/>\u7cbe\u4fe1\u5e7f\u544a\u4e8e1917\u5e74\u59cb\u521b\u4e8e\u7f8e\u56fd\u7ebd\u7ea6\uff0c1992\u5e74\u5728\u4e2d\u56fd\u4e0e\u4e2d\u4fe1\u96c6\u56e2\u5c5e\u4e0b\u7684\u56fd\u5b89\u5e7f\u544a\u7ec4\u6210\u5408\u8d44\u516c\u53f8\uff0c\u6210\u7acb\u7cbe\u4fe1\u5e7f\u544a\uff0c\u5206\u522b\u5728\u5317\u4eac\u3001\u4e0a\u6d77\u53ca\u5e7f\u5dde\u8bbe\u6709\u5206\u516c\u53f8\u3002<br\/><br\/>\u7cbe\u4fe1\u662f\u7f8e\u56fd\u6700\u5927\u5e7f\u544a\u516c\u53f8\uff0c\u5168\u7403\u6392\u540d\u7b2c7\u4f4d\uff0c\u572890\u4e2a\u56fd\u5bb6\u6709400\u4e2a\u529e\u516c\u5ba4\u3002\u7cbe\u4fe1\u9886\u5bfc\u5e7f\u544a\u540c\u4e1a\uff0c\u591a\u5e74\u6765\u4e0d\u65ad\u7684\u66f4\u65b0\u548c\u7a81\u7834\u3002\u4ee5\u201c\u5e38\u66f4\u65b0\uff0c\u5b9e\u529b\u8de8\u5168\u7403\u201d\u7684\u7406\u5ff5\uff0c\u5df2\u4e3a\u5176\u904d\u5e03\u5168\u7403\u7684\u5ba2\u6237\u53d6\u5f97\u6709\u76ee\u5171\u7779\u7684\u6210\u7ee9\u30021998\u5e74\u7cbe\u4fe1\u88ab\u8bc4\u4e3a\u201c\u5168\u7403\u6700\u521b\u610f\u7684\u5e7f\u544a\u516c\u53f8\u3002\u201d
\n\u7cbe\u4fe1\u5e7f\u544a\u5728\u4e2d\u56fd\u7684\u53d1\u5c55\u8fc5\u901f\uff1a\u5f88\u5feb\u6210\u4e3a\u56fd\u5185\u5f3a\u5927\u76844A\u56fd\u9645\u5e7f\u544a\u516c\u53f8\u4e4b\u4e00\u3002\u5979\u65e8\u5728\u4e2d\u56fd\u5efa\u7acb\u4e16\u754c\u7ea7\u54c1\u724c\uff0c\u4ee5\u521b\u65b0\u7cbe\u795e\u4e3a\u81ea\u5df1\u53ca\u5ba2\u6237\u8d62\u5f97\u6210\u529f\u3002<br\/><br\/>\u6717\u6d9b\u54c1\u724c\u54a8\u8be2\u516c\u53f8\uff08Landor
\nAssociates\uff09:<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/Landor.jpg"
\nborder=0><\/DIV><br\/>\u6717\u6d9b\u7b56\u7565\u8bbe\u8ba1\u987e\u95ee\u516c\u53f8\uff08Landor Associates\uff09\u662fWPP
\nGroup\u7684\u9644\u5c5e\u673a\u6784\u3002\u4e16\u754c\u6700\u5927\u7684\u5f62\u8c61\u8bc6\u522b\u4e0e\u7b56\u7565\u8bbe\u8ba1\u987e\u95ee\u516c\u53f8\u3002WPP Group (LSE\uff1aWPP)
\n(NASDAQ\uff1aWPPGY)\uff0c\u662f\u4e16\u754c\u4e0a\u6700\u5927\u7684\u4f20\u64ad\u96c6\u56e2\u4e4b\u4e00\uff0c\u603b\u90e8\u4f4d\u4e8e\u82f1\u56fd\u4f26\u6566\u3002WPP \u96c6\u56e2\u62e5\u6709 60
\n\u591a\u4e2a\u5b50\u516c\u53f8\uff0c\u5305\u62ec\uff1a\u667a\u5a01\u6c64\u900a\u3001\u5965\u7f8e\u5e7f\u544a\u3001\u7cbe\u4fe1\u96c6\u56e2\u3001\u4f20\u7acb\u3001\u626c\u7f57\u6bd5\u51ef\u5e7f\u544a\u3001\u626c\u96c5\u3001United\u3001\u4f1f\u8fbe\u516c\u5173\u3001\u6717\u6d9b\u5f62\u8c61\u7b56\u5212\u3001\u7f8e\u65fa\u5b9d\uff0cHill&
\nKnowlton\u3001\u5965\u7f8e\u516c\u5173\u3001\u535a\u96c5\u516c\u5173\u3001Millward Brown\u3001Research International\u3001\u7fa4\u9091\u5a92\u4ecb\u96c6\u56e2\u548c Enterprize IG
\n\u7b49\u3002WPP\u96c6\u56e2\u53ef\u4ee5\u63d0\u4f9b\u5e7f\u544a\u3001\u5a92\u4f53\u6295\u8d44\u7ba1\u7406\u3001\u4fe1\u606f\u987e\u95ee\u3001\u516c\u5171\u4e8b\u52a1\u53ca\u516c\u5171\u5173\u7cfb\u3001\u5efa\u7acb\u54c1\u724c\u53ca\u4f01\u4e1a\u5f62\u8c61\u3001\u533b\u7597\u53ca\u5236\u836f\u4e13\u4e1a\u4f20\u64ad\u7b49\u4f17\u591a\u670d\u52a1\u3002\u76ee\u524dWPP\u96c6\u56e2\u5728\u5168\u7403\u5df2\u7ecf\u62e5\u670984000\u540d\u96c7\u5458\uff0c\u6570\u5343\u5bb6\u56fd\u9645\u548c\u672c\u5730\u5ba2\u6237\uff0c2005\u5e74\u8425\u4e1a\u6536\u5165\u8fd1\u767e\u4ebf\u7f8e\u5143\u3002<br\/><br\/>\u6717\u6d9b\u7b56\u7565\u8bbe\u8ba1\u987e\u95ee\u516c\u53f8\u4e8e1941
\n\u5e74\u7531\u7f8e\u7c4d\u5fb7\u88d4\u8bbe\u8ba1\u5e08\u534e\u7279\u5148\u751f (Walter Landor)
\n\u5728\u65e7\u91d1\u5c71\u521b\u5efa\u3002\u534e\u7279\u5148\u751f\u662f\u4f17\u6240\u516c\u8ba4\uff0c\u5c06\u54c1\u724c\u8bbe\u8ba1\u4e0e\u89c6\u89c9\u8bc6\u522b\u53d1\u5c55\u4e3a\u7b56\u7565\u6027\u5546\u4e1a\u5229\u5668\u7684\u5148\u9a71\u3002\u5728\u54c1\u724c\u54a8\u8be2\u4e0e\u8bbe\u8ba1\u7684\u9886\u57df\u4e2d\uff0c\u6717\u6d9b\u7684\u6210\u5c31\u975e\u51e1\uff0c\u666e\u83b7\u56fd\u9645\u8ba4\u540c\u3002\u6717\u6d9b\u6240\u63d0\u4f9b\u7684\u670d\u52a1\u5305\u62ec\u54c1\u724c\u8bbe\u8ba1\u7b56\u7565\u3001\u8bbe\u8ba1\u3001\u547d\u540d\u3001\u4e92\u52a8\u7a0b\u5f0f\u8bbe\u8ba1\u53ca\u8c03\u67e5\u7814\u7a76\u670d\u52a1\u7b49\u5404\u4e2a\u5c42\u9762\uff0c\u4ee5\u534f\u52a9\u5168\u7403\u7684\u5ba2\u6237\u5efa\u7acb\u3001\u66f4\u65b0\u53ca\u5f3a\u5316\u5176\u54c1\u724c\u6548\u80fd\u3002\u5728\u534e\u7279\u5148\u751f\u6570\u5341\u5e74\u7684\u52aa\u529b\u4e0b\uff0c\u6717\u6d9b\u6e10\u6e10\u6210\u4e3a\u5168\u7403\u9996\u5bb6\u4e13\u7cbe\u4e8e\u8de8\u56fd\u54c1\u724c\u8bbe\u8ba1\u4e0e\u54c1\u724c\u5efa\u7acb\u7684\u516c\u53f8\uff0c\u5e76\u4e8e\u6b27\u3001\u4e9a\u3001\u62c9\u4e01\u7f8e\u6d32\u4e0e\u7f8e\u56fd\u5404\u5730\u5206\u8bbe\u529e\u4e8b\u5904\uff0c\u5305\u62ec\u4e2d\u56fd\u5927\u9646\u7684\u4e0a\u6d77\u548c\u5317\u4eac\u3002\u73b0\u4eca\u7684\u6717\u6d9b\u62e5\u6709\u8de8\u56fd\u516c\u53f8\u7684\u4e30\u5bcc\u8d44\u6e90\uff0c\u5e76\u638c\u63e1\u4e0e\u4e86\u89e3\u5f53\u5730\u5408\u4f5c\u4f19\u4f34\u7684\u52a8\u6001\uff0c\u5728\u516d\u5927\u6d32\u4e3a\u6570\u4ee5\u767e\u8ba1\u7684\u5ba2\u6237\u63d0\u4f9b\u5b8c\u6574\u7684\u54c1\u724c\u8bbe\u8ba1\u4e13\u4e1a\u77e5\u8bc6\u3002<br\/><br\/>\u6717\u6d9b\u7b56\u7565\u8bbe\u8ba1\u987e\u95ee\u516c\u53f8\u662f\u4e16\u754c\u6700\u5927\u7684\u5f62\u8c61\u8bc6\u522b\u4e0e\u7b56\u7565\u8bbe\u8ba1\u987e\u95ee\u516c\u53f8\uff0c\u4e13\u4e8b\u4f01\u4e1a\u5f62\u8c61\u3001\u54c1\u724c\u5305\u88c5\u4e0e\u8bbe\u8ba1\u7b49\uff0c\u534f\u52a9\u516c\u53f8\u3001\u56e2\u4f53\u5b9a\u4f4d\u3001\u8bbe\u8ba1\u5e76\u5b9e\u884c\u5176\u8bc6\u522b\u7cfb\u7edf\uff0c\u4ee5\u89e3\u51b3\u5728\u5546\u4e1a\u4e0e\u5f62\u8c61\u6c9f\u901a\u4e0a\u53ef\u80fd\u6709\u7684\u5404\u79cd\u95ee\u9898\u3002\u8be5\u516c\u53f8\u5df2\u670950\u4f59\u5e74\u7684\u5386\u53f2\uff0c\u603b\u90e8\u59cb\u521b\u4e8e\u7f8e\u56fd\u65e7\u91d1\u5c71\uff0c\u6717\u6d9b\u4e9a\u592a\u533a\u603b\u90e8\u8bbe\u4e8e\u9999\u6e2f\uff0c\u5176\u56fd\u9645\u5de5\u4f5c\u7f51\u5728\u5168\u4e16\u754c\u6709\u6700\u4f18\u79c0\u7684\u4e13\u4e1a\u4eba\u624d\uff0c\u7cbe\u901a\u5404\u56fd\u6587\u5316\u80cc\u666f\u3002\u56e0\u6b64\u4e0d\u7ba1\u662f\u5728\u7ebd\u7ea6\u3001\u96c5\u52a0\u8fbe\u6216\u7f57\u9a6c\uff0c\u90fd\u80fd\u7ad9\u5728\u5ba2\u6237\u7684\u7acb\u573a\uff0c\u4ee5\u56e2\u961f\u7cbe\u795e\u63d0\u4f9b\u6700\u4f18\u826f\u7684\u670d\u52a1\u3002<br\/><br\/>\u4f20\u7acb\u5a92\u4f53\uff08MindShare\uff09<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/MindShare.jpg"
\nborder=0><\/DIV><br\/>\u4e16\u754c\u6700\u5927\u7684\u72ec\u7acb\u5a92\u4ecb\u516c\u53f8\u3002\u4f20\u7acb\u5a92\u4f53\u96b6\u5c5e\u4e8eWPP\u96c6\u56e2\uff0c1997\u5e7411\u6708\uff0c\u7531\u667a\u5a01\u6c64\u900a\u548c\u5965\u7f8e\u5e7f\u544a\uff0c\u8fd9\u4e24\u5927\u4e16\u754c\u77e5\u540d\u7684\u5e7f\u544a\u4ee3\u7406\u516c\u53f8\u7684\u5a92\u4ecb\u8d2d\u4e70\u90e8\u95e8\u548c\u7b56\u5212\u90e8\u95e8\u5408\u5e76\u800c\u6210\u3002\u5408\u5e76\u800c\u6210\u7684\u4f20\u7acb\u5a92\u4f53\uff0c\u53ef\u4ee5\u5145\u5206\u5229\u7528\u516c\u53f8\u5546\u4e1a\u8d44\u6e90\uff0c\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u4ece\u5e7f\u544a\u6295\u8d44\u4e2d\u83b7\u5f97\u66f4\u591a\u7684\u56de\u62a5\u3002<br\/><br\/>MEC\u5c1a\u626c\u5a92\u4f53<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/MEC.jpg"
\nborder=0><\/DIV><br\/>\u5c1a\u626c\u5a92\u4ecb\u662f\u9996\u5bb6\u5168\u7403\u6c9f\u901a\u7b56\u5212\u548c\u5b9e\u65bd\u673a\u6784\u3002\u6211\u4eec\u79ef\u6781\u5f15\u5bfc\u6d88\u8d39\u8005\u4e3b\u52a8\u53c2\u4e0e\u5c1a\u626c\u5a92\u4ecb\u5ba2\u6237\u7684\u54c1\u724c\u6d3b\u52a8\uff0c\u63d0\u9ad8\u6d88\u8d39\u8005\u5bf9\u5c1a\u626c\u5a92\u4ecb\u5ba2\u6237\u54c1\u724c\u7684\u8ba4\u77e5\u5ea6\u3001\u52a0\u5f3a\u6d88\u8d39\u8005\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7684\u5173\u7cfb\u4ee5\u53ca\u63d0\u5347\u5ba2\u6237\u7684\u9500\u552e\u3002\u5c1a\u626c\u5a92\u4ecb\u7684\u670d\u52a1\u5305\u62ec\u6d88\u8d39\u8005\u6d1e\u5bdf\u7814\u7a76\u3001\u6295\u8d44\u56de\u62a5\u548c\u6c9f\u901a\u7b56\u5212\u3001\u5a92\u4f53\u8ba1\u5212\u548c\u8d2d\u4e70\u3001\u4e92\u52a8\u5a92\u4ecb\u670d\u52a1\uff08\u6570\u5b57\u5f0f\u3001\u76f4\u63a5\u5f0f\u3001\u641c\u7d22\u5f0f\uff09\u3001\u5a92\u4ecb\u8054\u76df\u7684\u987e\u95ee\u548c\u6fc0\u53d1\u3001\u54c1\u724c\u5185\u5bb9\u3001\u5a31\u4e50\u8425\u9500\u3002\u5c1a\u626c\u5a92\u4ecb\u62e5\u67094\uff0c000\u591a\u540d\u624d\u534e\u6a2a\u6ea2\u5145\u6ee1\u6fc0\u60c5\u7684\u5458\u5de5\uff0c\u572879\u4e2a\u56fd\u5bb6\u7684199\u4e2a\u529e\u516c\u5ba4\uff0c\u4e0e\u6211\u4eec\u7684\u5168\u7403\u3001\u533a\u57df\u548c\u5730\u65b9\u5ba2\u6237\u4e00\u8d77\u5de5\u4f5c\u3002<br\/><br\/>MAXUS\u8fc8\u52bf\u5a92\u4f53<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/MAXUS.jpg"
\nborder=0><\/DIV><br\/><br\/><br\/><br\/><STRONG><SPAN
\nstyle="COLOR: purple">IPG\uff08Interpublic Group\uff09<\/SPAN><\/STRONG><br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/IPG.jpg"
\nborder=0><\/DIV><br\/>\u65d7\u4e0bmccann\uff08\u9ea6\u80af\uff09\u3001\u535a\u8fbe\u5927\u6865\u3001Rushingbrand\uff08\u7075\u72ee\u5e7f\u544a\uff09\u3001\u4f18\u52bf\u9ea6\u80af\u3001\u6781\u81f4\u5a92\u4f53\u7b49<br\/><br\/>1902
\n\u5e74\uff0c Alfred W. Erickson \u6210\u7acb\uff1b 1911 \u5e74\uff0c H.K. McCann \u6210\u7acb\uff1b 1930 \u5e74\uff0c\u4e24\u5bb6\u516c\u53f8\u5408\u5e76\u4e3a McCann-Erickson
\n\uff08\u9ea6\u80af\u516c\u53f8\u73b0\u5728\u7684\u5168\u79f0\uff09\u3002 1960 \u5e74\uff0c McCann Erickson \u5728 Marion Harper Jr. \u7684\u5e26\u9886\u4e0b\u6210\u4e3a\u4e86\u80a1\u4efd\u516c\u53f8\uff0c\u516c\u53f8\u4e5f\u6539\u540d\u4e3a
\nInterpublic \uff08 IPG \uff09\uff0c\u5e76\u5728 1971 \u5e74\u4e0a\u5e02\u3002 IPG \u4e0b\u4e00\u6b65\u5c31\u662f\u5bfb\u627e\u5408\u9002\u7684\u6536\u8d2d\u5bf9\u8c61\uff0c\u7075\u72ee\u6210\u4e3a\u4e86\u7b2c\u4e00\u4e2a\u730e\u7269\u3002<br\/><br\/>1928
\n\u5e74\uff0c\u8054\u5408\u5229\u534e\uff08 Unilever \uff09\u4e0b\u5c5e\u7684\u5e7f\u544a\u516c\u53f8\u2014\u2014 Lintas \uff08 Lever International Advertising Services
\n\uff0c\u7075\u72ee\uff09\u6210\u7acb\u3002 Frank Lowe \u5728 1981 \u5e74\u5728\u4f26\u6566\u521b\u5efa Lowe \u96c6\u56e2\uff0c 1990 \u5e74\u8be5\u96c6\u56e2\u88ab IPG \u6536\u8d2d\u3002 1999 \u5e74\uff0c Lowe &
\nPartners \u4e0e Lintas \u5408\u5e76\uff1b 2000 \u5e74\u6539\u540d\u4e3a Lowe Lintas & Partners Worldwide \uff1b 2002 \u5e74 1
\n\u6708\uff0c\u53c8\u6539\u540d\u4e3a Lowe & Partners Worldwide \uff08\u52b1\u5bcc\uff09\u3002<br\/><br\/>2001 \u5e74 3 \u6708\uff0c\u5728\u7ecf\u8fc7\u4e86\u4e0e Havas \u7684\u4e00\u756a\u89d2\u9010\u540e\uff0c
\nIPG \u4ee5 21 \u4ebf\u7f8e\u5143\u6536\u8d2d True North \u4f20\u64ad\u96c6\u56e2\u3002\u4e16\u754c\u5e7f\u544a\u53f2\u4e0a\u7684\u5143\u8001\u4e4b\u4e00\u7684 FCB \uff08\u7f8e\u683c\uff09\u6b63\u5f0f\u88ab\u7eb3\u5165 IPG
\n\u7684\u5e10\u4e0b\u3002<br\/><br\/>mccann\uff08\u9ea6\u80af\uff09<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/mccann.jpg"
\nborder=0><\/DIV><br\/>\u80af\u4e16\u754c\u96c6\u56e2\uff08McCann Erickson
\nWorldwide\uff09\uff1a\u5168\u7403\u6700\u5927\u7684\u4f20\u64ad\u96c6\u56e2\u3002\u65d7\u4e0b\u8bbe\u6709\u9ea6\u80af\u5e7f\u544a\u3001\u4f18\u52bf\u9ea6\u80af\u5a92\u4f53\u516c\u53f8\u3001MRM
\n\u5ba2\u6237\u5173\u7cfb\u884c\u9500\u3001MOM\u6d3b\u52a8\u884c\u9500\u516c\u53f8\u3001\u4e07\u535a\u5ba3\u4f1f\u516c\u5173\u516c\u53f8\u3001\u9ea6\u80af\u5065\u5eb7\u4f20\u64ad\u516c\u53f8\u53caFuture Brand \u4f01\u4e1a\u54c1\u724c\u89c4\u5212\u516c\u53f8\u3002<br\/><br\/>\u9ea6\u80af\u4e16\u754c\u96c6\u56e2\u6210\u7acb\u4e8e1902
\n\u5e74\uff0c\u603b\u90e8\u8bbe\u5728\u7f8e\u56fd\u7ebd\u7ea6\uff0c\u516c\u53f8\u521b\u7acb\u8d85\u8fc7\u767e\u5e74\u7684\u5386\u53f2\uff0c\u662f\u5168\u7403\u8457\u540d\u7684\u8de8\u56fd4A\u5e7f\u544a\u516c\u53f8\u4e4b\u4e00\u3002\u9ea6\u80af\u4e16\u754c\u96c6\u56e2\u662f\u4e16\u754c\u4e0a\u6700\u5927\u3001\u6700\u5b8c\u5584\u7684\u5e7f\u544a\u670d\u52a1\u7f51\u7edc\u7cfb\u7edf\u4e4b\u4e00\uff0c\u9ea6\u80af\u6295\u8d44\u5efa\u7acb\u7684\u72ec\u8d44\u6216\u5408\u8d44\u5e7f\u544a\u516c\u53f8\u904d\u5e03\u5168\u7403
\n131 \u4e2a\u56fd\u5bb6\u548c\u5730\u533a\u7684191\u4e2a\u57ce\u5e02\u3002\u4e1a\u52a1\u6d89\u53ca\u6574\u5408\u8425\u9500\u4f20\u64ad\u7684\u5404\u4e2a\u9886\u57df\uff0c\u5305\u62ec\u5e7f\u544a\u3001\u76f4\u6548\u884c\u9500\/\u7f51\u7edc\u5e7f\u544a\u3001\u6d3b\u52a8\u884c\u9500\u3001\u516c\u5171\u5173\u7cfb\u3001\u54c1\u724c\u7ba1\u7406\u3001\u4fdd\u5065\u884c\u9500\u53ca\u5a92\u4ecb\u8d2d\u4e70\u7b49\u3002\u4eca\u5929\u7684
\nMcCann-Erickson World
\nGroup\u4e00\u4e2a\u62e5\u6709263\u4ebf\u7f8e\u5143\u8d44\u4ea7\u3001\u5168\u7403\u5458\u5de5\u4eba\u6570\u8fbe24,000\u540d\u3001\u4fdd\u6301\u7740\u4e16\u754c\u4e0a\u6700\u5927\u6700\u5b8c\u5584\u4e4b\u4e00\u7684\u5e7f\u544a\u670d\u52a1\u7f51\u7edc\u7cfb\u7edf\u7684\u516c\u53f8\u3002<br\/><br\/>\u535a\u8fbe\u5927\u6865\u5e7f\u544a\u516c\u53f8\uff08FCB\uff0cFoote
\nCone & Belding\uff09<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/FCB.jpg"
\nborder=0><\/DIV><br\/>\u535a\u8fbe\u5927\u6865\u5e7f\u544a\uff08FCB\uff0cFoote Cone & Belding\uff09\u3002FCB\u7684\u524d\u8eabLord &
\nThomas\u4e8e\u6210\u7acb\u4e8e1873\u5e74\uff0c1909\u5e74\uff0c\u5e7f\u544a\u79d1\u5b66\u6d3e\u7684\u4ee3\u8868\u2014\u2014\u970d\u666e\u91d1\u65af\u52a0\u76dfL&T\u3002 1943\u5e74\uff0cL&T\u6539\u540d\u4e3aFoote, Cone &
\nBelding\uff08FCB\uff09\u30021963\u5e74\uff0cFCB\u5728\u7ebd\u7ea6\u8bc1\u5238\u4ea4\u6613\u6240\u4e0a\u5e02\uff0c\u6210\u4e3a\u4e16\u754c\u4e0a\u7b2c\u4e09\u4e2a\u4e0a\u5e02\u7684\u5e7f\u544a\u516c\u53f8\u3002\u662f\u4e16\u754c\u4e0a\u7b2c\u4e8c\u5bb6\u6700\u65e9\u7684\u5e7f\u544a\u4ee3\u7406\u516c\u53f8\uff0c\u73b0\u96b6\u5c5e\u7f8e\u56fdIPG\u96c6\u56e2\u3002\u5982\u4eca\uff0cFCB\u5df2\u7ecf\u6210\u957f\u4e3a\u4e00\u4e2a\u5f3a\u5927\u7684\u5168\u7403\u529e\u516c\u7f51\u7edc\uff0c\u5728110\u4e2a\u56fd\u5bb6\u62e5\u6709\u8d85\u8fc7190\u4e2a\u529e\u516c\u5ba4\u3002<br\/><br\/>1990\u5e74\uff0cFCB\u5f00\u59cb\u4e0e\u9633\u72ee\uff08Publicis\uff09\u7ed3\u76df\uff0c\u516c\u53f8\u603b\u88c1Bruce
\nMason\u5bf9\u516c\u53f8\u8fdb\u884c\u4e86\u6539\u9769\uff0c\u5e76\u5bf9\u5916\u79ef\u6781\u8fdb\u884c\u6536\u8d2d\u517c\u5e76\u3002 1994\u5e74\uff0c\u628aFCB\u6539\u7ec4\u6210\u80a1\u4efd\u516c\u53f8\uff0c\u5e76\u5728\u5176\u4e0a\u5efa\u7acbTrue
\nNorth\u4f20\u64ad\u516c\u53f8\u3002\u56e0\u4e3a\u53d1\u73b0\u9633\u72ee\u6709\u6536\u8d2dFCB\u7684\u4f01\u56fe\uff0c\u5728\u7ecf\u8fc7\u4e862\u5e74\u7684\u6cd5\u5ead\u4e89\u6597\u540e\uff0cFCB\u7ec8\u6b62\u4e86\u4e0e\u9633\u72ee\u7684\u8054\u76df\u5173\u7cfb\u30021999\u5e749\u6708\uff0cTrue
\nNorth\u517c\u5e76\u4e86FCB\u7684\u7ade\u4e89\u5bf9\u624bBozell\uff08\u540e\u88abIPG\u5173\u95ed\uff09\u3001Jacobs\u53caBozell\u7684\u516c\u5173\u516c\u53f8\u2014\u2014BSMG\u3002\u4f46\u662f\u8fd9\u573a\u517c\u5e76\u56e0\u4e3a\u4e0eBozell
\n\u4ee3\u7406\u7684\u514b\u5170\u65af\u52d2\u6c7d\u8f66\u51b2\u7a81\uff0cFCB\u5931\u53bb\u4e86\u9a6c\u81ea\u8fbe\u6c7d\u8f66\u3002<br\/><br\/>2001\u5e743\u6708\uff0c\u5728\u7ecf\u8fc7\u4e86\u4e0eHavas\u7684\u4e00\u756a\u89d2\u9010\u540e\uff0cIPG\u4ee521\u4ebf\u7f8e\u5143\u6536\u8d2dTrue
\nNorth\u4f20\u64ad\u96c6\u56e2\u3002\u4e16\u754c\u5e7f\u544a\u53f2\u4e0a\u7684\u5143\u8001\u4e4b\u4e00\u7684FCB\u6b63\u5f0f\u88ab\u7eb3\u5165IPG\u7684\u5e10\u4e0b\u3002<br\/><br\/>LOWE & Partners
\nWorldwide\uff08\u7075\u72ee\u5e7f\u544a\uff09<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/LOWE.jpg"
\nborder=0><\/DIV><br\/>\u5168\u7403\u77e5\u540d\u76844A\u5e7f\u544a\u516c\u53f8\u3002\u7075\u72ee\u73af\u7403\uff08Lowe & Partners
\nWorldwide\uff09\u7684\u524d\u8eab\u662fLintas\uff0c\u539f\u4e3a\u8054\u5408\u5229\u534e\u7684\u5e7f\u544a\u90e8\u95e8\u3002Lowe\u7531Frank
\nLowe\u521b\u7acb\uff0c\u4ee5\u98a0\u8986\u6027\u521b\u610f\u95fb\u540d\u6b27\u6d32\u30022001\u5e74\uff0cLintas\u4e0eLowe\u5408\u5e76\uff0c\u65b0Lowe\u76ee\u524d\u662f\u5168\u7403\u7b2c4\u5927\u5e7f\u544a\u4ee3\u7406\u7f51\u7edc\uff0c\u5728\u5168\u740381\u4e2a\u56fd\u5bb6\u8bbe\u6709191\u4e2a\u673a\u6784\uff0c\u5728\u4e9a\u592a\u533a\u6392\u540d\u524d5\u4f4d\u3002\u4e0d\u5305\u62ec\u4e13\u4e1a\u5e02\u573a\u516c\u53f8\uff0c\u7075\u72ee2002\u5e74\u6536\u51653.64\u4ebf\u7f8e\u5143\uff0c\u6392\u540d\u5168\u7403\u7b2c17\u5927\u5e7f\u544a\u4ee3\u7406\u516c\u53f8\u3002\u7075\u72ee\u4f5c\u4e3a\u5168\u7403\u77e5\u540d\u76844A\u5e7f\u544a\u516c\u53f8\uff0c\u5176\u7a81\u51fa\u7684\u7279\u8272\u5728\u4e8e\u521b\u610f\u548c\u7b56\u7565\u7684\u5b9e\u7528\u6027\u3002<br\/><br\/>1928
\n\u5e74\uff0c\u8054\u5408\u5229\u534e\uff08Unilever\uff09\u4e0b\u5c5e\u7684\u5e7f\u544a\u516c\u53f8\u2014\u2014 Lintas\uff08Lever International Advertising Services
\n\uff0c\u7075\u72ee\uff09\u6210\u7acb\u3002 Frank Lowe \u57281981 \u5e74\u5728\u4f26\u6566\u521b\u5efa Lowe \u96c6\u56e2\uff0c1990 \u5e74\u8be5\u96c6\u56e2\u88abIPG\u6536\u8d2d\u30021999 \u5e74\uff0cLowe &
\nPartners \u4e0e Lintas \u5408\u5e76\uff1b2000 \u5e74\u6539\u540d\u4e3a Lowe Lintas & Partners Worldwide \uff1b2002
\n\u5e741\u6708\uff0c\u53c8\u6539\u540d\u4e3a Lowe & Partners Worldwide \uff08\u52b1\u5bcc\uff09\u3002<br\/><br\/>Initiative media \u6781\u81f4\u5a92\u4f53<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/INITIATIVE.jpg"
\nborder=0><\/DIV><br\/>IPG\u96c6\u56e2\u4e0b\u4e13\u6ce8\u4e8e\u5a92\u4f53\u8ba1\u5212\u4e0e\u8d2d\u4e70\u7684\u4ee3\u7406\u516c\u53f8\u3002\u65e5\u672c\u6781\u81f4\u5a92\u4f53\u62e5\u6709\u5305\u62ecCA\uff08Computer Associates\uff09, Four
\nSeasons, \u6807\u81f4\u6c7d\u8f66\u548cSC Johnson \u5728\u5185\u7684\u5ba2\u6237\u3002<br\/><br\/><br\/><br\/><STRONG><SPAN
\nstyle="COLOR: purple">Publics\uff08\u9633\u72ee\uff09<\/SPAN><\/STRONG><br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/Publics.jpg"
\nborder=0><\/DIV><br\/>\u65d7\u4e0b\u76db\u4e16\u957f\u57ce\u3001\u674e\u5965\u8d1d\u7eb3\u3001\u9633\u72ee\u6052\u5a01\u3001\u5b9e\u529b\u5a92\u4f53\u3001\u661f\u4f20\u5a92\u4f53\u7b49<br\/><br\/>Publicis
\n\u521d\u671f\u662f\u5df4\u9ece\u4e00\u5bb6\u4e13\u505a\u5e73\u9762\u7684\u5e7f\u544a\u516c\u53f8\uff0c\u4e8e1926\u5e74\u7531Marcel Bleustein \u521b\u5efa\uff0c\u540e\u6765\u968f\u7740\u4e1a\u52a1\u7684\u6269\u5c55\u6210\u4e3a\u4e86\u5168\u9762\u4ee3\u7406\u7684\u5e7f\u544a\u516c\u53f8\uff0c\u5e76\u5728 1946
\n\u5e74\u540e\u8fdb\u5165\u82f1\u56fd\u3001\u5fb7\u56fd\u3001\u7f8e\u56fd\u7b49\u5e02\u573a\u3002\u9633\u72ee\u5728\u521b\u529e\u4eba Bleustein \u7684\u5e26\u9886\u4e0b\u7a33\u6b65\u524d\u8fdb\u3001\u5728\u8d44\u672c\u8fd0\u4f5c\u4e0a\u6ca1\u6709\u4ec0\u4e48\u592a\u5927\u7684\u52a8\u4f5c\u3002 1996 \u5e74\uff0c Bleustein
\n\u8c22\u4e16\uff0c\u5217\u7ef4\uff08 Maurice Levy \uff09\u4e0a\u4efb\uff0c\u9633\u72ee\u5f00\u59cb\u5174\u98ce\u4f5c\u6d6a\u4e86\u3002\u9633\u72ee\u5148\u662f\u5728 2000 \u5e74 2 \u6708\u6536\u8d2d\u4e86\u7f8e\u56fd\u7684 Fallon \uff0c 2002
\n\u5e743\u67087\u65e5\u53c8\u6536\u8d2d\u4e86\u62e5\u6709\u674e\u5965\u8d1d\u7eb3\uff08 Leo Burnett \uff09\u3001\u8fbe\u7f8e\u9ad8\uff08 D'Arcy \uff09\u7684 Bcom3
\n\u5e7f\u544a\u96c6\u56e2\u3002 <WBR> <WBR><br\/><br\/>\u5728 BCom3 \u88ab\u9633\u72ee\u6536\u8d2d\u4e4b\u540e\uff0c 2002 \u5e74 10
\n\u6708\uff0c\u9633\u72ee\u6b63\u5f0f\u5ba3\u5e03\u5173\u95ed\u8fbe\u7f8e\u9ad8\u516c\u53f8\u3002\u8fbe\u7f8e\u9ad8\u62e5\u6709\u5b9d\u6d01\u3001\u53ef\u53e3\u53ef\u4e50\u3001\u767e\u5a01\u5564\u9152\u7b49\u77e5\u540d\u5ba2\u6237\uff0c\u5728\u5168\u7403\u62e5\u6709\u8d85\u8fc7 6000 \u540d\u96c7\u5458\uff0c\u662f 2001 \u5e74\u5168\u7f8e\u7b2c 11 \u5927\u3001\u4e16\u754c\u7b2c 14
\n\u5927\u5e7f\u544a\u516c\u53f8\u3002\u8fbe\u7f8e\u9ad8\u5728\u4e2d\u56fd\u5e02\u573a\u4ee5\u8f83\u5c0f\u7684\u6295\u5165\u83b7\u5f97\u4e86\u53ef\u89c2\u7684\u56de\u62a5\uff0c\u5728 2001 \u5e74\u9999\u6e2f 4A \u5e7f\u544a\u516c\u53f8\u4e2d\u8425\u4e1a\u989d\u6392\u540d\u7b2c 8
\n\u4f4d\u3002\u4f46\u56e0\u4e3a\u5728\u9633\u72ee\u7684\u5168\u7403\u6218\u7565\u4e2d\uff0c\u8fbe\u7f8e\u9ad8\u6240\u62c5\u8d1f\u7684\u4f5c\u7528\u6709\u9650\uff0c\u5c31\u8fd9\u6837\uff0c\u4e00\u4e2a\u6709\u7740\u9a84\u4eba\u4e1a\u7ee9\u7684\u767e\u5e74\u8001\u5e97\u88ab\u8d44\u672c\u6e6e\u6ca1\u4e86\u3002<br\/><br\/>1970 \u5e74\uff0c Maurice
\nSaatchi \u3001 Charles Saatchi \u5144\u5f1f\u4e0e Tim Bell \u521b\u7acb Saatchi & Saatchi \u516c\u53f8\u3002 1995
\n\u5e74\uff0c\u56e0\u4e3a\u516c\u53f8\u80a1\u7968\u5728\u80a1\u5e02\u5927\u8dcc\uff0c\u53d1\u884c\u7684\u5de8\u989d\u7684\u53ef\u8f6c\u6362\u503a\u5238\u53c8\u4f7f\u516c\u53f8\u96ea\u4e0a\u52a0\u971c\uff0c Saatchi \u516c\u53f8\u8463\u4e8b\u4f1a\u5fcd\u65e0\u53ef\u5fcd\uff0c\u8d76\u8d70\u4e86\u521b\u59cb\u4ebaSaatchi \u5144\u5f1f\u3002\u5144\u5f1f\u4e8c\u4eba\u53c8\u5efa\u7acb\u4e86
\nM&C Saatchi \u5e7f\u544a\u516c\u53f8\u5206\u5ead\u6297\u793c\u3002\u540c\u5e74\uff0c\u4e3a\u4e86\u6446\u8131 Saatchi \u5144\u5f1f\u7684\u9634\u5f71\uff0c Saatchi & Saatchi \u6539\u540d\u4e3a
\nCordiant \u3002 1997 \u5e74\uff0c Cordiant \u7ba1\u7406\u5c42\u51b3\u5b9a\u628a\u516c\u53f8\u5206\u9694\u4e3a Cordiant \u4f20\u64ad\u96c6\u56e2\uff08\u4e3b\u8981\u5305\u62ec\u8fbe\u5f7c\u65af\uff09\u548c Saatchi &
\nSaatchi \u4e24\u4e2a\u72ec\u7acb\u8fd0\u4f5c\u7684\u516c\u53f8\u5206\u522b\u4e0a\u5e02\u3002 2000 \u5e74\uff0c Saatchi & Saatchi
\n\u88ab\u9633\u72ee\u6536\u8d2d\u3002<br\/><br\/>\u76db\u4e16\u957f\u57ce\u56fd\u9645\u5e7f\u544a\u516c\u53f8\uff08Saatchi & Saatchi Great Wall\uff09<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/Saatchi&Saatchi.jpg"
\nborder=0><\/DIV><br\/>\u76db\u4e16\u957f\u57ce\u56fd\u9645\u5e7f\u544a\u516c\u53f8\u662fSAATCHI &
\nSAATCHI\u548c\u4e2d\u56fd\u822a\u5929\u5de5\u4e1a\u90e8\u4e2d\u56fd\u957f\u57ce\u5de5\u4e1a\u603b\u516c\u53f8\u5408\u8d44\u7684\u516c\u53f8\uff0c\u6709\u56fd\u5bb6\u5bf9\u5916\u7ecf\u6d4e\u8d38\u6613\u90e8\u6279\u51c6\uff0c\u6210\u7acb\u4e8e1992\u5e748\u6708\u3002\u5341\u591a\u5e74\u6765\uff0c\u76db\u4e16\u957f\u57ce\u4e0d\u65ad\u63a2\u7d22\u548c\u52aa\u529b\uff0c\u7531\u5c0f\u5230\u5927\uff0c\u53d1\u5c55\u58ee\u5927\u3002\u8425\u4e1a\u989d\u4ece94\u5e74\u8d77\uff0c\u4e00\u76f4\u5728\u5168\u56fd\u5e7f\u544a\u516c\u53f8\u6392\u5e8f\u4fdd\u6301\u7b2c\u4e00\u3002\u4e0a\u7f34\u56fd\u5bb6\u7684\u7a0e\u6536\u8d85\u8fc7\u4eba\u6c11\u5e014000\u4e07\u5143\uff0c\u6210\u4e3a\u4e2d\u56fd\u5e7f\u544a\u516c\u53f8\u7684\u7eb3\u7a0e\u5927\u6237\uff0c\u4e3a\u4e2d\u56fd\u5e7f\u544a\u4e1a\u4f5c\u51fa\u91cd\u5927\u8d21\u732e\u3002\u76db\u4e16\u957f\u57ce\u56fd\u9645\u5e7f\u544a\u516c\u53f8\u575a\u6301\u201c\u521b\u610f\u5c31\u662f\u751f\u547d\uff0c\u4eba\u624d\u51b3\u5b9a\u4e00\u5207\u201d\u3002\u516c\u53f8\u521b\u4f5c\u7684\u5e7f\u544a\u4f5c\u54c1\u7ecf\u5e38\u83b7\u5f97\u56fd\u5185\u5916\u5404\u79cd\u5e7f\u544a\u6bd4\u8d5b\u7684\u5956\u9879\u3002\u76db\u4e16\u516c\u53f8\uff08Saatchi
\n&
\nSaatchi\uff09\u662f\u56fd\u9645\u8457\u540d\u7684\u5e7f\u544a\u516c\u53f8\uff0c\u572891\u4e2a\u56fd\u5bb6\uff0c\u62e5\u6709161\u5bb6\u516c\u53f8\uff0c\u516c\u53f8\u5458\u5de57000\u540d\uff0c\u5e74\u8425\u4e1a\u989d\u8fbe\u523080\u4ebf\u7f8e\u5143\u30021992\u5e74-1996\u5e74\u66fe\u8fde\u7eed5\u5e74\u88ab\u56fd\u9645\u5e7f\u544a\u534f\u4f1a\uff08IAA\uff09\u8bc4\u4e3a\u56fd\u9645\u6700\u4f18\u79c0\u7684\u5e7f\u544a\u516c\u53f8\u3002<br\/><br\/>\u674e\u5965\u8d1d\u7eb3\u5e7f\u544a\u516c\u53f8\uff08Leo
\nBurnett\uff09<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/Leo.jpg"
\nborder=0><\/DIV><br\/>\u674e\u5965\u8d1d\u7eb3\u5e7f\u544a\u516c\u53f8\u662f\u7f8e\u56fd\u5e7f\u544a\u5927\u5e08\u674e\u5965\u00b7\u8d1d\u7eb3\u521b\u5efa\u7684\u5e7f\u544a\u516c\u53f8\u3002\u73b0\u5728\u662f\u5168\u7403\u6700\u5927\u7684\u5e7f\u544a\u516c\u53f8\u4e4b\u4e00\uff0c\u4e8e1935\u5e74\u6210\u7acb\u4e8e\u7f8e\u56fd\u829d\u52a0\u54e5\uff0c\u662f\u7f8e\u56fd\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u516c\u53f8\uff0c\u5728\u5168\u740380\u591a\u4e2a\u56fd\u5bb6\u8bbe\u6709\u5c06\u8fd1100\u4e2a\u529e\u4e8b\u5904\uff0c\u62e5\u6709\u4e00\u4e07\u591a\u540d\u5458\u5de5\uff0c\u96c6\u54c1\u724c\u7b56\u5212\u3001\u521b\u610f\u3001\u5a92\u4f53\u4e3a\u4e00\u4f53\uff0c\u5728\u4e2d\u56fd\u4e3a\u56fd\u9645\u53ca\u56fd\u5185\u7684\u77e5\u540d\u5ba2\u6237\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684\u5e7f\u544a\u670d\u52a1\u3002\u201c\u674e\u5965\u8d1d\u7eb3\u201d\u7684\u5ba2\u6237\u5305\u62ec\u5168\u740325\u4e2a\u6700\u6709\u4ef7\u503c\u54c1\u724c\u5f53\u4e2d\u7684
\n7\u4e2a\uff0c\u5982\u9ea6\u5f53\u52b3\u3001\u53ef\u53e3\u53ef\u4e50\u3001\u8fea\u65af\u5c3c\u3001\u4e07\u5b9d\u8def\u3001Kellogg\u3001Tampax\u548cNintendo\u7b49\uff0c\u66fe\u4e3a\u201c\u4e07\u5b9d\u8def\u201d\u724c\u9999\u70df\u521b\u7acb\u7537\u6027\u9999\u70df\u7684\u6027\u683c\u548c\u7f8e\u56fd\u897f\u90e8\u725b\u4ed4\u7684\u5f62\u8c61\uff0c\u628a\u5728\u7f8e\u56fd\u5e02\u573a\u4e0a\u5360\u6709\u7387\u4e0d\u53ca1\uff05\u7684\u9999\u70df\uff0c\u63a8\u5230\u4e16\u754c\u9500\u552e\u7684\u7b2c\u4e00\u4f4d\u30022002\u5e74\uff0c\u5b83\u88ab\u4e16\u754c\u7b2c\u56db\u5927\u4f20\u5a92\u96c6\u56e2\u9633\u72ee\u56fd\u9645\u6536\u8d2d\u3002<br\/><br\/><br\/><br\/><STRONG><SPAN
\nstyle="COLOR: purple">Dentsu\uff08\u7535\u901a\uff09<\/SPAN><\/STRONG><br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/Dentsu.jpg"
\nborder=0><\/DIV><br\/>1901 \u5e74 7 \u6708\uff0c\u7535\u901a\u7684\u524d\u8eab\u2014\u2014\u65e5\u672c\u5e7f\u544a\u548c\u7535\u62a5\u670d\u52a1\u516c\u53f8\uff08 JATS \uff09\u6210\u7acb\uff0c\u63d0\u4f9b\u65b0\u95fb\u548c\u5e7f\u544a\u4ee3\u7406\u670d\u52a1\uff1b 1936
\n\u5e74\uff0c\u65b0\u95fb\u4e1a\u52a1\u4ece\u516c\u53f8\u5254\u9664\u3002 1955 \u5e74\uff0c JATS \u6b63\u5f0f\u6539\u540d\u4e3a\u7535\u901a\uff08 Dentsu \uff09\u3002 1980 \u5e74\u4ee3\uff0c\u5728\u4e9a\u6d32\u4e0e\u626c\u00b7\u7f57\u6bd4\u51ef\u6210\u7acb\u7535\u626c\u5e7f\u544a\uff0c\u5e76\u5728 1986
\n\u5e74\u6210\u4e3a\u9996\u4f4d\u8fdb\u5165\u4e2d\u56fd\u5927\u9646\u7684\u5916\u8d44\u5e7f\u544a\u516c\u53f8\u3002\u867d\u7136\u7535\u901a\u5df2\u7ecf\u63a7\u5236\u4e86\u65e5\u672c 30% \u7684\u5e7f\u544a\u5e02\u573a\u548c 40%-50%
\n\u7684\u7535\u89c6\u5e7f\u544a\u5e02\u573a\uff0c\u4f46\u76f8\u6bd4\u5176\u4ed6\u56fd\u9645\u5e7f\u544a\u96c6\u56e2\uff0c\u5176\u5728\u56fd\u9645\u5e02\u573a\u7684\u8d44\u672c\u8fd0\u4f5c\u76f8\u5bf9\u8c28\u614e\uff0c\u5e76\u4e14\u6536\u76ca\u751a\u5fae\u3002\u96c6\u56e2 95%
\n\u7684\u6536\u5165\u90fd\u6765\u81ea\u4e8e\u65e5\u672c\u672c\u571f\u3002<br\/><br\/><br\/><br\/><STRONG><SPAN
\nstyle="COLOR: purple">Havas\uff08\u54c8\u74e6\u65af\uff09<\/SPAN><\/STRONG><br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/Havas.jpg"
\nborder=0><\/DIV><br\/>1835 \u5e74\uff0c Charles Louis Havas \u5efa\u7acb Havas \u65b0\u95fb\u548c\u5e7f\u544a\u4ee3\u7406\u516c\u53f8\uff1b 1940
\n\u5e74\uff0c\u6cd5\u56fd\u8d1d\u5f53\u5080\u5121\u653f\u5e9c\u547d\u4ee4\u54c8\u74e6\u65af\u7684\u65b0\u95fb\u4e1a\u52a1\u5fc5\u987b\u4ece\u5e7f\u544a\u4e1a\u52a1\u4e2d\u72ec\u7acb\u51fa\u53bb\uff1b\u72ec\u7acb\u51fa\u53bb\u7684\u65b0\u95fb\u4e1a\u52a1\u6210\u4e3a\u73b0\u5728\u7684\u6cd5\u65b0\u793e\uff0c\u5e7f\u544a\u4e1a\u52a1\u5728 1958 \u5e74\u6784\u6210\u4e86 Havas Conseil
\n\u3002 1987 \u5e74\uff0c\u6cd5\u56fd\u653f\u5e9c\u628a\u5728 Havas \u7684\u80a1\u4efd\u5168\u90e8\u552e\u51fa\u3002<br\/><br\/>1975 \u5e74\uff0c Havas Conseil \u91cd\u7ec4\u4e3a Eurocom \u80a1\u4efd\u516c\u53f8\uff1b
\n1982 \u5e74\uff0c\u4e0e Goulet \u96c6\u56e2\u5408\u5e76\u3002 1991 \u5e74 10 \u6708\uff0c Eurocom \u6536\u8d2d\u4e86\u6cd5\u56fd\u5e7f\u544a\u96c6\u56e2\u2014\u2014 RSCG \uff0c\u7ec4\u5efa\u7075\u667a\u5168\u7403\uff1b 1996
\n\u5e74\uff0c\u7075\u667a\u5168\u7403\u6539\u540d\u4e3a\u54c8\u74e6\u65af\u5e7f\u544a\u516c\u53f8\uff08 Havas Advertising \uff09\u3002<br\/><br\/>1997 \u5e74\uff0c\u7ef4\u671b\u8fea\uff08 Vivendi \uff09\u7684\u524d\u8eab\u2014\u2014\u6cd5\u56fd\u81ea\u6765\u6c34\u516c\u53f8
\nCGE \u8d2d\u4e70\u4e86 Havas 30% \u7684\u80a1\u4efd\u3002 1998 \u5e74\uff0c CGE \u96c6\u56e2\u6539\u540d\u4e3a\u7ef4\u671b\u8fea\uff0c\u5e76\u4e70\u65ad\u54c8\u74e6\u65af\u3002 1999 \u5e74\uff0c\u7ef4\u671b\u8fea\u628a\u54c8\u74e6\u65af\u6237\u5916\u5e7f\u544a\u4e1a\u52a1\u5356\u4e86\u51fa\u53bb\uff1b
\n2001 \u5e74\uff0c\u7ef4\u671b\u8fea\u628a\u54c8\u74e6\u65af\u5e7f\u544a\u7684\u80a1\u4efd\u5168\u90e8\u629b\u552e\u51fa\u53bb\u3002 2003 \u5e74 5 \u6708\uff0c\u54c8\u74e6\u65af\u5e7f\u544a\u516c\u53f8\u4ece\u7ef4\u671b\u8fea\u90a3\u91cc\u4ee5 450 \u4e07\u6b27\u5143\u8d2d\u4e70\u4e86 \u201c\u54c8\u74e6\u65af
\n\u201d\u8fd9\u4e2a\u540d\u5b57\uff0c\u516c\u53f8\u540d\u5b57\u6b63\u5f0f\u6539\u4e3a\u201c \u54c8\u74e6\u65af\u516c\u53f8\u201d\u3002<br\/><br\/>\u7075\u667a\u5e7f\u544a\u516c\u53f8\uff08Euro RSCG Worldwide\uff09<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/EuroRSCG.jpg"
\nborder=0><\/DIV><br\/>\u7075\u667a\u6574\u5408\u884c\u9500\u4f20\u64ad\u96c6\u56e2\uff08Euro
\nRSCG\u3009\u662f\u5168\u7403\u7b2c\u4e94\u5927\u5e7f\u544a\u516c\u53f8\uff0c\u603b\u90e8\u8bbe\u5728\u7ebd\u7ea6\uff0c\u96b6\u5c5e\u4e8e\u4e16\u754c\u7b2c\u516d\u5927\u4f20\u64ad\u96c6\u56e2Havas\uff08\u6cd5\u56fd\uff09\u3002\u5728\u5168\u740375\u4e2a\u56fd\u5bb6\u8bbe\u7acb\u8d85\u8fc7223\u4e2a\u529e\u4e8b\u5904\uff0c\u62e5\u67091\u4e07\u591a\u540d\u5458\u5de5\u30021994\u5e74\u7075\u667a\u96c6\u56e2\u4e0e\u300a\u5e7f\u5dde\u65e5\u62a5\u300b\u5408\u8d44\u6210\u7acb\u7075\u667a\u5927\u6d0b\u5e7f\u544a\u6709\u9650\u516c\u53f8\uff0c\u8fdb\u5165\u4e2d\u56fd\u3002\u57282006\u5e74\uff0c\u88ab\u300a\u5e7f\u544a\u65f6\u4ee3\u300b\u6742\u5fd7\u793e\u8bc4\u4e3a\u5168\u7403\u5e7f\u544a\u4e1a\u52a1\u6700\u591a\u7684\u5e7f\u544a\u516c\u53f8\u3002<br\/><br\/>\u7075\u667a\u7cbe\u5b9e\u6574\u5408\u884c\u9500\u4f20\u64ad\u96c6\u56e2\u81ea1993\u5e74\u8fdb\u5165\u4e2d\u56fd\uff0c\u7ecf\u8fc712\u5e74\u7684\u7ecf\u8425\uff0c\u6210\u4e3a\u4e2d\u56fd\u5730\u533a\u6700\u5177\u7efc\u5408\u5b9e\u529b\u7684\u6574\u5408\u884c\u9500\u4f20\u64ad\u96c6\u56e2\u3002\u5206\u522b\u5728\u5317\u4eac\u3001\u4e0a\u6d77\u3001\u5e7f\u5dde\u3001\u9999\u6e2f\u8bbe\u7acb4\u4e2a\u533a\u57df\u603b\u90e8\uff0c\u540c\u65f6\u8fd8\u5728\u4e2d\u56fd38\u4e2a\u57ce\u5e02\u8bbe\u7acb\u4e8638\u4e2a\u5206\u516c\u53f8\u3002\u6211\u4eec\u62e5\u6709800\u591a\u540d\u5168\u804c\u5458\u5de5\uff0c\u4ee5\u53ca3\u4e07\u591a\u540d\u517c\u804c\u96c7\u5458\uff0c\u4e3a\u4e0d\u540c\u5ba2\u6237\u5728\u5168\u56fd\u8303\u56f4\u5185\u63d0\u4f9b\u5404\u79cd\u9700\u6c42\u7684\u5e02\u573a\u884c\u9500\u4f20\u64ad\u670d\u52a1\u3002<br\/><br\/>2004\u5e74\u6210\u7acb\u4e2d\u56fd\u7b2c\u4e00\u5bb6\u5168\u5916\u8d44\u5e7f\u544a\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u4e3a\u5ba2\u6237\u63d0\u4f9b\u9002\u7528\u4e8e\u4eca\u65e5\uff0c\u7740\u773c\u4e8e\u672a\u6765\u7684\u6574\u5408\u4f20\u64ad\u65b9\u6848\u3002\u7075\u667a\u7cbe\u5b9e\u5e7f\u544a\u4e0e\u6c83\u5c14\u6c83\u6c7d\u8f66\u3001\u6234\u5c14\u7535\u8111\u3001\u6cd5\u56fd\u822a\u7a7a\u3001\u4f0a\u5229\u3001\u5eb7\u5e08\u5085\u3001\u8f89\u745e\u5236\u836f\u7b49\u4f17\u591a\u77e5\u540d\u54c1\u724c\u5e76\u80a9\u524d\u884c\u3002<br\/><br\/>Arnold
\n\u963f\u8bfa\u56fd\u9645\u4f20\u64ad\u5e7f\u544a\u516c\u53f8<br\/>
\n<DIV align=center><IMG alt=""
\nsrc="http:\/\/www.waysunad.com\/blog\/attachments\/month_0812\/AD\/Arnold.jpg"
\nborder=0><\/DIV><\/p>\n","protected":false},"excerpt":{"rendered":"
<DIV align=center… more