{"id":5233,"date":"2014-11-19T00:27:09","date_gmt":"2014-11-18T16:27:09","guid":{"rendered":"http:\/\/inhaoxu.com\/blog\/?p=5233"},"modified":"2014-11-19T00:27:15","modified_gmt":"2014-11-18T16:27:15","slug":"%e9%aa%8c%e8%af%81%e6%9c%80%e5%b0%8f%e5%8c%96%e5%8f%af%e8%a1%8c%e4%ba%a7%e5%93%81mvp%e7%9a%8415%e7%a7%8d%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/inhaoxu.com\/blog\/?p=5233","title":{"rendered":"\u9a8c\u8bc1\u6700\u5c0f\u5316\u53ef\u884c\u4ea7\u54c1(MVP)\u768415\u79cd\u65b9\u6cd5"},"content":{"rendered":"<p>\u7845\u8c37\u521b\u4e1a\u5bb6 Eric Rise \u5728\u5176\u8457\u4f5c \u300a\u7cbe\u76ca\u521b\u4e1a\u300b \u4e00\u4e66\u4e2d\u63d0\u51fa\u4e86\u201c\u7cbe\u76ca\u521b\u4e1a\u201d\uff08Lean Startup\uff09\u7684\u7406\u5ff5\uff0c\u5176\u6838\u5fc3\u601d\u60f3\u662f\uff0c\u5f00\u53d1\u4ea7\u54c1\u65f6\u5148\u505a\u51fa\u4e00\u4e2a\u7b80\u5355\u7684\u539f\u578b\u2014\u2014\u6700\u5c0f\u5316\u53ef\u884c\u4ea7\u54c1\uff08Minimum Viable Product, MVP\uff09\uff0c\u7136\u540e\u901a\u8fc7\u6d4b\u8bd5\u5e76\u6536\u96c6\u7528\u6237\u7684\u53cd\u9988\uff0c\u5feb\u901f\u8fed\u4ee3\uff0c\u4e0d\u65ad\u4fee\u6b63\u4ea7\u54c1\uff0c\u6700\u7ec8\u9002\u5e94\u5e02\u573a\u7684\u9700\u6c42\u3002<\/p>\n<p>\u7136\u800c\uff0c\u5373\u4fbf\u662f<strong>\u6700\u5c0f\u5316<\/strong>\u53ef\u884c\u4ea7\u54c1\uff0c\u5176\u5f00\u53d1\u548c\u6d4b\u8bd5\u8fc7\u7a0b\u4e5f\u7edd\u4e0d\u662f\u7b80\u7b80\u5355\u5355\u7684\u3002\u5982\u4f55\u6d4b\u8bd5\u4f60\u7684 MVP\uff0c\u5982\u4f55\u6709\u6548\u5730\u83b7\u53d6\u7528\u6237\u7684\u53cd\u9988\u4e5f\u662f\u4e00\u95e8\u590d\u6742\u7684\u5b66\u95ee\u3002UX \u8bbe\u8ba1\u8f6f\u4ef6 UXpin \u7684\u8d1f\u8d23\u4eba Christopher Bank \u53d1\u8868\u5728TNW\u7684\u6587\u7ae0\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u6d4b\u8bd5 MVP \u7684 15 \u6761\u597d\u65b9\u6cd5\u3002<\/p>\n<p><strong>1. \u7528\u6237\u8bbf\u8c08<\/strong><\/p>\n<p>\u5728\u521b\u4e1a\u8fc7\u7a0b\u4e2d\uff0c\u6ca1\u6709\u4e25\u683c\u7684\u5b9a\u7406\uff0c\u53ea\u6709\u5404\u79cd\u4e0d\u540c\u7684\u610f\u89c1\u548c\u5047\u8bbe\u3002\u800c\u9a8c\u8bc1\u5404\u79cd\u89c2\u70b9\u662f\u5426\u6b63\u786e\u7684\u91cd\u8981\u9014\u5f84\u5c31\u662f\u4e0e\u771f\u5b9e\u7684\u7528\u6237\u8fdb\u884c\u6c9f\u901a\uff0c\u5411\u7528\u6237\u89e3\u91ca\u4f60\u7684\u4ea7\u54c1\u80fd\u89e3\u51b3\u4ed6\u7684\u4ec0\u4e48\u9700\u6c42\uff0c\u7136\u540e\u8be2\u95ee\u4ed6\u4eec\u5bf9\u4e8e\u4f60\u4ea7\u54c1\u4e0d\u540c\u90e8\u5206\u7684\u91cd\u8981\u6027\u662f\u5982\u4f55\u6392\u5e8f\u7684\u3002\u6839\u636e\u6536\u96c6\u5230\u7684\u4fe1\u606f\u518d\u5bf9\u4ea7\u54c1\u8fdb\u884c\u8c03\u6574\u3002<\/p>\n<p>\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u7528\u6237\u8bbf\u8c08\u5e94\u8be5\u7740\u773c\u4e8e\u53d1\u73b0\u95ee\u9898\u548c\u89e3\u51b3\u95ee\u9898\uff0c\u800c\u4e0d\u662f\u5411\u53d7\u8bbf\u8005\u63a8\u9500\u4ea7\u54c1\u3002<\/p>\n<p><strong>2. \u767b\u9646\u9875<\/strong><\/p>\n<p>\u767b\u9646\u9875\u662f\u8bbf\u5ba2\u6216\u6f5c\u5728\u7528\u6237\u4e86\u89e3\u4f60\u4ea7\u54c1\u7684\u95e8\u6237\uff0c\u662f\u4ecb\u7ecd\u4ea7\u54c1\u7279\u6027\u7684\u4e00\u6b21\u8425\u9500\u673a\u4f1a\uff0c\u4e5f\u662f\u5728\u5b9e\u6218\u4e2d\u9a8c\u8bc1 MVP \u7684\u7edd\u4f73\u65f6\u523b\uff0c\u4f60\u53ef\u4ee5\u85c9\u6b64\u4e86\u89e3\u4ea7\u54c1\u5230\u5e95\u80fd\u4e0d\u80fd\u8fbe\u5230\u5e02\u573a\u7684\u9884\u671f\u3002<\/p>\n<p>\u5f88\u591a\u7f51\u7ad9\u7684\u767b\u9646\u9875\u90fd\u53ea\u662f\u8981\u6c42\u7528\u6237\u586b\u5199 email\uff0c\u4f46\u662f\u5b9e\u9645\u4e0a\u767b\u9646\u9875\u8fd8\u53ef\u4ee5\u6709\u66f4\u591a\u7684\u62d3\u5c55\uff0c\u4f8b\u5982\u589e\u52a0\u4e00\u4e2a\u5355\u72ec\u7684\u9875\u9762\u6765\u663e\u793a\u4ef7\u76ee\u8868\uff0c\u5411\u8bbf\u5ba2\u5c55\u793a\u53ef\u9009\u7684\u4ef7\u683c\u5957\u9910\u3002\u7528\u6237\u7684\u70b9\u51fb\u4e0d\u4ec5\u663e\u793a\u4e86\u4ed6\u4eec\u5bf9\u4e8e\u4ea7\u54c1\u7684\u5174\u8da3\uff0c\u8fd8\u5c55\u73b0\u4e86\u4ec0\u4e48\u6837\u7684\u5b9a\u4ef7\u7b56\u7565\u66f4\u80fd\u83b7\u5f97\u5e02\u573a\u7684\u8ba4\u53ef\u3002<\/p>\n<p>\u4e3a\u4e86\u8fbe\u5230\u671f\u671b\u7684\u6548\u679c\uff0c\u767b\u9646\u9875\u9700\u8981\u5728\u5408\u9002\u7684\u65f6\u673a\u7ed9\u6d88\u8d39\u8005\u5c55\u73b0\u5408\u9002\u7684\u5185\u5bb9\u3002\u540c\u65f6\uff0c\u4e3a\u4e86\u51c6\u786e\u4e86\u89e3\u7528\u6237\u7684\u884c\u4e3a\uff0c\u5f00\u53d1\u8005\u4e5f\u5e94\u8be5\u5145\u5206\u5229\u7528 Google Analytics, KISSmetrics \u6216 CrazyEgg \u7b49\u5de5\u5177\u7edf\u8ba1\u5206\u6790\u7528\u6237\u7684\u884c\u4e3a\u3002<\/p>\n<p><strong>3. A\/B\u6d4b\u8bd5<\/strong><\/p>\n<p>\u5f53\u4f60\u4e0d\u786e\u5b9a\u5982\u4f55\u624d\u80fd\u6709\u6548\u5730\u63d0\u5347\u6ce8\u518c\u7387\u548c\u8f6c\u5316\u7387\u65f6\uff0c\u53ef\u4ee5\u5c1d\u8bd5 A\/B \u6d4b\u8bd5\u3002\u5f00\u53d1\u4e24\u7248\u9875\u9762\uff0c\u7136\u540e\u5c06\u8fd9\u4e24\u4e2a\u9875\u9762\u4ee5\u968f\u673a\u7684\u65b9\u5f0f\u540c\u65f6\u63a8\u9001\u7ed9\u6240\u6709\u6d4f\u89c8\u7528\u6237\uff0c\u7136\u540e\u901a\u8fc7 Optimizely, Unbounce \u6216 Google Analytics \u7b49\u5206\u6790\u5de5\u5177\uff0c\u4e86\u89e3\u7528\u6237\u5bf9\u4e8e\u4e0d\u540c\u7248\u672c\u7684\u53cd\u9988\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/inhaoxu.com\/blog\/wp-content\/uploads\/2014\/11\/9179938a11446168586a185d435f08ba.png\" alt=\"\" \/><\/p>\n<p><strong>4. \u6295\u653e\u5e7f\u544a<\/strong><\/p>\n<p>\u8fd9\u4e00\u70b9\u53ef\u80fd\u548c\u4f20\u7edf\u7684\u89c2\u70b9\u76f8\u6096\uff0c\u4f46\u5b9e\u9645\u4e0a\uff0c\u6295\u653e\u5e7f\u544a\u662f\u9a8c\u8bc1\u5e02\u573a\u5bf9\u4e8e\u4ea7\u54c1\u53cd\u5e94\u7684\u6709\u6548\u65b9\u6cd5\u3002\u4f60\u53ef\u4ee5\u901a\u8fc7 Google \u548c Facebook \u7b49\u5e73\u53f0\u5c06\u5e7f\u544a\u6295\u653e\u7ed9\u7279\u5b9a\u7684\u4eba\u7fa4\uff0c\u770b\u770b\u8bbf\u5ba2\u5bf9\u4e8e\u4f60\u7684\u65e9\u671f\u4ea7\u54c1\u6709\u4f55\u53cd\u9988\uff0c\u770b\u770b\u5230\u5e95\u54ea\u4e9b\u529f\u80fd\u6700\u5438\u5f15\u4ed6\u4eec\u3002\u4f60\u53ef\u4ee5\u901a\u8fc7\u7f51\u7ad9\u76d1\u6d4b\u5de5\u5177\u6536\u96c6\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u6570\u636e\uff0c\u5e76\u4e0e A\/B \u6d4b\u8bd5\u7ed3\u5408\u8d77\u6765\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/inhaoxu.com\/blog\/wp-content\/uploads\/2014\/11\/6bc8930887284cbce9676c18f8d58f84.png\" alt=\"\" \/><\/p>\n<p>\u4f46\u662f\u8bf7\u6ce8\u610f\uff0c\u641c\u7d22\u5e7f\u544a\u4f4d\u7684\u7ade\u4e89\u975e\u5e38\u6fc0\u70c8\uff0c\u6240\u4ee5\uff0c\u4e3a MVP \u6295\u653e\u5e7f\u544a\u7684\u4e3b\u8981\u76ee\u7684\u5728\u4e8e\u9a8c\u8bc1\u5e02\u573a\u5bf9\u4ea7\u54c1\u7684\u6001\u5ea6\uff0c\u4e0d\u8981\u4e00\u5473\u5730\u8ffd\u6c42\u66dd\u5149\u91cf\uff0c\u7528\u6237\u5bf9\u4e8e\u4ea7\u54c1\u771f\u5b9e\u7684\u53cd\u9988\u624d\u662f\u65e0\u4ef7\u7684\u3002<\/p>\n<p><strong>5. \u7b79\u6b3e<\/strong><\/p>\n<p>Kickstarter \u548c Indiegogo \u7b49\u4f17\u7b79\u7f51\u7ad9\u4e3a\u521b\u4e1a\u8005\u6d4b\u8bd5 MVP \u63d0\u4f9b\u4e86\u5f88\u597d\u7684\u5e73\u53f0\u3002\u521b\u4e1a\u8005\u53ef\u4ee5\u53d1\u8d77\u4f17\u7b79\uff0c\u7136\u540e\u6839\u636e\u4eba\u4eec\u7684\u652f\u6301\u5224\u65ad\u4eba\u4eec\u5bf9\u4e8e\u4ea7\u54c1\u7684\u6001\u5ea6\u3002\u6b64\u5916\uff0c\u4f17\u7b79\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u521b\u4e1a\u8005\u63a5\u89e6\u5230\u4e00\u7fa4\u5bf9\u4e8e\u4f60\u7684\u4ea7\u54c1\u5341\u5206\u6709\u5174\u8da3\u7684\u65e9\u671f\u7528\u6237\uff0c\u4ed6\u4eec\u7684\u53e3\u53e3\u76f8\u4f20\u4ee5\u53ca\u6301\u7eed\u7684\u610f\u89c1\u53cd\u9988\u5bf9\u4e8e\u4ea7\u54c1\u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/inhaoxu.com\/blog\/wp-content\/uploads\/2014\/11\/1c830ebb6e57ace5b4f4aa7d44b47c34.png\" alt=\"\" \/><\/p>\n<p>Kickstarter \u4e0a\u5df2\u7ecf\u6709\u4e86\u8bb8\u591a\u6210\u529f\u8303\u4f8b\uff0c\u6bd4\u5982\u7535\u5b50\u7eb8\u624b\u8868Pebble\u548c\u6e38\u620f\u4e3b\u673a\u63d0\u4f9b\u5546Ouya\u3002\u4ed6\u4eec\u5728\u4ea7\u54c1\u5f00\u53d1\u51fa\u6765\u4e4b\u524d\u5c31\u7b79\u5f97\u4e86\u4e0a\u767e\u4e07\u7f8e\u5143\uff0c\u5e76\u4e14\u53d6\u5f97\u4e86\u5de8\u5927\u7684\u53cd\u54cd\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u5982\u679c\u60f3\u5728\u4f17\u7b79\u7f51\u7ad9\u4e0a\u6536\u5230\u826f\u597d\u7684\u6548\u679c\uff0c\u5c31\u9700\u8981\u6709\u8bf4\u670d\u529b\u7684\u6587\u5b57\u4ecb\u7ecd\uff0c\u9ad8\u8d28\u91cf\u7684\u4ea7\u54c1\u4ecb\u7ecd\u89c6\u9891\u4ee5\u53ca\u5145\u6ee1\u8bf1\u60d1\u529b\u7684\u56de\u62a5\u3002<\/p>\n<p><strong>6. \u4ea7\u54c1\u4ecb\u7ecd\u89c6\u9891<\/strong><\/p>\n<p>\u5982\u679c\u8bf4\u4e00\u5f20\u597d\u7684\u4ea7\u54c1\u56fe\u7247\u80dc\u8fc7\u5343\u8a00\u4e07\u8bed\u7684\u8bdd\uff0c\u90a3\u4e48\u4e00\u6bb5\u9ad8\u8d28\u91cf\u4ecb\u7ecd\u89c6\u9891\u7684\u4ef7\u503c\u5219\u4e0d\u53ef\u4f30\u91cf\u3002\u6700\u8457\u540d\u7684\u4f8b\u5b50\u5c31\u662f Dropbox \u9a8c\u8bc1 MVP \u65f6\u6240\u53d1\u5e03\u7684\u89c6\u9891\u4e86\u3002\u8fd9\u6bb5\u89c6\u9891\u4ecb\u7ecd\u4e86 Dropbox \u7684\u5404\u9879\u529f\u80fd\uff0c\u6ce8\u518c\u7528\u6237\u4e00\u591c\u4e4b\u95f4\u4ece 5000 \u66b4\u589e\u5230 75000\uff0c\u5f53\u65f6\u7684 Dropbox \u751a\u81f3\u8fde\u5b9e\u9645\u7684\u4ea7\u54c1\u90fd\u8fd8\u6ca1\u6709\u3002<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/player.youku.com\/embed\/XMTcwNzIwNjgw\" width=\"640\" height=\"420\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u5f53\u4f60\u5f00\u53d1\u7684\u4ea7\u54c1\u89e3\u51b3\u7684\u662f\u4e00\u4e2a\u7528\u6237\u81ea\u5df1\u90fd\u6ca1\u6709\u53d1\u73b0\u7684\u95ee\u9898\u65f6\uff0c\u4f60\u5f88\u96be\u63a5\u89e6\u5230\u76ee\u6807\u6d88\u8d39\u7fa4\u4f53\u3002Dropbox \u7684\u4ecb\u7ecd\u89c6\u9891\u8d77\u5230\u4e86\u826f\u597d\u7684\u6548\u679c\uff0c\u5047\u5982 Dropbox \u5728\u4ecb\u7ecd\u65f6\u53ea\u662f\u8bf4\u201c\u65e0\u7f1d\u7684\u6587\u4ef6\u540c\u6b65\u8f6f\u4ef6\u201d\uff0c\u7edd\u5bf9\u4e0d\u53ef\u80fd\u8fbe\u5230\u540c\u6837\u7684\u6548\u679c\u3002\u89c6\u9891\u8ba9\u6f5c\u5728\u6d88\u8d39\u8005\u5145\u5206\u4e86\u89e3\u5230\u8fd9\u6b3e\u4ea7\u54c1\u5c06\u5982\u4f55\u5e2e\u5230\u4ed6\u4eec\uff0c\u6700\u7ec8\u89e6\u53d1\u6d88\u8d39\u8005\u4ed8\u8d39\u7684\u610f\u613f\u3002<\/p>\n<p><strong>7. \u788e\u7247\u5316\u7684MVP<\/strong><\/p>\n<p>\u6240\u8c13\u788e\u7247\u5316\u7684 MVP \u662f\u6307\u5229\u7528\u73b0\u6210\u7684\u5de5\u5177\u548c\u670d\u52a1\u505a\u4ea7\u54c1\u7684\u529f\u80fd\u6f14\u793a\uff0c\u800c\u4e0d\u8981\u5b8c\u5168\u81ea\u5df1\u5f00\u53d1\u3002<\/p>\n<p>\u5728\u56e2\u8d2d\u7f51\u7ad9 Groupon \u7684\u65e9\u671f\uff0c\u521b\u59cb\u4eba\u4eec\u4f7f\u7528\u4e86 WordPress\uff0cApple Mail \u548c AppleScript \u7b49\u5de5\u5177\uff0c\u5c06\u7f51\u7ad9\u6536\u5230\u7684\u8ba2\u5355\u624b\u52a8\u751f\u6210 PDF \u53d1\u7ed9\u7528\u6237\u3002\u81ea\u5df1\u82b1\u65f6\u95f4\u548c\u91d1\u94b1\u642d\u5efa\u5404\u79cd\u57fa\u7840\u8bbe\u65bd\uff0c\u8fdc\u4e0d\u5982\u5229\u7528\u73b0\u6210\u7684\u670d\u52a1\u548c\u5e73\u53f0\uff0c\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u5f00\u53d1\u8005\u53ef\u4ee5\u66f4\u9ad8\u6548\u5730\u5229\u7528\u6709\u9650\u7684\u8d44\u6e90\u3002<\/p>\n<p><strong>8. SaaS &amp; PaaS<\/strong><\/p>\n<p>\u5728\u4ea7\u54c1\u5f00\u53d1\u7684\u521d\u671f\uff0c\u4e0d\u8981\u5728\u670d\u52a1\u5668\u65b9\u9762\u6295\u5165\u592a\u591a\uff0c\u53ef\u4ee5\u5229\u7528\u7684\u5de5\u5177\u592a\u591a\u4e86\uff0c\u6bd4\u5982:AWS, Heroku, MongoDB, Facebook Connect, Chargify, Mixpanel, Mailchimp, Google Forms, LiveChat, WordPress, Drupal \u7b49\u7b49\u3002\u5229\u7528\u8fd9\u4e9b\u670d\u52a1\u548c\u5e73\u53f0\u80fd\u591f\u52a0\u5feb\u4f60\u7684\u5f00\u53d1\u8fc7\u7a0b\uff0c\u5c3d\u5feb\u5c06\u4f60\u7684 MVP \u63a8\u5411\u5e02\u573a\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/inhaoxu.com\/blog\/wp-content\/uploads\/2014\/11\/98845fd97d6cead75c3ac0f90d7234a5.png\" alt=\"\" \/><\/p>\n<p>\u8bbe\u8ba1\u548c\u5f00\u53d1\u6846\u67b6\u4e5f\u80fd\u591f\u6709\u6548\u5730\u8282\u7ea6\u65f6\u95f4\u548c\u91d1\u94b1\uff0c\u53ef\u9009\u62e9\u7684\u8303\u56f4\u5f88\u5927\uff0c\u6bd4\u5982 Twitter Bootstrap, ZURB Foundation, Ruby on Rails, Django, bootstrap.js, Node.js \u7b49\u3002\u8fd9\u4e9b\u6846\u67b6\u6216\u76ee\u5f55\u63d0\u4f9b\u5927\u91cf\u6587\u6863\uff0c\u80fd\u591f\u5e2e\u52a9\u4f60\u5f88\u5feb\u7684\u642d\u5efa\u8d77 MVP\uff0c\u63a8\u5411\u5e02\u573a\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5f88\u591a\u5f00\u53d1\u8005\u6240\u9762\u4e34\u7684\u6d4f\u89c8\u5668\u517c\u5bb9\u6027\u3001\u79fb\u52a8\u7aef\u754c\u9762\u8bbe\u8ba1\u3001\u4ee3\u7801\u4f18\u5316\u7b49\u95ee\u9898\u4e5f\u80fd\u591f\u8f7b\u677e\u89e3\u51b3\u3002\u4f60\u9700\u8981\u505a\u7684\uff0c\u5c31\u662f\u96c6\u4e2d\u6ce8\u610f\u529b\u5f00\u53d1\u4ea7\u54c1\u3002<\/p>\n<p><strong>9. \u535a\u5ba2<\/strong><\/p>\n<p>\u901a\u8fc7\u535a\u5ba2\u53ef\u4ee5\u5f88\u5bb9\u6613\u7684\u5728\u76ee\u6807\u7fa4\u4f53\u4e2d\u9a8c\u8bc1\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u901a\u8fc7\u53cc\u5411\u7684\u4ea4\u6d41\u53ef\u4ee5\u5728 MVP \u5f00\u53d1\u8fc7\u7a0b\u4e2d\u53ca\u65f6\u6536\u96c6\u7528\u6237\u7684\u53cd\u9988\u610f\u89c1\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u535a\u5ba2\u4e5f\u53ef\u4ee5\u4f5c\u4e3a\u4f60\u4ea7\u54c1\u7684\u65e9\u671f\u539f\u578b\uff0c\u300a\u7cbe\u76ca\u521b\u4e1a\u300b\u7684\u4f5c\u8005 Eric Ries \u5c31\u662f\u5148\u5728\u535a\u5ba2\u4e0a\u4e0e\u8bfb\u8005\u6709\u4e86\u4e00\u5b9a\u7684\u4ea4\u6d41\uff0c\u540e\u6765\u624d\u5f00\u59cb\u5199\u4f5c\u3002\u901a\u8fc7\u535a\u5ba2\u53ef\u4ee5\u4e86\u89e3\u53d7\u4f17\u7684\u89c2\u70b9\uff0c\u5e76\u523a\u6fc0\u4ed6\u4eec\u5c06\u6765\u4e70\u4e66\u7684\u6b32\u671b\u3002<\/p>\n<p><strong>10. \u865a\u6784\u7684MVP<\/strong><\/p>\n<p>\u5728\u4ea7\u54c1\u7684\u65e9\u671f\uff0c\u9664\u4e86\u5236\u4f5c\u89c6\u9891\u548c\u642d\u5efa\u4ee3\u7801\u6846\u67b6\uff0c\u4f60\u8fd8\u53ef\u4ee5\u5229\u7528\u865a\u6784\u7684 MVP\uff0c\u5728\u4ea7\u54c1\u5f00\u53d1\u51fa\u6765\u4e4b\u524d\u4eba\u5de5\u6a21\u62df\u771f\u5b9e\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u8ba9\u6d88\u8d39\u8005\u611f\u89c9\u4ed6\u4eec\u5728\u4f53\u9a8c\u771f\u5b9e\u7684\u4ea7\u54c1\uff0c\u4f46\u662f\u5b9e\u9645\u4e0a\u4ea7\u54c1\u80cc\u540e\u7684\u5de5\u4f5c\u90fd\u662f\u624b\u5de5\u5b8c\u6210\u7684\u3002<\/p>\n<p>\u978b\u7c7b\u7535\u5546 Zappos \u521a\u521a\u8d77\u6b65\u65f6\uff0c\u521b\u59cb\u4eba Nick Swinmurn \u628a\u672c\u5730\u5546\u5e97\u978b\u5b50\u7684\u7167\u7247\u653e\u5728\u7f51\u7ad9\u4e0a\uff0c\u6765\u8861\u91cf\u4eba\u4eec\u5728\u7ebf\u8d2d\u4e70\u978b\u5b50\u7684\u9700\u6c42\u3002\u5f53\u6709\u4eba\u4e0b\u5355\u65f6\uff0c\u4ed6\u518d\u53bb\u628a\u978b\u4e70\u56de\u6765\u3002<\/p>\n<p>\u8fd9\u79cd\u65b9\u6cd5\u867d\u7136\u89c4\u6a21\u5f88\u5c0f\uff0c\u4f46\u662f\u80fd\u8ba9\u4f60\u80fd\u591f\u5728\u4ea7\u54c1\u8bbe\u8ba1\u7684\u5173\u952e\u9636\u6bb5\u8ddf\u6d88\u8d39\u8005\u4fdd\u6301\u826f\u597d\u7684\u4ea4\u6d41\uff0c\u4e86\u89e3\u6d88\u8d39\u8005\u4f7f\u7528\u7f51\u7ad9\u65f6\u7684\u4e00\u624b\u4fe1\u606f\uff0c\u66f4\u5feb\u6377\u5730\u53d1\u73b0\u548c\u89e3\u51b3\u73b0\u5b9e\u4ea4\u6613\u4e2d\u6d88\u8d39\u8005\u9047\u5230\u7684\u95ee\u9898\u3002\u5bf9\u4e8e\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u53ea\u8981\u4ea7\u54c1\u591f\u597d\uff0c\u8c01\u5728\u4e4e\u80cc\u540e\u662f\u600e\u4e48\u8fd0\u4f5c\u7684\u3002Zappos \u6700\u7ec8\u975e\u5e38\u6210\u529f\uff0c\u5728 2009 \u5e74\u4ee5 12 \u4ebf\u7f8e\u5143\u7684\u4ef7\u683c\u88ab\u4e9a\u9a6c\u900a\u6536\u8d2d\u3002<\/p>\n<p><strong>11. \u8d35\u5bbe\u5f0fMVP<\/strong><\/p>\n<p>\u8d35\u5bbe\u5f0f MVP \u548c\u865a\u6784\u7684 MVP \u7c7b\u4f3c\uff0c\u53ea\u4e0d\u8fc7\u4e0d\u662f\u865a\u6784\u4e00\u79cd\u4ea7\u54c1\uff0c\u800c\u662f\u5411\u7279\u5b9a\u7684\u7528\u6237\u63d0\u4f9b\u9ad8\u5ea6\u5b9a\u5236\u5316\u7684\u4ea7\u54c1\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/inhaoxu.com\/blog\/wp-content\/uploads\/2014\/11\/5fb3107af92bc387b7b16e070115534a.jpg\" alt=\"\" \/><\/p>\n<p>\u670d\u88c5\u79df\u8d41\u670d\u52a1Rent the Runway\u5728\u6d4b\u8bd5\u4ed6\u4eec\u7684\u5546\u4e1a\u6a21\u5f0f\u65f6\uff0c\u4e3a\u5728\u6821\u5973\u5927\u5b66\u751f\u63d0\u4f9b\u9762\u5bf9\u9762\u670d\u52a1\uff0c\u6bcf\u4e2a\u4eba\u5728\u79df\u88d9\u5b50\u4e4b\u524d\u80fd\u591f\u8bd5\u7a7f\u3002Rent the Runway \u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\u6536\u96c6\u5230\u5927\u91cf\u987e\u5ba2\u7684\u771f\u5b9e\u53cd\u9988\u4ee5\u53ca\u4ed8\u8d39\u7684\u610f\u613f\u3002<\/p>\n<p><strong>12. \u6570\u7801\u539f\u578b<\/strong><\/p>\n<p>\u5b9e\u7269\u6a21\u578b\u3001\u7ebf\u6846\u4ee5\u53ca\u539f\u578b\u53ef\u4ee5\u5c55\u793a\u4ea7\u54c1\u7684\u529f\u80fd\uff0c\u6a21\u62df\u5b9e\u9645\u7684\u4f7f\u7528\u60c5\u51b5\u3002\u8fd9\u4e9b\u539f\u578b\u65e2\u53ef\u4ee5\u662f\u4f4e\u4fdd\u771f\u5ea6\u7684\u6846\u67b6\uff0c\u4e5f\u53ef\u4ee5\u662f\u5c55\u793a\u5b9e\u9645\u7528\u6237\u4f53\u9a8c\u622a\u56fe\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/inhaoxu.com\/blog\/wp-content\/uploads\/2014\/11\/d0904fd685f8ce055d1b517001c76b1f.png\" alt=\"\" \/><\/p>\n<p><strong>13. \u7eb8\u8d28\u539f\u578b<\/strong><\/p>\n<p>\u7eb8\u8d28\u539f\u578b\u4e0e\u6570\u7801\u539f\u578b\u7c7b\u4f3c\uff0c\u65e2\u53ef\u4ee5\u662f\u526a\u5207\u753b\uff0c\u4e5f\u53ef\u4ee5\u662f\u5728\u7eb8\u4e0a\u624b\u7ed8\u7684\u6846\u67b6\uff0c\u7528\u6765\u5c55\u793a\u7528\u6237\u4f7f\u7528\u4ea7\u54c1\u7684\u4f53\u9a8c\u3002<\/p>\n<p>\u7eb8\u8d28\u539f\u578b\u7684\u4f18\u52bf\u5728\u4e8e\uff0c\u4e0d\u8bba\u662f\u4ea7\u54c1\u7ecf\u7406\u8fd8\u662f\u8bbe\u8ba1\u5e08\uff0c\u4ea6\u6216\u662f\u6295\u8d44\u8005\u3001\u6700\u7ec8\u7528\u6237\u90fd\u53ef\u4ee5\u5229\u7528\u3002\u800c\u4e14\u4e0d\u9700\u8981\u592a\u591a\u7684\u89e3\u91ca\uff0c\u56e0\u4e3a\u5b83\u7ed9\u4f60\u7684\u5c31\u662f\u5b9e\u9645\u4ea7\u54c1\u7684\u7f29\u5f71\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/inhaoxu.com\/blog\/wp-content\/uploads\/2014\/11\/ef78b6427b5e117a45c12558a3327629.png\" alt=\"\" \/><\/p>\n<p>\u5bf9\u4e8e\u624b\u673a\u3001\u6905\u5b50\u7b49\u5b9e\u4f53\u4ea7\u54c1\u7684\u5f00\u53d1\u6765\u8bf4\uff0c\u8fd9\u79cd\u65b9\u6cd5\u662f\u975e\u5e38\u6709\u4ef7\u503c\u7684\u3002<\/p>\n<p><strong>14. \u5355\u4e00\u529f\u80fd\u7684MVP<\/strong><\/p>\n<p>\u5728\u505a\u6700\u5c0f\u5316\u53ef\u884c\u4ea7\u54c1\u65f6\uff0c\u4e13\u6ce8\u67d0\u4e2a\u5355\u4e00\u529f\u80fd\u4f1a\u66f4\u52a0\u8282\u7ea6\u5f00\u53d1\u65f6\u95f4\u548c\u7cbe\u529b\uff0c\u907f\u514d\u7528\u6237\u7684\u6ce8\u610f\u529b\u88ab\u5206\u6563\uff0c\u8ba9\u4ed6\u4eec\u5173\u6ce8\u5230\u4ea7\u54c1\u7684\u4e3b\u8981\u529f\u80fd\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/inhaoxu.com\/blog\/wp-content\/uploads\/2014\/11\/5d38602221f37b6f04d9d859baf4dea5.png\" alt=\"\" \/><\/p>\n<p>Foursquare \u5728\u4e0a\u7ebf\u4e4b\u521d\u53ea\u662f\u4e3a\u4e86\u8ba9\u7528\u6237\u53ef\u4ee5\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7b7e\u5230\u3002\u4ed6\u4eec\u7684\u7b2c\u4e00\u7248 app \u4e5f\u4ec5\u6709\u8fd9\u4e00\u4e2a\u7b80\u5355\u7684\u529f\u80fd\u3002Buffer\u6700\u521d\u5c31\u662f\u5b9a\u65f6\u53d1 Twitter\uff0c\u6bcf\u4e2a\u7528\u6237\u53ea\u80fd\u7ed1\u5b9a\u4e00\u4e2a Twitter \u8d26\u53f7\u3002<\/p>\n<p>\u8fd9\u79cd\u9650\u5236\u5e2e\u4f60\u7f29\u5c0f\u4e86\u65e9\u671f\u7528\u6237\u7684\u8303\u56f4\uff0c\u8ba9\u4f60\u5173\u6ce8\u66f4\u91cd\u8981\u7684\u95ee\u9898\uff0c\u6bd4\u5982\u6d4b\u8bd5\u4ea7\u54c1\u662f\u5426\u9002\u5e94\u5e02\u573a\u7b49\uff0c\u800c\u4e0d\u8981\u62c5\u5fc3\u4e71\u4e03\u516b\u7cdf\u7684\u4e8b\u60c5\u3002<\/p>\n<p><strong>15. \u9884\u552e\u9875\u9762<\/strong><\/p>\n<p>\u9884\u552e\u4e0e\u4f17\u7b79\u7c7b\u4f3c\uff0c\u5e2e\u4f60\u627e\u5230\u6f5c\u5728\u5ba2\u6237\uff0c\u751a\u81f3\u5728\u4f60\u7684\u4ea7\u54c1\u5f00\u53d1\u51fa\u6765\u4e4b\u524d\u5c31\u5438\u5f15\u4ed6\u4eec\u8d2d\u4e70\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/inhaoxu.com\/blog\/wp-content\/uploads\/2014\/11\/9d652a869b1c0c4e46315bd645a6777f.png\" alt=\"\" \/><\/p>\n<p>\u6bd4\u5982\u8bf4 Oculus Rift \u8fd9\u6b3e VR \u8bbe\u5907\uff0c\u5728\u5f00\u53d1\u8005\u7248\u672c\u6295\u4ea7\u4e4b\u524d\u5c31\u53d1\u5e03\u4e86\u9884\u552e\u9875\u9762\u3002\u5f88\u591a\u5728 Kickstarter \u4e0a\u4f17\u7b79\u7684\u9879\u76ee\u4e5f\u662f\u4ee5\u9884\u552e\u7684\u5f62\u5f0f\u8fdb\u884c\u3002\u901a\u8fc7\u9884\u552e\uff0c\u4f60\u53ef\u4ee5\u4e86\u89e3\u5230\u4eba\u4eec\u5bf9\u4e8e\u4ea7\u54c1\u7684\u9700\u6c42\u5230\u5e95\u6709\u591a\u5927\uff0c\u8003\u8651\u662f\u5426\u8fd8\u8981\u7ee7\u7eed\u9879\u76ee\u3002<\/p>\n<p>\u9884\u552e\u6240\u9762\u4e34\u7684\u6311\u6218\u5728\u4e8e\u80fd\u5426\u5982\u7ea6\u53d1\u8d27\u3002\u6ca1\u6709\u4eba\u559c\u6b22\u865a\u65e0\u7f25\u7f08\u7684\u4e1c\u897f\uff0c\u6d88\u8d39\u8005\u7ed9\u4e86\u4f60\u4fe1\u5ff5\u4e0a\u548c\u8d44\u91d1\u4e0a\u7684\u652f\u6301\uff0c\u4f60\u5fc5\u987b\u5bf9\u4ed6\u4eec\u8d1f\u8d23\uff0c\u4e0d\u80fd\u8f9c\u8d1f\u4e86\u4ed6\u4eec\u3002<\/p>\n<p><strong>\u51fa\u53d1\u5427<\/strong><\/p>\n<p>\u4ece\u67d0\u4e9b\u65b9\u9762\u6765\u8bf4\uff0c\u5f00\u53d1 MVP 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class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":35,"featured_media":5234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1405],"tags":[],"_links":{"self":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/5233"}],"collection":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5233"}],"version-history":[{"count":0,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/5233\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/5234"}],"wp:attachment":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}