{"id":4113,"date":"2013-07-23T16:06:42","date_gmt":"2013-07-23T08:06:42","guid":{"rendered":"http:\/\/inhaoxu.com\/blog\/?p=4113"},"modified":"2013-07-23T16:06:42","modified_gmt":"2013-07-23T08:06:42","slug":"%e7%bd%91%e7%bb%9c%e8%90%a5%e9%94%80%e6%95%88%e6%9e%9c%e8%a1%a1%e9%87%8f%e7%9a%84%e6%a0%b8%e5%bf%83%e6%8c%87%e6%a0%87%e5%8f%8a%e6%88%91%e4%bb%ac%e7%94%a8%e4%bb%80%e4%b9%88%e6%a0%b7%e7%9a%84%e9%80%bb-3","status":"publish","type":"post","link":"https:\/\/inhaoxu.com\/blog\/?p=4113","title":{"rendered":"\u7f51\u7edc\u8425\u9500\u6548\u679c\u8861\u91cf\u7684\u6838\u5fc3\u6307\u6807\u53ca\u6211\u4eec\u7528\u4ec0\u4e48\u6837\u7684\u903b\u8f91\u601d\u8003\uff083\uff09"},"content":{"rendered":"<h3>\u3010\u524d\u8a00\u3011<\/h3>\n<p>\u8fd9\u7bc7\u6587\u7ae0\u7684\u8bde\u751f\u7b80\u76f4\u662f\u547d\u8fd0\u591a\u821b\u3002<\/p>\n<p>\u4e00\u822c\u800c\u8a00\uff0c\u535a\u5ba2\u4e2d\u7684\u6587\u7ae0\u73b0\u5728\u603b\u662f\u5728\u4e0a\u4e0b\u73ed\u7684\u65f6\u5019\u5728\u5730\u94c1\u4e2d\u6162\u6162\u5b8c\u6210\u7684\u3002\u8fd9\u4e2a\u7b2c\u4e09\u7bc7\uff0c\u7ecf\u8fc7\u4e86\u597d\u5341\u51e0\u6b21\u5730\u94c1\u6765\u56de\uff08\u73b0\u5728\u5750\u5730\u94c1\u4e0a\u4e0b\u73ed\u5df2\u7ecf\u6ca1\u6709\u90a3\u4e48\u591a\uff0c\u6240\u4ee5\u8fd9\u5341\u51e0\u6b21\u5730\u94c1\uff0c\u66f4\u662f\u82b1\u4e86\u4e00\u6708\u6709\u4f59\u7684\u65f6\u95f4\uff09\uff0c\u5df2\u7ecf\u5feb\u8981\u5b8c\u6210\u7684\u65f6\u5019\uff0c\u88ab\u6211\u4e0d\u614e\u91cd\u88c5\u7cfb\u7edf\u540e\u5b8c\u5168\u5220\u9664\u4e86\u3002<\/p>\n<p>\u5404\u4f4d\u770b\u5b98\uff0c\u82e5\u662f\u4f60\u4eec\u4e5f\u6709\u7c7b\u4f3c\u906d\u9047\uff0c\u90a3\u4f60\u4eec\u4fbf\u4f1a\u61c2\u5f97\u8fd9\u662f\u4e00\u79cd\u4ec0\u4e48\u6837\u7684\u632b\u6298\u611f\u3002\u4f46\uff0c\u4e00\u4e2a\u7cfb\u5217\u4ece\u8bde\u751f\u5230\u6700\u7ec8\u7684\u7ed3\u675f\u5fc5\u987b\u662f\u4e00\u7bc7\u4e00\u7bc7\u6162\u6162\u9053\u6765\u7684\uff0c\u6240\u4ee5\uff0c\u65e2\u7136\u5df2\u7ecf\u6709\u4e86\u5f00\u7bc7\u7684\u4e00\u3001\u4e8c\u4e24\u4e2a\u6587\u7ae0\uff0c\u90a3\u5c31\u5fc5\u987b\u8ba9\u5b83\u7ee7\u7eed\u4e0b\u53bb\uff0c\u4e0d\u80fd\u6210\u4e3a\u70c2\u5c3e\u7684\u7cfb\u5217\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6240\u4ee5\uff0c\u6211\u91cd\u65b0\u632f\u4f5c\u7cbe\u795e\uff0c\u5ffd\u7136\u53d1\u73b0\u5982\u679c\u6211\u91cd\u65b0\u5199\u6765\uff0c\u4e5f\u8bb8\u80fd\u591f\u6bd4\u4e22\u5931\u7684\u7b2c\u4e00\u904d\u5199\u5f97\u66f4\u597d\uff0c\u4e8e\u662f\u4fbf\u6b23\u7136\u91cd\u5934\u6765\u8fc7\u3002<\/p>\n<h3>\u3010\u6b63\u6587\u3011<\/h3>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/06\/website-user-engagement.jpg\" 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decoding=\"async\" alt=\"\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/06\/macro-micro1.png\" \/><\/p>\n<p>\u90a3\u4e48\u5982\u4f55\u8861\u91cfEngagement\u7684\u6570\u91cf\u548c\u5f3a\u5ea6\u5462\uff1f<\/p>\n<p>\u901a\u5e38\u6709\u4e09\u79cd\u7b80\u5355\u7684\u65b9\u6cd5\u8861\u91cf\u5b8f\u89c2Engagement\u3002\u7b2c\u4e00\u79cd\u65b9\u6cd5\uff0c\u662f\u89c2\u5bdf\u5168\u5c40\u6027\u7684Engagement\u6307\u6807\uff0c\u8fd9\u4e9b\u6307\u6807\u65e2\u53ef\u4ee5\u662f\u6807\u51c6\u6307\u6807\uff0c\u4e5f\u53ef\u4ee5\u662f\u81ea\u5b9a\u4e49\u6307\u6807\u3002\u7b2c\u4e8c\u79cd\u65b9\u6cd5\uff0c\u662f\u628a\u5355\u4e2a\u7684Engagement\u6307\u6807\u6309\u7167\u81ea\u5b9a\u7684\u91cd\u8981\u6027\u7a0b\u5ea6\u52a0\u6743\u6c47\u603b\u8d77\u6765\uff0c\u5f62\u6210Engagement Index\u52a0\u4ee5\u8861\u91cf\u3002\u7b2c\u4e09\u79cd\u65b9\u6cd5\uff0c\u5219\u662f\u6309\u7167\u7528\u6237\u884c\u4e3a\u4e0e\u8425\u9500\u76ee\u6807\u4e4b\u95f4\u7684\u6570\u5b66\u5173\u7cfb\u5b9a\u4e49\u5404\u4e2a\u6307\u6807\u7684\u91cd\u8981\u7a0b\u5ea6\uff0c\u7136\u540e\u518d\u52a0\u6743\u6c47\u603b\u6210Engagement Index\u3002\u53ea\u8981\u5bf9\u7528\u6237\u884c\u4e3a\u7684\u76d1\u6d4b\u5f97\u5f53\uff08\u5173\u4e8eEngagement\u5177\u4f53\u6307\u6807\u7684\u76d1\u6d4b\uff0c\u8bf7\u53c2\u770b\u672c\u7cfb\u5217\u7684\u7b2c\u4e8c\u7bc7\u6587\u7ae0\uff1a<a href=\"http:\/\/www.chinawebanalytics.cn\/web-marketing-key-metrics-and-logic-2\/\">\u7f51\u7edc\u8425\u9500\u6548\u679c\u8861\u91cf\u7684\u6838\u5fc3\u6307\u6807\u53ca\u6211\u4eec\u7528\u4ec0\u4e48\u6837\u7684\u903b\u8f91\u601d\u8003\uff082\uff09<\/a>\uff09\uff0c\u4e09\u79cd\u65b9\u6cd5\u64cd\u4f5c\u8d77\u6765\u90fd\u4e0d\u4f1a\u6709\u4ec0\u4e48\u56f0\u96be\u3002<\/p>\n<h3>\u65b9\u6cd5\u4e00\uff1a\u5168\u5c40\u6027Engagement\u6307\u6807\u7684\u5206\u6790<\/h3>\n<p>\u7b2c\u4e00\u79cd\u65b9\u6cd5\uff0c\u89c2\u5bdf\u5168\u5c40\u6027\u7684Engagement\u6307\u6807\uff0c\u6700\u5e38\u89c1\u7684\u4fbf\u662f\u89c2\u5bdfBounce Rate\uff0cPV\/V\uff0c\u6216\u8005Time on Site\u3002\u5173\u4e8eBounce Rate\uff0c\u5927\u5bb6\u5fc3\u6000\u7684\u95ee\u9898\u6700\u591a\u3002\u51e0\u4e4e\u5728\u6240\u6709\u7684\u8bfe\u5802\u4e0a\uff0c\u5f53\u6211\u8bb2\u89e3Bounce Rate\u76f8\u5173\u7684\u77e5\u8bc6\u7684\u65f6\u5019\uff0c\u5c31\u4f1a\u6709\u540c\u5b66\u63d0\u95ee\u2014\u2014Bounce Rate\u5230\u5e95\u591a\u9ad8\u7b97\u597d\uff1f\u6211\u53ef\u4ee5\u7b80\u5355\u7684\u7b54\u590d\uff0c\u5982\u679c\u4f60\u7684Bounce Rate\u6ca1\u6709\u8d85\u8fc765%\uff0c\u90a3\u4e48\u8fd8\u771f\u662f\u503c\u5f97\u5e86\u8d3a\u3002\u4f46\u8fd9\u6837\u7684\u7b54\u6848\u5e76\u4e0d\u662f\u6211\u559c\u6b22\u7684\uff08\u6240\u6709\u4e00\u5200\u5207\u7684\u505a\u6cd5\u90fd\u503c\u5f97\u6000\u7591\uff0c\u6bd4\u5982\u8bf4\u5728\u51e0\u5341\u5e74\u524d\u81ea\u4e0a\u800c\u4e0b\u51b3\u5b9a\u7684\u90a3\u4e9b\u7edd\u5bf9\u7684\u5584\u6216\u662f\u7edd\u5bf9\u7684\u6076\uff09\uff0c\u5982\u679c\u4eac\u4e1c\u7684bounce rate\u662f65%\uff0c\u90a3\u4e48\u4ed6\u4eec\u4e00\u5b9a\u4f1a\u987f\u8db3\u6376\u80f8\u7684\u75db\u82e6\u3002\u4e0d\u8fc7\uff0c\u82e5\u662f\u5728\u8425\u9500\u6d3b\u52a8\u4e2d\uff0c\u7f51\u7ad9\u7684Bounce Rate\u771f\u7684\u9ad8\u4e8e80%\uff0c\u90a3\u6211\u4eec\u8be5\u5f97\u51fa\u4ec0\u4e48\u6837\u7684\u7ed3\u8bba\u5462\uff1f<\/p>\n<blockquote><p>\u7ed3\u8bbaA\uff1a\u8be5\u6b7b\uff0c\u8fd9\u771f\u662f\u4e00\u6b21\u5168\u7136\u5931\u8d25\u7684\u6d3b\u52a8\uff0c\u6d41\u91cf\u7cdf\u900f\u4e86\uff0c\u7f51\u7ad9\u4e5f\u7a00\u70c2\u3002<\/p>\n<p>\u7ed3\u8bbaB\uff1a\u7f51\u7ad9\u662f\u6210\u529f\u7684\uff0c\u4f46\u662f\u6d41\u91cf\u5b58\u5728\u6781\u5927\u7684\u95ee\u9898\u3002<\/p>\n<p>\u7ed3\u8bbaC\uff1a\u6d41\u91cf\u80af\u5b9a\u6ca1\u95ee\u9898\uff0c\u4f46\u7f51\u7ad9\u5f88\u7cdf\u7cd5\u3002<\/p><\/blockquote>\n<p>\u8fd9\u4e09\u4e2a\u7ed3\u8bba\uff0c\u54ea\u4e00\u4e2a\u4f1a\u662f\u6b63\u786e\u7684\uff1f\u7b54\u6848\u662f\uff0c\u90fd\u6709\u53ef\u80fd\u3002\u4e0d\u8fc7\uff0c\u5728\u5177\u4f53\u7684\u60c5\u51b5\u4e0b\u4e00\u5b9a\u53ea\u6709\u4e00\u4e2a\u53ef\u80fd\u6027\u3002\u6211\u4eec\u5982\u4f55\u5224\u65adBounce Rate\u9ad8\uff0c\u5230\u5e95\u8bf4\u660e\u4e86\u54ea\u79cd\u60c5\u51b5\uff1f<\/p>\n<p>\u6211\u7684\u65b9\u6cd5\u5f88\u7b80\u5355\u2014\u2014\u6309\u7167\u6d41\u91cf\u6765\u6e90\u7ec6\u5206Bounce Rate\uff0c\u7136\u540e\u5224\u65ad\u5230\u5e95\u662f\u6d41\u91cf\u9664\u4e86\u95ee\u9898\uff0c\u8fd8\u662f\u7f51\u7ad9\u51fa\u4e86\u95ee\u9898\u3002\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u6211\u5c06\u5f15\u5165\u53c2\u7167\u7cfb\u7684\u6982\u5ff5\uff0c\u5373\u6d41\u91cf\u4e2d\u53ef\u4ee5\u4f5c\u4e3a\u53c2\u7167\u7cfb\u7684\u6807\u51c6\u6d41\u91cf\u6765\u6e90\u3002\u6211\u4eec\u90fd\u77e5\u9053\uff0c\u7f51\u7ad9\u6d41\u91cf\u6765\u6e90\u591a\u79cd\u591a\u6837\uff0c\u5176\u4e2d\u8d28\u91cf\u6700\u597d\u7684\u6d41\u91cf\u662f\u81ea\u7136\u641c\u7d22\u6d41\u91cf\uff08organic\uff09\u3002\u6216\u8bb8\u4f60\u4f1a\u5931\u671b\uff0c\u95ee\u4e3a\u4ec0\u4e48\u4e0d\u662fdirect\uff08\u76f4\u63a5\u6d41\u91cf\uff09\uff0c\u539f\u56e0\u662fdirect\u5e76\u975e\u771f\u6b63\u7684\u76f4\u63a5\u6d41\u91cf\uff0c\u800c\u662f\u5bf9\u4e8e\u8fd9\u4e2a\u7f51\u7ad9\u5206\u6790\u5de5\u5177\u800c\u8a00\u6240\u6709\u65e0\u6cd5\u5224\u65ad\u6765\u5386\u7684\u6d41\u91cf\uff0c\u56e0\u6b64direct\u53ef\u80fd\u6742\u7cc5\u4e86\u5f88\u591a\u6d41\u91cf\uff08\u9884\u77e5\u8be6\u7ec6\uff0c\u8bf7\u770b\u8fd9\u7bc7\u6587\u7ae0\uff1a<a href=\"http:\/\/www.chinawebanalytics.cn\/direct-traffic%e7%9c%9f%e7%9a%84%e6%98%af%e7%9b%b4%e6%8e%a5%e6%b5%81%e9%87%8f%e5%90%97%ef%bc%9f%e5%a6%82%e4%bd%95%e8%be%a8%e8%af%86%e7%9c%9f%e6%ad%a3%e6%b5%81%e9%87%8f%e6%9d%a5%e6%ba%90%ef%bc%9f\/\">Direct Traffic\u771f\u7684\u662f\u76f4\u63a5\u6d41\u91cf\u5417\uff1f\u5982\u4f55\u8fa8\u8bc6\u771f\u6b63\u6d41\u91cf\u6765\u6e90\uff1f<\/a>\uff09\uff0c\u8fd9\u4e9b\u6d41\u91cf\u7684\u8d28\u91cf\u51e0\u4e4e\u53ef\u4ee5\u80af\u5b9a\u4e0d\u5982\u81ea\u7136\u641c\u7d22\u6d41\u91cf\u3002\u4f60\u4f1a\u95ee\uff0c\u4e3a\u4ec0\u4e48organic\u662f\u8d28\u91cf\u6700\u597d\u7684\uff0c\u5176\u5b9e\u5f88\u7b80\u5355\uff0corganic\u6d41\u91cf\u4e0d\u662f\u4f5c\u5f0a\u6d41\u91cf\uff0c\u800c\u4e14\u53cd\u6620\u4e86\u771f\u6b63\u7684\u7528\u6237\u8bbf\u95ee\u9700\u8981\u3002\u5982\u679c\u4e00\u4e2a\u7f51\u7ad9\u6ca1\u6709\u4ec0\u4e48organic\u6d41\u91cf\uff0c\u90a3\u4e48\u6d41\u91cf\u8d28\u91cf\u7b2c\u4e8c\u597d\u7684\u6d41\u91cf\u662f\u4ed8\u8d39\u641c\u7d22\u5f15\u64ce\u6d41\u91cf\u3002\u8fd9\u4e24\u79cd\u6d41\u91cf\u53ef\u4ee5\u4f5c\u4e3a\u6211\u4eec\u8861\u91cfbounce rate\u7684\u53c2\u7167\u7cfb\u3002\u73b0\u5728\uff0c\u6211\u4eec\u6765\u89c2\u770b\u4e0b\u9762\u7684\u51e0\u79cd\u60c5\u51b5\uff0c\u4f60\u53c8\u4f1a\u5206\u522b\u5f97\u51fa\u4ec0\u4e48\u7ed3\u8bba\uff1a<\/p>\n<blockquote><p>\u60c5\u51b5A\uff1aOrganic\u6d41\u91cf\u7684bounce rate\u4e0d\u9519\uff0c\u53ea\u670940%\u5de6\u53f3\uff0c\u4f46\u7f51\u7ad9\u6574\u4f53\u7684bounce rate\u662f80%\u3002<\/p>\n<p>\u60c5\u51b5B\uff1aOrganic\u6d41\u91cf\u7684bounce rate\u548c\u7f51\u7ad9\u6574\u4f53\u7684bounce rate\u51e0\u4e4e\u4e00\u6837\u9ad8\uff0c\u90fd\u9ad8\u8fbe80%\u3002<\/p><\/blockquote>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/06\/Frame_of_reference.png\" \/>\u3000\u3000\u76f8\u4fe1\u4f60\u770b\u5230\u8fd9\u4e24\u79cd\u60c5\u51b5\uff0c\u5fc3\u4e2d\u5df2\u7ecf\u6709\u6570\u4e86\u3002A\u60c5\u51b5\uff0c\u8bf4\u660e\u7f51\u7ad9\u5bf9\u90a3\u4e9b\u771f\u5b9e\u6709\u5174\u8da3\u7684\u7528\u6237\u7684\u5438\u5f15\u529b\u8fd8\u662f\u4e0d\u9519\u7684\uff0c40%\u7684bounce rate\u6c34\u51c6\u4e0d\u9519\uff0c\u4f46\u7f51\u7ad9\u4ecd\u7136\u6709\u9ad8\u8fbe80%\u7684bounce rate\uff0c\u8bf4\u660e\u5176\u4ed6\u6d41\u91cf\u5f88\u53ef\u80fd\u5e76\u975e\u4f60\u5e0c\u671b\u83b7\u53d6\u7684\u4eba\u7fa4\u3002B\u60c5\u51b5\uff0c\u5982\u679c\u8fdeOrganic\u6d41\u91cf\u90fd\u6709\u6781\u4e0d\u7406\u60f3\u7684bounce rate\uff0c\u90a3\u4e48\u8bf4\u660e\u8fd9\u4e2a\u7f51\u7ad9\u771f\u5fc3\u505a\u7684\u5dee\u70b9\u610f\u601d\u3002\u6d41\u91cf\u53c2\u7167\u7cfb\u7ed9\u4e86\u6211\u4eec\u4e00\u4e2a\u5f88\u660e\u786e\u5224\u65ad\u5230\u5e95\u662f\u6d41\u91cf\u8fd8\u662f\u7f51\u7ad9\u51fa\u95ee\u9898\u7684\u65b9\u6cd5\uff0c\u4f46\u4f7f\u7528\u8fd9\u4e2a\u65b9\u6cd5\u6709\u4e00\u4e2a\u524d\u63d0\uff0c\u5c31\u662fOrganic\u7684\u6d41\u91cf\u4e0d\u80fd\u592a\u5c11\uff0c\u5982\u679cOrganic\u6d41\u91cf\u5f88\u5c11\uff0c\u53ef\u505a\u66ff\u6362\u7684\u6d41\u91cf\u662fPaid Search\u3002\u4f46\u5982\u679c\u6ca1\u6709\u4ec0\u4e48Search\u7684\u6d41\u91cf\uff0c\u90a3\u5c31\u627e\u90a3\u4e9b\u4f60\u8ba4\u4e3a\u8d28\u91cf\u53ef\u9760\u7684\u6d41\u91cf\u6765\u6e90\u3002\u4e0d\u8fc7\uff0c\u65e0\u8bba\u53c2\u7167\u7cfb\u6d41\u91cf\u7684\u8868\u73b0\u5982\u4f55\uff0c\u4e00\u6b21\u8425\u9500\u6d3b\u52a8\uff0c\u5982\u679c\u6574\u4f53\u7684Bounce Rate\u9ad8\u4e8e80%\uff0c\u5c31\u80af\u5b9a\u4e0d\u662f\u4e00\u4e2a\u7279\u522b\u7406\u60f3\u7684\u72b6\u51b5\uff0c\u8981\u4e48\u662f\u6d41\u91cf\u6216\u8005\u7f51\u7ad9\u5b58\u5728\u95ee\u9898\uff0c\u8981\u4e48\u662f\u5b58\u5728\u8425\u9500\u8d39\u7528\u7684\u6d6a\u8d39\u3002<\/p>\n<p>PV\/V\u548cTime On Site\u76f8\u5bf9bounce rate\u800c\u8a00\uff0c\u66f4\u96be\u6709benchmark\u3002\u4e0d\u8fc7\uff0c\u5c31\u6211\u770b\u6765\uff0c\u51e0\u4e4e\u53ef\u4ee5\u786e\u5b9a\u4e00\u4e2a\u7f51\u7ad9\u7684PV\/V\u548cTime On Site\u8d8a\u9ad8\uff0c\u8bf4\u660e\u8425\u9500\u53d7\u4f17\u53d7\u5230\u7f51\u7ad9\u5f71\u54cd\u7684\u7a0b\u5ea6\u8d8a\u6df1\u3002\u8fc7\u53bb\u6211\u66fe\u7ecf\u8ba4\u4e3a\u6709\u4e00\u4e9b\u7f51\u7ad9PV\/V\u6216\u8005Time On Site\u592a\u5927\u662f\u4e0d\u597d\u7684\u2014\u2014\u6bd4\u5982\u653f\u5e9c\u7684\u670d\u52a1\u7c7b\u7f51\u7ad9\uff0c\u592a\u9ad8\u7684PV\/V\u6216\u8005Time On Site\u8bf4\u660e\u4e86\u4eba\u4eec\u6216\u8bb8\u6ca1\u6709\u627e\u5230\u8be5\u627e\u7684\u5185\u5bb9\u3002\u4f46\u8ffd\u8e2a\u4e86\u592a\u591a\u7684\u7f51\u7ad9\uff0c\u6211\u53d1\u73b0\u56fd\u4eba\u7684\u8010\u5fc3\u5176\u5b9e\u975e\u5e38\u6709\u9650\uff0c\u82e5\u662f\u4e00\u4e2a\u7f51\u7ad9\u4e0d\u5bb9\u6613\u627e\u5230\u4ed6\u4eec\u9700\u8981\u7684\u5185\u5bb9\uff0c\u5373\u4f7f\u662f\u91cd\u8981\u7684\u7f51\u7ad9\uff0c\u4ed6\u4eec\u4e5f\u4f1a\u8f6c\u800c\u6c42\u52a9\u4e8e\u767e\u5ea6\uff0c\u800c\u4e0d\u4f1a\u5728\u8fd9\u4e2a\u4f53\u9a8c\u7cdf\u7cd5\u7684\u7f51\u7ad9\u4e2d\u75af\u72c2\u8ffd\u5bfb\u3002\u5e73\u5747PV\/V\u5927\u4e8e3\uff0c\u6216\u8005\u5e73\u5747Time On Site\u5927\u4e8e2\u5206\u949f\uff0c\u624d\u80fd\u8bf4\u660e\u7f51\u7ad9\u672c\u8eab\u5bf9\u7528\u6237\u6709\u8d77\u7801\u7684\u5438\u5f15\u529b\u3002<\/p>\n<p>\u89c2\u5bdf\u5168\u5c40\u6027\u7684\uff0c\u81ea\u5b9a\u4e49\u7684Engagement\u6307\u6807\u5728\u8fd9\u91cc\u5219\u66f4\u52a0\u5e38\u7528\uff0c\u4f8b\u5982\uff0c\u5728\u4e00\u6b21\u4fc3\u9500\u6d3b\u52a8\u4e2d\u628a\u7528\u6237\u70b9\u51fb\u4fc3\u9500\u5546\u54c1\u7684\u70b9\u51fb\u6570\u91cf\uff08\u6216\u8005\u6253\u5f00\u4fc3\u9500\u5546\u54c1\u8be6\u60c5\u9875\u9762\u7684\u6b21\u6570\uff09\u4f5c\u4e3a\u4e00\u4e2a\u5168\u5c40\u6027\u7684Engagement\u6765\u770b\u5f85\uff0c\u5e76\u5c06\u6700\u7ec8\u8fbe\u6210\u7684\u5b9e\u9645\u6570\u91cf\u4e0e\u9884\u5148\u8bbe\u5b9a\u7684\u76ee\u6807\u8fdb\u884c\u6bd4\u8f83\uff0c\u4ece\u800c\u89c2\u5bdf\u8425\u9500\u7684\u6548\u679c\u662f\u5426\u8fbe\u6210\u3002\u8fd9\u6837\u7684\u65b9\u6cd5\u5f88\u5feb\u6377\uff0c\u4f46\u4e5f\u5f88\u7c97\u653e\u3002\u5982\u679cBounce Rate\u9ad8\u4e8e90%\uff0c\u4f46\u5f88\u5e78\u8fd0\u7684\uff0c\u4fc3\u9500\u5546\u54c1\u7684\u70b9\u51fb\u6570\u91cf\u5374\u8d85\u8fc7\u4e86\u9884\u5148\u8bbe\u5b9a\u76ee\u6807\u7684\u4e24\u500d\uff0c\u90a3\u4e48\u8fd9\u6b21\u8425\u9500\u6d3b\u52a8\u5230\u5e95\u662f\u597d\u8fd8\u662f\u4e0d\u597d\u5462\uff1f\u5355\u4e2a\u770b\u5f85\u6bcf\u4e00\u4e2a\u6307\u6807\uff0c\u603b\u4f1a\u78b0\u5230\u4e00\u4e9b\u8ba9\u4eba\u96be\u53d7\u7684\u53d6\u820d\u95ee\u9898\uff0c\u800c\u4e14\u603b\u662f\u96be\u4ee5\u771f\u6b63\u7167\u987e\u5168\u9762\u3002\u8fd9\u65f6\u6211\u4eec\u5c31\u5fc5\u987b\u8981\u8003\u8651\u5176\u4ed6\u7684\u65b0\u65b9\u6cd5\u3002<\/p>\n<h3>\u65b9\u6cd5\u4e8c\uff1a\u5355\u4e2aEngagement\u6307\u6807\u7684\u52a0\u6743\u6c47\u603b<\/h3>\n<p>\u7b2c\u4e8c\u79cd\u65b9\u6cd5\u2014\u2014\u628a\u5355\u4e2a\u7684Engagement\u6307\u6807\u6309\u7167\u81ea\u5b9a\u7684\u91cd\u8981\u6027\u7a0b\u5ea6\u52a0\u6743\u6c47\u603b\u8d77\u6765\uff0c\u5f25\u8865\u4e86\u7b2c\u4e00\u79cd\u65b9\u6cd5\u7684\u90e8\u5206\u4e0d\u8db3\uff0c\u6bd5\u7adf\uff0c\u5b8f\u89c2\u7684Engagement\u662f\u7531\u5177\u4f53\u7684\u4e00\u4e2a\u4e00\u4e2a\u7684Engagement\u7684\u6307\u6807\u7efc\u5408\u800c\u6210\u7684\u7ed3\u679c\u3002\u8fd9\u4e2a\u65b9\u6cd5\u6709\u4e09\u4e2a\u6b65\u9aa4\uff0c\u9996\u5148\uff0c\u5217\u51fa\u6240\u6709\u7684Engagement\u7684\u5177\u4f53\u6307\u6807\uff0c\u7136\u540e\u6839\u636e\u4f60\u201c\u5fc3\u76ee\u4e2d\u201d\u7684\u6bcf\u4e2a\u6307\u6807\u7684\u91cd\u8981\u7a0b\u5ea6\uff0c\u7ed9\u5404\u4e2a\u6307\u6807\u6307\u5b9a\u4e00\u4e2a\u6743\u91cd\uff0c\u6700\u540e\u628a\u6bcf\u4e2a\u6307\u6807\u4e58\u4ee5\u6743\u91cd\uff0c\u52a0\u603b\u8d77\u6765\u3002\u52a0\u603b\u8d77\u6765\u7684\u503c\uff0c\u5373Engagement Index\u3002\u8fd9\u79cd\u65b9\u6cd5\u5728\u6211\u5f88\u65e9\u7684\u4e00\u7bc7\u6587\u7ae0\u4e2d\u6709\u4e13\u95e8\u7684\u8bba\u8ff0\uff0c\u8bf7\u89c1\uff1a<a href=\"http:\/\/www.chinawebanalytics.cn\/%E7%BD%91%E7%AB%99%E5%88%86%E6%9E%90%E7%9A%84%E6%9C%80%E5%9F%BA%E6%9C%AC%E5%BA%A6%E9%87%8F%EF%BC%888%EF%BC%89%E2%80%94%E2%80%94engagement\/\">\u7f51\u7ad9\u5206\u6790\u7684\u6700\u57fa\u672c\u5ea6\u91cf\uff088\uff09\u2014\u2014Engagement<\/a>\u3002\u9664\u4e86\u8fd9\u7bc7\u6587\u7ae0\u7684\u9875\u9762\u5206\u533a\u65b9\u6cd5\uff0c\u4f60\u4e5f\u53ef\u4ee5\u6309\u7167\u884c\u4e3a\u7684\u7c7b\u578b\u5bf9\u6307\u6807\u6743\u91cd\u8fdb\u884c\u8ba1\u7b97\uff0c\u4f8b\u5982\uff0c\u6ce8\u518c\u6210\u529f\u9875\u9762\u4e00\u4e2aPV\u662f10\u4e2a\u6743\u91cd\uff0c\u8d2d\u7269\u8f66\u6dfb\u52a0\u6210\u529f\u9875\u9762\u4e3a20\u4e2a\u6743\u91cd\u7b49\u3002<\/p>\n<p>\u4e0d\u540c\u7c7b\u578b\u7684\u8425\u9500\u9009\u7528\u7684\u5177\u4f53\u6307\u6807\u548c\u6743\u91cd\u7684\u5b89\u6392\u80af\u5b9a\u4e0d\u4e00\u6837\u3002\u4e0b\u9762\u7684\u4e24\u4e2a\u4f8b\u5b50\uff0c\u5206\u522b\u5bf9\u5e94\u6548\u679c\u8425\u9500\u548c\u54c1\u724c\u8425\u9500\uff1a<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/06\/%E6%95%88%E6%9E%9C%E8%90%A5%E9%94%801.png\" \/><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/06\/%E5%93%81%E7%89%8C%E8%90%A5%E9%94%801.png\" \/><\/p>\n<p>\u7b2c\u4e8c\u79cd\u65b9\u6cd5\u6bd4\u7b2c\u4e00\u79cd\u65b9\u6cd5\u5168\u9762\uff0c\u4f46\u662f\u6743\u91cd\u7684\u5206\u914d\u5f88\u4e3b\u89c2\uff0c\u800c\u4e14\u4e00\u4e9b\u5e38\u7528\u7684\u5168\u5c40\u6307\u6807\uff0c\u6bd4\u5982Bounce Rate\uff0cPV\/V\uff0c\u6216\u8005Time on Site\uff0c\u53cd\u800c\u4e0d\u80fd\u56ca\u62ec\u8fdb\u5165\uff0c\u4e0d\u5f97\u4e0d\u6210\u4e3a\u4e24\u5957\u5e76\u5217\u7684\u8861\u91cf\u3002\u540e\u8005\u4e0d\u662f\u5927\u95ee\u9898\uff0c\u4f46\u662f\u81ea\u4f5c\u4e3b\u5f20\u7684\u6743\u91cd\u5206\u914d\u5374\u4f3c\u4e4e\u5f88\u5bb9\u6613\u88ab\u8001\u677f\u548c\u5ba2\u6237challenge\u3002\u4e0d\u8fc7\uff0c\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u79cd\u65b9\u6cd5\u662f\u76ee\u524d\u6700\u591a\u88ab\u91c7\u7528\u7684\u65b9\u6cd5\uff0c\u56e0\u4e3a\u5b83\u76f8\u5bf9\u7b80\u5355\uff0c\u800c\u4e14\u5bf9\u4e8e\u4e00\u4e2a\u5e7f\u544a\u4e3b\u800c\u8a00\uff0c\u56fa\u5b9a\u4e00\u4e9b\u5e38\u89c1\u884c\u4e3a\u7684\u6743\u91cd\u503c\u6709\u5f88\u591a\u597d\u5904\uff0c\u5b83\u5f88\u660e\u786e\u5730\u6307\u660e\u4e86\u8425\u9500\u6d3b\u52a8\u5e94\u8be5\u52aa\u529b\u7684\u65b9\u5411\uff0c\u800c\u4e14\u4e5f\u52a9\u4e8ecampaign\u4e0d\u540c\u9636\u6bb5\u6216\u8005\u76f8\u4f3c\u7684campaign\u4e4b\u95f4\u7684\u6a2a\u5411\u6bd4\u8f83\u3002<\/p>\n<h3>\u200b\u65b9\u6cd5\u4e09\uff1a\u8f6c\u5316\u5173\u7cfb\u6838\u5b9a\u4e0b\u7684Engagement\u6307\u6807\u7684\u52a0\u6743\u6c47\u603b<\/h3>\n<p>\u7b2c\u4e09\u79cd\u65b9\u6cd5\uff0c\u5bf9\u7b2c\u4e8c\u79cd\u65b9\u6cd5\u505a\u4e86\u4e00\u4e9b\u6539\u8fdb\uff0c\u5b83\u57fa\u4e8e\u8fd9\u6837\u4e00\u4e2a\u601d\u60f3\uff1a\u5728\u8425\u9500\u6d3b\u52a8\u4e2d\uff0c\u7528\u6237\u770b\u4f3c\u6df7\u6c8c\u7684\u5404\u79cd\u884c\u4e3a\uff0c\u5b9e\u9645\u4e0a\u4e0e\u6700\u7ec8\u76ee\u7684\u8fbe\u6210\uff08\u5982\u8f6c\u5316\uff09\u7684\u7ec8\u6781\u76ee\u6807\u6709\u76f8\u5f53\u786e\u5b9a\u7684\u6bd4\u4f8b\u5173\u7cfb\u3002\u5c3d\u7ba1\u5bf9\u5404\u7c7b\u8425\u9500\u6d3b\u52a8\uff0c\u4ee5\u53ca\u5404\u4e2a\u7f51\u7ad9\u800c\u8a00\uff0c\u8fd9\u4e9b\u6bd4\u4f8b\u5173\u7cfb\u5e76\u65e0\u76f8\u540c\u7684\u503c\uff0c\u4f46\u5bf9\u4e8e\u4e00\u4e2a\u786e\u5b9a\u7684\u6d3b\u52a8\u6216\u7f51\u7ad9\uff0c\u8fd9\u4e9b\u6bd4\u4f8b\u5374\u76f8\u5bf9\u7a33\u5b9a\u3002\u4f8b\u5982\uff0c\u5bf9\u4e8e\u5f88\u591a\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u800c\u8a00\uff0c\u9664\u975e\u662f\u54c1\u7c7b\u7ed3\u6784\u53d1\u751f\u5927\u7684\u53d8\u52a8\uff0c\u5426\u5219\u5b83\u4eec\u7684\u201c\u8d2d\u7269\u8f66\u5230\u5b9e\u9645\u8d2d\u4e70\u4e4b\u95f4\u7684\u8f6c\u5316\u6982\u7387\u201d\u662f\u6bd4\u8f83\u7a33\u5b9a\u7684\uff0c\u4f8b\u5982\u572840%\u7684\u57fa\u51c6\u4e0a\u5de6\u53f3\u6d6e\u52a8\u3002\u90a3\u4e9b\u4e0d\u9700\u8981\u9500\u552e\u5546\u54c1\u7684\u54c1\u724c\u63a8\u5e7f\u8425\u9500\uff0c\u5176\u5b9e\u4e5f\u9002\u7528\u8fd9\u79cd\u5173\u7cfb\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u8425\u9500\u51e0\u4e4e\u90fd\u6709\u660e\u786e\u7684\u5e0c\u671b\u7528\u6237\u91c7\u53d6\u7684\u884c\u52a8\u4f5c\u4e3a\u6700\u7ec8\u76ee\u7684\uff08\u4f8b\u5982\u7533\u8bf7\u8bd5\u7528\uff0c\u5206\u4eab\u7ed9\u670b\u53cb\u7b49\uff09\uff0c\u8fd9\u4e9b\u5177\u4f53\u7684\u884c\u52a8\u4e0e\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u7684\u8d2d\u4e70\u884c\u4e3a\u5176\u5b9e\u5e76\u65e0\u672c\u8d28\u7684\u5dee\u522b\u3002\u73b0\u5728\uff0c\u6211\u4eec\u5047\u8bbe\u4e00\u4e2a\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u6709\u5982\u4e0b\u7684\u8f6c\u5316\u89c4\u5f8b\uff1a\u6bcf100\u4e2a\u65b0\u6ce8\u518c\u4f1a\u4ea7\u751f4\u4e2a\u8ba2\u5355\uff1b\u6bcf100\u4e2aIPV\u4f1a\u4ea7\u751f\uff08\u5bf9\u5e94\uff0918\u4e2a\u8ba2\u5355\uff1b\u6bcf100\u6b21\u628a\u5546\u54c1\u653e\u5165\u6536\u85cf\u5939\u4f1a\u4ea7\u751f20\u4e2a\u8ba2\u5355\u2026\u2026\uff0c\u6211\u4eec\u53ef\u4ee5\u5f97\u5230\u4e0b\u9762\u7684\u4e00\u4e2a\u8868\u683c\uff1a<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/06\/%E6%95%88%E6%9E%9C%E8%90%A5%E9%94%802.png\" \/><\/p>\n<p>\u4e3a\u4e86\u540e\u9762\u7684\u8ba1\u7b97\u5173\u7cfb\uff0c\u6211\u4eec\u628a\u6bcf\u4e2aEngagement\u6307\u6807\u90fd\u53d8\u62101\u4e3a\u57fa\u51c6\uff0c\u4e8e\u662f\u6211\u4eec\u5f97\u5230\u4e86\u4e0b\u9762\u4e00\u4e2a\u8868\u683c\uff0c\u503c\u867d\u7136\u4e0d\u540c\uff0c\u4f46\u662f\u6bd4\u4f8b\u5173\u7cfb\u662f\u5b8c\u5168\u4e00\u6837\u7684\uff08\u540c\u6bd4\u53d8\u5316\uff09\uff1a<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/06\/%E6%95%88%E6%9E%9C%E8%90%A5%E9%94%803.png\" \/><\/p>\n<p>\u6709\u4e86\u8fd9\u4e2a\u5bf9\u5e94\u5173\u7cfb\uff0c\u6211\u4eec\u53ef\u4ee5\u5f88\u5bb9\u6613\u7684\u7ed9\u8f6c\u5316\u53d1\u751f\u4e4b\u524d\u7684\u6240\u6709\u91cd\u8981\u4e8b\u4ef6\u5b9a\u4e49Engagement\u7684\u6743\u91cd\u3002\u5982\u679c\u6211\u4eec\u4ee51\u4e2a\u8f6c\u5316\u4e3a100\u5206\u8ba1\u7b97\uff0c\u90a3\u4e48\u6211\u4eec\u5f97\u5230\u4e0b\u9762\u7684\u8868\u683c\uff1a<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/06\/%E6%95%88%E6%9E%9C%E8%90%A5%E9%94%804.png\" \/><\/p>\n<p>\u6709\u4e86\u6743\u91cd\uff0c\u6309\u7167\u5404\u4e2a\u4e0d\u540c\u7684\u884c\u4e3a\u7684\u5b9e\u9645\u503c\uff0c\u8ba1\u7b97\u51fa\u5404\u6307\u6807\u7684Engagement Index\u5b8c\u5168\u8f7b\u800c\u6613\u4e3e\u3002\u5982\u4e0b\u8868\u6240\u793a\uff1a<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/06\/%E6%95%88%E6%9E%9C%E8%90%A5%E9%94%805.png\" \/><\/p>\n<p>\u7b2c\u4e09\u79cd\u65b9\u6cd5\u76f8\u5bf9\u4e8e\u7b2c\u4e8c\u79cd\u65b9\u6cd5\u770b\u8d77\u6765\u66f4\u4e3a\u79d1\u5b66\u4e00\u4e9b\uff0cGoogle Analytics\u7684Page Value\u7684\u8bbe\u7f6e\u4e5f\u662f\u7c7b\u4f3c\u4e8e\u8fd9\u79cd\u65b9\u6cd5\u3002\u4f46\u8fd9\u79cd\u65b9\u6cd5\u5e76\u4e0d\u80fd\u8bf4\u662f\u73b0\u5b9e\u7684\u5b8c\u5168\u771f\u5b9e\u7684\u53cd\u9988\uff0c\u5b83\u8fd8\u662f\u5b58\u5728\u4e00\u5b9a\u7684\u95ee\u9898\u3002\u7531\u4e8e\u6b64\u65b9\u6cd5\u57fa\u4e8e\u6240\u6709\u7684\u884c\u4e3a\u90fd\u5bf9\u6700\u7ec8\u7684\u8f6c\u5316\u6709\u76f4\u63a5\u7684\u8d21\u732e\u4f5c\u7528 \u7684\u5047\u8bbe\u800c\u8bbe\u7acb\uff0c\u4f46\u8f6c\u5316\u5fc5\u7136\u662f\u4e00\u4e2a\u8fc7\u7a0b\uff0c\u5728\u8f6c\u5316\u8fc7\u7a0b\u7684\u4e0d\u540c\u9636\u6bb5\u7528\u6237\u7684\u4e0d\u540c\u884c\u4e3a\u4e4b\u95f4\u5176\u5b9e\u6709\u76f8\u4e92\u7684\u5173\u7cfb\uff08\u6b63\u9762\u7684\u4fc3\u8fdb\u6216\u8005\u8d1f\u9762\u7684\u5e72\u6270\uff09\uff0c\u800c\u8fd9\u4e2a\u65b9\u6cd5\u5e76\u672a\u628a\u8fd9\u4e9b\u60c5\u51b5\u6db5\u76d6\u5728\u5185\u3002<\/p>\n<p>\u6709\u610f\u601d\u7684\u662f\uff0c\u5bf9\u4e8e\u8fd9\u4e2a\u65b9\u6cd5\uff0c\u4f60\u4f1a\u53d1\u73b0\u2014\u2014\u7531\u4e8e\u7f51\u7ad9\u5185\u90e8\u7684\u8f6c\u5316\u4e5f\u662f\u4e00\u6b65\u4e00\u6b65\u53d1\u751f\u7684\uff0c\u4e0d\u540c\u8fc7\u7a0b\u5bf9\u6700\u7ec8\u8f6c\u5316\u7684\u4ef7\u503c\u5e76\u4e0d\u4e00\u5b9a\u4e00\u6837\uff0c\u56e0\u6b64\u4f3c\u4e4e\u4e5f\u5b8c\u5168\u9002\u7528\u4e8eAttribution Modeling\u7684\u65b9\u5f0f\uff0c\u91c7\u7528\u4e0d\u540c\u7684<a href=\"https:\/\/support.google.com\/analytics\/answer\/1665189?hl=en\">modeling\uff08\u5982\u7ebf\u6027\uff0c\u8fd8\u662f\u9012\u51cf\uff0c\u6216\u662f\u4e2d\u95f4\u9ad8\u4e24\u8fb9\u4f4e\uff09<\/a>\u7684\u65b9\u5f0f\uff0c\u5bf9\u7528\u6237\u4e0d\u540c\u884c\u4e3a\u7684\u8d4b\u6743\u503c\u4e5f\u5c31\u4e0d\u4e00\u6837\uff0c\u4f60\u5b8c\u5168\u4e5f\u53ef\u4ee5\u91c7\u7528Attribution Modeling\u6a21\u578b\u7684\u601d\u60f3\u6839\u636e\u5b9e\u9645\u60c5\u51b5\u53bb\u4e3a\u4e0d\u540c\u7684Engagement\u6307\u6807\u8d4b\u6743\uff0c\u8fd9\u6837\u53ef\u4ee5\u66f4\u63a5\u8fd1\u4e8e\u4f60\u671f\u671b\u7684\u4e1a\u52a1\u5b9e\u9645\u3002\u4e0d\u8fc7\u64cd\u4f5c\u96be\u5ea6\u770b\u8d77\u6765\u76f8\u5f53\u4e0d\u4e50\u89c2\u3002;)<\/p>\n<p>\u5c3d\u7ba1\u4e09\u79cd\u65b9\u6cd5\u90fd\u5e76\u975e100%\u5bf9\u7528\u6237\u7684Engagement\u771f\u5b9e\u7a0b\u5ea6\u7684\u518d\u73b0\uff08\u53ef\u662f\u5b8c\u5168\u518d\u73b0\u771f\u5b9e\u53ea\u662f\u7406\u60f3\u72b6\u6001\uff09\uff0c\u4f46\u5bf9\u4e8e\u6211\u4eec\u671f\u671b\u7684\u5b9a\u91cf\u5316\u7684Engagement\u5374\u662f\u5f88\u6709\u5e2e\u52a9\u7684\u3002\u5bf9\u4e8e\u4e00\u6b21\u8425\u9500campaign\uff0c\u5229\u7528\u8fd9\u4e9b\u7684\u65b9\u6cd5\u80fd\u591f\u544a\u8bc9\u6211\u4eec\u4ece\u8fc7\u7a0b\u7684\u89d2\u5ea6\u770b\uff0c\u662f\u5426\u5b83\u6cbf\u7740\u6211\u4eec\u9884\u671f\u7684\u8def\u7ebf\u5728\u524d\u8fdb\u3002\u4e0b\u9762\u8fd9\u4e2a\u771f\u5b9e\u7684\u6848\u4f8b\u5373\u91c7\u7528\u4e86\u4e0a\u9762\u7684\u65b9\u6cd5\u3002<\/p>\n<h3>\u6848\u4f8b<\/h3>\n<p>\u8fd9\u662f\u4e00\u4e2a\u5206\u4e3a\u4e09\u4e2a\u9636\u6bb5\u7684\u8f83\u4e3a\u957f\u671f\u7684\u8425\u9500\u6d3b\u52a8\u3002\u5728\u4e0d\u540c\u9636\u6bb5\u4e2d\uff0c\u91c7\u7528\u4e86\u4e0d\u540c\u7684\u7740\u9646\u9875\u9762\u3002\u4e09\u4e2a\u9636\u6bb5\u5206\u522b\u4ea7\u751f\u7684Engagement\u5982\u4e0b\u56fe\u6240\u793a\uff1a<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/06\/EI-3phases.png\" \/><\/p>\n<p>\u4ec5\u4ec5\u4ece\u6570\u503c\u4e0a\u770b\uff0c\u7b2c\u4e8c\u9636\u6bb5\u662f\u975e\u5e38\u4e0d\u9519\u7684\u3002\u4e0d\u8fc7\u6bd5\u7adf\u6bcf\u4e2a\u9636\u6bb5\u7684\u76ee\u7684\u548c\u76ee\u6807\u4e0d\u4e00\u6837\uff0c\u800c\u4e14\u63a8\u5e7f\u65f6\u957f\u4e5f\u4e0d\u540c\uff0c\u91c7\u7528\u7684\u8425\u9500\u624b\u6bb5\u4e5f\u8bb8\u4e5f\u4e0d\u4e00\u6837\uff0c\u56e0\u6b64\u5355\u7eaf\u6bd4\u8f83\u6570\u636e\u5176\u5b9e\u53cd\u800c\u5bb9\u6613\u8bef\u5bfc\u6211\u4eec\u3002\u7b2c\u4e8c\u9636\u6bb5\u771f\u7684\u662f\u6700\u597d\u7684\u9636\u6bb5\u5417\uff1f<\/p>\n<p>\u5982\u679c\u8fd9\u4e2a\u8425\u9500\u6d3b\u52a8\u6bcf\u4e2a\u9636\u6bb5\u90fd\u6709\u786e\u5b9a\u7684Engagement 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decoding=\"async\" alt=\"\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/06\/Cost-per-engagement.png\" \/><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/06\/engagement-per-visit.png\" \/><\/p>\n<p>\u4e0a\u9762\u8fd9\u4e24\u5f20\u56fe\u663e\u793a\u4e86\u5728\u4e00\u4e2a\u8425\u9500\u6d3b\u52a8\u5728\u4e0d\u540c\u9636\u6bb5\u91c7\u7528\u4e86\u4e0d\u540cLanding 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id=\"wp_rp_first\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u3010\u524d\u8a00\u3011 \u8fd9\u7bc7\u6587\u7ae0\u7684\u8bde\u751f\u7b80\u76f4\u662f\u547d\u8fd0\u591a\u821b\u3002&hellip;  <a href=\"https:\/\/inhaoxu.com\/blog\/?p=4113\" class=\"more-link\">more <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[1610,197,284,2166],"_links":{"self":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4113"}],"collection":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4113"}],"version-history":[{"count":0,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4113\/revisions"}],"wp:attachment":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}