{"id":4110,"date":"2013-07-23T15:58:17","date_gmt":"2013-07-23T07:58:17","guid":{"rendered":"http:\/\/inhaoxu.com\/blog\/?p=4110"},"modified":"2013-07-23T15:58:17","modified_gmt":"2013-07-23T07:58:17","slug":"%e7%bd%91%e7%bb%9c%e8%90%a5%e9%94%80%e6%95%88%e6%9e%9c%e8%a1%a1%e9%87%8f%e7%9a%84%e6%a0%b8%e5%bf%83%e6%8c%87%e6%a0%87%e5%8f%8a%e6%88%91%e4%bb%ac%e7%94%a8%e4%bb%80%e4%b9%88%e6%a0%b7%e7%9a%84%e9%80%bb-2","status":"publish","type":"post","link":"https:\/\/inhaoxu.com\/blog\/?p=4110","title":{"rendered":"\u7f51\u7edc\u8425\u9500\u6548\u679c\u8861\u91cf\u7684\u6838\u5fc3\u6307\u6807\u53ca\u6211\u4eec\u7528\u4ec0\u4e48\u6837\u7684\u903b\u8f91\u601d\u8003\uff082\uff09"},"content":{"rendered":"<p>\u3010\u524d\u8a00\u3011<\/p>\n<p>\u5728\u4e0a\u4e00\u56de\u6211\u4eec\u8bf4\u660e\u4e86\u7f51\u7edc\u8425\u9500\u6548\u679c\u8861\u91cf\u7684\u4e24\u4e2a\u6700\u4e3b\u8981\u65b9\u6cd5\u2014\u2014\u8861\u91cf\u4eba\u5fc3\u7684\u6539\u53d8\u548c\u8861\u91cf\u4eba\u884c\u4e3a\u7684\u6539\u53d8\u3002\u4eba\u7684\u884c\u4e3a\u7684\u6539\u53d8\uff0c\u6309\u7167\u5bf9\u5b83\u7684\u5f71\u54cd\u4ece\u6d45\u5230\u6df1\u7684\u903b\u8f91\uff0c\u6211\u4eec\u5206\u4e3a\u56db\u4e2a\u9636\u6bb5\uff1aTraffic\u3001Engagement\u3001Conversion\u548cRetention\uff0c\u5e76\u4e14\u8be6\u7ec6\u4ecb\u7ecd\u4e86Traffic\u7684\u60c5\u51b5\uff0c\u4e0b\u9762\u51c6\u5907\u7528\u4e24\u6b21\u6587\u7ae0\uff0c\u4e3a\u5927\u5bb6\u8be6\u89e3Engagement\u2014\u2014\u8fd9\u4e48\u5927\u7684\u7bc7\u5e45\u8bb2\u89e3Engagement\uff0c\u5b9e\u5728\u662f\u56e0\u4e3a\u5b83\u5f88\u91cd\u8981\uff0c\u6d89\u53ca\u7684\u65b9\u65b9\u9762\u9762\u4e5f\u5f88\u591a\uff0c\u5927\u5bb6\u5982\u80fd\u8010\u5fc3\u770b\u5b8c\uff0c\u5b9a\u80fd\u6709\u5f88\u591a\u6536\u83b7\u3002<\/p>\n<p>\u672c\u6587\u60a8\u5c06\u8bfb\u5230\u4ec0\u4e48\uff1a1) \u4ec0\u4e48\u662fEngagement\uff0c2) Engagement\u4e00\u822c\u5305\u542b\u54ea\u4e9b\u5ea6\u91cf\uff0c\u8fd9\u4e9b\u5ea6\u91cf\u6709\u4ec0\u4e48\u542b\u4e49\uff0c3) \u9700\u8981\u5982\u4f55\u76d1\u6d4b\u4ee5\u51c6\u786e\u83b7\u5f97Engagement\u7684\u76f8\u5173\u5ea6\u91cf\u503c\u3002<\/p>\n<p>\u3010\u6b63\u6587\u3011<\/p>\n<h3>Engagement\u662f\u4ec0\u4e48<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" title=\"Engagement-2013\" alt=\"Engagement-2013\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/01\/Engagement-2013_thumb.png\" width=\"251\" height=\"226\" align=\"left\" border=\"0\" \/>\u3000\u3000\u5f88\u4e45\u4ee5\u524d\u6211\u5199\u8fc7\u4e00\u7bc7\u4ecb\u7ecdEngagement\u7684\u6587\u7ae0\uff1a\u7f51\u7ad9\u5206\u6790\u7684\u6700\u57fa\u672c\u5ea6\u91cf\uff088\uff09\u2014\u2014Engagement\uff0c\u8bf7\u5927\u5bb6\u53c2\u8003\u3002Engagement\u5e76\u4e0d\u662f\u6307\u4e00\u4e2a\u5177\u4f53\u7684\u5ea6\u91cf\uff0c\u800c\u662f\u4e00\u7cfb\u5217\u8861\u91cf\u7528\u6237\u5728\u8425\u9500\u6d3b\u52a8\u4e2d\u53c2\u4e0e\u7a0b\u5ea6\u7684\u6307\u6807\u96c6\u5408\u3002\u7531\u4e8e\u7f51\u7ad9\u662f\u8425\u9500\u6d3b\u52a8\u7684\u4e00\u90e8\u5206\uff0c\u56e0\u6b64engagement\u5f88\u591a\u65f6\u5019\u7528\u6765\u8861\u91cf\u7528\u6237\u5728\u7f51\u7ad9\u4e2d\u4e0e\u7f51\u7ad9\u5185\u5bb9\u4e0e\u529f\u80fd\u7684\u4ea4\u4e92\u7a0b\u5ea6\u3002\u4f46engagement\u5176\u5b9e\u4e0d\u4ec5\u5982\u6b64\uff0c\u5b83\u4e5f\u4e00\u6837\u53ef\u4ee5\u8861\u91cf\u7528\u6237\u4e0e\u8425\u9500\u6d3b\u52a8\u7684\u5176\u4ed6\u4ea4\u4e92\u65b9\u5f0f\uff0c\u4f8b\u5982\u5fae\u535a\u8425\u9500\u4e2d\u7528\u6237\u7684\u9605\u8bfb\u3001\u8bc4\u8bba\u548c\u8f6c\u53d1\uff0c\u6216\u8005\u53d7\u4f17\u548c\u5bcc\u5a92\u4f53\u5e7f\u544a\uff08richmedia\uff09\u7684\u4ea4\u4e92\u60c5\u51b5\u3002Engagement\u662f\u4e00\u4e2a\u542b\u4e49\u4e30\u5bcc\u7684\u6307\u6807\uff0c\u53ef\u4ee5\u8fd9\u4e48\u7406\u89e3\u5b83\u2014\u2014\u5b83\u7528\u4ee5\u8861\u91cf\u5728\u6d41\u91cf\u4ea7\u751f\u4e4b\u540e\u548c\u53d1\u751f\u6700\u7ec8\u8f6c\u5316\u4e4b\u524d\u7684\u7528\u6237\u884c\u4e3a\u548c\u8fc7\u7a0b\uff0c\u5c24\u5176\u53cd\u6620\u7528\u6237\u5bf9\u4e8e\u8425\u9500\u6d3b\u52a8\/\u7f51\u7ad9\u7684\u5174\u8da3\u7a0b\u5ea6\u4ee5\u53ca\u8861\u91cf\u5f71\u54cd\u6700\u7ec8\u8f6c\u5316\u7684\u8bf8\u591a\u56e0\u7d20\u3002<\/p>\n<p>\u6240\u4ee5\u6211\u65e0\u6cd5\u7ed9Engagement\u4e0b\u4e00\u4e2a\u5177\u4f53\u7684\u5b9a\u4e49\uff0c\u5b83\u662f\u4e00\u4e2a\u6307\u6807\u4f53\u7cfb\uff0c\u800c\u4e0d\u662f\u4e00\u4e2a\u5177\u4f53\u7684\u6307\u6807\uff0c\u5b83\u4e5f\u4e0d\u662f\u4e00\u4e2a\u5982visit\u4e00\u6837\u7684\u4e00\u4e2a\u6807\u51c6\u5316\u7684\u5ea6\u91cf\u3002\u4e3a\u6b64\uff0c\u7f8e\u56fd\u4eba\uff08Avinash Kaushik\u548cEric Peterson\uff09\u81ea\u5df1\u4e5f\u6709\u4e0d\u540c\u7684\u610f\u89c1\uff0c\u4e00\u4e2a\u89c9\u5f97\u8fd9\u662f\u4e00\u4e2a\u503c\u5f97\u63a8\u5e7f\u5f00\u6765\u6210\u4e3a\u6807\u51c6\u5316\u7684\u5ea6\u91cf\uff0c\u4e00\u4e2a\u5219\u8ba4\u4e3a\u5b83\u4e0d\u5e94\u8be5\u6210\u4e3a\u4e00\u4e2a\u5ea6\u91cf\uff0c\u4e5f\u96be\u4ee5\u6807\u51c6\u5316\u5730\u5e94\u7528\u3002\u65e0\u8bba\u8c01\u66f4\u6709\u9053\u7406\uff0c\u5728\u89e3\u51b3\u5177\u4f53\u95ee\u9898\u4e2d\uff0cengagement\u6709\u5b83\u5341\u5206\u660e\u663e\u7684\u4ef7\u503c\uff0c\u56e0\u6b64\u5728\u6211\u4eec\u7684\u6838\u5fc3\u6307\u6807\u4f53\u7cfb\u4e2d\uff0c\u6211\u4e00\u76f4\u8ba4\u4e3aengagement\u662f\u5176\u4e2d\u6700\u4e3a\u91cd\u8981\u7684\u4e00\u5757\u3002<\/p>\n<p><!--more--><\/p>\n<p>Engagement\u53ef\u4ee5\u5206\u4e3a\u4e24\u5927\u7c7b\uff0c\u4e00\u7c7b\u662f\u53ef\u4ee5\u6807\u51c6\u5316\u8861\u91cf\u7528\u6237\u884c\u4e3a\u7684\u6307\u6807\u65cf\uff0c\u53e6\u4e00\u7c7b\u5219\u662f\u6839\u636e\u4e0d\u540c\u60c5\u51b5\u6309\u9700\u5b9a\u4e49\u7684\u6307\u6807\u65cf\u3002\u4e24\u7c7b\u6307\u6807\u7684\u542b\u4e49\u4e0d\u540c\uff0c\u4f5c\u7528\u7c7b\u4f3c\uff0c\u90fd\u975e\u5e38\u91cd\u8981\u3002<\/p>\n<h3>\u6807\u51c6\u5316Engagement\u6307\u6807<\/h3>\n<p>\u6807\u51c6\u5316\u7684engagement\u6307\u6807\u5206\u4e3a\u5b8f\u89c2\u7ea7\u522b\u7684\u548c\u5fae\u89c2\u5c42\u9762\u7684\u3002\u5b8f\u89c2\u7684\u6307\u4e00\u4e2a\u7f51\u7ad9\u5168\u7ad9\u8303\u56f4\u7684engagement\u60c5\u51b5\uff0c\u800c\u5fae\u89c2\u5219\u6307\u4e00\u4e2a\u5177\u4f53\u9875\u9762\u4e0a\u7684engagement\u60c5\u51b5\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" title=\"image\" alt=\"image\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/01\/image_thumb.png\" width=\"567\" height=\"319\" border=\"0\" \/><\/p>\n<p>\u5b8f\u89c2engagement\u6307\u6807\u4e3b\u8981\u662f\u6211\u4eec\u4fd7\u79f0\u7684\u8001\u4e09\u6837\u2014\u2014Bounce Rate\uff08\u8df3\u51fa\u7387\uff09\u3001PV\/Visit\u548cTime on Site\uff0c\u8fd9\u4e09\u4e2a\u6307\u6807\u63cf\u8ff0\u4e86\u4e09\u7c7b\u4e0d\u540c\u7684\u7528\u6237\u884c\u4e3a\u3002<\/p>\n<ul>\n<li>Bounce Rate<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" title=\"bounce-out\" alt=\"bounce-out\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/01\/bounce-out_thumb.png\" width=\"193\" height=\"194\" align=\"right\" border=\"0\" \/>\u3000\u3000Bounce Rate\u8bf4\u660e\u4e86\u7528\u6237\u8fdb\u5165\u7f51\u7ad9\u540e\u662f\u5426\u5bf9\u7f51\u7ad9\u7684\u5185\u5bb9\u4ea7\u751f\u4e86\u5174\u8da3\u3002\u5982\u679c\u6ca1\u6709\uff0c\u90a3\u4e48\u8fd9\u4e2a\u7528\u6237\u4e0d\u70b9\u51fb\u4efb\u4f55\u9875\u9762\u4e0a\u7684\u94fe\u63a5\u5c31\u79bb\u5f00\uff0c\u8fd9\u6837\u4ed6\u5176\u5b9e\u5c31\u53ea\u770b\u5230\u4e86\u7f51\u7ad9\u5448\u73b0\u7ed9\u4ed6\u7684\u7740\u9646\u9875\u9762\uff08\u767b\u9646\u9875\u9762\uff09\u3002Bounce Rate\u662f\u4e00\u4e2a\u968f\u7740\u6280\u672f\u7684\u8fdb\u6b65\u5374<strong>\u6ca1\u6709<\/strong>\u505a\u592a\u5927\u6539\u53d8\u7684\u6307\u6807\u3002\u6709\u4e9b\u670b\u53cb\u95ee\u6211\uff0c\u5982\u679c\u4e00\u4e2a\u4eba\u8fdb\u5165\u4e86\u7740\u9646\u9875\u9762\uff0c\u4ed6\u4ed4\u4ed4\u7ec6\u7ec6\u770b\u4e86\u7740\u9646\u9875\u4e0a\u7684\u5185\u5bb9\u597d\u51e0\u5206\u949f\uff0c\u4f46\u662f\u5374\u6ca1\u6709\u70b9\u51fb\u4efb\u4f55\u4e0a\u9762\u7684\u94fe\u63a5\u67e5\u770b\u5176\u4ed6\u9875\u9762\uff0c\u4ed6\u7b97\u662fbounce\u6389\u4e86\u5417\uff1f\u8fd9\u662f\u5927\u591a\u6570\u7f51\u7ad9\u5206\u6790\u5de5\u5177\u7684bounce rate\u5b9a\u4e49\u4e0a\u660e\u786e\u6807\u660e\u7684\uff0c\u5373bounce\u4e0e\u5426\u5176\u5b9e\u4e0e\u8fd9\u4e2a\u7528\u6237\u5728\u7740\u9646\u9875\u4e0a\u67e5\u770b\u7684\u65f6\u95f4\u65e0\u5173\uff0c\u53ea\u4e0e\u4ed6\u662f\u5426\u70b9\u51fb\u8fdb\u5165\u4e86\u5176\u4ed6\u9875\u9762\u6709\u5173\u3002\u5982\u679c\u6709\u70b9\u51fb\u8fdb\u5165\u5176\u4ed6\u9875\u9762\uff0c\u90a3\u4e48\u5c31\u4e0d\u7b97bounce\uff0c\u5426\u5219\u5c31\u7b97bounce\uff0c\u6240\u4ee5\u4e0a\u9762\u7684\u60c5\u51b5\u65e0\u8bba\u8fd9\u4e2a\u8bbf\u95ee\u8005\u770b\u4e86\u7740\u9646\u9875\u9762\u591a\u4e45\uff0c\u800c\u6ca1\u6709\u70b9\u51fb\u4efb\u4f55\u5176\u4e0a\u7684\u94fe\u63a5\u8fdb\u5165\u5176\u4ed6\u9875\u9762\uff0c\u8fd9\u4ecd\u7136\u662f\u4e00\u4e2abounce\u3002\u8fd9\u4e48\u770b\u6765\u4e5f\u8bb8bounce rate\u7684\u5b9a\u4e49\u8fc7\u4e8e\u4e25\u5389\u4e86\uff0c\u4e0e\u6d4f\u89c8\u9875\u9762\u7684\u65f6\u95f4\u957f\u77ed\u65e0\u5173\u4f3c\u4e4e\u4e5f\u4e0d\u5408\u7406\uff08\u540e\u9762\u8fd8\u4f1a\u4e13\u95e8\u8bf4\u660e\u65f6\u95f4\u7684\u95ee\u9898\uff09\u3002\u4f46\u8fd9\u4e2a\u5b9a\u4e49\u662f\u6280\u672f\u7b80\u660e\u6027\u4ee5\u53ca\u6293\u4f4f\u5927\u6982\u7387\u4e8b\u4ef6\uff08\u67e5\u770b\u9875\u9762\u597d\u51e0\u5206\u949f\u5374\u4e0d\u70b9\u51fb\u9875\u9762\u4e0a\u4efb\u4f55\u7684\u94fe\u63a5\u786e\u5b9e\u7b97\u662f\u5c0f\u6982\u7387\u4e8b\u4ef6\uff09\u5171\u540c\u4f5c\u7528\u4e0b\u7684\u6548\u7387\u539f\u5219\u4ea7\u751f\u7684\u201c\u6700\u4f73\u89e3\u51b3\u65b9\u6848\u201d\uff0c\u4e8e\u662f\u4e00\u76f4\u88ab\u6cbf\u7528\u3002<\/p>\n<p>\u6709\u610f\u601d\u7684\u662f\uff0c\u5f88\u65e9\u4e4b\u524d\uff0cAvinash\u5bf9\u4e8ebounce\u7684\u89e3\u91ca\u662f\u5728\u9875\u9762\/\u7f51\u7ad9\u4e0a\u6d4f\u89c8\u65f6\u95f4\u5c11\u4e8e10\u79d2\u949f\uff08\u6216\u662f30\u79d2\u949f\uff0c\u6211\u8bb0\u7684\u4e0d\u662f\u5f88\u6e05\u695a\u4e86\uff09\u7684\u60c5\u51b5\u3002\u4e0d\u8fc7\uff0c\u7531\u4e8e\u7528\u6237\u9875\u9762\u6d4f\u89c8\u65f6\u95f4\u4e0d\u592a\u5bb9\u6613\u51c6\u786e\u76d1\u6d4b\uff08\u6216\u8005\u8bf4\u51c6\u786e\u76d1\u6d4b\u964d\u4f4e\u4e86\u7f51\u7ad9\u5206\u6790\u5de5\u5177\u7684\u6280\u672f\u5b9e\u65bd\u7b80\u5355\u6027\uff09\uff0c\u800c\u4e14\u66ff\u4ee3\u65b9\u6848\uff08\u5c31\u662f\u73b0\u5728\u7684bounce rate\u7684\u5b9a\u4e49\uff09\u4ecd\u7136\u80fd\u591f\u76f8\u5f53\u51c6\u786e\u5730\u63cf\u8ff0\u73b0\u5b9e\u4e2d\u7684bounce\u7684\u60c5\u51b5\uff0c\u56e0\u6b64\u5927\u90e8\u5206\u5de5\u5177\u90fd\u5e76\u672a\u91c7\u7528\u6d4f\u89c8\u65f6\u95f4\u4f5c\u4e3abounce\u548cbounce rate\u7684\u5b9a\u4e49\u57fa\u7840\u3002<\/p>\n<p>\u672c\u6587\u7248\u6743\u5f52\u201c\u7f51\u7ad9\u5206\u6790\u5728\u4e2d\u56fdCWA\u201d\u53ca\u5176\u4f5c\u8005\u5b8b\u661f\uff0c\u6b32\u8f6c\u8f7d\uff0c\u8bf7\u8054\u7cfb\u4f5c\u8005<\/p>\n<p>\u5173\u4e8eBounce Rate\u7684\u8be6\u7ec6\u5b9a\u4e49\u548c\u89e3\u8bfb\u5df2\u7ecf\u5f88\u591a\u4e86\uff0c\u5982\u679c\u4e4b\u524d\u6ca1\u6709\u592a\u591a\u4e86\u89e3\u6216\u8005\u60f3\u8981\u7cfb\u7edf\u590d\u4e60\uff0c\u8bf7\u9605\u8bfb\u8fd9\u4e9b\u6587\u7ae0\uff1a\u300a\u7f51\u7ad9\u5206\u6790\u7684\u6700\u57fa\u672c\u5ea6\u91cf\uff085\uff09\u2014\u2014Bounce Rate\u300b\uff0c\u300aBounce Rate \u2014\u2014 \u591a\u5c11\u7b97\u597d\uff1f\u300b\uff0c\u300a\u6311\u6218\u7f51\u7ad9\u5206\u6790\u4e2d\u7684\u5927\u4f17\u667a\u6167\uff081\uff09\u2014\u2014Bounce Rate\u300b\u3002<\/p>\n<ul>\n<li>PV\/V<\/li>\n<\/ul>\n<p>\u4e0eBounce Rate\u4e0d\u540c\uff0cPV\/Visit\uff08\u6216\u8005\u5f88\u591a\u65f6\u5019\u7b80\u5199\u4e3aPV\/V\uff09\u63cf\u8ff0\u53e6\u5916\u4e00\u7c7b\u7528\u6237\u4e0e\u7f51\u7ad9\u7684\u4ea4\u4e92\u884c\u4e3a\uff0c\u5373\u6d4f\u89c8\u7f51\u7ad9\u7684\u6df1\u5ea6\u3002\u7528\u6237\u4e00\u6b21\u8bbf\u95ee\u8fc7\u7a0b\u4e2d\uff08visit\uff09\u67e5\u770b\u7684\u9875\u9762\u6570\u8d8a\u591a\uff0c\u8bf4\u660e\u8fd9\u4e2a\u7528\u6237\u5bf9\u7f51\u7ad9\u7684\u5174\u8da3\u8d8a\u6d53\u539a\u3002\u6240\u4ee5\u4e00\u822c\u60c5\u51b5\u4e0bPV\/V\u8d8a\u9ad8\u8d8a\u597d\u3002\u5f53\u7136\uff0c\u5174\u8da3\u6709\u4e3b\u52a8\u5174\u8da3\u548c\u88ab\u52a8\u5174\u8da3\u4e4b\u5206\u3002\u88ab\u52a8\u5174\u8da3\u662f\u6307\u56e0\u4e3a\u5728\u7f51\u7ad9\u4e2d\u627e\u4e0d\u5230\u4f60\u60f3\u8981\u7684\u5185\u5bb9\u800c\u4e0d\u65ad\u5c1d\u8bd5\u5bfb\u627e\u7684\u8fc7\u7a0b\uff0cPV\/V\u4e5f\u4f1a\u6bd4\u8f83\u5927\uff0c\u4f46\u8fd9\u5c31\u4e0d\u662f\u4ec0\u4e48\u597d\u73b0\u8c61\u4e86\u2014\u2014\u4e0d\u8fc7\u8fd9\u79cd\u73b0\u8c61\u975e\u5e38\u7f55\u89c1\u3002<\/p>\n<ul>\n<li>Time On Site<\/li>\n<\/ul>\n<p>\u65e2\u7136\u8c08\u5230\u4e86\u6d4f\u89c8\u6df1\u5ea6\uff0c\u90a3\u81ea\u7136\u6709\u6d4f\u89c8\u957f\u5ea6\u4e0e\u4e4b\u5bf9\u5e94\uff0c\u5373Time on Site\uff0c\u6307\u4eba\u4eec\u8bbf\u95ee\u7f51\u7ad9\u7684\u5e73\u5747\u505c\u7559\u7684\u65f6\u95f4\u3002\u4f8b\u5982\u4e00\u4e2a\u7f51\u7ad9\u67093\u4e2a\u8bbf\u95ee\uff0c\u4e00\u4e2a\u505c\u7559\u4e862\u5206\u949f\uff0c\u4e00\u4e2a\u505c\u7559\u4e8610\u5206\u949f\uff0c\u4e00\u4e2a\u505c\u7559\u4e860\u5206\u949f\uff0c\u90a3\u4e48time on site\u5219\u662f4\u5206\u949f\u3002\u4e0ePV\/Visit\u4e00\u6837\uff0c\u4e00\u822c\u800c\u8a00\uff0c\u8fd9\u4e2a\u503c\u662f\u8d8a\u5927\u8d8a\u597d\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u7f51\u7ad9\u5206\u6790\u5de5\u5177\u4e0a\u7edf\u8ba1\u7684\u65f6\u95f4\u4e0e\u5b9e\u9645\u7528\u6237\u5728\u7f51\u7ad9\u4e0a\u505c\u7559\u7684\u65f6\u95f4\u80af\u5b9a\u662f\u4e0d\u540c\u7684\u3002\u4eba\u4eec\u8bbf\u95ee\u7f51\u7ad9\u6700\u540e\u4e00\u4e2a\u9875\u9762\u7684\u65f6\u95f4\u957f\u77ed\u4e0d\u4f1a\u88ab\u7f51\u7ad9\u5206\u6790\u5de5\u5177\u7edf\u8ba1\u5230\u3002\u539f\u56e0\u5f88\u7b80\u5355\uff0c\u56e0\u4e3a\u4e00\u822c\u7684\u7f51\u7ad9\u5206\u6790\u5de5\u5177\u4e0d\u7edf\u8ba1\u4eba\u4eec\u79bb\u5f00\u4e00\u4e2a\u7f51\u7ad9\u7684\u7cbe\u786e\u65f6\u95f4\uff0c\u800c\u53ea\u80fd\u8bb0\u5f55\u4ed6\u8bbf\u95ee\u8fd9\u4e2a\u7f51\u7ad9\u5012\u6570\u7b2c\u4e8c\u9875\u7684\u7cbe\u786e\u65f6\u95f4\uff0c\u8fd9\u6837\u6700\u540e\u4e00\u4e2a\u88ab\u4ed6\u8bbf\u95ee\u7684\u9875\u9762\u7684\u505c\u7559\u65f6\u95f4\u5b9e\u9645\u4e0a\u88ab\u5b8c\u5168\u5ffd\u7565\u6389\u4e86\u3002\u4f60\u4f1a\u95ee\u4e3a\u4ec0\u4e48\u4e0d\u7edf\u8ba1\u6700\u540e\u4e00\u4e2a\u9875\u9762\u4e0a\u505c\u7559\u7684\u65f6\u95f4\u5462\uff1f\u2014\u2014\u56e0\u4e3a\u7f51\u7ad9\u5206\u6790\u5de5\u5177\u9ed8\u8ba4\u5bf9\u7528\u6237\u5173\u95ed\u9875\u9762\u7684\u884c\u4e3a\uff0c\u6216\u662f\u4ece\u8fd9\u4e2a\u9875\u9762\u6d4f\u89c8\u5668\u7a97\u53e3\u4e2d\u8df3\u8f6c\u5230\u5176\u4ed6\u7f51\u7ad9\u7684\u884c\u4e3a\u4e0d\u505a\u7edf\u8ba1\uff0c\u9664\u975e\u4f60\u8fdb\u884c\u4e13\u95e8\u7684\u8bbe\u7f6e\u3002<\/p>\n<p>\u5982\u679c\u4e0d\u505a\u989d\u5916\u7684\u8bbe\u7f6e\uff0c\u8fd9\u79cd\u5b89\u6392\u610f\u5473\u7740\u4e24\u70b9\uff0c\u7b2c\u4e00\uff0c\u7f51\u7ad9\u5206\u6790\u5de5\u5177\u7edf\u8ba1\u5230\u7684\u7f51\u7ad9\u6d4f\u89c8\u65f6\u95f4\u603b\u662f\u5c0f\u4e8e\u7f51\u7ad9\u88ab\u6253\u5f00\u5728\u6d4f\u89c8\u5668\u4e2d\u7684\u65f6\u95f4\uff08\u5c3d\u7ba1\u6d4f\u89c8\u5668\u6253\u5f00\u9875\u9762\u672a\u5fc5\u610f\u5473\u7740\u4f60\u771f\u7684\u6bcf\u5206\u6bcf\u79d2\u90fd\u5728\u770b\u5b83\uff09\uff1b\u7b2c\u4e8c\uff0c\u6240\u6709bounce\u6389\u7684visit\uff08\u5373\u53ea\u8bbf\u95ee\u4e86\u4e00\u4e2a\u9875\u9762\u7684visit\uff09\u5728\u7f51\u7ad9\u4e0a\u7684\u505c\u7559\u65f6\u95f4\u8ba1\u4e3a0\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" title=\"Visitor-Engagement\" alt=\"Visitor-Engagement\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/01\/Visitor-Engagement_thumb.png\" width=\"376\" height=\"289\" align=\"left\" border=\"0\" \/>\u3000\u3000\u786e\u5b9e\u6709\u4e00\u4e9b\u7f51\u7ad9\u5206\u6790\u5de5\u5177\u6253\u7834\u4e86\u8fd9\u4e2a\u7aa0\u81fc\uff0c\u80fd\u591f\u5c3d\u91cf\u8bb0\u5f55\u5230\u4eba\u4eec\u79bb\u5f00\u7f51\u7ad9\u7684\u90a3\u4e00\u77ac\u95f4\u7684\u65f6\u95f4\u3002\u4e0d\u8fc7\uff0c\u6211\u4e2a\u4eba\u611f\u89c9\uff0c\u5176\u5b9e\u610f\u4e49\u5e76\u4e0d\u7279\u522b\u5927\uff0c\u9664\u975e\u5404\u4e2a\u8bbf\u95ee\u7684\u6700\u540e\u4e00\u4e2a\u9875\u9762\u6709\u5f88\u5927\u51e0\u7387\u662f\u90a3\u4e9b\u7279\u522b\u9700\u8981\u4eba\u4eec\u591a\u505a\u505c\u7559\u4ed4\u7ec6\u67e5\u770b\u7684\u9875\u9762\u3002\u53ea\u8981\u5de5\u5177\u7edf\u8ba1\u7684\u65b9\u6cd5\u4fdd\u6301\u4e00\u81f4\u6027\uff0c\u90a3\u4e48\u5c31\u7b97\u5c11\u4e86\u6700\u540e\u4e00\u4e2a\u9875\u9762\u7684\u505c\u7559\u65f6\u95f4\uff0c\u4ecd\u7136\u53ef\u4ee5\u5b9e\u73b0apple to apple\u7684\u6bd4\u8f83\uff0c\u4ecd\u7136\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u628a\u63e1\u7528\u6237\u5b8f\u89c2\u7684engagement\u60c5\u51b5\u3002\u800c\u4e14\uff0c\u8fd8\u964d\u4f4e\u4e86\u6280\u672f\u5b9e\u65bd\u7684\u96be\u5ea6\uff0c\u5e76\u4e14\u63d0\u9ad8\u4e86\u76d1\u6d4b\u7684\u4e00\u81f4\u6027\u4ece\u800c\u63d0\u9ad8\u4e86\u76d1\u6d4b\u7cbe\u5ea6\uff08\u56e0\u4e3a\u8bb0\u5f55\u79bb\u5f00\u7f51\u7ad9\u51c6\u786e\u65f6\u523b\u7684\u65b9\u6cd5\u5b9e\u9645\u4e0a\u5e76\u4e0d\u662f\u5b8c\u5168\u53ef\u9760\u7684\uff0c\u53ea\u6709\u4e00\u5b9a\u7684\u51e0\u7387\u80fd\u591f\u7edf\u8ba1\u5230\uff0c\u8fd9\u4f7f\u8fd9\u4e9b\u65b9\u6cd5\u5b9e\u9645\u4e0a\u7684\u53ef\u7528\u6027\u964d\u4f4e\u4e86\uff09\u3002<\/p>\n<p>\u672c\u6587\u7248\u6743\u5f52\u201c\u7f51\u7ad9\u5206\u6790\u5728\u4e2d\u56fdCWA\u201d\u53ca\u5176\u4f5c\u8005\u5b8b\u661f\uff0c\u6b32\u8f6c\u8f7d\uff0c\u8bf7\u8054\u7cfb\u4f5c\u8005<\/p>\n<ul>\n<li>Visit\/UV\u53ca\u5176\u4ed6\u7528\u6237\u7c98\u6027Engagement\u6307\u6807<\/li>\n<\/ul>\n<p>\u5b8f\u89c2engagement\u6307\u6807\u4e2d\u8fd8\u6709\u4e00\u4e2a\u5927\u5bb6\u4e0d\u5e38\u7528\u7684\uff0c\u5c31\u662f\u6211\u4eec\u524d\u9762\u6240\u63d0\u5230\u7684Visit\/UV\u8fd9\u4e2a\u5ea6\u91cf\u3002\u5b83\u7528\u6765\u8861\u91cf\u8bbf\u95ee\u8005\u8bbf\u95ee\u7f51\u7ad9\u7684\u9ecf\u6027\u3002\u5982\u679c\u4f60\u559c\u6b22\u67d0\u4e2a\u7f51\u7ad9\uff0c\u4f60\u5c31\u4f1a\u7ecf\u5e38\u6765\uff0c\u4e00\u4e2aUV\u5c31\u4f1a\u5e26\u53bb\u591a\u4e2avisits\u3002Visit\/UV\u7684\u6570\u503c\u8d8a\u9ad8\uff0c\u610f\u5473\u7740\u8fd9\u4e2a\u7f51\u7ad9\u7684\u7528\u6237\u5fe0\u8bda\u5ea6\u8d8a\u9ad8\u3002<\/p>\n<p>\u5176\u4ed6\u8fd8\u6709\u4e00\u4e9b\u8868\u660e\u7528\u6237\u9ecf\u6027\u7684engagement\u6307\u6807\uff0c\u4f8b\u5982\u8bbf\u95ee\u9891\u6b21\u5206\u5e03\uff08\u505a\u4e00\u4e2a\u56fe\uff09\uff0c\u8bbf\u95ee\u95f4\u9694\u65f6\u95f4\u5206\u5e03\uff08\u505a\u4e00\u4e2a\u56fe\uff09\u3002\u6211\u4e00\u76f4\u6ca1\u6709\u7279\u522b\u591a\u7684\u4f7f\u7528\u8fd9\u4e24\u4e2a\u6307\u6807\uff0c\u6211\u8ba4\u4e3a\u5bf9\u5b83\u4eec\u6700\u597d\u7684\u89e3\u8bfb\u662f\u4e0d\u540c\u7f51\u7ad9\u95f4\u7684\u5bf9\u6bd4\uff0c\u4ee5\u53ca\u4e0e\u81ea\u5df1\u5fc3\u7406\u9884\u671f\u7684\u5bf9\u6bd4\u3002<\/p>\n<p align=\"center\"><img decoding=\"async\" loading=\"lazy\" title=\"image\" alt=\"image\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/01\/image_thumb1.png\" width=\"559\" height=\"391\" border=\"0\" \/><\/p>\n<p align=\"center\">\u56fe\uff1a\u8bbf\u95ee\u9891\u6b21<\/p>\n<p align=\"center\"><img decoding=\"async\" loading=\"lazy\" title=\"image\" alt=\"image\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/01\/image_thumb2.png\" width=\"561\" height=\"416\" border=\"0\" \/><\/p>\n<p align=\"center\">\u56fe\uff1a\u8bbf\u95ee\u65f6\u95f4\u95f4\u9694<\/p>\n<ul>\n<li>\u5fae\u89c2\u7ea7engagement\u6307\u6807<\/li>\n<\/ul>\n<p>\u5fae\u89c2\u7ea7engagement\u6307\u6807\u6211\u4e0d\u60f3\u8c08\u592a\u591a\uff0c\u672c\u8d28\u4e0a\u5c31\u662f\u63cf\u8ff0\u7528\u6237\u5728\u5177\u4f53\u9875\u9762\u4e0a\u7684\u884c\u4e3a\uff0c\u6bd4\u8f83\u91cd\u8981\u7684\u4e00\u4e2a\u662fexit rate\u3002Exit Rate\uff08\u9000\u51fa\u7387\uff09\u662f\u8861\u91cf\u9875\u9762\u4f5c\u4e3a\u7528\u6237\u9000\u51fa\u7f51\u7ad9\u524d\u6700\u540e\u4e00\u4e2a\u88ab\u6d4f\u89c8\u7684\u9875\u9762\u7684\u51e0\u7387\uff08\u4e0e\u81ea\u5df1\u603b\u4f53\u88ab\u6d4f\u89c8\u6b21\u6570\u76f8\u6bd4\uff09\u3002\u4f8b\u5982\u67d0\u4e2a\u9875\u9762\u7684\u9000\u51fa\u7387\u662f75%\uff0c\u90a3\u4e48\u5c31\u610f\u5473\u7740\u8bbf\u95ee\u8fd9\u4e2a\u9875\u9762\u4ea7\u751f\u7684\u6240\u6709PV\u4e2d\uff0c\u6709\u56db\u5206\u4e4b\u4e09\u7684PV\u662f\u8fd9\u4e9b\u8bbf\u95ee\u9000\u51fa\u7f51\u7ad9\u524d\u7684\u6700\u540e\u6d4f\u89c8\u9875\u9762\u3002<span style=\"color: #ff0000;\">\u8bf7\u770b\u8fd9\u4e2a\u6587\u7ae0\u4e86\u89e3\u5b83\u7684\u8be6\u7ec6\u89e3\u91ca<\/span>\u3002<\/p>\n<p>\u8fd9\u91cc\u6211\u60f3\u8bf4\u7684\u662f\uff0cexit rate\u662f\u66f4\u5fae\u89c2\u7684\u8bf4\u660e\u9875\u9762engagement\u5ea6\u91cf\uff08\u524d\u9762\u90fd\u662f\u8861\u91cf\u6574\u7ad9engagement\u7684\u5b8f\u89c2\u5ea6\u91cf\uff09\uff0c\u5b83\u662f\u8861\u91cf\u9875\u9762\u8868\u73b0\u7684\u5ea6\u91cf\uff0c\u7c7b\u4f3c\u7684\u5ea6\u91cf\u8fd8\u6709Average Time on Page\uff0cNext Page 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src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2013\/01\/website-depth_thumb.jpg\" width=\"320\" height=\"185\" align=\"right\" border=\"0\" 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Page\u529f\u80fd\uff08\u5b98\u65b9\u8bf4\u660e\uff0c\u82f1\u6587\uff09\u7684\u529f\u80fd\u3002\u8fd9\u4e2a\u65b9\u6cd5\u7684\u539f\u7406\u662f\u5728\u70b9\u51fb\u52a8\u4f5c\u672c\u8eab\u7684onClick\u4e8b\u4ef6\u4e0a\u52a0\u4e0aEvent Tracking\u6216\u8005Virtual Page\u7684\u8c03\u7528\u3002\u4f8b\u5982\uff1a<\/p>\n<blockquote>\n<pre><code>&lt;div onClick=\"_gaq.push(['_trackEvent', 'Videos', 'Play', 'vid 1'])\" \r\n    style=\"cursor: pointer;\"&gt; Your content here &lt;\/div&gt;<\/code><\/pre>\n<\/blockquote>\n<p>Event Tracking\u548cVirtual Page\u7684\u533a\u522b\u662f\uff0c\u524d\u8005\u4f1a\u5728\u628a\u70b9\u51fb\u52a8\u4f5c\u7684\u8bb0\u5f55\u653e\u5728GA\u7684Event\u62a5\u544a\u4e2d\uff0c\u540e\u8005\u628a\u8fd9\u4e2a\u52a8\u4f5c\u7684\u6fc0\u6d3b\u5f53\u4f5c\u4e00\u4e2a\u9875\u9762\uff08page\uff09\u8bb0\u5f55\uff0c\u5e76\u5728Content\u62a5\u544a\u4e2d\u663e\u793a\u3002\u8fd9\u4e24\u4e2a\u65b9\u6cd5\u662fGA\u5b66\u4e60\u5fc5\u987b\u638c\u63e1\u7684\u65b9\u6cd5\u3002\u2014\u2014\u5982\u679c\u5927\u5bb6\u6709\u9700\u8981\uff0c\u6211\u4f1a\u4e13\u95e8\u5199\u4e00\u4e2a\u6587\u7ae0\u4ecb\u7ecd\u8fd9\u4e24\u79cd\u65b9\u6cd5\uff0c\u5982\u6709\u9700\u8981\u8bf7\u5728\u4e0b\u9762\u7559\u8a00\u3002<\/p>\n<p>2) \u70b9\u51fb\u7684\u5bf9\u8c61\u662fFlash\u7684\uff1a<\/p>\n<p>\u601d\u60f3\u4e0e\u4e0a\u9762\u7684\u60c5\u51b5\u662f\u7c7b\u4f3c\u7684\uff0c\u4e5f\u9700\u8981\u5229\u7528Event Tracking\u6216\u8005Virtual Page\u7684\u529f\u80fd\uff0c\u4f46\u8981\u628a\u76f8\u5e94\u7684\u65b9\u6cd5\u5199\u5165Flash\u4e2d\u3002\u6709\u4e9b\u590d\u6742\uff0c\u9700\u8981\u6280\u672f\u540c\u4e8b\u5e2e\u5fd9\u89e3\u51b3\u3002\u6bd4\u8f83\u597d\u7684\u89e3\u51b3\u65b9\u6848\u8bf7\u89c1\u8fd9\u4e2a\u6587\u7ae0\uff08\u82f1\u6587\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>3) \u70b9\u51fb\u7684\u5bf9\u8c61\u662f\u51fa\u7ad9\u94fe\u63a5\u7684\uff1a<\/p>\n<p>\u5b98\u65b9\u7684\u65b9\u6cd5\u4e0e\u76d1\u6d4bJavaScript\u6216\u8005Div\u7684\u65b9\u6cd5\u5f88\u7c7b\u4f3c\uff0c\u662f\u628a\u51fa\u7ad9\u94fe\u63a5\uff08outbound links\uff09\u7684\u70b9\u51fb\u884c\u4e3a\uff08onClick\u4e8b\u4ef6\uff09\u505aEvent Tracking\u6216\u8005Virtual Page\u3002\u8fd9\u6837\u9700\u8981\u5bf9\u6bcf\u4e00\u4e2a\u51fa\u7ad9\u94fe\u63a5\u90fd\u505aonClick\u4e8b\u4ef6\u7684\u5f15\u7528\uff0c\u5e76\u52a0\u5165Event Tracking\u7b49\u65b9\u6cd5\u3002\u8bf7\u89c1\u8fd9\u91cc\uff1ahttp:\/\/support.google.com\/analytics\/bin\/answer.py?hl=en&amp;answer=1136920\uff08\u82f1\u6587\uff09\u3002\u8fd9\u4e2a\u65b9\u6cd5\u5982\u679c\u5bf9\u4e8e\u9875\u9762\u4e0a\u6709\u5f88\u591a\u7684\u51fa\u7ad9\u94fe\u63a5\u7684\u60c5\u51b5\uff0c\u5c31\u663e\u5f97\u76f8\u5f53\u7e41\u7410\u3002<\/p>\n<p>\u4e00\u6b21\u6027\u89e3\u51b3\u65b9\u6848\u4e5f\u662f\u5b58\u5728\u7684\uff0c\u4f8b\u5982\u8fd9\u7bc7\u6587\u7ae0\u6240\u8ff0\uff1ahttp:\/\/wptheming.com\/2012\/01\/tracking-outbound-links-with-google-analytics\/\u3002\u6211\u6ca1\u6709\u4eb2\u81ea\u5c1d\u8bd5\uff0c\u4f46\u770b\u4ee3\u7801\uff0c\u5e94\u8be5\u662f\u53ef\u4ee5\u5b9e\u73b0\u7684\u3002<\/p>\n<h3>\u672c\u7ae0\u5c0f\u7ed3\uff1a<\/h3>\n<p>\u8fd9\u4e00\u7ae0\u53ea\u5e72\u4e86\u4e09\u4ef6\u4e8b\u60c5\uff1a\u8bb2\u89e3\u4e86\u4ec0\u4e48\u662fEngagement\uff0c\u5305\u542b\u54ea\u4e9b\u5ea6\u91cf\uff0c\u4ee5\u53ca\u9700\u8981\u5982\u4f55\u76d1\u6d4bEngagement\u7684\u76f8\u5173\u5ea6\u91cf\u3002\u503c\u5f97\u8bb0\u4f4f\u7684\u662fEngagement\u5305\u542b\u6807\u51c6\u7684\u5ea6\u91cf\uff0c\u4ee5\u53ca\u5b9a\u5236\u5316\u7684\u5ea6\u91cf\uff0c\u5bf9\u4e8e\u5b9a\u5236\u5316\u7684\u5ea6\u91cf\uff0c\u76d1\u6d4b\u7684\u65f6\u5019\u53ef\u80fd\u9700\u8981\u5bf9\u5de5\u5177\u7684\u4ee3\u7801\u8fdb\u884c\u518d\u52a0\u5de5\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3010\u524d\u8a00\u3011 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class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[1610,197,284,2166],"_links":{"self":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4110"}],"collection":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4110"}],"version-history":[{"count":0,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4110\/revisions"}],"wp:attachment":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}