{"id":4108,"date":"2013-07-23T15:49:56","date_gmt":"2013-07-23T07:49:56","guid":{"rendered":"http:\/\/inhaoxu.com\/blog\/?p=4108"},"modified":"2013-07-23T15:49:56","modified_gmt":"2013-07-23T07:49:56","slug":"%e7%bd%91%e7%bb%9c%e8%90%a5%e9%94%80%e6%95%88%e6%9e%9c%e8%a1%a1%e9%87%8f%e7%9a%84%e6%a0%b8%e5%bf%83%e6%8c%87%e6%a0%87%e5%8f%8a%e6%88%91%e4%bb%ac%e7%94%a8%e4%bb%80%e4%b9%88%e6%a0%b7%e7%9a%84%e9%80%bb","status":"publish","type":"post","link":"https:\/\/inhaoxu.com\/blog\/?p=4108","title":{"rendered":"\u7f51\u7edc\u8425\u9500\u6548\u679c\u8861\u91cf\u7684\u6838\u5fc3\u6307\u6807\u53ca\u6211\u4eec\u7528\u4ec0\u4e48\u6837\u7684\u903b\u8f91\u601d\u8003\uff081\uff09"},"content":{"rendered":"<p>\u3010\u5185\u5bb9\u63d0\u7eb2\u3011<\/p>\n<p>1. \u6838\u5fc3\u4e8c\u5b57\u5176\u5b9e\u5e76\u65e0\u7edf\u4e00\u7684\u6807\u51c6\uff0c\u751a\u81f3\u6838\u5fc3\u4e0e\u5426\u4e5f\u5e76\u975e\u5fc5\u987b\u3002\u7528\u4ec0\u4e48\u6307\u6807\u5b8c\u5168\u53d6\u51b3\u4e8e\u4f60\u7684\u76ee\u6807\u3002<\/p>\n<p>2. \u8bbe\u5b9a\u6307\u6807\u7684\u903b\u8f91\uff1aTraffic\u3001Engagement\u3001Conversion\u3001Retention\u3002<\/p>\n<p>3. 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target=\"_blank\">IWOM\uff08\u5373\u4e92\u8054\u7f51\u53e3\u7891\uff09<\/a>\uff0c\u8fd9\u4e2a\u65b9\u6cd5\u6211\u559c\u6b22\uff0c\u4e0d\u8fc7\u771f\u5fc3\u96be\u3002\u4e3b\u8981\u662f\u5bf9\u4e8e\u8bed\u8a00\u7684\u89e3\u8bfb\u7f3a\u4e4f\u6709\u6548\u7684\u6280\u672f\u89e3\u51b3\u65b9\u6848\uff0c\u53ea\u80fd\u4eba\u5de5\u8fdb\u884c\u3002IWOM\u672c\u8eab\u6709\u4e00\u5957\u8861\u91cf\u6307\u6807\uff0c\u5982\u679c\u4f60\u7528\u8fd9\u4e2a\u65b9\u6cd5\uff0c\u90a3\u4e48\u8fd9\u4e9b\u6307\u6807\u5c31\u76f8\u5f53\u6838\u5fc3\u3002<\/p>\n<p>\u5728\u4e92\u8054\u7f51\u8425\u9500\u4e2d\uff0c\u8861\u91cfawareness\u548cpreference\u6709\u65f6\u5019\u7528\u4e24\u4e2a\u6700\u5e38\u7528\u7684\u6307\u6807\u2014\u2014Impression\u548cClick\u3002\u5373\u901a\u8fc7\u7528\u6237\u5bf9\u4f60\u7684\u5e7f\u544a\u7684\u53cd\u5e94\u6765\u8861\u91cf\u3002Impression\u672c\u610f\u662f\u7528\u6765\u8bf4\u660e\u591a\u5c11\u4eba\u5bf9\u8fd9\u4e2a\u5e7f\u544a\u4ea7\u751f\u4e86\u5370\u8c61\u3002\u4f46\u53ef\u60dc\uff0c\u8fd9\u4e2a\u5ea6\u91cf\u6709\u4e9b\u6ca1\u52b2\uff0c\u56e0\u4e3a\u4eba\u4eec\u662f\u5426\u5bf9\u5e7f\u544a\u4ea7\u751f\u4e86\u53cd\u5e94\u662f\u65e0\u8bba\u5982\u4f55\u65e0\u6cd5\u7528\u673a\u5668\u53bb\u4e86\u89e3\u7684\uff0c\u6240\u4ee5\u53ea\u80fd\u7528\u5e7f\u544a\u5728\u5ba2\u6237\u7aef\u88ab\u5c55\u73b0\u7684\u6b21\u6570\u6765\u95f4\u63a5\u8868\u793a\uff0c\u8fd9\u5c31\u8ba9\u8fd9\u4e2a\u5ea6\u91cf\u4f5c\u4e3a\u201c\u6838\u5fc3\u201d\u7684\u53ef\u80fd\u6027\u5927\u6253\u6298\u6263\uff0c\u800c\u66f4\u591a\u4f5c\u4e3a\u4e00\u4e2a\u8f85\u52a9\u6307\u6807\u3002\u5f53\u7136\uff0c\u8fd9\u4e2a\u6307\u6807\u8fd8\u662f\u6709\u5b83\u7684\u4ef7\u503c\u7684\uff0c\u6211\u4eec\u7a0d\u540e\u63d0\u53ca\u3002<\/p>\n<p align=\"center\"><a href=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2012\/12\/image1.png\"><img decoding=\"async\" loading=\"lazy\" title=\"image\" alt=\"image\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2012\/12\/image_thumb1.png\" width=\"450\" height=\"298\" border=\"0\" \/><\/a><\/p>\n<p>\u3000\u3000\u5fc3\u7406\u548c\u5fc3\u6001\u7684\u6539\u53d8\u6211\u65e0\u6cd5\u8c08\u53ca\u592a\u591a\uff0c\u5bf9\u4e8e\u4e92\u8054\u7f51\u8425\u9500\u800c\u8a00\uff0c\u5bf9\u8fd9\u4e8c\u8005\u76f4\u63a5\u7684\u91cf\u5ea6\u5341\u5206\u6709\u9650\uff0c\u4e5f\u5c31\u7f3a\u4e4f\u6838\u5fc3\u7684\u53ef\u64cd\u4f5c\u6027\u7684\u6307\u6807\u3002\u4f46\u5bf9\u4e8e\u8fd9\u4e8c\u8005\u7684\u7814\u7a76\u548c\u63a2\u7d22\u5374\u662f\u51e0\u4e2a\u4e16\u7eaa\u4ee5\u6765\u7684\u4ece\u672a\u505c\u6b62\u7684\uff0c\u793e\u4f1a\u79d1\u5b66\u5c24\u5176\u662f\u5fc3\u7406\u5b66\u7684\u7814\u7a76\u65b9\u6cd5\u4e3a\u8fd9\u4e2a\u9886\u57df\u5e26\u6765\u4e86\u5f88\u591a\u79ef\u7d2f\uff0c\u5e76\u5e94\u7528\u4e8e\u5e7f\u544a\u63a8\u5e7f\u6548\u679c\u7684\u7814\u7a76\u4e2d\uff0c\u53ef\u60dc\u8d85\u8fc7\u4e86\u6211\u7684\u7814\u7a76\u8303\u56f4\uff0c\u6240\u8bc6\u751a\u5c11\uff0c\u8fd8\u662f\u5c31\u6b64\u6309\u4e0b\u4e0d\u8868\u3002<\/p>\n<h3>\u884c\u4e3a\u7684\u6539\u53d8<\/h3>\n<p>\u8fa8\u8bc6\u4eba\u7684\u884c\u52a8\u53ca\u5176\u5e26\u6765\u7684\u7ed3\u679c\u662f\u8425\u9500\u8fdb\u5165\u4e92\u8054\u7f51\u9886\u57df\u4ee5\u6765\u6700\u5927\u7684\u8fdb\u5316\u3002\u7406\u8bba\u4e0a\uff0c\u4eba\u4eec\u5728\u4e92\u8054\u7f51\u4e0a\u6240\u6709\u7684\u884c\u4e3a\u6211\u4eec\u90fd\u53ef\u4ee5\u901a\u8fc7\u6280\u672f\u65b9\u6cd5\u6355\u6349\u5230\uff0c\u5e76\u4e3a\u6211\u4eec\u5224\u65ad\u8425\u9500\u5bf9\u4eba\u884c\u4e3a\u7684\u6539\u53d8\u521b\u9020\u4e86\u5de8\u5927\u7684\u53ef\u80fd\u6027\u3002<a href=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2012\/12\/behaviour.png\"><img decoding=\"async\" loading=\"lazy\" title=\"behaviour\" alt=\"behaviour\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2012\/12\/behaviour_thumb.png\" width=\"240\" height=\"174\" align=\"left\" border=\"0\" \/><\/a><\/p>\n<p>\u6211\u4eec\u5bf9\u4e8e\u4e92\u8054\u7f51\u8425\u9500\u6548\u679c\u7684\u6700\u76f4\u63a5\u7684\u8861\u91cf\u5c31\u662f\u901a\u8fc7\u5bf9\u4eba\u884c\u4e3a\u7684\u6539\u53d8\u5b8c\u6210\u7684\u3002\u4eba\u4eec\u505a\u51fa\u67d0\u4e00\u4e2a\u4e3e\u52a8\uff0c\u4f8b\u5982\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\uff0c\u6216\u662f\u8d2d\u4e70\u4f60\u7684\u5546\u54c1\uff0c\u672c\u8d28\u4e0a\u90fd\u662f\u4ece\u4e00\u4e2a\u884c\u4e3a\u72b6\u6001\u6539\u53d8\u4e3a\u53e6\u5916\u4e00\u4e2a\u884c\u4e3a\u72b6\u6001\u3002\u72b6\u6001\u7684\u6539\u53d8\u662f\u5426\u7b26\u5408\u4f60\u7684\u9884\u671f\u53ef\u4ee5\u76f4\u63a5\u663e\u793a\u51fa\u8425\u9500\u76ee\u7684\u7684\u8fbe\u6210\u4e0e\u5426\u3002<\/p>\n<p>\u5982\u679c\u6309\u7167\u884c\u4e3a\u7684\u6539\u53d8\u6765\u8fa8\u8bc6\u8425\u9500\u6548\u679c\uff0c\u90a3\u4e48\u4e00\u5207\u5c31\u4f1a\u53d8\u5f97\u7b80\u5355\u5f97\u591a\u3002\u4e0e\u5185\u5411\u7684\u5fc3\u7406\u884c\u52a8\u4e0d\u540c\uff0c\u884c\u4e3a\u662f\u5916\u663e\u7684\uff0c\u800c\u4e14\u884c\u4e3a\u6539\u53d8\u6709\u6d45\u5c42\u6b21\u548c\u6df1\u5c42\u6b21\u4e4b\u5206\u3002\u4f8b\u5982\uff0c\u4e0a\u9762\u7684\u4f8b\u5b50\u4e2d\uff0c\u4e00\u822c\u800c\u8a00\u70b9\u51fb\u5e7f\u544a\u662f\u201c\u6d45\u5c42\u6b21\u201d\u7684\uff0c\u800c\u8d2d\u4e70\u5546\u54c1\u662f\u201c\u6df1\u5c42\u6b21\u201d\u7684\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u6211\u8ba4\u4e3a\uff0c\u7f51\u7edc\u8425\u9500\u6548\u679c\u8861\u91cf\u7684\u6838\u5fc3\u6307\u6807\u4e00\u65b9\u9762\u9700\u8981\u76f4\u63a5\u800c\u4e14\u7b80\u660e\u7684\u63cf\u8ff0\u4eba\u4eec\u7684\u884c\u4e3a\u6539\u53d8\uff0c\u53e6\u4e00\u65b9\u9762\u4e5f\u6b63\u597d\u53ef\u4ee5\u4f53\u73b0\u51fa\u8fd9\u4e9b\u884c\u4e3a\u7684\u6df1\u6d45\u4e4b\u522b\u3002\u6211\u628a\u8fd9\u4e9b\u6df1\u6d45\u4e4b\u522b\u5206\u4e3a\u56db\u5c42\u6765\u63cf\u8ff0\uff1a<strong>Traffic\uff08\u6d41\u91cf\uff09\u3001Engagement\uff08\u53c2\u4e0e\u7a0b\u5ea6\uff09\u3001Conversion\uff08\u8f6c\u5316\uff09\u4ee5\u53caRetention\uff08\u7559\u5b58\/\u7ef4\u7cfb\uff09<\/strong>\u3002\u56db\u4e2a\u5c42\u9762\u7684\u6838\u5fc3\u6307\u6807\u6211\u4eec\u5206\u522b\u8be6\u8ff0\u3002<\/p>\n<p align=\"center\"><a href=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2012\/12\/image2.png\"><img decoding=\"async\" loading=\"lazy\" title=\"image\" alt=\"image\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2012\/12\/image_thumb2.png\" width=\"450\" height=\"315\" border=\"0\" \/><\/a><\/p>\n<h3>Traffic<\/h3>\n<p>\u6d41\u91cf\u7684\u6307\u6807\u5f88\u5bb9\u6613\u6210\u4e3a\u6838\u5fc3\u6307\u6807\uff0c\u4e0d\u8fc7\u53ef\u80fd\u4e0d\u540c\u8425\u9500\u76ee\u7684\u4e0d\u540c\uff0c\u5bf9\u6838\u5fc3\u4e8c\u5b57\u7684\u7406\u89e3\u4e5f\u6709\u5f88\u5927\u5dee\u5f02\u3002\u4e00\u65b9\u9762\uff0c\u5bf9\u4e8e\u5927\u90e8\u5206\u505a\u7f51\u7ad9\u6d41\u91cf\u5206\u6790\u7684\u670b\u53cb\u800c\u8a00\uff0c\u6d41\u91cf\u662f\u5bf9\u4e8e\u7f51\u7ad9\u4e0a\u8bbf\u95ee\u7684\u4eba\u6570\u800c\u8a00\u7684\uff1b\u4f46\u53e6\u4e00\u65b9\u9762\uff0c\u5bf9\u4e8e\u90a3\u4e9b\u4ece\u4e8b\u5e7f\u544a\u4e1a\u52a1\u7684\u670b\u53cb\u800c\u8a00\uff0c\u6d41\u91cf\u53ef\u80fd\u66f4\u591a\u4f53\u73b0\u5728\u5e7f\u544a\u53d7\u6b22\u8fce\u7a0b\u5ea6\u672c\u8eab\u3002<a href=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2012\/12\/traffic.png\"><img decoding=\"async\" loading=\"lazy\" title=\"traffic\" alt=\"traffic\" src=\"http:\/\/www.chinawebanalytics.cn\/wp-content\/uploads\/2012\/12\/traffic_thumb.png\" width=\"240\" height=\"182\" align=\"right\" border=\"0\" \/><\/a><\/p>\n<p>\u4e24\u79cd\u60c5\u51b5\u90fd\u662f\u5408\u7406\u7684\u3002\u6d41\u91cf\u7684\u771f\u76f8\u5728\u4e8e\u201c\u6d41\u201d\u5b57\u4e0a\uff0c\u672c\u8eab\u5b83\u662f\u4e00\u4e2a\u8fc7\u7a0b\uff0c\u56e0\u6b64\u6307\u6807\u4e5f\u56e0\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\u7684\u4e0d\u540c\u9636\u6bb5\u800c\u6709\u4e0d\u540c\u3002\u5728\u6d41\u91cf\u8fdb\u5165\u7f51\u7ad9\u4e4b\u524d\uff0c\u88ab\u6211\u4eec\u79f0\u4e3a\u201cPre-click\u201d\u7684\u9636\u6bb5\uff0c\u4e3b\u8981\u7528impression\u548cclick\u6765\u8861\u91cf\uff08\u5e7f\u544a\u53d7\u6b22\u8fce\u7684\u7a0b\u5ea6\uff0c\u540c\u65f6\u4e5f\u7528\u5b83\u4eec\u52c9\u4e3a\u5176\u96be\u5730\u8861\u91cf\u6211\u4eec\u4e0a\u9762\u8bf4\u7684\u4eba\u7684\u5fc3\u7406\u548c\u5fc3\u6001\u7684\u6539\u53d8\uff09\uff1b\u6d41\u91cf\u8fdb\u5165\u7f51\u7ad9\u4e4b\u540e\uff0c\u5219\u88ab\u6211\u4eec\u79f0\u4e3a\u201cPost-click\u201d\u9636\u6bb5\uff0c\u4e3b\u8981\u7528\u6d41\u91cf\u4e09\u5251\u5ba2\u2014\u2014<a href=\"http:\/\/www.chinawebanalytics.cn\/%e7%bd%91%e7%ab%99%e5%88%86%e6%9e%90%e7%9a%84%e6%9c%80%e5%9f%ba%e6%9c%ac%e6%a6%82%e5%bf%b5%ef%bc%882%ef%bc%89%e2%80%94%e2%80%94uv\/\">UV<\/a>\uff0c<a href=\"http:\/\/www.chinawebanalytics.cn\/%e7%bd%91%e7%ab%99%e5%88%86%e6%9e%90%e7%9a%84%e6%9c%80%e5%9f%ba%e6%9c%ac%e6%a6%82%e5%bf%b5%ef%bc%881%ef%bc%89%e2%80%94%e2%80%94visit\/\">Visit<\/a>\u548c<a href=\"http:\/\/www.chinawebanalytics.cn\/%e7%bd%91%e7%ab%99%e5%88%86%e6%9e%90%e7%9a%84%e6%9c%80%e5%9f%ba%e6%9c%ac%e6%a6%82%e5%bf%b5%ef%bc%884%ef%bc%89%e2%80%94%e2%80%94pv-page-view\/\">PV<\/a>\u6765\u8861\u91cf\u3002\u8fc7\u53bb\u66fe\u7ecf\u4e5f\u6709\u7528\u72ec\u7acbIP\u6765\u8861\u91cfPost-click\u7684\u6d41\u91cf\u7684\u591a\u5c11\uff0c\u4f46\u662fIP\u5730\u5740\u53d7\u9650\u4e8e\u5176\u51c6\u786e\u6027\uff0c\u6162\u6162\u5927\u5bb6\u5df2\u7ecf\u9010\u6e10\u5f03\u7528\u4e86\u5b83\u3002<\/p>\n<p>\u5bf9\u4e8e<strong>Pre-Click\u5ea6\u91cf<\/strong>\uff0c\u5927\u5bb6\u5982\u679c\u80fd\u5bf9\u4e0b\u9762\u7684\u8fd9\u4e9b\u8981\u70b9\u5168\u90e8\u7406\u89e3\uff0c\u90a3\u4e48\u5c31\u5b8c\u5168\u6ca1\u6709\u95ee\u9898\u4e86\u3002<\/p>\n<p>1. \u4eba\u4eec\u7528<a href=\"http:\/\/www.chinawebanalytics.cn\/%e7%bd%91%e7%ab%99%e5%88%86%e6%9e%90%e7%9a%84%e6%9c%80%e5%9f%ba%e6%9c%ac%e6%a6%82%e5%bf%b5%ef%bc%887%ef%bc%89%e2%80%94%e2%80%94impression%ef%bc%8cclick%e5%92%8cctr\/\" target=\"_blank\">Click\u548cImpression<\/a>\u7684\u6bd4\u503c\u6765\u8861\u91cf\u5e7f\u544a\u5f15\u8d77\u4eba\u4eec\u6ce8\u610f\u7684\u7a0b\u5ea6\u3002\u8fd9\u4e2a\u503c\u65e2\u7528\u6765\u8bf4\u660e\u5e7f\u544a\u8f7d\u4f53\uff08\u5a92\u4f53\uff09\u4e0a\u7684\u4eba\u7fa4\u4e0e\u5e7f\u544a\u76ee\u6807\u4eba\u7fa4\u7684\u5951\u5408\u7a0b\u5ea6\uff0c\u4e5f\u7528\u6765\u76f4\u63a5\u8861\u91cf\u5e7f\u544a\u521b\u610f\u7684\u6c34\u5e73\u3002<\/p>\n<p>2. \u4e0a\u9762\u7684\u5ea6\u91cf\u88ab\u79f0\u4e3aCTR\u3002Impression\u3001Click\u548cCTR\u5728\u663e\u793a\u5e7f\u544a\u4e2d\uff08Display Ads\uff09\u4e2d\u53ef\u4ee5\u5b58\u5728\u5927\u91cf\u4f5c\u5f0a\uff0c\u4f46\u5728SEM\u7684PPC\u5e7f\u544a\u4e2d\u4f5c\u5f0a\u5f88\u7f55\u89c1\u3002<\/p>\n<p>3. CTR\u53d7\u5230\u5f88\u591a\u56e0\u7d20\u7684\u5f71\u54cd\uff0c\u4f46\u6700\u5927\u7684\u5f71\u54cd\u8fd8\u662f\u6765\u81ea\u4e8e\u5e7f\u544a\u521b\u610f\u672c\u8eab\uff0c\u8d8a\u662f\u5177\u6709\u201c\u653b\u51fb\u6027\u201d\u7684\u5e7f\u544a\u2014\u2014\u4f8b\u5982\u5f39\u7a97\uff0c\u5927\u5c3a\u5bf8\u4e0b\u538b\uff0c\u8272\u8bf1\u7b49\u5e7f\u544a\uff0cCTR\u53ef\u4ee5\u53d8\u5f97\u5f88\u9ad8\u3002\u95e8\u6237\u7f51\u7ad9\u4e0a\u7684\u666e\u901a\u6e29\u67d4\u7684\u663e\u793a\u6027\u5e7f\u544a\uff0c\u8d85\u8fc71%\u7684CTR\u7f55\u89c1\u3002\u4e0d\u8fc7\u90a3\u4e9b\u6302\u7740<a href=\"http:\/\/adsense.google.com\/\" target=\"_blank\">AdSense<\/a>\u7684\u7f51\u7ad9\uff0c\u636e\u8bf4\u6709\u4e9b\u80fd\u591f\u8fbe\u52302%\u7684CTR\u3002\u4e0d\u8fc7\u641c\u7d22\u5f15\u64ce\u5e7f\u544a\uff08\u4f8b\u5982<a href=\"http:\/\/adwords.google.com\/\" target=\"_blank\">AdWords<\/a>\uff09\u7684CTR\u53ef\u80fd\u4f1a\u5f88\u9ad8\uff0c\u56e0\u4e3a\u641c\u7d22\u884c\u4e3a\u672c\u8eab\u4f53\u73b0\u4e86\u5f88\u5f3a\u7684\u76ee\u7684\u6027\uff0c\u5982\u679c\u7ade\u4e89\u4e0d\u6fc0\u70c8\uff0c\u66dd\u5149\u91cf\u4e0d\u662f\u975e\u5e38\u5de8\u5927\u7684\u60c5\u51b5\u4e0b\uff0c10% \u7684CTR\u4e5f\u5e76\u4e0d\u7f55\u89c1\u3002<\/p>\n<p>4. Impression\u6307\u6807\u53c8\u6709\u4e00\u4e2a\u5b6a\u751f\u7684\u6307\u6807\u2014\u2014unique impression\uff0cclick\u4e5f\u6709\u5b6a\u751f\u6307\u6807unique click\u3002\u4e00\u4e2acookie\uff0c\u65e0\u8bba\u770b\u591a\u5c11\u6b21\uff0c\u6216\u8005\u70b9\u591a\u5c11\u6b21\u5e7f\u544a\uff0c\u90fd\u53ea\u7b97\u4e00\u4e2aunique\u3002impression\u6216\u8005click\u548c\u5176unique\u7684\u6bd4\u503c\uff0c\u88ab\u79f0\u4e3afrequency\u3002frequency\u7684\u6570\u91cf\u8bf4\u660e\u4e86\u4e00\u4e2a\u5e7f\u544a\u5bf9\u540c\u4e00\u7fa4\u4f53\u53cd\u590d\u8f70\u70b8\u7684\u6b21\u6570\u3002\u6709\u65f6\u5019\u6211\u4eec\u7528frequency\u8fa8\u8bc6\u4e00\u4e9b\u6700\u57fa\u672c\u7684\u4f5c\u5f0a\uff0c\u6bd4\u5982\uff0cclick\/unique click\u5982\u679c\u8d85\u8fc71.2\uff0c\u6211\u4eec\u8ba4\u4e3a\u5b9e\u5728\u592a\u53ef\u7591\uff1bimpression\/unique impression\u4e5f\u6bd4\u8f83\u96be\u770b\u5230\u8d85\u8fc710\u7684\u3002<\/p>\n<p>5. Impression\u6709\u4e00\u4e2a\u5f88\u5927\u7684\u7f3a\u70b9\uff0c\u90a3\u5c31\u662f\u65e0\u6cd5\u771f\u6b63\u8861\u91cf\u4eba\u4eec\u662f\u5426\u6ce8\u610f\u5230\u4e86\u5e7f\u544a\u3002\u6709\u4e00\u79cd\u60c5\u51b5\uff0c\u5927\u5bb6\u6700\u4e3a\u6028\u5fff\uff0c\u5373\u5f88\u591a\u65f6\u5019\u5e7f\u544a\u5728\u4e00\u4e2a\u9875\u9762\u7684\u7b2c\u4e8c\u5c4f\u6216\u8005\u66f4\u4f4e\u7684\u4f4d\u7f6e\uff0c\u6709\u4e9b\u4eba\u6839\u672c\u4e0d\u4f1a\u628a\u9875\u9762\u5168\u90e8\u5411\u4e0b\u6eda\u52a8\u67e5\u770b\u4e00\u904d\u5c31\u79bb\u5f00\u4e86\u3002\u8fd9\u79cd\u65f6\u5019\u5374\u8fd8\u662f\u8bb0\u5f55\u4e86\u8fd9\u4e2a\u5e7f\u544a\u7684\u4e00\u4e2aimpression\u3002\u8fd9\u662f\u5f88\u4e0d\u5408\u7406\u7684\u3002\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u6709\u4e00\u4e9b\u5e7f\u544a\u6d41\u91cf\u76d1\u6d4b\u5de5\u5177\uff0c\u63d0\u4f9b\u53ea\u8bb0\u5f55\u771f\u6b63\u5c55\u73b0\u5728\u6d4f\u89c8\u5668\u5c4f\u5e55\u4e2d\u7684\u5e7f\u544a\u7684impression\uff0c\u4ee5\u5e2e\u52a9\u66f4\u51c6\u786e\u8861\u91cfCTR\u3002<\/p>\n<p>6. \u4e2a\u4eba\u611f\u89c9\uff0c\u641c\u7d22\u5f15\u64ce\u5e7f\u544a\u7684impression\u5f88\u6709\u610f\u4e49\uff0c\u4f46\u7531\u4e8e\u4f5c\u5f0a\u7684\u5b58\u5728\uff0c\u663e\u793a\u6027\u5e7f\u544a\u7684impression\u7684\u610f\u4e49\u4e0d\u662f\u5f88\u5927\uff0c\u81f3\u5c11\u5bf9\u4e8e\u90e8\u5206\u7684\u5a92\u4f53\u7f51\u7ad9\u800c\u8a00\u3002<\/p>\n<p>\u5bf9\u4e8e<strong>Post-Click\u5ea6\u91cf<\/strong>\uff0c\u4e0b\u9762\u8fd9\u4e9b\u8981\u8bb0\u4f4f\uff1a<\/p>\n<p>1.\u00a0<a href=\"http:\/\/www.chinawebanalytics.cn\/%e7%bd%91%e7%ab%99%e5%88%86%e6%9e%90%e7%9a%84%e6%9c%80%e5%9f%ba%e6%9c%ac%e6%a6%82%e5%bf%b5%ef%bc%882%ef%bc%89%e2%80%94%e2%80%94uv\/\" target=\"_blank\">UV\uff08Unique Visitor\uff09<\/a>\u662f\u7528<a href=\"http:\/\/www.chinawebanalytics.cn\/%E6%8D%8D%E5%8D%ABcookie%E2%80%94%E2%80%94%E6%B2%A1%E6%9C%89cookie%EF%BC%8C%E6%88%91%E4%BB%AC%E4%BB%80%E4%B9%88%E9%83%BD%E6%B2%A1%E6%9C%89%E4%BA%86\/\" target=\"_blank\">cookie\uff08\u4e00\u822c\u662f\u7b2c\u4e00\u65b9cookie\uff09<\/a>\u6765\u8861\u91cf\u7684\u3002UV\u7528\u6765\u8861\u91cf\u7f51\u7ad9\u8bbf\u95ee\u7684\u4eba\u6570\uff0c\u7528\u4ee5\u53d6\u4ee3\u8fc7\u53bb\u5e38\u7528\u7684\u201c\u72ec\u7acbIP\u201d\u8fd9\u4e2a\u5ea6\u91cf\u3002\u7531\u4e8ecookie\u672c\u8eab\u7684\u4e00\u4e9b\u539f\u56e0\uff0cUV\u5e76\u4e0d\u80fd\u51c6\u786e\u63cf\u8ff0\u771f\u5b9e\u7684\u4eba\u6570\uff0c\u4f46\u76f8\u5bf9\u4e0e\u72ec\u7acbIP\uff0c\u5219\u9760\u8c31\u592a\u591a\u3002UV\u662f\u5982\u4f55\u5177\u4f53\u88ab\u5b9a\u4e49\u548c\u7edf\u8ba1\u7684\uff0c\u8bf7\u770b\u8fd9\u7bc7\u6587\u7ae0\uff1a<a href=\"http:\/\/www.chinawebanalytics.cn\/%e7%bd%91%e7%ab%99%e5%88%86%e6%9e%90%e7%9a%84%e6%9c%80%e5%9f%ba%e6%9c%ac%e6%a6%82%e5%bf%b5%ef%bc%883%ef%bc%89%e2%80%94%e2%80%94%e7%bd%91%e7%ab%99%e5%88%86%e6%9e%90%e5%b7%a5%e5%85%b7%e5%a6%82%e4%bd%95\/\">\u7f51\u7ad9\u5206\u6790\u7684\u6700\u57fa\u672c\u5ea6\u91cf\uff083\uff09\u2014\u2014\u7f51\u7ad9\u5206\u6790\u5de5\u5177\u5982\u4f55\u8fa8\u522bUV<\/a>\u3002<\/p>\n<p>2. Visit\u7684\u5b9a\u4e49\u4e0d\u65ad\u5728\u88ab\u66f4\u6539\u3002\u4f46\u6709\u4e00\u70b9\u6ca1\u6709\u53d8\uff0c\u5c31\u662f\u95f4\u969430\u5206\u949f\u7684\u6d4f\u89c8\u884c\u4e3a\u4f1a\u88ab\u7b97\u4e3a\u4e24\u6b21visit\u3002\u5177\u4f53\u7684visit\u7684\u5b9a\u4e49\u8bf7\u770b\u8fd9\u4e2a\u6587\u7ae0\uff1a<a href=\"http:\/\/www.chinawebanalytics.cn\/how-ga-define-visits\/\">Google Analytics\u7684\u65b0\u79d8\u5bc6\u2014\u2014\u5982\u4f55\u5b9a\u4e49Visit<\/a>\u3002Visit\u5b9a\u4e49\u5728GA\u4e2d\u88ab\u4fee\u6b63\u6700\u91cd\u8981\u7684\u76ee\u7684\u662f\u4e3a\u4e86\u5b9e\u73b0\u51c6\u786e\u7684<a href=\"http:\/\/www.chinawebanalytics.cn\/roi-sin-2\/\" target=\"_blank\">Attribution Modeling\uff08\u8d21\u732e\u6a21\u578b\uff09<\/a>\u3002<\/p>\n<p>3. \u5bf9\u4e8e\u6d41\u91cf\u6e90\u5934\uff08\u663e\u793a\u5e7f\u544a\u3001\u641c\u7d22\u5f15\u64ce\u5e7f\u544a\u7b49\uff09\u7684\u70b9\u51fb\u6570\uff08Click\uff09\u548c\u5176\u5e26\u6765\u7684visit\u7684\u6570\u91cf\uff0c\u4e0d\u53ef\u80fd\u5b58\u5728\u4e00\u4e00\u5bf9\u5e94\u7684\u5173\u7cfb\uff0c\u5373\u4e0d\u662f\u6bcf\u4e00\u4e2a\u5bf9\u6d41\u91cf\u6e90\u5934\u7684\u70b9\u51fb\u5c31\u4e00\u5b9a\u4f1a\u5e26\u6765\u4e00\u4e2avisit\u3002\u7531\u4e8e\u8bef\u70b9\u51fb\u7684\u5b58\u5728\u4ee5\u53ca\u77ed\u65f6\u95f4\u5185\u7684\u591a\u6b21\u70b9\u51fb\u4e00\u4e2a\u5e7f\u544a\u53ea\u8ba1\u7b97\u4e00\u4e2avisit\u7b49\u539f\u56e0\uff0c\u4e00\u822c\u70b9\u51fb\u6570\u4f1a\u5927\u4e8evisit\uff0cvisit\u6bd4\u4e0aclick\u7684\u6bd4\u503c\u4ece10%\u523090%\u7684\u60c5\u51b5\u6211\u90fd\u89c1\u8fc7\u3002\u82e5\u8fd9\u4e00\u6bd4\u503c\u63a5\u8fd110%\uff0c\u5e7f\u544a\u6709\u6b3a\u9a97\u70b9\u51fb\u7684\u5acc\u7591\uff0c\u4f8b\u5982\u653e\u4e0a\u8bf1\u60d1\u6216\u8bef\u5bfc\uff0c\u6545\u610f\u8ba9\u4eba\u70b9\u51fb\u3002\u82e5\u8fd9\u4e00\u6bd4\u503c\u63a5\u8fd190%\uff0c\u8bf4\u660e\u5e7f\u544a\u6709\u5f88\u597d\u7684\u521b\u610f\uff0c\u4e14\u5176\u4eba\u7fa4\u9488\u5bf9\u6027\u4e5f\u975e\u5e38\u597d\u3002\u4e00\u822c\uff0c50%\u5de6\u53f3\u7684visit\u6bd4click\u503c\u90fd\u662f\u6b63\u5e38\u7684\u3002\u5f53\u7136\uff0c\u5076\u5c14\u53d1\u73b0visit\u7684\u6570\u91cf\u5927\u4e8eclick\u4e5f\u662f\u53ef\u80fd\u7684\uff0c\u4e3b\u8981\u539f\u56e0\u5728\u4e8e\u6709\u4e9b\u4eba\u70b9\u51fb\u5e7f\u544a\u540e\u8bb0\u4f4f\u4e86\u7f51\u7ad9\u7684\u7f51\u5740\uff0c\u5728\u4e4b\u540e\u53c8\u901a\u8fc7\u76f4\u63a5\u8f93\u5165\u7f51\u5740\u8bbf\u95ee\u4e86\u8be5\u7f51\u7ad9\u3002<\/p>\n<p>4. \u9875\u9762\u7684<a href=\"http:\/\/www.chinawebanalytics.cn\/%e7%bd%91%e7%ab%99%e5%88%86%e6%9e%90%e7%9a%84%e6%9c%80%e5%9f%ba%e6%9c%ac%e6%a6%82%e5%bf%b5%ef%bc%884%ef%bc%89%e2%80%94%e2%80%94pv-page-view\/\" target=\"_blank\">PV\uff08Page View\uff09<\/a>\u548c\u5e7f\u544a\u7684impression\u662f\u5f88\u76f8\u4f3c\u7684\u5ea6\u91cf\u3002\u4e00\u4e2a\u9875\u9762\u5728\u6d4f\u89c8\u5668\u4e0a\u88ab\u8f7d\u5165\u4e00\u6b21\uff0c\u52ff\u8bba\u5b83\u662f\u88ab\u65b0\u6253\u5f00\u7684\uff0c\u8fd8\u662f\u9875\u9762\u53d1\u751f\u4e86\u5237\u65b0\uff0cPV\u90fd\u4f1a\u589e\u52a0\u3002\u5bf9\u5e7f\u544a\u7684impression\u7684\u7edf\u8ba1\u4e5f\u5b8c\u5168\u4e00\u6837\u3002<\/p>\n<p>5. \u6211\u8ba4\u4e3avisit\u662f\u8fd9\u4e09\u4e2a\u6307\u6807\u4e2d\u6700\u4e3a\u91cd\u8981\u7684\u4e00\u4e2a\uff0c\u81f3\u5c11\u5bf9\u7f51\u7ad9\u5206\u6790\uff08Web 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\/><\/a><\/p>\n<h3>Traffic\u6307\u6807\u7684\u89e3\u8bfb<\/h3>\n<p>\u5bf9\u4e8eTraffic\u6307\u6807\u7684\u89e3\u8bfb\uff0c\u53ef\u4ee5\u5728<strong>\u6d45\u5c42\u6b21<\/strong>\u4e0a\u8861\u91cf\u8425\u9500\u6548\u679c\u662f\u5426\u6210\u529f\u3002\u6211\u4eec\u6709\u4e0d\u591a\u7684\u65b9\u6cd5\u89e3\u8bfb\u5b83\u3002<\/p>\n<p>\u9996\u5148\uff0c\u7edd\u5bf9\u503c\u6307\u6807\u7684\u76f4\u63a5\u89e3\u8bfb\u662f\u6bd4\u8f83\u56f0\u96be\u7684\u3002\u6bd4\u8f83\u6709\u610f\u4e49\u7684\u662fUnique 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1. \u6838\u5fc3\u4e8c\u5b57\u5176\u5b9e\u5e76\u65e0\u7edf\u4e00&hellip;  <a href=\"https:\/\/inhaoxu.com\/blog\/?p=4108\" class=\"more-link\">more <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[1610,197,284],"_links":{"self":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4108"}],"collection":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4108"}],"version-history":[{"count":0,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4108\/revisions"}],"wp:attachment":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}