{"id":3787,"date":"2012-10-24T00:38:39","date_gmt":"2012-10-23T16:38:39","guid":{"rendered":"http:\/\/inhaoxu.com\/blog\/?p=3787"},"modified":"2012-10-24T00:38:39","modified_gmt":"2012-10-23T16:38:39","slug":"%e9%a1%b9%e7%9b%ae%e5%88%9b%e4%b8%9a%e8%80%85%e5%a6%82%e4%bd%95%e6%89%8d%e8%83%bd%e5%b0%91%e7%8a%af%e9%94%99%ef%bc%9f-%e5%88%9b%e6%96%b0%e5%a4%a7%e5%b8%88steve-blank%e8%ae%bf%e8%b0%88","status":"publish","type":"post","link":"https:\/\/inhaoxu.com\/blog\/?p=3787","title":{"rendered":"#\u9879\u76ee#\u521b\u4e1a\u8005\u5982\u4f55\u624d\u80fd\u5c11\u72af\u9519\uff1f\u2014\u521b\u65b0\u5927\u5e08Steve Blank\u8bbf\u8c08"},"content":{"rendered":"

\"\"<\/p>\n

\u7f16\u8005\u6ce8\uff1aDerek Andersen\u662fStartupGrind\u548cVaporware Labs\u7684\u521b\u59cb\u4eba\uff0c\u6b64\u524d\u662fEA\u7684\u5a31\u4e50\u7814\u53d1\u7ecf\u7406\u3002\u4ed6\u5728EA\u5de5\u4f5c\u7684\u65f6\u5019\u5c31\u5728\u7422\u78e8\u7740\u5982\u4f55\u6210\u4e3a\u4e00\u540d\u521b\u4e1a\u5bb6\u3002\u6240\u4ee5\u5de5\u4f5c\u65f6\u5e38\u5e38\u5077\u6e9c\u5230\u65af\u5766\u798f\u53bb\u542cSteve Blank\u7684\u8bb2\u5ea7\u3002\u6700\u8fd1\u4ed6\u5bf9\u7845\u8c37\u7684\u521b\u65b0\u5927\u5e08Steve Blank\u8fdb\u884c\u4e86\u4e00\u6b21\u91c7\u8bbf\uff0c\u91c7\u8bbf\u4e2dSteve Blank\u8c08\u5230\u4e86\u81ea\u5df1\u7684\u8eab\u4e16\u3001\u7845\u8c37\u72ec\u7279\u7684\u6587\u5316\u4ee5\u53ca\u521d\u521b\u4f01\u4e1a\u5982\u4f55\u624d\u80fd\u5c11\u72af\u9519\u3002\u4ed6\u7684\u6700\u65b0\u8457\u4f5c\u662f\u5408\u8457\u7684\u300a\u521d\u521b\u4f01\u4e1a\u6240\u6709\u4eba\u624b\u518c\u300b\u3002<\/p><\/blockquote>\n

 <\/p>\n

Steve Blank<\/strong>\u5176\u4eba\u5176\u4e8b<\/strong><\/p>\n

 <\/p>\n

Steve Blank\u88ab\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\u8a89\u4e3a\u5f53\u4ee3\u7684\u201c\u521b\u65b0\u5927\u5e08\u201d\uff0c\u800c\u300a\u5723\u4f55\u585e\u6c34\u661f\u62a5\u300b\u5219\u5c06\u4ed6\u8bc4\u4e3a\u7845\u8c37\u6700\u6709\u5f71\u54cd\u529b\u7684\u5341\u5927\u4eba\u7269\u4e4b\u4e00\u3002\u4ed6\u66fe\u7ecf\u5148\u540e8\u6b21\u521b\u4e1a\uff0c\u73b0\u5728\u5728\u65af\u5766\u798f\u548c\u4f2f\u514b\u5229\u6559\u4e66\uff0c\u81f4\u529b\u4e8e\u4f20\u64ad\u521b\u65b0\u6587\u5316\u3002\u4ed6\u7684\u300a\u7845\u8c37\u79d8\u53f2\u300b\u88ab\u516c\u8ba4\u662f\u7814\u7a76\u7845\u8c37\u5386\u53f2\u7684\u6700\u4f73\u8457\u4f5c\uff0c\u6b64\u5916\uff0c\u4ed6\u7684\u300a\u987f\u609f\u7684\u56db\u4e2a\u6b65\u9aa4\u300b\u4e5f\u662f\u521b\u59cb\u4eba\u548cVC\u7684\u63a8\u8350\u4e1b\u4e66\u4e4b\u4e00\u3002\u8fd9\u672c\u4e66\u88ab\u79f0\u4e3a\u662f\u6700\u63a5\u8fd1\u521b\u4e1a\u6307\u5357\u7684\u4e1c\u897f\u3002\u4ed6\u7684\u6700\u65b0\u8457\u4f5c\u662f\u4e0eBob Dorf\u5408\u8457\u7684\u300a\u521d\u521b\u4f01\u4e1a\u6240\u6709\u4eba\u624b\u518c\uff08\uff08The Startup Owner\u2019s Manual\uff09\uff09\u300b\uff0c\u8be5\u4e66\u65e8\u5728\u6559\u5927\u5bb6\u5982\u4f55\u7528\u7ecf\u8fc7\u6d4b\u8bd5\u548c\u9a8c\u8bc1\u7684\u5ba2\u6237\u53d1\u5c55\u8fc7\u7a0b\u5efa\u8bbe\u4e00\u5bb6\u4f1f\u5927\u7684\u516c\u53f8\u3002<\/p>\n

 <\/p>\n

Steve Blank\u662f\u7ebd\u7ea6\u5e03\u9c81\u514b\u6797\u533a\u79fb\u6c11\u7684\u540e\u4ee3\uff0c\u5176\u7236\u6bcd\u5728\u7f8e\u56fd\u68a6\u7684\u9a71\u4f7f\u4e0b\uff0c\u5728\u4e0b\u4e1c\u533a\u5f00\u4e86\u4e00\u5bb6\u6742\u8d27\u5e97\u3002\u4ed6\u4eec\u5144\u59b9\u4e24\u4eba\u57fa\u672c\u4e0a\u662f\u7531\u79bb\u5f02\u7684\u6bcd\u4eb2\u62c9\u626f\u5927\u7684\uff0c\u56e0\u6b64\u4e24\u4eba\u7aed\u5c3d\u6240\u80fd\u52aa\u529b\u5de5\u4f5c\uff0c\u4e89\u53d6\u6210\u529f\u3002\u9ad8\u4e2d\u6bd5\u4e1a\u540e\u4ed6\u4e0a\u4e86\u5bc6\u6b47\u6839\u5927\u5b66\uff0c\u4e0d\u8fc7\u521a\u8fc7\u4e86\u7b2c\u4e00\u4e2a\u5b66\u671f\u5c31\u9000\u5b66\u4e86\u3002<\/p>\n

 <\/p>\n

\u5bf9\u5927\u5b66\u538c\u5026\u7684\u4ed6\uff0c\u642d\u7740\u4fbf\u8f66\u6765\u5230\u4e86\u4f5b\u7f57\u91cc\u8fbe\uff0c\u5728\u673a\u573a\u5e72\u8d77\u4e86\u82e6\u529b\u6d3b\u3002\u7136\u540e\u8ff7\u4e0a\u4e86\u98de\u673a\uff0c\u5f00\u59cb\u62ff\u624b\u518c\u56de\u5bb6\uff0c\u7814\u7a76\u98de\u673a\u7684\u5185\u5916\u90e8\u6280\u672f\u673a\u5236\u3002<\/p>\n

 <\/p>\n

\u8d8a\u5357\u6218\u4e89\u7684\u65f6\u5019\u4ed6\u5fd7\u613f\u52a0\u5165\u7f8e\u56fd\u7a7a\u519b\u3002\u6700\u540e\u88ab\u5206\u914d\u5230\u6cf0\u56fd\u7ef4\u4fee\u6218\u673a\u3002\u8fd9\u4e00\u7ecf\u5386\u4f7f\u5f97\u4ed6\u5b66\u4f1a\u4e86\u5982\u4f55\u8f7b\u677e\u5e94\u5bf9\u6df7\u4e71\u3002\u5bf9\u4e8e\u6b64\u540e\u5230\u7845\u8c37\u7684\u4ed6\u800c\u8a00\u4e5f\u662f\u53d7\u76ca\u532a\u6d45\u3002<\/p>\n

 <\/p>\n

\u4ed6\u66fe\u7ecf\u8bb2\u8fc7\u4e00\u4e2a\u6545\u4e8b\uff0c\u8bf4\u81ea\u5df1\u7684\u4e00\u4f4d\u540c\u4e8b\u66fe\u7ecf\u8ddf\u5bf9\u4ed6\u8868\u8fbe\u81ea\u5df1\u7684\u62c5\u5fe7\uff1a<\/p>\n

 <\/p>\n

\u5662\uff0c\u53f2\u8482\u6587\uff0c\u8fd9\u4e2a\u5730\u65b9\u592a\u96be\u6df7\u4e86\uff0c\u4f60\u4f1a\u88ab\u7092\u6389\u7684\u3002<\/p><\/blockquote>\n

 <\/p>\n

\u4ed6\u7684\u56de\u7b54\u662f\uff1a<\/p>\n

 <\/p>\n

\u6211\u662f\u4ece\u4e00\u4e2a\u6709\u53ef\u80fd\u88ab\u5e72\u6389\u7684\u5730\u65b9\u8fc7\u6765\u7684\u3002\u6240\u4ee5\u201c\u96be\u201d\u90fd\u662f\u76f8\u5bf9\u7684\u3002<\/p><\/blockquote>\n

 <\/p>\n

\u7845\u8c37\u6587\u5316\uff0c\u72ec\u6811\u4e00\u5e1c<\/strong><\/p>\n

 <\/p>\n

Steve Blank\u66fe\u8bf4\u8fc7\uff0c\u7845\u8c37\u5d1b\u8d77\u6709\u4e09\u5927\u79d8\u5bc6\uff1a\u65af\u5766\u798f\u3001\u51b7\u6218\u4e0e\u5931\u8d25\u6587\u5316\u3002<\/p>\n

 <\/p>\n

\u4e0a\u4e16\u7eaa\u4e94\u516d\u5341\u5e74\u4ee3\u7684\u7845\u8c37\u662f\u7f8e\u56fd\u6700\u5927\u7684\u6b66\u5668\u5236\u9020\u4e2d\u5fc3\u4e4b\u4e00\uff0c\u6f5c\u8247\u3001\u53d1\u5c04\u9053\u3001\u5bfc\u5f39\u5747\u5728\u6b64\u5904\u5efa\u9020\u6d4b\u8bd5\u3002\u4e1c\u5e15\u6d1b\u963f\u5c14\u6258\u662f\u4e00\u4e2a\u79d8\u5bc6\u7684Lockette\u95f4\u8c0d\u536b\u661f\u8bbe\u65bd\u7684\u6240\u5728\u5730\u3002\u65af\u5766\u4f5b\u5219\u6709\u4e00\u4e2a400\u4eba\u89c4\u6a21\u7684\u79d8\u5bc6\u6b66\u5668\u5b9e\u9a8c\u5ba4\u3002\u7845\u8c37\u5728\u4fdd\u5b88\u79d8\u5bc6\u65b9\u9762\u4e00\u76f4\u8868\u73b0\u51fa\u8272\u3002<\/p>\n

 <\/p>\n

\u5230\u4e86\u4e0a\u4e16\u7eaa\u4e03\u5341\u5e74\u4ee3\uff0c\u7845\u8c37\u6210\u4e3a\u4e86\u5de5\u7a0b\u5e08\u7684\u68a6\u5e7b\u4e4b\u5730\u3002\u5de5\u7a0b\u5e08\u7684\u62db\u8058\u5e7f\u544a\u9192\u76ee\u5730\u5728\u7535\u89c6\u3001\u5e7f\u64ad\u4e0a\u64ad\u653e\uff0c\u5728\u300a\u5723\u8377\u897f\u6c34\u661f\u62a5\u300b\u5468\u65e5\u7248\u4e0a\u6709\u6574\u657447\u9875\u7684\u804c\u4f4d\u5217\u8868\u3002Steven\u6765\u5230\u8fd9\u91cc\u4ee5\u540e\u5bf9\u8fd9\u4e00\u58ee\u89c2\u666f\u8c61\u611f\u5230\u5174\u594b\u5f02\u5e38\uff0c\u4ece\u6b64\u5c31\u7231\u4e0a\u4e86\u8fd9\u4e2a\u5730\u65b9\uff0c\u518d\u4e5f\u6ca1\u6709\u79bb\u5f00\u3002<\/p>\n

 <\/p>\n

Steven\u8c08\u5230\u5f53\u65f6\u7684\u7845\u8c37\u8fd8\u662f\u4e00\u4e2a\u4fe1\u606f\u8352\u829c\u7684\u5730\u533a\uff0c\u54ea\u6015\u662f\u6bcf\u4e2a\u6708\u8ddf\u77e5\u9053\u70b9\u4ec0\u4e48\u4e8b\u60c5\u7684\u4eba\u559d\u4e0a\u4e00\u6b21\u5496\u5561\uff0c\u4e5f\u4f1a\u4e86\u89e3\u5230\u8bb8\u591a\u6570\u636e\u3002\u800c\u73b0\u5728\u7684\u521b\u4e1a\u5bb6\u9762\u4e34\u7684\u95ee\u9898\u662f\u4fe1\u606f\u8fc7\u5269\uff0c\u8fd9\u4e2a\u95ee\u9898\u6bd4\u4fe1\u606f\u532e\u4e4f\u8fd8\u8981\u7cdf\u7cd5\u3002\u4efb\u4f55\u4e8b\u60c5\u5728web\u4e0a\u90fd\u80fd\u627e\u5f97\u5230\u89c2\u70b9\u3002\u4f46\u662f\u521b\u4e1a\u8005\u5fc5\u987b\u8981\u6709\u81ea\u5df1\u7684\u6307\u5357\u9488\u3002<\/p>\n

 <\/p>\n

\u6bcf\u4e00\u6ce2\u6280\u672f\u6f6e\u7684\u51b2\u51fb\u8fc7\u540e\u5927\u5bb6\u90fd\u4f1a\u8bf4\u521b\u65b0\u4e0d\u518d\u9700\u8981\u4e86\uff0c\u4f46\u662f\u6bcf\u4e00\u6b21\u7845\u8c37\u4f5c\u4e3a\u5168\u7403\u521b\u65b0\u548c\u521b\u4e1a\u4e2d\u5fc3\u7684\u5730\u4f4d\u603b\u662f\u5c79\u7acb\u4e0d\u5012\u3002Steven\u900f\u9732\u7845\u8c37\u7684\u79d8\u8bc0\u662f\uff1a<\/p>\n

 <\/p>\n

\u6211\u4eec\u8fd9\u91cc\u9f13\u52b1\u5192\u9669\u3001\u5bb9\u5fcd\u5931\u8d25\u3002\u77e5\u9053\u7845\u8c37\u600e\u4e48\u79f0\u547c\u4e00\u4f4d\u5931\u8d25\u7684\u521b\u4e1a\u8005\u5417\uff1f\u6709\u7ecf\u9a8c\u3002<\/p><\/blockquote>\n

 <\/p>\n

\u521b\u4e1a\u8270\u96be\uff0c\u521d\u6d89\u5c24\u751a<\/strong><\/p>\n

 <\/p>\n

Steve\u5f62\u5bb9\u81ea\u5df1\u521b\u7acb\u76848\u5bb6\u516c\u53f8\u4e3a\u81ea\u5df1\u5b66\u4e60\u521b\u4e1a\u7cbe\u795e\u7684\u5b66\u5f92\u671f\u3002<\/p>\n

 <\/p>\n

\u8fd9\u662f\u4e00\u672c\u6709\u5173\u4e8e\u5982\u4f55\u51cf\u5c11\u5931\u8d25\u6b21\u6570\u7684\u4e66\uff0c\u4f46\u662f\u9996\u6b21\u521b\u4e1a\u9664\u4e86\u5f52\u6863\u5efa\u8bae\u5fe0\u544a\u4ee5\u5916\u4e5f\u4f1a\u6709\u5176\u4ed6\u4e00\u4e9b\u6709\u610f\u601d\u7684\u82b1\u8fb9\u65b0\u95fb\u3002\u9664\u975e\u4f60\u7ecf\u5386\u8fc7\u4e86\uff0c\u5426\u5219\u662f\u6ca1\u6709\u529e\u6cd5\u771f\u6b63\u5185\u5316\u7684\u3002<\/p><\/blockquote>\n

 <\/p>\n

\u5728SXSW\uff08\u897f\u5357\u504f\u5357\uff09\u4e0a\uff0cReid Hoffman\u8bf4\u4f60\u4e0d\u8be5\u628a\u5b9d\u5168\u538b\u5728\u4e00\u5bb6\u521d\u521b\u4f01\u4e1a\u4e0a\u3002About.me\u7684\u8054\u5408\u521b\u59cb\u4ebaTony Conrad\u6700\u8fd1\u5219\u8bf4\u521b\u4e1a\u8005\u7684\u751f\u6daf\u5e94\u8be5\u752820\u523030\u5e74\u7684\u65f6\u95f4\u53bb\u8861\u91cf\u3002\u8fd9\u4e00\u89c2\u70b9\u4f1a\u6539\u53d8\u4e00\u5207\u3002Steven\u8fd8\u8865\u5145\u8bf4\uff1a<\/p>\n

 <\/p>\n

\u521b\u4e1a\u8005\u7684\u65c5\u7a0b\u5e76\u975e\u5947\u5f02\u4e4b\u65c5\u3002\u53ef\u4ee5\u9075\u5faa\u4e00\u5957\u6a21\u5f0f\u3002\u4e1a\u52a1\u3001\u5e94\u7528\u548c\u6280\u672f\u4e5f\u8bb8\u662f\u72ec\u4e00\u65e0\u4e8c\u7684\uff0c\u4f46\u662f\u5f00\u516c\u53f8\u5374\u662f\u6709\u8ff9\u53ef\u5faa\u3002<\/p><\/blockquote>\n

 <\/p>\n

Steve\u5f3a\u8c03\uff0c\u82e5\u4f60\u4e0d\u613f\u610f\u62fc\u547d\u5de5\u4f5c\uff0c\u90a3\u5c31\u5fc5\u8d25\u65e0\u7591\u3002\u56e0\u4e3a\u4f60\u4e0d\u80af\u62fc\u547d\u603b\u4f1a\u6709\u5176\u4ed6\u4eba\u80af\u3002<\/p>\n

 <\/p>\n

\u51b7\u9177\u7684\u6267\u884c\u662f\u6e38\u620f\u7684\u4e00\u90e8\u5206\u3002\u6211\u7684\u540c\u4e8b\u5728\u684c\u5b50\u5e95\u4e0b\u7761\u662f\u56e0\u4e3a\u6211\u4e5f\u5728\u684c\u5b50\u4e0b\u9762\u7761\u3002\u8fd9\u662f\u4e00\u9879\u5168\u8eab\u8fd0\u52a8\u3002\u5982\u679c\u4f60\u4e0d\u6293\u7d27\uff0c\u4e0d\u80fd\u8ba9\u5927\u5bb6\u7b4b\u75b2\u529b\u5c3d\uff0c\u90a3\u4e48\u4f60\u505a\u7684\u4e0d\u662f\u521d\u521b\u4f01\u4e1a\u3002<\/p>\n

\u5c3d\u7ba1\u521d\u521b\u4f01\u4e1a\u7684\u65f6\u9ae6\u6027\u5728\u589e\u5f3a\uff0c\u4f46\u521b\u4e1a\u8005\u4e0d\u8981\u628a\u5b83\u8ddf\u597d\u73a9\u7684\u5de5\u4f5c\u6df7\u4e3a\u4e00\u8c08\u3002\u8fd9\u4e0d\u662f\u7231\u597d\u3002\u521b\u7acb\u56e2\u961f\u548c\u4f60\u7684\u65e9\u671f\u5458\u5de5\u6700\u597d\u610f\u5fd7\u575a\u5b9a\uff0c\u5426\u5219\u7684\u8bdd\u7b2c\u4e00\u6b21\u78b0\u5230\u56f0\u96be\u7684\u65f6\u5019\u4ed6\u4eec\u53ef\u80fd\u5c31\u4f1a\u79bb\u5f00\u4f60\uff0c\u800c\u521d\u521b\u4f01\u4e1a\u9047\u5230\u56f0\u96be\u662f\u7a00\u677e\u5e73\u5e38\u7684\u4e8b\u3002<\/p><\/blockquote>\n

 <\/p>\n

\u521b\u4e1a\u5bb6\u8005\uff0c\u827a\u672f\u5bb6\u4e5f<\/strong><\/p>\n

 <\/p>\n

Steve\u8ba4\u4e3a\u521b\u4e1a\u5bb6\u5fc5\u987b\u8981\u6709\u613f\u666f\u548c\u6fc0\u60c5\u5e26\u9886\u56e2\u961f\u4f5c\u6218\u3002<\/p>\n

 <\/p>\n

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 <\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

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