{"id":3678,"date":"2012-09-19T09:59:23","date_gmt":"2012-09-19T01:59:23","guid":{"rendered":"http:\/\/inhaoxu.com\/blog\/?p=3678"},"modified":"2012-09-19T09:59:23","modified_gmt":"2012-09-19T01:59:23","slug":"%e6%95%b0%e6%8d%ae%e6%a8%a1%e5%9e%8b%e5%9c%a8%e7%94%b5%e5%95%86crm%e4%b8%ad%e7%9a%84%e5%ba%94%e7%94%a8","status":"publish","type":"post","link":"https:\/\/inhaoxu.com\/blog\/?p=3678","title":{"rendered":"\u6570\u636e\u6a21\u578b\u5728\u7535\u5546CRM\u4e2d\u7684\u5e94\u7528"},"content":{"rendered":"

\u968f\u7740\u7535\u5b50\u5546\u52a1\u4ed8\u8d39\u63a8\u5e7f\u6d41\u91cf\u7684\u4e0a\u6da8\uff0c\u8d8a\u6765\u8d8a\u591a\u5927\u5356\u5bb6\u5f00\u59cb\u5173\u6ce8\u4ee5\u5f80\u9ad8\u901f\u53d1\u5c55\u80cc\u666f\u4e0b\u201c\u6f5c\u5728\u6c34\u5e95\u7684\u9690\u5f62\u51b0\u5c71\u201d\u2014\u2014\u8001\u5ba2\u6237\u3002<\/p>\n

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1.\u4e00\u4e2a\u65b0\u5ba2\u6237\u5f15\u5165\u7684\u6210\u672c30~50\uff0c\u72ec\u7acbB2C\u66f4\u9ad8\uff1b<\/p>\n

2.\u6dd8\u5b9d\u4ed8\u8d39\u63a8\u5e7f\u6d41\u91cf\u5927\u69821UV=1\u5143\u94b1\uff0c\u76f4\u901a\u8f66\u7684\u51fa\u4ef7\u673a\u4f1a\u90fd\u4e0a1\u5757\u94b1\u4e86\uff1b<\/p>\n

3.\u9996\u7126+\u786c\u5e7f\u867d\u7136\u8d35\uff0c\u4f46\u662f\u4f9d\u7136\u5f88\u591a\u4eba\u4f1a\u6295\uff0cROI1.5\u662f\u5747\u503c\uff0c\u80fd\u52303\u5df2\u7ecf\u662f\u8d85\u795e\u4e86\uff1b<\/p>\n

4.\u6dd8\u5ba2\u8d8a\u6765\u8d8a\u8d8b\u5411\u4e8e\u5927\u5356\u5bb6\u548c\u7206\u6b3e\u7684\u63a8\u5e7f\uff0c\u4e2d\u5c0f\u5356\u5bb6\u6d41\u91cf\u6765\u6e90\u8d8a\u6765\u8d8a\u6709\u9650\uff1b<\/p>\n

5.\u81ea\u7136\u641c\u7d22\u4ecd\u7136\u662f\u5927\u5bb6\u52aa\u529b\u7684\u65b9\u5411\uff0c\u5929\u5929\u60f3\u7740\u6253\u9020\u7206\u6b3e\u3002<\/p>\n

\u56e0\u6b64\uff0c\u8d8a\u6765\u8d8a\u591a\u5356\u5bb6\u5173\u6ce8\u548c\u5f00\u59cb\u5efa\u7acb\u54c1\u724c\/\u5e97\u94fa\u7684CRM\u4f53\u7cfb\u3002\u539f\u56e0\u5982\u4e0b\uff1a<\/strong><\/p>\n

1.\u7ef4\u7cfb\u4e00\u4e2a\u8001\u5ba2\u6237\u590d\u8d2d\u7684\u6210\u672c\uff0c\u662f\u5f15\u5165\u4e00\u4e2a\u65b0\u5ba2\u6237\u768410\u5206\u4e4b1\uff1b<\/p>\n

2.\u8001\u5ba2\u6237\u5ba2\u5355\u4ef7\u663e\u7740\u9ad8\u4e8e\u65b0\u5ba2\u6237\uff0c\u6211\u5bf9\u5927\u90e8\u5206\u5e97\u94fa\u7684\u8bca\u65ad\u90fd\u8bc1\u660e\u8fd9\u4e00\u70b9\uff1b<\/p>\n

3.\u8001\u5ba2\u6237\u66f4\u591a\u7684\u9009\u62e9\u9759\u9ed8\u4e0b\u5355\uff0c\u5ba2\u670d\u538b\u529b\u5c0f\uff08\u8fd9\u4e2a\u5356\u5bb6\u5fc3\u7406\u6709\u6570\uff09\uff1b<\/p>\n

4.\u8001\u5ba2\u6237\u4e86\u89e3\u5e97\u94fa\u4ea7\u54c1\uff0c\u9000\u6362\u8d27\u7387\u66f4\u4f4e\uff0cDSR\u8bc4\u5206\u548c\u8bc4\u4ef7\u7ed9\u5f97\u66f4\u597d\uff1b<\/p>\n

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1.\u5927\u90e8\u5206\u5356\u5bb6CRM\u6ca1\u6709\u7ecf\u8fc7\u5b8c\u6574\u7684\u6570\u636e\u5206\u6790\uff0c\u751a\u81f3\u521d\u6b65\u7684\u4e5f\u6ca1\u6709\uff1b<\/p>\n

2.\u5927\u5bb6\u7684CRM\u4ecd\u505c\u7559\u5728\u4fc3\u9500\u53d1\u77ed\u4fe1\uff0c\u5927\u4fc3\u53d1\u591a\u51e0\u6761\u77ed\u4fe1\u7684\u9636\u6bb5\uff1b<\/p>\n

3.\u666e\u904d\u6ca1\u6709\u5bf9\u5ba2\u6237\u8fdb\u884c\u7ec6\u5206\uff0c\u4e0d\u77e5\u9053\u5ba2\u6237\u751f\u547d\u5468\u671f\u7684\u91cd\u8981\u6027\u548c\u4e0d\u77e5\u9053\u5982\u4f55\u7ec6\u5206\uff1b<\/p>\n

4.\u6ca1\u6709\u5bf9\u5ba2\u6237\u4ef7\u503c\u8fdb\u884c\u5212\u5206\uff0c\u9ad8\u4e2d\u4f4e\u4ef7\u503c\u5ba2\u6237\u540c\u4e00\u800c\u8bba\uff1b<\/p>\n

5.\u6ca1\u6709\u7528\u5fc3\u601d\u8003\u662f\u5426\u6709\u6bd4\u6253\u6298\u548c\u4f18\u60e0\u5238\u66f4\u597d\u7684\u590d\u8d2d\u523a\u6fc0\u65b9\u6848\uff1b<\/p>\n

\u600e\u4e48\u89e3\u51b3\u5462\uff1f\u4ee5\u4e0b\u5185\u5bb9\u53ef\u4ee5\u5e2e\u52a9\u5927\u5bb6\u628aCRM\u7b56\u7565\u7531\u7c97\u653e\u8f6c\u4e3a\u7cbe\u7ec6\u3002<\/p>\n

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\"\"<\/p>\n

1.\u968f\u7740\u5ba2\u6237\u8d2d\u4e70\u6b21\u6570\u7684\u589e\u52a0\uff0c\u5ba2\u5355\u4ef7\u4e0e\u5ba2\u5355\u4ef6\u90fd\u6709\u9010\u6e10\u63d0\u5347\uff0c\u8fd9\u4e2a\u662f\u6709\u4ef7\u503c\u7684\u89c4\u5f8b\uff0c\u610f\u5473\u7740\u4f60\u5ba2\u6237\u7c98\u6027\u505a\u5f97\u8d8a\u597d\uff0c\u5ba2\u6237\u7684\u56de\u62a5\u7ed9\u4f60\u8d8a\u591a\uff1b<\/p>\n

 <\/p>\n

2.\u5524\u9192\u4e00\u4e2a\u56de\u5934\u5ba2\u6237\u6bd4\u65b0\u5ba2\u6237\u521b\u9020\u66f4\u591a\u7684\u76c8\u4f59\uff0c\u8fd9\u4e2a\u662f\u4ece\u6210\u672c\u89d2\u5ea6\u8003\u8651\u7684\uff0c\u5df2\u500d\u884c\u4e1a\u8bc1\u660e\uff1b<\/p>\n

3.\u5ba2\u6237\u6bcf\u589e\u52a0\u4e00\u6b21\u8d2d\u4e70\uff0c\u590d\u8d2d\u7387\u663e\u7740\u63d0\u5347\uff0c\u4e70\u5f97\u8d8a\u591a\uff0c\u8d8a\u56de\u6765\u4e70\u3002\u8fd9\u4e2a\u5c31\u8ddf\u5438\u6bd2\u4e00\u6837\uff0c\u7b2c\u4e00\u6b21\u5438\u6bd2\uff0c\u5f88\u5bb9\u6613\u5c31\u6212\u4e86\uff0c\u5f88\u5c11\u4f1a\u5438\u7b2c\u4e8c\u6b21\uff0c\u5438\u7b2c\u4e8c\u6b21\u5c31\u5f88\u5927\u53ef\u80fd\u7ee7\u7eed\u5438\u4e0b\u53bb\uff1b<\/p>\n

4.1\u6b21\u8d2d\u4e70\u52302\u6b21\u7684\u56de\u5934\uff0c\u662f\u6700\u9700\u8981\u63d0\u5347\u7684\u73af\u8282\u3002\u8fd9\u4e2a\u5927\u90e8\u5206\u5356\u5bb6\u7684\u60c5\u51b5\u662f\u4e00\u81f4\u7684\uff0c\u5c31\u662f\u65b0\u5ba2\u62372\u6b21\u56de\u8d2d\u7387\u975e\u5e38\u4f4e\uff0c\u4f46\u662f2\u6b21 \u52303\u6b21\u5c31\u6bd4\u8f83\u9ad8\u4e86\uff0c\u8fd9\u4e2a\u662f\u6211\u4eec\u79f0\u4e3a\u201c\u6d17\u5ba2\u6237\u201d\u7684\u8fc7\u7a0b\uff0c\u4e0d\u65ad\u628a\u5fe0\u8bda\u5ba2\u6237\u6d17\u4e0b\u6765\u3002\u51fa\u73b0\u8fd9\u4e2a\u95ee\u9898\u5176\u5b9e\u5f88\u7b80\u5355\uff0c\u56e0\u4e3a\u5728\u6dd8\u5b9d\u505a\u662f\u9700\u8981\u81ea\u7136\u6d41\u91cf\u7684\uff0c\u81ea\u7136\u6d41\u91cf\u662f\u9700\u8981\u7206\u6b3e \u7684\uff0c\u7206\u6b3e\u662f\u9700\u8981\u6253\u6298\u7684\uff0c\u90a3\u4e48\u5927\u90e8\u5206\u591f\u4e70\u7206\u6b3e\u7684\u5ba2\u6237\uff08\u5305\u62ec\u805a\u5212\u7b97\u3001\u6dd8\u91d1\u5e01\u3001\u5929\u5929\u7279\u4ef7\uff0c\u51e0\u4e4e\u8fd8\u6709\u5176\u4ed6\u6240\u6709\u7684\u6dd8\u5b9d\u6d3b\u52a8\u6765\u7684\u5ba2\u6237\uff09\u662f\u56e0\u4e3a\u4ef7\u683c\u56e0\u7d20\u6765\u8d2d\u4e70\u7684\uff0c\u5bf9\u9891\u9053 \u548c\u6d3b\u52a8\uff08\u4f8b\u5982\u805a\u5212\u7b97\uff09\u7684\u4f9d\u8d56\u6027\u8fdc\u6bd4\u5e97\u94fa\u8981\u9ad8\uff0c\u6240\u4ee5\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u5e97\u94fa\u662f\u201c\u805a\u5212\u7b97\u201d\u548c\u201c\u6dd8\u91d1\u5e01\u201d\uff0c\u5e76\u4e0d\u662f\u4f60\u4eec\u7684\u201cXX\u65d7\u8230\u5e97\u201d\u548c\u201cXX\u4e13\u8425\u5e97\u201d\u3002\u8fd9\u4e2a\u95ee\u9898\u7684\u89e3 \u6cd5\u4e0b\u4e0b\u9762\u4f1a\u8bf4\u5230\uff0c\u5c31\u662f\u5212\u5206\u5ba2\u6237\u4ef7\u503c\u3002<\/p>\n

\"\"<\/p>\n

1.\u8fd9\u4e2a\u56fe\u5f88\u597d\u7406\u89e3\u5427\uff0c\u628a\u8bf4\u6709\u8d2d\u4e70\u8fc72\u6b21\u7684\u5ba2\u6237\u62c9\u51fa\u6765\uff0c\u7136\u540e\u8ba1\u7b97\u4ed6\u4eec\u8d2d\u4e70\u7b2c\u4e8c\u6b21\u65f6\u8ddd\u79bb\u7b2c\u4e00\u6b21\u8d2d\u4e70\u7684\u65f6\u95f4\u95f4\u9694\uff0c\u7136\u540e\u628a\u8fd9\u4e9b\u65f6\u95f4\u95f4\u9694\u505a\u4e00\u4e2a\u56fe\u3002\u6211\u4eec\u53d1 \u73b0\uff0c30%\u7684\u5ba2\u6237\u5728\u9996\u6b21\u8d2d\u4e70\u540e\u768426\u5929\u5185\u8fdb\u884c\u590d\u8d2d\uff0c27\u5929-133\u5929\u7684\u4e5f\u536030%\uff0c134\u5929\u5230404\u7684\u536030%\uff0c405\u5929\u4ee5\u4e0a\u7684\u536010%\u3002\u8bf4\u660e\u4ec0\u4e48\u95ee\u9898 \u5462\uff1f\u8bf4\u660e\u8ddd\u79bb\u9996\u6b21\u8d2d\u4e70\u7684\u65f6\u95f4\u8d8a\u957f\uff0c\u590d\u8d2d\u7684\u53ef\u80fd\u6027\u8d8a\u5c11\u3002\u8fd9\u4e2a\u505aCRM\u7684\u90fd\u77e5\u9053\uff0c\u662f\u5e9f\u8bdd\u6765\u7684\uff0c\u6709\u4ef7\u503c\u7684\u662f\u5982\u4f55\u6309\u7167\u8fd9\u4e2a\u8d2d\u4e70\u95f4\u9694\u5212\u5206\u51fa\u4e0d\u540c\u751f\u547d\u5468\u671f\u3002<\/p>\n

2.\u6309\u71673\uff0830%\uff09331\u7684\u65b9\u6cd5\uff0c\u628a\u8d2d\u4e70\u95f4\u9694\u4ee5\u5212\u5206\uff0c\u5f97\u51fa4\u4e2a\u751f\u547d\u5468\u671f\uff0c\u4e0d\u540c\u751f\u547d\u5468\u671f\u7684\u7b56\u7565\u5982\u4e0b\uff1a<\/p>\n

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\"\"<\/p>\n

1.\u5728\u5212\u5206\u751f\u547d\u5468\u671f\u7684\u57fa\u7840\u4e0a\uff0c\u6211\u4eec\u5df2\u7ecf\u89e3\u51b3\u4e86\u5927\u90e8\u5206\u5ba2\u6237\u7ec6\u5206\u7684\u95ee\u9898\uff0c\u5982\u679c\u5e97\u94fa\u5ba2\u6237\u6570\u4e0d\u662f\u5f88\u591a\u7684\u8bdd\uff0c\u5212\u5206\u5230\u751f\u547d\u5468\u671f\u5df2\u7ecfok\u4e86\uff0c\u4f46\u662f\u5982\u679c\u5e97\u94fa\u7684\u5ba2\u6237\u6570\u5f88\u591a\uff0c\u4ea7\u54c1\u7ebf\u548c\u4ef7\u683c\u5e26\u591f\u957f\u7684\u8bdd\uff0c\u5219\u8fd8\u53ef\u4ee5\u6839\u636e\u9996\u6b21\u8d2d\u4e70\u5ba2\u5355\u4ef7\u8fdb\u4e00\u6b65\u5bf9\u4e0d\u540c\u751f\u547d\u5468\u671f\u7684\u65b0\u5ba2\u6237\u8fdb\u884c\u7ec6\u5206\uff1b<\/p>\n

2.\u8fd9\u4e2a\u7ec6\u5206\u6211\u662f\u7528SAS\u8dd1\u51b3\u7b56\u6811\u5f97\u51fa\u6765\u7684\uff0c\u65b9\u6cd5\u5927\u5bb6\u4e5f\u4e0d\u8981\u7ea0\u7ed3\uff0c\u7edf\u8ba1\u8f6f\u4ef6\u7684\u4f7f\u7528\u6211\u4e5f\u6ca1\u529e\u6cd5\u4e00\u6b21\u6027\u7684\u6559\u4f1a\u5927\u5bb6\uff0c\u4f46\u662f\u8fd9\u4e2a\u89c4\u5219\u6d3e\u53cb\u4eec\u662f\u53ef\u4ee5\u501f\u9274\u7684\uff0c\u5bf9\u5ba2\u6237\u8fdb\u884c\u5212\u5206\u53ea\u8981\u65b9\u5411\u662f\u5bf9\u7684\uff0c\u6570\u503c\u5dee\u4e2a\u51e0\u5341\u5757\u5176\u5b9e\u662f\u65e0\u4f24\u5927\u96c5\u7684\u3002<\/p>\n

3.\u5bf9\u4e8e\u8d2d\u4e701\u6b21\u7684\u5ba2\u6237\uff0c\u603b\u4f53\u590d\u8d2d\u7387\u662f19.3%\uff0c\u901a\u8fc7\u201c\u51b3\u7b56\u6811\u201d\u5bf9\u9996\u6b21\u8d2d\u4e70\u91d1\u989d\u8fdb\u884c\u7ec6\u5206\uff1b<\/p>\n

4.\u5176\u4e2d\u9996\u6b21\u5ba2\u5355\u4ef7412\u5143\u7684\u5ba2\u6237\uff0c\u590d\u8d2d\u7387\u4e3a26.2%\uff0c\u663e\u7740\u9ad8\u4e8e\u603b\u4f53\u5ba2\u6237\uff0c\u5e94\u91cd\u70b9\u7ef4\u7cfb\uff1b<\/p>\n

5.149\u5143\u9996\u6b21\u5ba2\u5355\u4ef7<412\u5143\uff0c\u590d\u8d2d\u7387\u7a0d\u9ad8\u4e8e\u603b\u4f53\u5ba2\u6237\uff0c\u5e94\u6b21\u4f18\u5148\u7ef4\u7cfb\uff1b<\/p>\n

6.\u9996\u6b21\u5ba2\u5355\u4ef7149\u7684\u5ba2\u6237\uff0c\u590d\u8d2d\u7387\u4ec5\u4e3a12.4%\uff0c\u5c5e\u4e8e\u4f4e\u4ef7\u503c\u5ba2\u6237\uff0c\u4f5c\u4e3a\u540e\u5907\u7ef4\u7cfb\u5bf9\u8c61\uff1b<\/p>\n

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1.\u6839\u636e\u4e0a\u9762\u7684\u5206\u6790\uff0c\u6309\u7167\u9996\u6b21\u5ba2\u5355\u4ef7\u533a\u5206\u4f18\u5148\u7ea7\u5bf9\u5ba2\u6237\u8fdb\u884c\u7ef4\u7cfb\u7684\u590d\u8d2d\u7387\u663e\u7740\u9ad8\u4e8e\u6ca1\u6709\u89c4\u5219\u968f\u673a\u7b5b\u9009\u5ba2\u6237\u7684\u590d\u8d2d\u7387\uff1b<\/p>\n

2.\u6839\u636e\u9996\u6b21\u5ba2\u5355\u4ef7\u8fdb\u884c\u7cbe\u786e\u8425\u9500\uff0c\u53ef\u4ee5\u786e\u4fdd\u201c\u7528\u6700\u5c0f\u7684\u8425\u9500\u6210\u672c\uff0c\u6316\u6398\u6700\u5927\u7684\u8001\u5ba2\u6237\u4ef7\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

\u968f\u7740\u7535\u5b50\u5546\u52a1\u4ed8\u8d39\u63a8\u5e7f\u6d41\u91cf\u7684\u4e0a\u6da8\uff0c\u8d8a\u6765\u8d8a\u591a… more →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1405,3],"tags":[1994,1274,716,504,1242],"_links":{"self":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3678"}],"collection":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3678"}],"version-history":[{"count":0,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3678\/revisions"}],"wp:attachment":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}