{"id":3575,"date":"2012-08-23T23:03:46","date_gmt":"2012-08-23T15:03:46","guid":{"rendered":"http:\/\/inhaoxu.com\/blog\/?p=3575"},"modified":"2015-01-24T14:05:36","modified_gmt":"2015-01-24T06:05:36","slug":"bruce-mau-design-rebrands-canada","status":"publish","type":"post","link":"https:\/\/inhaoxu.com\/blog\/?p=3575","title":{"rendered":"Bruce Mau Design rebrands Canada"},"content":{"rendered":"<p>Bruce Mau Design\u00a0(BMD) was approached by radio program\u00a0Studio 360\u00a0with Kurt Andersen in the US to take part in its series called Redesigns.<\/p>\n<blockquote><p>\u201cAt the suggestion of a listener in Saskatoon, Saskatchewan, Studio 360 put the focus on redesigning Canada. But the \u2018design exercise\u2019 is not really about changing Canada, said Alexis Green, marketing and PR manager at BMD, as much as it\u2019s about changing America\u2019s view of Canada.\u201d<\/p><\/blockquote>\n<p><em>Quoted from\u00a0Design Edge Canada.98725b54<\/em><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.logodesignlove.com\/images\/country\/canada-brand-bruce-mau-01.jpg\" alt=\"Canada rebrand by Bruce Mau Design\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.logodesignlove.com\/images\/country\/canada-brand-bruce-mau-02.jpg\" alt=\"Canada rebrand by Bruce Mau Design\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.logodesignlove.com\/images\/country\/canada-brand-bruce-mau-03.jpg\" alt=\"Canada rebrand by Bruce Mau Design\" \/><\/p>\n<blockquote><p>\u201cCanada has an image problem in the US. When Americans think of Canada, stale and often clich\u00e9 ideas come to mind; such as maple syrup, hockey, snow and lots of it. These images don\u2019t pay homage to the intellectual, creative and social contributions that Canada makes as a country on a global scale. These clich\u00e9s do not accurately depict the 21st Century Canada.<\/p>\n<p>\u201cIn our redesign, we began with an assertion that Americans simply don\u2019t understand Canada. Our view is that Canada doesn\u2019t need a redesign; rather, Americans need to be educated.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Bruce Mau Design\u00a0(BM&hellip;  <a href=\"https:\/\/inhaoxu.com\/blog\/?p=3575\" class=\"more-link\">more <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[1918,1922,1920,1919,1921],"_links":{"self":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3575"}],"collection":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3575"}],"version-history":[{"count":0,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3575\/revisions"}],"wp:attachment":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}