\u4ee5\u4e0b\u5c5e\u4e8e\u6d89\u53ca\u9762\u5f88\u5e7f, \u6709\u5e7f\u544a\u9886\u57df\u7684, \u6709\u6570\u5b57\u8bbe\u8ba1\u9886\u57df\u7684, \u66f4\u6709IT\u9886\u57df\u7684, \u56e0\u4e3a\u672c\u8eab\u6570\u5b57\u4e92\u52a8\u8425\u9500\u5c31\u662f\u4e2a\u5f88\u591a\u5143\u5f88\u4e0d\u6e05\u4e0d\u695a\u7684\u4e1c\u4e1c~
\n\u6211\u627f\u8ba4\u8fd9\u5f88\u65e0\u804a, \u4e0d\u8fc7\u4e8b\u5b9e\u7684\u786e\u662f\u8fd9\u6837\u7684, \u5f88\u591a\u6982\u5ff5\u6211\u4eec\u5708\u5185\u4eba\u58eb\u81ea\u5df1\u4e5f\u641e\u4e0d\u6e05\u695a! \u90a3\u8be5\u5982\u4f55\u6c9f\u901a, \u5982\u4f55\u6e05\u695a\u7684\u5411\u5ba2\u6237\u53bb\u8868\u8ff0\u5462?
\n\u6bd4\u5982\u6570\u5b57\u8425\u9500, \u4e92\u52a8\u8425\u9500, \u7f51\u7edc\u8425\u9500, \u8fd9\u4e09\u4e2a\u6982\u5ff5, \u80fd\u4e00\u4e0b\u8bf4\u660e\u767d\u7684\u5927\u6982\u4e5f\u8be5\u53bb\u4e2d\u79d1\u9662\u4e86:P \u00a0\u53c8\u6bd4\u5982\u7ebf\u4e0a, \u7ebf\u4e0b \u8fd9\u4e2a\u201c\u7ebf\u201d\u80fd\u5b9a\u4e49\u6e05\u695a\u7684\u2026\u5e9f\u8bdd\u4e0d\u591a (\u4e0d\u65ad\u66f4\u65b0\u4e2d\u2026)<\/p>\n
\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n
\u5e7f\u544a\u7684\u4e00\u79cd, \u5373\u4ed8\u8d39\u6587\u7ae0, \u6545\u610f\u8bbe\u8ba1\u6210\u50cf\u4e00\u7bc7\u666e\u901a\u7684\u6587\u7ae0\u3002<\/p>\n
Application Programming Interface\u7684\u7f29\u5199\u3002\u662f\u4e00\u4e9b\u9884\u5148\u5b9a\u4e49\u7684\u51fd\u6570\u3002\u76ee\u7684\u662f\u63d0\u4f9b\u5e94\u7528\u7a0b\u5e8f\u4e0e\u5f00\u53d1\u4eba\u5458\u57fa\u4e8e\u67d0\u8f6f\u4ef6\u6216\u786c\u4ef6\u7684\u4ee5\u8bbf\u95ee\u4e00\u7ec4\u4f8b\u7a0b\u7684\u80fd\u529b, \u800c\u53c8\u65e0\u9700\u8bbf\u95ee\u6e90\u7801, \u6216\u7406\u89e3\u5185\u90e8\u5de5\u4f5c\u673a\u5236\u7684\u7ec6\u8282\u3002<\/p>\n
Emotional Appeals\/\u611f\u6027\u8bc9\u6c42, Rational Appeals\/\u7406\u6027\u8bc9\u6c42<\/p>\n
\u521a\u5165\u884c\u4e0d\u4e45\u7684\u540c\u5b66\u4e5f\u8bb8\u4f1a\u7ecf\u5e38\u88ab\u4eba\u95ee\u5230:\u201c\u4f60\u662fArt Base \u8fd8\u662fCopy Base?\u201d \u4e00\u5f00\u59cb\u90fd\u662f\u88ab\u95ee\u7684\u4e00\u5934\u96fe\u6c34! \u5728\u5e7f\u544a\u5708\u4e2d\u521b\u610f\u4eba\u5206\u51fa\u8eab\u6709\u4e24\u4e2a\u6d3e\u7cfb\u2014\u2014Copy Base\u548cArt Base. Copy Base\u6307\u51fa\u8eab\u4e8e\u6587\u6848, \u6587\u5b57\u8fbe\u4eba (Copywriter); Art Base\u5c31\u662f\u6307\u51fa\u8eab\u4e8e\u7f8e\u672f, \u8bbe\u8ba1, \u89c6\u89c9\u8fbe\u4eba!
\n\u6bd4\u5982\u4f60\u662f\u67d0\u516c\u53f8CD, \u4f60\u5728\u5411\u522b\u4eba\u4ecb\u7ecd\u65f6\u53ef\u4ee5\u8fd9\u4e48\u7528:\u201c\u6211\u662fxxx\u516c\u53f8CD, \u6211\u662fArt Base!\u201d<\/p>\n
\u5373Augmented Reality. \u662f\u4e00\u79cd\u5b9e\u65f6\u5730\u8ba1\u7b97\u6444\u5f71\u673a\u5f71\u50cf\u7684\u4f4d\u7f6e\u53ca\u89d2\u5ea6\u5e76\u52a0\u4e0a\u76f8\u5e94\u56fe\u50cf\u7684\u6280\u672f, \u76ee\u6807\u662f\u5728\u5c4f\u5e55\u4e0a\u628a\u865a\u62df\u4e16\u754c\u5957\u5728\u73b0\u5b9e\u4e16\u754c\u5e76\u8fdb\u884c\u4e92\u52a8\u3002\u76ee\u524d\u5728\u4e92\u52a8\u5e7f\u544a\u6848\u4f8b\u4e2d\u6700\u5e38\u89c1\u7528Flash\u6765\u5b9e\u73b0AR\u3002More ><\/a><\/p>\n ActionScript\u7684\u7b80\u79f0, \u662fMacromedia(\u73b0\u5df2\u88abAdobe\u6536\u8d2d) \u4e3a\u5176Flash\u4ea7\u54c1\u5f00\u53d1\u7684, \u6700\u521d\u662f\u4e00\u79cd\u7b80\u5355\u7684\u811a\u672c\u8bed\u8a00, \u662f\u4e00\u79cd\u5b8c\u5168\u7684\u9762\u5411\u5bf9\u8c61\u7684\u7f16\u7a0b\u8bed\u8a00, \u8bed\u6cd5\u7c7b\u4f3cJavaScript\u3002\u4ece\u6280\u672f\u96be\u5ea6\u4e0a\u6765\u8bb2\u662fFlash\u5f00\u53d1\u4e2d\u8f83\u4e3a\u9ad8\u9636\u7684\u4e00\u79cd\u3002\u76f8\u5bf9\u5e94\u5219\u662f\u65f6\u95f4\u8f74\u52a8\u753b(\u4e5f\u6709\u8bf4\u662f\u9010\u5e27\u52a8\u753b)\u3002<\/p>\n AS\u6709\u65f6\u4e5f\u662fAccount Service\u7684\u7f29\u5199\u3002<\/p>\n \u8fd8\u6709BTL\u5462! \u8fd9\u4e2a\u8bb2\u8d77\u6765\u771f\u662f\u6709\u7684\u8bb2, \u76f8\u4fe1\u5e73\u65f6\u5927\u5bb6\u90fd\u4f1a\u88ab\u7ebf\u4e0a\u7ebf\u4e0b\u7684\u6982\u5ff5\u6df7\u6dc6\u7684\u56e2\u56e2\u8f6c\u2026\u6709\u65f6\u95f4\u8981\u5199\u4e00\u7bc7\u5173\u4e8e\u8fd9\u4e24\u4e2a\u6982\u5ff5\u7684\u65e5\u8bb0. \u4e92\u76f8\u63a2\u8ba8\u4e0b! \u51fa\u73b0\u5728\u7f51\u9875\u4e0a\u7684\u5e7f\u544a, \u5c31\u662f\u901a\u5e38\u5728\u9875\u9762\u7684\u9876\u90e8, \u5e95\u90e8,\u6216\u4fa7\u8fb9\u7684\u5757\u9762\u72b6\u5e7f\u544a. \u4e3a\u4e86\u8ba9\u7528\u6237\u70b9\u51fb\u83b7\u53d6\u66f4\u591a\u4fe1\u606f(\u6bd4\u5982\u67e5\u770bMiniSite\u6216BrandSite)\u800c\u8bbe\u8ba1.<\/p>\n \u9996\u5148\u5b83\u662f\u4e00\u4e2a\u76f8\u5bf9\u6027\u7684\u6982\u5ff5, \u5c24\u5176\u5728\u5982\u4eca\u788e\u7247\u5316\u65f6\u4ee3\u3002\u53c8\u662f\u4e2a\u5f88\u96be\u89e3\u91ca\u7684\u6982\u5ff5, \u4f17\u5bb6\u8bf4\u6cd5\u5f88\u591a\u3002\u4f20\u7edf\u4e0a, \u5f15\u7528\u4e00\u672c\u4e66\u4e2d\u7684\u8bf4\u6cd5: \u201c\u5177\u6709\u76f4\u51fb\u4eba\u5fc3\u7684\u9500\u552e\u529b, \u53c8\u6709\u7740\u65e0\u9650\u7684\u884d\u751f\u6027, \u81f3\u5c11\u53ef\u4ee5\u7528\u51e0\u5341\u5e74\u7684idea.\u201d<\/p>\n Brainstorming\u539f\u6307\u7cbe\u795e\u75c5\u60a3\u8005\u5934\u8111\u4e2d\u77ed\u65f6\u95f4\u51fa\u73b0\u7684\u601d\u7ef4\u7d0a\u4e71\u73b0\u8c61, \u75c5\u4eba\u4f1a\u4ea7\u751f\u5927\u91cf\u7684\u80e1\u601d\u4e71\u60f3. \u7f8e\u56fd\u4eba\u5965\u65af\u672c\u4e8e1938\u5e74\u501f\u7528\u8fd9\u70b9\u63d0\u51fa\u4e86\u73b0\u5728\u8fd9\u4e2a\u5168\u65b0\u7684\u6982\u5ff5\u6765\u6bd4\u55bb\u601d\u7ef4\u9ad8\u5ea6\u6d3b\u8dc3, \u6253\u7834\u5e38\u89c4\u7684\u601d\u7ef4\u65b9\u5f0f\u800c\u4ea7\u751f\u5927\u91cf\u521b\u9020\u6027\u8bbe\u60f3\u7684\u72b6\u51b5. Brainstorming\u7684\u7279\u70b9\u662f\u8ba9\u53c2\u4e0e\u8005\u655e\u5f00\u601d\u60f3,\u4f7f\u5404\u79cd\u8bbe\u60f3\u5728\u76f8\u4e92\u78b0\u649e\u4e2d\u6fc0\u8d77\u8111\u6d77\u7684\u521b\u9020\u6027\u98ce\u66b4. \u5f53\u7136\u4f60\u4e5f\u53ef\u4ee5\u7406\u89e3\u6210\u201d\u626f\u6de1\u5927\u4f1a\u201d\u2026\u54c8\u54c8<\/p>\n \u54c1\u724c\u5fe0\u8bda\u5ea6\u662f\u54c1\u724c\u5f71\u54cd\u529b\u7684\u91cd\u8981\u6307\u6807\u4e4b\u4e00. \u4e00\u822c\u516c\u8ba4\u7684DSLR\u65b9\u9762, \u4f73\u80fd\u7684\u673a\u4e3b\u54c1\u724c\u5fe0\u8bda\u5ea6\u6bd4\u8f83\u9ad8; LCD TV\u65b9\u9762Sharp\u7684\u8d2d\u4e70\u8005\u54c1\u724c\u5fe0\u8bda\u5ea6\u76f8\u5f53\u9ad8\u2026<\/p>\n Agency\u5f00\u59cb\u65b0\u7684\u5de5\u4f5c\u65f6\u4f5c\u4e3a\u90e8\u95e8\u6d41\u7a0b\u548c\u4e0b\u8fbe\u5de5\u4f5c\u7684\u4e66\u9762\u6307\u4ee4. \u901a\u5e38\u7531Account\u90e8\u95e8\u4eba\u5458\u5728\u63a5\u5230\u5ba2\u6237\u6307\u4ee4\u8981\u6c42\u6216\u610f\u613f\u540e\u7ecf\u63d0\u70bc\u5199\u51fa\u5de5\u4f5c\u4efb\u52a1\u5355. \u901a\u5e38\u6309\u9879\u76ee\u548c\u5de5\u4f5c\u8f7b\u91cd\u7531\u4e0d\u540clevel\u7684\u5ba2\u670d\u6216planner\u76f8\u5173\u4eba\u5458\u6765\u5b8c\u6210\u64b0\u5199.<\/p>\n \u5373Blog Service Provider. \u4e3a\u4e2a\u4eba\u6216\u8005\u7ec4\u7ec7\u63d0\u4f9bBlog\u670d\u52a1\u7684\u7ec4\u7ec7. \u5176\u5b9e\u6211\u4eec\u901b\u7f51\u7684\u4eba\u5927\u90e8\u5206\u90fd\u5728\u4f7f\u7528\u4ed6\u4eec\u7684\u670d\u52a1! \u56fd\u5185\u5e38\u6709Blogbus, \u65b0\u6d6a\u641c\u72d0\u535a\u5ba2, donews, Blogcn\u7b49! \u56fd\u5916\u6709blogger, wp, livespaces\u7b49.<\/p>\n \u53e3\u7891\u8425\u9500\u662f\u6307\u4f01\u4e1a\u52aa\u529b\u4f7f\u6d88\u8d39\u8005\u901a\u8fc7\u4eba\u8109\u5708\u5b50\u4e4b\u95f4\u7684\u4ea4\u6d41\u5c06\u81ea\u5df1\u7684\u4ea7\u54c1\u4fe1\u606f\u3001\u54c1\u724c\u4f20\u64ad\u5f00\u6765, \u800c\u4eca\u5404\u79cd\u6570\u5b57\u65b0\u5a92\u4f53\u7684\u6d41\u884c, \u4e3a\u53e3\u7891\u8425\u9500\u63d0\u4f9b\u4e86\u65b0\u8f7d\u4f53, Buzz\u6709\u4e86\u66f4\u591a\u66f4\u5e7f\u7684\u7f51\u7edc\u73af\u5883, \u4e14\u76f8\u5bf9\u4f20\u7edf\u7684\u800c\u8a00, \u6210\u672c\u4f4e\u5ec9, \u4f20\u64ad\u8fc5\u901f, \u8ffd\u8e2a\u548c\u8bc4\u4f30\u4e5f\u66f4\u5bb9\u6613\u3002 \u5373Click Through, \u7528\u6237\u70b9\u51fb\u7f51\u7edc\u5e7f\u544a\u7684\u6b21\u6570, \u662f\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\u7684\u6307\u6807\u4e4b\u4e00.<\/p>\n \u5373Click-Through Rate, \u7b80\u79f0CTR. \u7f51\u7edc\u5e7f\u544a\u88ab\u70b9\u51fb\u7684\u6b21\u6570\u4e0e\u8bbf\u95ee\u6b21\u6570\u7684\u6bd4\u4f8b, \u5373Clicks\/ Impressions. \u5982\u679c\u8fd9\u4e2a\u9875\u9762\u88ab\u8bbf\u95ee\u4e86100\u6b21, \u800c\u9875\u9762\u4e0a\u7684\u5e7f\u544a\u88ab\u70b9\u51fb\u4e8620\u6b21, \u90a3\u4e48CTR\u4e3a20%. CTR\u662f\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\u7684\u6307\u6807\u4e4b\u4e00.<\/p>\n Content Management System\u7f29\u5199\u3002\u522b\u88ab\u5b83\u7684\u540d\u5b57\u7ed9\u552c\u4f4f\u4e86, CMS\u53ef\u5927\u53ef\u5c0f, \u5b83\u662f\u4e00\u4e2a\u5f88\u5e7f\u6cdb\u7684\u79f0\u547c, \u4ece\u4e00\u822c\u7684\u535a\u5ba2\u7a0b\u5e8f\u540e\u53f0,\u00a0\u5230\u7efc\u5408\u95e8\u6237\u7684\u7f51\u7ad9\u7ba1\u7406\u7a0b\u5e8f\u90fd\u53ef\u4ee5\u88ab\u79f0\u4e3a\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\u3002CMS\u5177\u6709\u8bb8\u591a\u57fa\u4e8e\u6a21\u677f\u7684\u4f18\u79c0\u8bbe\u8ba1, \u53ef\u63d0\u9ad8\u7f51\u7ad9\u5f00\u53d1\u7684\u6548\u7387\u51cf\u5c11\u5f00\u53d1\u6210\u672c\u3002<\/p>\n Close of Business\u7684\u7f29\u5199. \u4e5f\u6709\u6253\u70ca, \u505c\u6b62\u8425\u4e1a\u7b49\u610f\u601d.<\/p>\n \u5728\u8425\u9500\u7684\u9886\u57df\u91cc, \u60a8\u5e38\u4f1a\u5728\u9879\u76ee\u8fdb\u884c\u4e2d\u542c\u5230\u201dConsumer Insight\u201d, \u4e5f\u5c31\u662f\u4ece\u5bf9\u6d88\u8d39\u8005\u5fc3\u7406\u7684\u4e86\u89e3, \u4ece\u6d88\u8d39\u8005\u7684\u60f3\u6cd5\u53bb\u627e\u5230\u5e7f\u544a\u7684\u8bc9\u6c42\u6216\u5b9a\u4f4d.<\/p>\n \u5373\u6307\u6587\u6848(\u6587\u5b57), \u4e5f\u6307\u64b0\u7a3f\u4eba(CW\/Copy Writer). \u5982\u5bf9\u5e7f\u544a\u516c\u53f8\u4e94\u82b1\u516b\u95e8\u7684\u804c\u4f4d\u4e00\u77e5\u534a\u89e3\u60f3\u5f04\u6e05\u695a\u7684, \u8bf7\u79fb\u6b65\u81f3\u8001\u65e5\u5fd7\u201c\u5e7f\u544a\u516c\u53f8\u4e92\u52a8\u516c\u53f8\u804c\u79f0\u5934\u8854 \u4e2d\u82f1\u6587\u5bf9\u7167\u8868<\/a>\u201d<\/p>\n \u524d\u9762Art Base\u7684\u540d\u8bcd\u89e3\u91ca\u4e2d\u5df2\u6709\u9610\u8ff0, Copy Base\u5373\u6307\u51fa\u8eab\u4e8e\u6587\u6848!<\/p>\n \u5373Corporation Image.<\/p>\n \u5373Cost Per Click, \u5e7f\u544a\u4e3a\u6bcf\u4e2a\u7528\u6237\u70b9\u51fb\u6240\u4ed8\u7684\u8d39\u7528; CPC\u662f\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\u7684\u6307\u6807\u4e4b\u4e00.<\/p>\n \u5373Cost Per Thousand Impression, \u5e7f\u544a\u4e3b\u4e3a\u5b83\u7684\u5e7f\u544a\u663e\u793a1000\u6b21\u6240\u4ed8\u7684\u8d39\u7528; \u5982\u679c\u4e00\u4e2aBanner\u5e7f\u544a\u5355\u4ef7\u662f\uffe510\/CPM\uff0c\u610f\u5473\u7740\u6bcf\u88ab1000\u4eba\u6b21\u770b\u5230\u5c31\u6536\uffe510; \u5982\u6b64\u7c7b\u63a8, \u6bcf10000\u4eba\u6b21\u770b\u5230\u5c31\u662f\uffe5100, CPM\u662f\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\u7684\u6307\u6807\u4e4b\u4e00.<\/p>\n \u8981\u7406\u89e3\u8fd9\u4e2a\u5c31\u8981\u5148\u4e86\u89e3\u201c\u91d1\u5b57\u5854\u539f\u7406\u201d \u81ea\u4e2a\u4eba\u641c\u7d22\u53bb! \u6bd4\u5982: Information \u2013> Analysis \u2013> Creative.<\/p>\n CRM\u662f\u4e00\u79cd\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u4ee5\u4fe1\u606f\u6280\u672f\u4e3a\u624b\u6bb5\u7684\u201c\u7ecf\/\u8425\u201d\u7b56\u7565. CRM\u4e0d\u4ec5\u4ec5\u662f\u8f6f\u4ef6\u7cfb\u7edf, \u5b83\u7684\u6838\u5fc3\u662f\u5ba2\u6237\u7ec6\u5206\u548c\u5ba2\u6237\u4ef7\u503c\u5b9a\u4f4d, \u6240\u8868\u73b0\u51fa\u6765\u7684\u7a7a\u95f4\u4e0d\u662f\u8f6f\u4ef6\u6240\u80fd\u5f71\u54cd\u7684!<\/p>\n Demonstration\u7684\u7f29\u5199<\/p>\n \u8fd9\u4e2a\u8bcd\u89e3\u91ca\u8fd9\u91cc\u662f\u7edd\u5bf9\u505a\u4e0d\u5230\u4ee5\u4e00\u6982\u5168, \u65e2\u7136\u662f\u626b\u76f2, \u8fd8\u662f\u5927\u6982\u89e3\u91ca\u4e0b: Digital Marketing\u662f\u4f7f\u7528\u6570\u5b57\u5a92\u4f53\u6765\u63a8\u5e7f\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u5b9e\u8df5\u6d3b\u52a8. \u6570\u5b57\u8425\u9500\u5305\u542b\u4e86\u5f88\u591a\u4e92\u8054\u7f51\u8425\u9500(\u4fd7\u79f0\u7f51\u7edc\u8425\u9500) \u4e2d\u7684\u6280\u672f\u4e0e\u5b9e\u8df5, \u4f46\u5b83\u7684\u8303\u56f4\u8981\u66f4\u52a0\u5e7f, \u8fd8\u5305\u62ec\u4e86\u5f88\u591a\u5176\u5b83\u5a92\u4f53\u6e20\u9053, \u5982: \u624b\u673a, \u6570\u5b57\u6237\u5916\u5e7f\u544a(\u5982Taxi\u4e0a\u7684\u89e6\u6478\u5c4f) \u7b49\u7b49\u2026\u6280\u672f\u4e0d\u65ad\u8fdb\u6b65, \u624b\u6bb5\u4e5f\u4e0d\u65ad\u5728\u589e\u52a0\u2026<\/p>\n \u901a\u8fc7\u7f51\u7edc\u7b49\u6570\u5b57\u5a92\u4f53\u9500\u552e\u4ea7\u54c1\u6216\u8005\u670d\u52a1. \u5206\u4e3a: \u53ef\u4f9b\u6253\u5370\u4f18\u60e0\u5238\u7684\u4e00\u4e2a\u9875\u9762\u6216\u7535\u5b50\u6863. \u751a\u81f3\u662fQR Code.<\/p>\n \u5373For Your Information \/ For Your Reference\u7684\u7f29\u5199. \u4f9b\u60a8\u53c2\u8003\u7684\u610f\u601d. \u5728\u5de5\u4f5c\u90ae\u4ef6\u4e2d\u8fd9\u662f\u5e38\u89c1\u7684! \u5728\u4e0a\u7ea7\u5bf9\u4e0b\u7ea7\u7684\u4fe1\u4e2d\u591a\u89c1.<\/p>\n Online Direct Mail Advertising\/Electronic Direct Mail Advertising<\/p>\n in-House Ads! \u4ece\u5b57\u9762\u4e0a\u5c31\u4e0d\u96be\u7406\u89e3!\u00a0\u6bd4\u5982, Google\u5f88\u5c11\u505a\u5e7f\u544a, \u4f46Google\u4ece\u4eca\u5e74\u4e00\u6708\u8d77\u5728\u63a8Chrome\u65f6\u5f00\u59cb\u5728YouTube\u66ffChrome\u505a\u5e7f\u544a, \u8fd9\u5c31\u662f\u4e00\u79cdHouse Ad!<\/p>\n Information Architecture\u7684\u7f29\u5199\u3002More ><\/a><\/p>\n \u5373In-Game Advertising. \u662f\u6307\u5728\u6e38\u620f\u4e2d\u7684\u5d4c\u5165\u5f0f\u5546\u4e1a\u5e7f\u544a. \u901a\u5e38\u5206\u4e3a\u5185\u5d4c\u5f0f\u3001\u5916\u6302\u5f0f\u548c\u72ec\u7acb\u4ea4\u4e92\u5f0f\u4e09\u79cd. \u56fd\u5185\u9177\u52a8\u3001NGI\u3001\u5929\u8857\u3001IMG\u3001SPT\u8fd9\u51e0\u5bb6\u90fd\u662f\u6bd4\u8f83\u77e5\u540d\u7684Agency.<\/p>\n Instant Messenger. \u5c31\u662f\u5373\u65f6\u901a\u8baf\u8f6f\u4ef6, \u5e38\u7528\u7684IM\u6709Gtalk, QQ, MSN, Skype, ICQ, AIM, \u6dd8\u5b9d\u65fa\u65fa, \u96c5\u864e\u901a, \u7f51\u6613\u6ce1\u6ce1\u7b49\u7b49\u2026<\/p>\n \u591a\u89c1\u7684\u8bcd\u6761\u5982\u201dConsumer Insight\u201d \u524d\u9762\u6709\u89e3\u91ca\u8fc7.<\/p>\n \u8fd0\u7528\u591a\u6837\u5a92\u4f53\u7ec4\u5408(\u6211\u4eec\u591a\u6307\u4f20\u7edf\u7ed3\u5408\u6570\u5b57\u5a92\u4f53), \u504f\u91cd\u591a\u70b9\u5e7f\u544a\u8bc9\u6c42\u3001\u6ce8\u91cd\u4e0d\u540c\u7c7b\u578b\u6d88\u8d39\u8005\u9700\u6c42, \u5168\u65b9\u4f4d\u3001\u7acb\u4f53\u5316\u7684\u8425\u9500\u65b9\u5f0f.<\/p>\n \u8fd9\u4e2a\u540d\u8bcd\u771f\u7684\u8981\u597d\u597d\u8bf4\u4e00\u4e0b, \u6211\u78b0\u5230\u6709\u5f88\u591a\u4e92\u52a8\u884c\u4e1a\u5185\u7684\u540c\u5b66\u76f4\u63a5\u628a\u8fd9\u4e2a\u540d\u8bcd\u7b80\u5355\u7406\u89e3\u6210\u7f51\u9875\u754c\u9762\u8bbe\u8ba1, \u751a\u81f3\u4e2a\u522b\u5df2\u7ecf\u7406\u89e3\u6210\u5355\u7eaf\u7684Flash\u8bbe\u8ba1. \u8fd9\u662f\u4e0d\u5bf9\u7684! \u4ea4\u4e92\u5f0f\u5e7f\u544a, \u4e00\u79cd\u5229\u7528\u4ea4\u4e92\u5f0f\u5a92\u4f53(\u5982Internet\u3001IPTV\u3001WAP\u3001SMS\u4ee5\u53ca\u4ead\u5f0f\u7ec8\u7aef\u7b49\u5a92\u4f53) \u5728\u7ebf\u4e0a\u6216\u7ebf\u4e0b\u6765\u63a8\u5e7f\u6216\u5f71\u54cd\u7528\u6237\u8d2d\u4e70\u3001\u8fbe\u5230\u7528\u6237\u4e0e\u54c1\u724c\u5e7f\u544a\u4e3b\u53cc\u5411\u4f20\u64ad\u76ee\u7684\u7684\u5e7f\u544a\u5f62\u5f0f.<\/p>\n \u7f51\u7edc\u8425\u9500, \u901a\u5e38\u88ab\u6211\u4eec\u76f4\u63a5\u53eb\u6210\u2019\u4e92\u52a8\u8425\u9500\u2019\u6216\u2019\u5728\u7ebf\u8425\u9500\u2019\u751a\u81f3\u2019\u6570\u5b57\u8425\u9500\u2019 (\u4e3b\u8981\u662f\u56e0\u4e3a\u76ee\u524d\u5728\u6570\u5b57\u8425\u9500\u9886\u57dfInternet\u8fd8\u662f\u5360\u6709\u4e3b\u5bfc\u5730\u4f4d), \u628a\u4e92\u8054\u7f51\u7684\u521b\u610f\u548c\u6280\u672f\u65b9\u9762\u8054\u7cfb\u5728\u4e00\u8d77, \u5305\u62ec\u8bbe\u8ba1, \u5f00\u53d1, \u5e7f\u544a\u548c\u9500\u552e\u7b49. \u800c\u4e14\u7f51\u7edc\u8425\u9500\u7684\u65b9\u6cd5\u4f9d\u9760\u76ee\u524d\u6280\u672f\u7684\u98de\u901f\u66f4\u65b0\u4e5f\u59cb\u7ec8\u5728\u63a8\u9648\u51fa\u65b0. \u5373: Key Performance Indicator\/Key Performance Index . \u7f51\u7edc\u8425\u9500\u9886\u57df\u53ef\u7b80\u5355\u7406\u89e3\u4e3a\u201c\u5de5\u4f5c\u6210\u679c\u7684\u8bc4\u4f30\u201d\u3002<\/p>\n Key Visual\u7684\u7f29\u5199. \u5b83\u53ef\u80fd\u4e0d\u662f\u4e00\u5f20\u5e73\u9762\u5e7f\u544a\u6216\u8005\u6d77\u62a5, \u5b83\u53ef\u4ee5\u6ca1\u6709Idea\u751a\u81f3\u53ef\u4ee5\u6ca1\u6709Solgan\u3002Key Visual\u53ea\u662f\u4e00\u4e2a\u753b\u9762\u3002\u4e00\u4e2a\u53ef\u80fd\u88ab\u7528\u5230\u5404\u79cd\u5a92\u4f53\u7684\u753b\u9762\u3002\u90a3\u4e2aKV\u4e5f\u8bb8\u5c31\u662f\u4e00\u4e2a\u660e\u661f\u624b\u91cc\u62ff\u7740\u4e00\u74f6\u996e\u6599\u5bf9\u7740\u955c\u5934\u50bb\u7b11\u2026<\/p>\n \u4e00\u822c\u76f8\u5bf9\u56fd\u9645\u5e7f\u544a\u516c\u53f8(International Agency, 4A Agency\u2026).<\/p>\n \u5fae\u578b\u7f51\u7ad9\u662f\u8bbe\u8ba1\u7528\u6765\u6ee1\u8db3\u5355\u72ec\u7684\u76ee\u6807, \u6709\u72ec\u7acb\u7684\u7f51\u5740(\u6216\u4e00\u81f4\u8d44\u6e90\u5b9a\u5740\u5668URL) \u4f5c\u4e3a\u5b83\u7684\u4e3b\u9875. \u4e00\u822c\u6765\u8bf4\u6211\u4eec\u6240\u8bf4\u7684\u5fae\u578b\u7f51\u7ad9\u662f\u8bbe\u8ba1\u6765\u63a8\u5e7f\u66f4\u5927\u7684\u4f01\u4e1a\u7f51\u7ad9\u7684\u7279\u5b9a\u90e8\u5206\u6216\u54c1\u724c\u7684.<\/p>\n Minisite\u5173\u6ce8\u4e00\u4e2a\u7a84\u7684\u5bf9\u8c61, \u6216\u8005\u6709\u65f6\u662f\u4e00\u4e2a\u5927\u7ad9\u70b9\u7684\u4e00\u5c0f\u90e8\u5206, \u76f8\u4f3c\u7684\u540d\u8bcd\u672f\u8bed\u6709Microsit\u548cSitelet. \u76f8\u5173\u7684\u672f\u8bed\u5b9e\u5728\u662f\u5f88\u591a\u4e86\u2026<\/p>\n \u8fd9\u4e2a\u8bcd\u5e94\u8be5\u662f\u57284A\u91cc\u521b\u9020\u51fa\u6765\u7684\u2026<\/p>\n \u7ebf\u4e0a\u8425\u9500, \u548cInternet Marketing\u57fa\u672c\u4e00\u4e2a\u6982\u5ff5. \u53eb\u6cd5\u4e0d\u540c<\/p>\n \u7b80\u79f0PV. \u7f51\u9875\u88ab\u6d4f\u89c8\u7684\u603b\u6b21\u6570. \u4e00\u4e2a\u7528\u6237\u6709\u53ef\u80fd\u521b\u9020\u5341\u51e0\u4e2a\u751a\u81f3\u66f4\u591a\u7684PV, \u7528\u6237\u6bcf\u6b21\u5237\u65b0\u5373\u88ab\u8ba1\u7b97\u4e00\u6b21(\u56e0\u6b64\u73b0\u5728\u865a\u5047\u5237PV\u7684\u7f51\u7ad9\u5f88\u591a); \u662f\u76ee\u524d\u5224\u65ad\u7f51\u7ad9\u8bbf\u95ee\u6d41\u91cf\u6700\u5e38\u7528\u7684\u8ba1\u7b97\u65b9\u5f0f\u4e4b\u4e00, \u4e5f\u662f\u53cd\u6620\u4e00\u4e2a\u7f51\u7ad9\u53d7\u6b22\u8fce\u7a0b\u5ea6\u7684\u91cd\u8981\u6307\u6807\u4e4b\u4e00. \u53e6\u5916\u8fd8\u6709\u4e24\u4e2a\u91cd\u8981\u6307\u6807: \u8fd9\u4e2a\u8bcd\u4e00\u822c\u6709\u4e24\u79cd\u610f\u601d, \u67e5\u4e00\u4e0b\u5b57\u5178\u5c31\u6709\u4e86! \u4e00\u822c\u5de5\u4f5c\u4e2d\u7528\u5230\u591a\u4ee5\u4f30\u4ef7\u3001\u62a5\u4ef7\u4e3a\u610f; \u800c\u7f51\u7edc\u4e0a, \u7279\u522b\u662f\u5982\u8bba\u575b\u3001\u535a\u5ba2\u7684\u529f\u80fd\u9009\u9879\u4e2d\u4e5f\u4f1a\u7ecf\u5e38\u78b0\u5230, \u591a\u6570\u5f15\u7528\u7684\u610f\u601d<\/p>\n \u5373: Pre-Production Meeting. \u4e00\u822c\u5728\u62cdTVC\u6216\u5e7f\u544a\u786c\u7167\u524d, \u5f71\u89c6\u5236\u4f5c\u516c\u53f8\u4e0eAgency\u4e00\u8d77\u548c\u5ba2\u6237\u5f00\u4f1a\u8ba8\u8bba\u62cd\u5236\u7684\u65b9\u5411\u6027\u95ee\u9898\u3002<\/p>\n \u4fc3\u9500\u662f\u6307\u4f01\u4e1a\u5229\u7528\u5404\u79cd\u6709\u6548\u7684\u65b9\u6cd5\u548c\u624b\u6bb5, \u4f7f\u6d88\u8d39\u8005\u4e86\u89e3\u548c\u6ce8\u610f\u4f01\u4e1a\u7684\u4ea7\u54c1\u3001\u6fc0\u53d1\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u6b32\u671b, \u5e76\u4fc3\u4f7f\u5176\u5b9e\u73b0\u6700\u7ec8\u7684\u8d2d\u4e70\u884c\u4e3a\u3002 \u5bcc\u5a92\u4f53\u6307\u7684\u662f\u4e00\u79cd\u5e94\u7528, \u8fd9\u79cd\u5e94\u7528\u91c7\u53d6\u4e86\u6240\u6709\u9002\u5408\u7684\u6700\u5148\u8fdb\u6280\u672f, \u4ee5\u6700\u597d\u7684\u4f20\u8fbe\u5e7f\u544a\u4e3b\u7684\u4fe1\u606f, \u751a\u81f3\u4e0e\u7528\u6237\u8fdb\u884c\u4e92\u52a8! \u76ee\u524d\u901a\u8fc72D\u62163D\u7684Flash\u3001Video\u3001Audio\u3001Java\u7b49\u6280\u672f\u4ea7\u751f\u7684\u7f51\u7edc\u5e7f\u544a\u5f62\u5f0f\u8f83\u4e4b\u524d\u7684Gif Banner\u800c\u8a00, \u4fe1\u606f\u627f\u8f7d\u91cf\u5927, \u8868\u73b0\u4e30\u5bcc, \u5f62\u5f0f\u591a\u6837!<\/p>\n \u5373: Return On Investment\u3002 \u5728\u7f51\u7edc\u5e7f\u544a\u9886\u57df, \u8ba9\u6d88\u8d39\u8005\/\u7528\u6237\u5b9e\u73b0\u67d0\u79cd\u884c\u4e3a\u6240\u82b1\u8d39\u7684\u6210\u672c\u6765\u8861\u91cfROI, \u5373CPX (Cost Per X), \u5176\u4e2d\u201dX\u201d \u53ef\u4ee5\u662f\u5e7f\u544a\u66dd\u5149\u7387, \u4e5f\u53ef\u4ee5\u662f\u7528\u6237\u7684\u8bbf\u95ee, \u8fd8\u53ef\u4ee5\u662fClick,\u00a0\u4e43\u81f3\u7528\u6237\u7684\u4e0b\u8ba2\u5355\u8d2d\u4e70\u7b49\u7b49\u8bf8\u591a\u884c\u4e3a\u3002\u6240\u4ee5\u4e1a\u754c\u5f62\u6210\u4e86\u4e00\u4e9b\u7ea6\u5b9a\u4fd7\u6210\u7684Cost Per X, \u4f8b\u5982\u4e4b\u524d\u6709\u8bb2\u7684CPM,\u00a0CPC, Cost Per Play\u2026<\/p>\n \u5373Real Simple Syndication, \u65b0\u95fb\u805a\u5408\u6280\u672f. \u5177\u4f53\u89e3\u91ca\u8bf7\u70b9\u8fd9\u91cc<\/a><\/p>\n \u4e00\u79cd\u5e94\u7528\u7a0b\u5e8f, \u4e00\u822c\u6709Web\u7248(\u5982Google Reader, Xianguo, Zhuaxia)\u548c\u5ba2\u6237\u7aef(\u5982\u5468\u535a\u901a)\u4e24\u7c7b, \u7528\u4e8e\u8ba2\u9605\u548c\u68c0\u6d4b\u6240\u8ba2\u9605\u7684RSS\u4fe1\u606f\u6e90(\u4e5f\u53eb\u79cd\u5b50).<\/p>\n \u6bcf\u4e2a\u9879\u76ee\u90fd\u4f1a\u6709\u4e00\u4e2aSchedule, \u5c31\u662f\u5de5\u4f5c\u8fdb\u5ea6\u8ba1\u5212\u8868\u3002Agency\u4e2d\u4e00\u822c\u7531PM\u6216Traffic\u6216Account Team\u6765\u5236\u5b9a\u3002\u56e0\u6bcf\u4e2a\u516c\u53f8\u6bcf\u4e2a\u9879\u76ee\u60c5\u51b5\u4e0d\u540c\u800c\u4e0d\u540c<\/p>\n <\/p>\n \u5373Search Engine Optimization. \u901a\u8fc7\u603b\u7ed3\u641c\u7d22\u5f15\u64ce\u7684\u6392\u540d\u89c4\u5f8b\u5bf9\u7f51\u7ad9\u8fdb\u884c\u5408\u7406\u4f18\u5316, \u4f7f\u4f60\u7684\u7f51\u7ad9\u5728\u5404\u641c\u7d22\u5f15\u64ce(\u5982\u767e\u5ea6,Google)\u7684\u6392\u540d\u63d0\u9ad8, \u8ba9\u641c\u7d22\u5f15\u64ce\u7ed9\u4f60\u5e26\u6765\u5ba2\u6237!<\/p>\n \u5373Search Engine Marketing. SEM\u5c31\u662f\u4f01\u4e1a\u5229\u7528\u641c\u7d22\u5f15\u64ce\u6765\u8fdb\u884c\u7f51\u7edc\u8425\u9500\u548c\u63a8\u5e7f. \u641c\u7d22\u5f15\u64ce\u6392\u540d\u8425\u9500\u662f\u4e00\u4e2a\u975e\u5e38\u7ba1\u7528\u7684\u7f51\u7edc\u8425\u9500\u9014\u5f84, \u5c31\u62ffGoogle\u6765\u8bf4, \u6bcf\u5929\u5728Google\u7684\u641c\u7d22\u8fbe\u6570\u4ebf\u4eba. \u5982\u679c\u4f60\u7684\u7f51\u7ad9\u80fd\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u6392\u540d\u7b2c\u4e00\u9875\u6216\u7b2c\u4e00\u540d\u7684\u8bdd, \u60f3\u60f3\u4f1a\u7ed9\u4f60\u5e26\u6765\u591a\u5c11\u751f\u610f~<\/p>\n \u89c6\u9891\u5f62\u5f0f\u7684\u4f5c\u54c1\u5c55\u793a, \u4e0d\u5c11\u5f71\u89c6\u5236\u4f5c\u516c\u53f8, \u5e7f\u544a\u516c\u53f8, \u5bfc\u6f14\u4e43\u81f3\u4e2a\u4eba\u5f71\u50cf\u4ece\u4e1a\u8005\u90fd\u4f1a\u5236\u4f5c\u7684\u4ee5\u5c55\u793a\u5b9e\u529b\u7684\u77ed\u7247\u3002\u4e00\u822c\u5b9a\u671f\u51fa\u4e00\u6bb5, \u5982\u6bcf\u4e00\u5e74\u3001\u6bcf\u4e00\u5b63\u6216\u6bcf\u4e2a\u6708(\u4ea7\u91cf\u60ca\u4eba\u554a~)!<\/p>\n \u5982: \u201c\u79d1\u6280\u4ee5\u4eba\u4e3a\u672c\u201d\u3001\u201c\u8ba9\u6211\u4eec\u505a\u5f97\u66f4\u597d\u201d\u3001\u201c\u6ca1\u6709\u6700\u597d \u53ea\u6709\u66f4\u597d\u201d\u3001\u201c\u5927\u5bb6\u597d\u624d\u662f\u771f\u7684\u597d\u201d\u2026<\/p>\n \u4f60\u5e76\u4e0d\u60f3\u8981\u6536\u5230\u7684\u7535\u5b50\u90ae\u4ef6(\u5783\u573e\u90ae\u4ef6), \u7f51\u7ad9\u3001\u8bba\u575b\u3001\u535a\u5ba2\u7559\u8a00\u751a\u81f3\u662fIM\u4fe1\u606f\u7b49\u7b49\u90fd\u53ef\u4ee5\u53ebSpam!<\/p>\n \u6545\u4e8b\u7248\u7531\u8fea\u58eb\u5c3c\u53d1\u660e, \u5f53\u521d\u4e3b\u8981\u7528\u4e8e\u52a8\u753b\u5236\u4f5c\u9886\u57df, \u5904\u4e8e\u5b83\u7684\u4f18\u52bf\u4f18\u70b9, \u9010\u6e10\u8fd0\u7528\u5230\u7535\u5f71\u7535\u89c6\u53ca\u5e7f\u544a\u5236\u4f5c\u7b49\u6765\u8868\u8fbe\u6545\u4e8b\u6216\u521b\u610f\u60f3\u6cd5. \u6545\u4e8b\u60c5\u8282, \u6545\u4e8b\u4e3b\u7ebf, \u6545\u4e8b\u5217\u2026<\/p>\n \u4e00\u4e2a\u7f51\u7ad9\u5bf9\u7528\u6237\u5438\u5f15\u5ea6\u7684\u6807\u51c6, \u5373\u4e00\u5b9a\u65f6\u95f4\u6bb5\u5185, \u7528\u6237\u7684\u56de\u8bbf\u6b21\u6570. \u6b21\u6570\u8d8a\u591a\u7c98\u6027\u8d8a\u9ad8.<\/p>\n \u4e2a\u4eba\u8ba4\u4e3a\u7b56\u7565\u662f\u4e2a\u5f88\u6a21\u7cca\u7684\u6982\u5ff5, \u8fd8\u5206\u4ea7\u54c1\u7b56\u7565, \u4f20\u64ad\u7b56\u7565, \u9500\u552e\u7b56\u7565\u7b49\u7b49\u2026 \u5728\u5e7f\u544a\u9886\u57df, \u6211\u4eec\u591a\u6570\u8c08\u7684\u662f\u4f20\u64ad\u7b56\u7565, \u4e5f\u5c31\u662f\u901a\u4fd7\u610f\u4e49\u4e0a\u7684\u5e7f\u544a\u7b56\u7565. \u6211\u628a\u5b83\u7b80\u5355\u7684\u7406\u89e3\u4e3a: \u4e3a\u5e7f\u544a\u6d3b\u52a8\u7b56\u5b9a\u7684\u8ba1\u5212. \u6307\u5b9a\u5e7f\u544a\u6218\u7565\u94b1\u7684\u7591\u95ee: \u4f20\u64ad\u5bf9\u8c61? \u4f20\u64ad\u5185\u5bb9\u662f\u4ec0\u4e48? \u600e\u4e48\u8bf4? \u4ec0\u4e48\u65f6\u5019\u8bf4? \u5728\u54ea\u8bf4?<\/p>\n \u5728\u7ebf\u8bbf\u95ee\u7684\u901a\u4fe1\u6e20\u9053, \u5982\u89c6\u9891\u548c\u97f3\u9891. \u53ef\u4ee5\u662f\u4e8b\u5148\u4fdd\u5b58\u597d\u7684\u53ef\u8bbf\u95ee\u526a\u8f91, \u4e5f\u53ef\u4ee5\u662f\u7528\u6d41\u5f0f\u4f20\u8f93\u6280\u672f\u7684\u5b9e\u65f6\u4fe1\u606f\u6e90, \u5982\u7f51\u7edc\u5e7f\u64ad\u7b49! \u7f29\u5199TA, \u5927\u6982\u7684\u8bb2\u5c31\u662f\u5e7f\u544a\u6295\u653e\u5bf9\u8c61.<\/p>\n TVC\u662fTV Commercial\u7684\u7f29\u5199, \u5373\u4e3a\u7535\u89c6\u5e7f\u544a; CF\u662fCommercial Film\u7684\u7f29\u5199, \u610f\u4e3a\u5f71\u89c6\u5e7f\u544a, \u800c\u975e\u5355\u7eaf\u7684\u7535\u89c6\u5e7f\u544a, \u56e0\u4e3aCF\u662f\u80f6\u7247\u62cd\u6444, \u80fd\u5728\u5f71\u9662\u64ad\u653e, \u4f46\u56e0\u56fd\u5185\u591a\u5728\u7535\u89c6\u4e0a\u64ad\u653e, \u56e0\u6b64\u5e38\u6307\u7535\u89c6\u5e7f\u544a! \u6240\u4ee5\u6709\u65f6\u4f1a\u8fde\u5199\u6210: TVCF<\/p>\n Uniform Resource Locator. \u7f51\u4e0a\u67d0\u4e2a\u9875\u9762(\u6587\u4ef6) \u552f\u4e00\u53ef\u9274\u522b\u7684\u5730\u5740. \u7b80\u5355\u7684\u53ef\u4ee5\u7406\u89e3\u4e3a\u201c\u7f51\u5740\u201d. \u6bd4\u5982\u201dhttp:\/\/www.damndigital.com\/\u201d\u5c31\u662f\u672c\u7ad9\u7684URL.<\/p>\n \u662f\u4ea4\u4e92\u8bbe\u8ba1\u4e2d\u7684\u91cd\u8981\u6307\u6807, \u540c\u65f6\u53c8\u662f\u57fa\u672c\u6307\u6807. \u5c31\u662f\u4f5c\u4e3a\u5546\u4e1a\u4ea4\u4e92\u8bbe\u8ba1\u4e2d\u6240\u8ffd\u6c42\u7684\u4e00\u4e2a\u6307\u6807. \u5b83\u662f\u5bf9\u53ef\u7528\u7a0b\u5ea6\u7684\u603b\u4f53\u8bc4\u4ef7, \u66f4\u662f\u4eceUser\u89d2\u5ea6\u8861\u91cf\u4ea7\u54c1(\u6211\u4eec\u8fd9\u91cc\u591a\u6307\u7f51\u7ad9) \u662f\u5426\u6709\u6548\u3001\u6613\u5b66\u3001\u5b89\u5168\u3001\u9ad8\u6548\u3001\u597d\u8bb0\u3001\u5c11\u9519\u7684\u6307\u6807!<\/p>\n User Experience\u7684\u7f29\u5199. \u5728Online\u9886\u57df, \u8bb2\u7684\u4fd7\u70b9, \u53ef\u4ee5\u8bf4\u662f:\u201c\u6d4f\u89c8\u8005\u770b\u6211\u4eec\u7684\u7f51\u7ad9\u65f6\u7684\u611f\u89c9\u600e\u4e48\u6837! \u723d\u8fd8\u662f\u4e0d\u723d\u8fd8\u662f\u6ca1\u611f\u89c9.\u201d UCD\u5c31\u662f\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u8bbe\u8ba1. \u6982\u5ff5\u89e3\u91ca\u6211\u4e0d\u4f1a, \u4e3e\u4f8b\u5b50\u5427: \u6211\u4eec\u521b\u610f\u90e8\u7684\u540c\u5b66\u51faLayout\u901a\u5e38\u4f1a\u5148\u628a\u81ea\u5df1\u653e\u7b2c\u4e00\u4f4d, \u89c9\u5f97\u4e0d\u505a\u81ea\u5df1\u4e0d\u559c\u6b22\u7684! \u7136\u540e\u518d\u53bb\u8003\u8651\u5ba2\u6237\u4f1a\u4e0d\u4f1a\u559c\u6b22! \u7136\u540e\u5ba2\u6237\u7ed9feedback, \u518d\u56de\u6765\u6539\u4e00\u4e0b, \u51e0\u4e2a\u56de\u5408\u4e0b\u6765\u6700\u540e\u4e5f\u6ca1\u597d\u597d\u53bb\u8003\u8651\u4f7f\u7528\u7f51\u7ad9\u7684\u4eba\u4f1a\u4e0d\u4f1a\u559c\u6b22! \u6211\u59cb\u7ec8\u8ba4\u4e3a, \u8bbe\u8ba1\u662f\u4e00\u79cd\u5e26\u6709\u660e\u786e\u76ee\u7684\u521b\u9020\u884c\u4e3a. \u5c31\u662f\u53bb\u521b\u9020\u4e00\u4e2a\u80fd\u7ed9\u6d88\u8d39\u8005\u548c\u4f01\u4e1a\u5e26\u6765\u4ef7\u503c\u7684\u4ea7\u54c1!<\/p>\n \u5373: \u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1. UED\u7684\u4f7f\u547d\u5c31\u662f\u8ba9\u7528\u6237\u7528\u6211\u4eec\u5f00\u53d1\u7684\u4ea7\u54c1\u65f6\u89c9\u7740\u723d!<\/p>\n \u8fd1\u51e0\u5e74\u5f53\u4e92\u52a8\u65b0\u5a92\u4f53\u5174\u8d77\u540e, \u75c5\u6bd2\u8425\u9500\u7684\u6982\u5ff5\u88ab\u7092\u7684\u5f88\u9ad8\u5662! \u75c5\u6bd2\u8425\u9500\u662f\u7f51\u7edc\u8425\u9500\u4e2d\u7684\u4e00\u79cd\u975e\u5e38\u5e38\u89c1\u7684\u65b9\u6cd5(\u6bd4\u5982\u6700\u8fd1\u90a3\u6bb5\u4e0a\u6d77\u7f8e\u5973\u5bcc\u5a46\u53d1\u98d9\u62c9\u62d6\u8f66\u7684\u75c5\u6bd2\u89c6\u9891), \u5229\u7528\u7684\u662f\u7528\u6237\u53e3\u7891\u4f20\u64ad\u539f\u7406, \u5728\u4e92\u52a8\u5a92\u4f53\u4e0a(\u5e38\u89c1\u4e3a\u82f1\u7279\u7f51)\u7279\u522b\u5f53\u4e92\u8054\u7f51\u8fdb\u51652.0\u65f6\u4ee3\u540e, \u53e3\u7891\u4f20\u64ad\u53d8\u5f97\u66f4\u4e3a\u8fc5\u901f, \u53ef\u4ee5\u50cf\u75c5\u6bd2\u4e00\u6837\u8fc5\u901f\u8513\u5ef6, \u56e0\u6b64\u75c5\u6bd2\u8425\u9500\u6210\u4e3a\u4e00\u79cd\u9ad8\u6548\u4e14\u4f4e\u652f\u51fa\u7684\u4fe1\u606f\u4f20\u64ad\u65b9\u5f0f. \u4e0d\u8fc7\u5728\u4f20\u64ad\u4e2d\u4e5f\u6709\u5176\u4e00\u5b9a\u5f0a\u7aef, \u4fe1\u606f\u7684\u51c6\u786e\u6027\u65e0\u6cd5\u63a7\u5236\u5c31\u662f\u4e00\u5927\u7f3a\u70b9\u4e4b\u4e00 Work Breakdown Structure\u7684\u7f29\u5199, \u662f\u9879\u76ee\u7ba1\u7406\u91cd\u8981\u7684\u4e13\u4e1a\u672f\u8bed\u3002\u4ee5\u53ef\u4ea4\u4ed8\u6210\u679c\u4e3a\u5bfc\u5411\u5bf9\u9879\u76ee\u8981\u7d20\u8fdb\u884c\u7684\u5206\u7ec4, \u5b83\u5f52\u7eb3\u548c\u5b9a\u4e49\u4e86\u9879\u76ee\u7684\u6574\u4e2a\u5de5\u4f5c\u8303\u56f4\u3002<\/p>\n \u6982\u5ff5\u6027\u7684\u4e1c\u897f\u641c\u4e00\u54c8\u4e00\u5927\u628a, \u8fd9\u91cc\u4e0d\u8bb2. \u7b3c\u7edf\u7684\u8bf4\u5c31\u662f\u4fe1\u606f\u53d1\u5e03\u65b9\u5f0f\u7684\u8f6c\u53d8, \u7531\u201c\u7ec4\u7ec7\u201d\u2013>\u201c\u4eba\u201d\u7684\u65b9\u5f0f\u53d8\u4e3a\u201c\u4eba\u201d\u2013>\u201c\u4eba\u201d. \u4e00\u4e2a\u62e5\u6709\u6709\u56fe\u5f62\u5316\u754c\u9762\u7684\u5c0f\u5e94\u7528\u7a0b\u5e8f, \u80fd\u591f\u5b8c\u6210\u6709\u9ad8\u5ea6\u9488\u5bf9\u6027\u7684\u7279\u5b9a\u7684\u4efb\u52a1. \u901a\u8fc7\u8f6f\u4ef6(\u5982\u82f9\u679c\u7684Dashboard\u6216\u8005Yahoo! Widgets\u5f15\u64ce) \u96c6\u6210\u5230\u7f51\u9875\u4e2d\u6216\u8005\u8fd0\u884c\u5728\u7535\u8111\u7684\u684c\u9762\u4e0a.<\/p>\n","protected":false},"excerpt":{"rendered":" \u4ee5\u4e0b\u5c5e\u4e8e\u6d89\u53ca\u9762\u5f88\u5e7f, \u6709\u5e7f\u544a\u9886\u57df\u7684, \u6709… more AS (Adobe Flash\u7684\u4e00\u79cd\u811a\u672c\u8bed\u8a00)<\/h3>\n
AS(\u5ba2\u6237\u670d\u52a1)<\/h3>\n
ATL (\u7ebf\u4e0a)<\/h3>\n
\n\u5176\u5b9e\u5728\u65e0\u6570\u4f20\u7edf\u5e7f\u544a\u7684\u4e66\u7c4d\u4e0a\u90fd\u6709\u8bb2\u8fd9\u4e24\u4e2a\u6982\u5ff5\u7684. \u4f46\u662f\u8fd9\u6761\u7ebf\u7a76\u7adf\u662f\u5565\u5462?
\nATL<\/strong>\u5373Above The Line;\u00a0BTL<\/strong>\u5373Below The Line. ATL\u53ef\u4ee5\u6cdb\u6307\u4e3a\u5e7f\u544a; BTL\u5219\u662f\u5176\u4ed6\u9500\u8d27\u4ee5\u5916\u7684\u4f20\u64ad\u624b\u6bb5. \u4e00\u822c\u6765\u8bb2ATL\u5e7f\u544a\u662f\u9700\u8981\u8d2d\u4e70\u5e7f\u544a\u4f4d\u7684, \u5982TV, Press, Outdoor, Cenema\u7b49\u7b49; \u800cBTL\u901a\u5e38\u662f\u4e00\u4e9b\u9500\u552ePromo\u6216PR\u5ba3\u4f20\u7b49\u2026 \u4f46\u662f, \u5230\u4e86\u5982\u4eca\u5b8c\u5168\u6570\u5b57\u4fe1\u606f\u5316\u7684\u65f6\u4ee3, \u8fd9\u6761Line\u7684\u754c\u9650\u5df2\u7ecf\u975e\u5e38\u6a21\u7cca, \u7279\u522b\u662fOnline\u8fd9\u4e2a\u6982\u5ff5\u51fa\u73b0\u540e! \u4f20\u7edf\u5e7f\u544a\u4eba\u548c\u4e92\u52a8\u5e7f\u544a\u4eba\u6df7\u5728\u4e00\u8d77\u5de5\u4f5c, \u4ed6\u4eec\u6240\u7406\u89e3\u7684\u7ebf\u4e0a\u7ebf\u4e0b\u6982\u5ff5\u53ef\u80fd\u662f\u5b8c\u5168\u4e24\u56de\u4e8b, \u6240\u4ee5\u5e73\u65f6\u5de5\u4f5c\u6c9f\u901a\u4e2d, \u5bf9\u65b9\u8bf4\u5230\u201c\u7ebf\u4e0a\u201d\u201c\u7ebf\u4e0b\u201d\u7684\u540d\u8bcd\u65f6, \u6211\u90fd\u901a\u5e38\u4f1a\u95ee\u6e05\u695a\u5bf9\u65b9\u8868\u8fbe\u7684\u662f\u5565\u6982\u5ff5\u2026<\/p>\nBanner Ad (\u6a2a\u5e45\u5e7f\u544a)<\/h3>\n
Big Idea (\u5927\u521b\u610f)<\/h3>\n
Brainstorming (\u5934\u8111\u98ce\u66b4)<\/h3>\n
Brand Loyalty (\u54c1\u724c\u5fe0\u8bda\u5ea6)<\/h3>\n
Brief\/Creative Brief\/ (\u5de5\u4f5c\u5355\/\u5de5\u4f5c\u7b80\u62a5\/\u7eb2\u8981)<\/h3>\n
BSP (\u535a\u5ba2\u670d\u52a1\u63d0\u4f9b\u5546\/)<\/h3>\n
Budget (\u9884\u7b97)<\/h3>\n
Buzz Marketing (\u8702\u9e23\u8425\u9500\/\u548cWOM\u7c7b\u4f3c, \u662f\u53e3\u7891\u8425\u9500\u7684\u4e24\u79cd\u4e0d\u540c\u7684\u82f1\u6587\u8bf4\u6cd5)<\/h3>\n
\n\u66f4\u591a\u53ef\u4ee5\u53c2\u9605\u4e24\u672c\u4e66: Mark Hughes\u7684\u300aBuzzmarketing\u300b, \u548c\u989c\u70b3\u8363\u7684\u300a\u53e3\u7891\u8425\u9500\u300b<\/p>\nCampaign (\u5e7f\u544a\u6d3b\u52a8)<\/h3>\n
Click (\u70b9\u51fb\u91cf\/\u70b9\u51fb\u6b21\u6570)<\/h3>\n
Click Rate (\u70b9\u51fb\u7387\/\u70b9\u8fdb\u7387)<\/h3>\n
CMS(\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf)<\/h3>\n
COB (\u5de5\u4f5c\u65e5\u7ed3\u675f\u65f6)<\/h3>\n
Consumer Insights (\u6d88\u8d39\u8005\u6d1e\u5bdf)<\/h3>\n
Copy (\u6587\u6848)<\/h3>\n
Copy Base(\u6587\u6848\u51fa\u8eab)<\/h3>\n
Corpor(\u4f01\u4e1a\u5f62\u8c61\u7247)<\/h3>\n
CPC (\u70b9\u51fb\u6210\u672c)<\/h3>\n
CPM (\u5343\u4eba\u6210\u672c)<\/h3>\n
Creative Pyramid (\u521b\u610f\u91d1\u5b57\u5854)<\/h3>\n
CRM (\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406)<\/h3>\n
DEMO (\u6f14\u793a)<\/h3>\n
Digital Marketing (\u6570\u5b57\u8425\u9500)<\/h3>\n
E-Commerce (\u7535\u5b50\u5546\u52a1)<\/h3>\n
\nB2B<\/strong>: Business to Business (\u4f01\u4e1a\u5bf9\u4f01\u4e1a), \u6bd4\u5982\u963f\u91cc\u5df4\u5df4;
\nB2C<\/strong>: Business to Custom\/Consumer (\u4f01\u4e1a\u5bf9\u6d88\u8d39\u8005), \u6bd4\u5982amazon.com, \u5353\u8d8a;
\nC2C<\/strong>: Custom to Custom\/Consumer (\u6d88\u8d39\u8005\u5bf9\u6d88\u8d39\u8005), \u6bd4\u5982eBay, \u6dd8\u5b9d, \u62cd\u62cd.
\n\u4e09\u79cd\u6a21\u5f0f.<\/p>\nE-Coupons (\u7535\u5b50\u4f18\u60e0\u5238, \u5305\u542b\u624b\u673a\u7b49\u5176\u4ed6\u6570\u5b57\u5e73\u53f0)<\/h3>\n
FYI\/FYR\u00a0(\u4f9b\u53c2\u8003)<\/h3>\n
eDM (\u7ebf\u4e0a\u76f4\u90ae\/\u7535\u5b50\u90ae\u4ef6\u5e7f\u544a)<\/h3>\n
House Ads\u00a0(\u81ea\u6211\u5f62\u8c61\u5e7f\u544a\/\u81ea\u5bb6\u5e7f\u544a)<\/h3>\n
IA(\u4fe1\u606f\u67b6\u6784)<\/h3>\n
IGA (\u7f51\u6e38\u690d\u5165\u5e7f\u544a)<\/h3>\n
IM (\u5373\u65f6\u901a\u8baf)<\/h3>\n
Insights (\u6d1e\u5bdf)<\/h3>\n
Integrated Marketing (\u6574\u5408\u884c\u9500\/\u6574\u5408\u8425\u9500)<\/h3>\n
Interactive Design\/Interaction Design(\u4ea4\u4e92\u8bbe\u8ba1\/\u4e92\u52a8\u8bbe\u8ba1)<\/h3>\n
\n\u4ea4\u4e92\u8bbe\u8ba1\u7684\u6982\u5ff5\u65e9\u572880\u5e74\u4ee3\u5c31\u63d0\u51fa\u6765\u4e86. \u5728\u6211\u7684\u7406\u89e3\u91cc, \u201c\u4ea4\u4e92\u201d\u8fd9\u4e2a\u6982\u5ff5\u5df2\u7ecf\u5b8c\u5168\u66ff\u4ee3\u4e86\u201c\u4f7f\u7528\u201d, \u4f7f\u7528\u662f\u4e3b\u89c2\u7684\u4e0d\u53ef\u9006\u8f6c\u7684\u884c\u4e3a\u65b9\u5f0f, \u800c\u4ea4\u4e92\u662f\u4e92\u52a8\u5f0f\u7684. \u4ea4\u4e92\u8bbe\u8ba1\u7684\u76ee\u7684\u4fbf\u662f\u4e86\u89e3\u76ee\u6807\u7528\u6237\u548c\u4ed6\u4eec\u7684\u671f\u671b; \u4e86\u89e3\u201c\u4eba\u201d\u672c\u8eab\u7684\u5fc3\u7406\u548c\u884c\u4e3a\u7279\u70b9; \u4e86\u89e3\u7528\u6237\u5728\u540c\u4ea7\u54c1\u4ea4\u4e92\u65f6\u5f7c\u6b64\u7684\u884c\u4e3a. \u6240\u4ee5\u4ea4\u4e92\u8bbe\u8ba1\u6d89\u53ca\u5230\u8bb8\u591a\u5b66\u79d1(\u5fc3\u91cc\u5b66, \u4eba\u673a\u5de5\u7a0b\u5b66\u7b49\u9996\u5f53\u5176\u51b2)! \u626f\u7684\u6709\u70b9\u591a\u4e86,
\n\u8fd9\u91cc\u6240\u8bf4\u7684\u5f53\u7136\u591a\u6307\u8fdb\u884cWeb Design\u65f6\u7684\u4ea4\u4e92\u8bbe\u8ba1, \u4f46\u8fd9\u5e76\u4e0d\u4ec5\u4ec5\u662f\u754c\u9762\u89c6\u89c9\u4e0a\u7684\u8bbe\u8ba1,\u00a0\u5728\u754c\u9762\u4e0a\u53ef\u4ee5\u66f4\u7f8e, \u66f4\u827a\u672f\u5316\u4f46\u4ea4\u4e92\u8bbe\u8ba1\u66f4\u52a0\u6ce8\u91cd\u7f51\u7ad9\u548c\u7528\u6237\u4e4b\u95f4\u4ea4\u4e92\u7684\u8fc7\u7a0b\u3002Flash\u8bbe\u8ba1\u4e4b\u6240\u4ee5\u8f83\u5bb9\u6613\u88ab\u540c\u5b66\u4eec\u76f4\u63a5\u548c\u4ea4\u4e92\u8bbe\u8ba1\u5212\u4e0a\u7b49\u53f7\u662f\u56e0\u4e3aFlash\u8fd9\u4e2a\u8f7d\u4f53\u7684\u4e92\u52a8\u6027\u8f83\u4e4b\u4ee5\u5f80\u7684\u56fe\u7247\u6587\u5b57\u7b49\u66f4\u5f3a!<\/p>\nInteractive Marketing\/Advertising (\u4e92\u52a8\u8425\u9500\/\u5e7f\u544a)<\/h3>\n
Internet Marketing (\u7f51\u7edc\u8425\u9500\/\u4e92\u8054\u7f51\u8425\u9500)<\/h3>\n
\n\u7f51\u7edc\u8425\u9500\u662f\u4f7f\u7528\u201c\u7f51\u7edc\u201d\u8fd9\u4e2a\u5a92\u4ecb\u6765\u57f9\u517b\u548c\u63a8\u5e7f\u7684\u8fc7\u7a0b, \u4e0d\u662f\u7b80\u5355\u5730\u8868\u793a\u201c\u5efa\u4e00\u4e2a\u7f51\u7ad9\u201d\u6216\u8005\u201c\u63a8\u5e7f\u4e00\u4e2a\u7f51\u7ad9\u201d, \u5728\u7f51\u7ad9\u80cc\u540e, \u662f\u4e00\u4e2a\u5e26\u6709\u660e\u786e\u76ee\u6807\u7684\u7ec4\u7ec7.<\/p>\nKPI\u00a0(\u5173\u952e\u7ee9\u6548\u6307\u6807)<\/h3>\n
KV (\u4e3b\u89c6\u89c9, \u4e3b\u753b\u9762)<\/h3>\n
Local Agency\/Advertising (\u672c\u571f\u4ee3\u7406\u5546\/\u672c\u571f\u5e7f\u544a\u516c\u53f8\/\u5730\u65b9\u5e7f\u544a\u516c\u53f8)<\/h3>\n
Microsite (\u5fae\u578b\u7f51\u7ad9)<\/h3>\n
Minisite (\u8ff7\u4f60\u7f51\u7ad9)<\/h3>\n
On Brief (\u7b26\u5408\u7b80\u62a5\u7684\u521b\u610f)<\/h3>\n
Online Marketing (\u7ebf\u4e0a\u8425\u9500)<\/h3>\n
Page View (\u6d4f\u89c8\u91cf\/\u8bbf\u95ee\u91cf)<\/h3>\n
\nUV (\u72ec\u7acb\u8bbf\u5ba2)<\/strong>: \u5373Unique Visitor\/User, \u8bbf\u95ee\u60a8\u7f51\u7ad9\u7684\u4e00\u53f0\u7535\u8111\u5ba2\u6237\u7aef\u4e3a\u4e00\u4e2a\u8bbf\u5ba2, 00:00-24:00\u5185\u76f8\u540c\u7684\u5ba2\u6237\u7aef\u53ea\u88ab\u8ba1\u7b97\u4e00\u6b21.
\nIP (\u72ec\u7acbIP)<\/strong>: \u5373Internet Protocol, \u6307\u72ec\u7acbIP\u6570. 00:00-24:00\u5185\u76f8\u540cIP\u5730\u5740\u4e4b\u88ab\u8ba1\u7b97\u4e00\u6b21.<\/p>\nQuotation (\u62a5\u4ef7\/\u5f15\u7528)<\/h3>\n
PPM (\u62cd\u6444\u524d\u4f1a\u8bae)<\/h3>\n
Promotion (\u4fc3\u9500)<\/h3>\n
\n\u4fc3\u9500\u7684\u5b9e\u8d28\u662f\u4fe1\u606f\u6c9f\u901a\u3002\u5e02\u573a\u8425\u9500\u5b66\u4e00\u822c\u628aPromotion\u5206\u4e3a\u4e94\u5927\u65b9\u6cd5\u6216\u624b\u6bb5: \u5e7f\u544a(Ad)\u3001\u4eba\u5458\u63a8\u9500(Personal Selling)\u3001\u9500\u552e\u4fc3\u8fdb(Sales Promotion)\u3001\u76f4\u63a5\u8425\u9500(DM)\u548c\u516c\u5171\u5173\u7cfb(PR)\u3002<\/p>\nRich Media (\u5bcc\u5a92\u4f53)<\/h3>\n
ROI (\u6295\u8d44\u56de\u62a5\u7387)<\/h3>\n
RSS (\u65b0\u95fb\u805a\u5408\u6280\u672f)<\/h3>\n
RSS Reader ( RSS\u9605\u8bfb\u5668\/\u8ba2\u9605\u5668)<\/h3>\n
Schedule (\u5de5\u4f5c\u8fdb\u5ea6\u8ba1\u5212\u8868, \u65e5\u7a0b\u5b89\u6392)<\/h3>\n
Script (\u811a\u672c)<\/h3>\n
SEO (\u641c\u7d22\u5f15\u64ce\u4f18\u5316)<\/h3>\n
SEM (\u641c\u7d22\u5f15\u64ce\u8425\u9500)<\/h3>\n
ShowReel (\u4f5c\u54c1\u96c6\u89c6\u9891)<\/h3>\n
Slogan(\u53e3\u53f7\/\u6807\u8bed\/\u5e7f\u544a\u8bed)<\/h3>\n
Spam (\u5783\u573e\u4fe1\u606f)<\/h3>\n
StoryBoard (\u6545\u4e8b\u7248)<\/h3>\n
\n\u5728\u5e7f\u544a\u521b\u610f\u9886\u57df\u6545\u4e8b\u7248\u901a\u5e38\u4e3a\u624b\u7ed8\u5f62\u5f0f, \u4f5c\u7528\u4e3b\u8981\u662f\u5728\u521d\u671f\u5c06\u521b\u610f\u8fdb\u4e00\u6b65\u89c6\u89c9\u5316!
\nShooting Board<\/strong>: Shooting Board\u4e0eStoryBoard\u5e76\u5b8c\u5168\u4e0d\u4e00\u4e2a\u610f\u601d, Shooting Board\u662f\u7ecf\u5bfc\u6f14\u6d88\u5316\u540e\u7684StoryBoard,\u00a0\u6709\u66f4\u591a\u7684\u5206\u955c\u7ec6\u8282, \u8f83\u4e4bStoryBoard\u66f4\u4e3a\u8be6\u7ec6\u3002\u4e0d\u8fc7\u6709\u65f6\u4e5f\u53ef\u4ee5\u628aStoryBoard\u5f53\u4f5cShooting Board\u3002<\/p>\nStoryLine(\u6545\u4e8b\u5927\u7eb2)<\/h3>\n
Stickiness (\u7c98\u6027)<\/h3>\n
Strategy (\u6218\u7565\/\u7b56\u7565)<\/h3>\n
Streaming (\u6d41\u5a92\u4f53)<\/h3>\n
\n\u683c\u5f0f\u5c31\u6709\u5f88\u591a\u4e86, \u4ece\u4ee5\u524d\u7684rm, ra, wmv, wma, asf\u5230\u73b0\u5728\u4e3b\u6d41\u7684flv, \u8fd8\u6709\u82f9\u679c\u7684mov\u2026<\/p>\nTarget Audience (\u76ee\u6807\u53d7\u4f17)<\/h3>\n
TVC\/CF (\u7535\u89c6\u5e7f\u544a\/\u5f71\u89c6\u5e7f\u544a)<\/h3>\n
URL (\u7edf\u4e00\u8d44\u6e90\u5b9a\u4f4d\u3001\u7f51\u5740)<\/h3>\n
Usability (\u53ef\u7528\u6027)<\/h3>\n
UE\/UX (\u7528\u6237\u4f53\u9a8c)<\/h3>\n
\n\u6bd4\u5982\u6211\u4eec\u7ecf\u5e38\u4f1a\u542c\u6709\u4eba\u8bf4:\u201c\u8fd9\u4e2a\u7f51\u7ad9\u7684\u7528\u6237\u4f53\u9a8c\u505a\u7684\u592a\u4ed6\u5988\u70c2\u4e86~\u201d, \u8fd9\u6709\u53ef\u80fd\u662f\u90a3\u4e2a\u7f51\u7ad9\u201c\u5b57\u592a\u5c0f\u770b\u4e0d\u6e05\u4e86\u3001\u5bfc\u822a\u8bbe\u7f6e\u5f88\u6a21\u7cca\u627e\u4e0d\u5230\u5317\u4e86\u3001\u989c\u8272\u592a\u82b1\u6643\u773c\u6655\u4e86\u3001\u5185\u5bb9\u592a\u591a\u6311\u82b1\u773c\u95f7\u4e86\u3001\u7f16\u6392\u5e03\u5c40\u592a\u4e71\u4e0d\u77e5\u9053\u770b\u5565\u4e86\u7b49\u7b49\u8868\u9762\u60c5\u51b5\u201d\u9020\u6210\u90a3\u4e2a\u4eba\u4e0d\u723d\u4e86, \u76f4\u63a5\u5173\u6389\u7a97\u53e3\u8001\u5b50\u4e0d\u770b\u4e86! \u4e5f\u6709\u53ef\u80fd\u662f\u67d0\u4e9b\u4fe1\u606f\u91cf\u5927\u7684\u5e73\u53f0\u7684\u6574\u4f53\u4fe1\u606f\u67b6\u6784\u4e0d\u592a\u5408\u7406\u8ba9\u4eba\u7528\u8d77\u6765\u4e0d\u90a3\u4e48\u987a\u624b\u4e86\u7b49\u60c5\u51b5. \u4e0d\u5355\u7f51\u7ad9, \u7535\u5b50\u4ea7\u54c1\u3001\u5bb6\u7528\u7535\u5668\u3001\u5bb6\u5c45\u7528\u54c1\u7b49\u7b49\u90fd\u53ef\u4ee5\u7528\u7528\u6237\u4f53\u9a8c\u8fd9\u4e2a\u6982\u5ff5\u6765\u8861\u91cf\u5176\u597d\u574f! \u53ef\u4ee5\u662f\u7406\u6027\u5c42\u9762\u4e0a\u7684\u597d\u4e0d\u597d\u7528, \u66f4\u53ef\u4ee5\u662f\u611f\u6027\u5c42\u9762\u4e0a\u7684\u723d\u4e0d\u723d!<\/p>\nUCD (User Experience Design)<\/h3>\n
UED (User Experience Design)<\/h3>\n
Viral Marketing (\u75c5\u6bd2\u5f0f\u8425\u9500\/\u75c5\u6bd2\u6027\u8425\u9500)<\/h3>\n
\n\u76f8\u5173\u8bcd\u6c47:
\nWord-of-mouth Communication (WOM\/\u53e3\u7891\u4f20\u64ad)
\nBuzz Marketing (\u8702\u9e23\u8425\u9500\/\u53e3\u5934\u5ba3\u4f20\u8425\u9500\/\u548cWOM\u7c7b\u4f3c, \u662f\u53e3\u7891\u8425\u9500\u7684\u4e24\u79cd\u4e0d\u540c\u7684\u82f1\u6587\u8bf4\u6cd5)
\nViral Video (\u75c5\u6bd2\u89c6\u9891)<\/p>\nWBS(\u5de5\u4f5c\u5206\u89e3\u7ed3\u6784)<\/h3>\n
Web 2.0<\/h3>\n
\n\u603b\u4e4b, \u8fd9\u4ec5\u4ec5\u662f\u4e2a\u6982\u5ff5. Web 3.0\u90fd\u6765\u4e86\u2026<\/p>\nWidget (\u5c0f\u90e8\u4ef6\/\u5c0f\u73a9\u610f\/\u7a97\u4ef6\/\u63d2\u4ef6\/\u5c0f\u73a9\u5177\u2026\u8fd9\u4e2a\u6211\u8fd8\u771f\u60f3\u4e0d\u51fa\u4e2a\u5408\u9002\u7684\u89e3\u91ca\u6765\u4e86)<\/h3>\n