{"id":2212,"date":"2010-04-23T13:44:52","date_gmt":"2010-04-23T05:44:52","guid":{"rendered":"http:\/\/www.inhaoxu.com\/blog\/?p=2212"},"modified":"2010-04-23T13:44:52","modified_gmt":"2010-04-23T05:44:52","slug":"%e7%bd%91%e7%bb%9c%e5%b9%bf%e5%91%8a%e6%8a%95%e5%85%a5%e4%ba%a7%e5%87%ba%e6%80%bb%e7%bb%93%e8%bd%ac","status":"publish","type":"post","link":"https:\/\/inhaoxu.com\/blog\/?p=2212","title":{"rendered":"\u7f51\u7edc\u5e7f\u544a\u6295\u5165\u4ea7\u51fa\u603b\u7ed3(\u8f6c)"},"content":{"rendered":"

\u4ece\u505a\u4e86\u7f51\u7edc\u63a8\u5e7f, \u53d1\u73b0\u548c\u6211\u539f\u6765\u505a\u7684\u7ebf\u4e0b\u7684\u4f20\u7edf\u8425\u9500\u6709\u5f88\u5927\u7684\u533a\u522b,\u9996\u5148\u4e00\u4e2a\u611f\u53d7\u662f\u7f51\u7edc\u63a8\u5e7f\u662f\u4e00\u4e2a\u5b8c\u5168\u7528\u6570\u5b57\u8bf4\u8bdd\u3001\u5b8c\u5168\u51ed\u771f\u672c\u4e8b\u5403\u996d\u7684\u884c\u4e1a\uff0c\u56e0\u4e3a\u63a8\u5e7f\u7684\u7ed3\u679c\u662f\u5b8c\u5168\u53ef\u4ee5\u91cf\u5316\u7684(\u6bcf\u4e2a\u7f51\u7ad9\u90fd\u6709\u6d41\u91cf\u7edf\u8ba1\u5de5\u5177)\uff0c\u4e0d\u4ec5\u5982\u6b64,\u6bcf\u4e00\u4e2a\u7f51\u7edc\u5e7f\u544a\u6709\u591a\u5c11\u5c55\u793a\u3001\u6709\u591a\u5c11\u4eba\u70b9\u51fb\u3001\u6709\u591a\u5c11\u4eba\u6ce8\u518c\u3001\u6709\u591a\u5c11\u4eba\u8d2d\u4e70\u3001\u6bcf\u5e26\u6765\u4e00\u4e2a\u5ba2\u6237\u7684\u6210\u672c\u7b49\u90fd\u4e00\u6e05\u4e8c\u695a\u3002\u90a3\u4e9b\u518d\u9760\u5ffd\u60a0\u3001\u52a8\u8f84\u4ee5\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u7f8e\u8a89\u5ea6\u6765\u8861\u91cf\u5e7f\u544a\u6548\u679c\u7684\u4f20\u7edf\u601d\u7ef4\u5728\u7f51\u7edc\u63a8\u5e7f\u662f\u7ed5\u4e0d\u8fc7\u53bb\u4e86\u3002\u6240\u4ee5\u7f51\u7edc\u63a8\u5e7f\u5bf9\u5e02\u573a\u603b\u76d1\u4eec\u63d0\u51fa\u4e86\u5f88\u5927\u7684\u6311\u6218\uff1a\u4f60\u82b1\u4e86\u8001\u677f\u591a\u5c11\u94b1\u3001\u5e26\u6765\u4ec0\u4e48\u6548\u679c\u4e00\u76ee\u4e86\u7136\uff0c\u636e\u6211\u6240\u77e5\u5f88\u591a\u5e02\u573a\u603b\u76d1\u56e0\u4e3a\u505a\u7f51\u7edc\u63a8\u5e7f\u6548\u679c\u5f88\u5dee\u800c\u88ab\u8feb\u5f15\u548e\u8f9e\u804c:\u5982\u4e9a\u9a6c\u900a\u4ee5800\u4e07\u4e00\u5e74\u505a\u641c\u72d0\u8d2d\u7269\u9891\u9053, \u6bcf\u5e74\u5229\u6da6\u53ea\u670910\u4e07\u5143,\u5bfc\u81f4\u5176\u5e02\u573a\u526f\u603b\u88c1\u5f15\u548e\u8f9e\u804c\u3002\u6211\u53e6\u5916\u67092\u4e2a\u505a\u5e02\u573a\u603b\u76d1\u7684\u670b\u53cb\u4e5f\u662f\u56e0\u4e3a\u82b1\u5343\u4e07\u63a8\u5e7f\u8d39\u6295\u4e86\u4e09\u5927\u95e8\u6237\u53caMSN\u7684\u9891\u9053\uff0c\u800c\u6d41\u91cf\u6bcf\u5929\u53ea\u6709\u51e0\u4e07\u800c\u88ab\u8feb\u8f9e\u804c\u3002<\/p>\n

\u5982\u679c\u4f60\u770b\u4e86\u6211\u4ee5\u4e0b\u7f51\u7edc\u63a8\u5e7f\u7ecf\u8fc7\u5b9e\u8df5\u68c0\u9a8c\u7684\u6548\u679c\u6570\u636e, \u5c31\u77e5\u9053\u8fd9\u4e9b\u5e02\u573a\u603b\u76d1\u4e3a\u4ec0\u4e48\u8981\u79bb\u804c\u4e86:<\/p>\n

1\u30013\u5927\u95e8\u6237\u7f51\u7ad9\u9891\u9053\u8d2d\u4e70, 2\u4e07\u5143\/\u5929(\u5373\u6bcf\u5e74700\u4e07\u63a8\u5e7f\u8d39), \u6bcf\u5929\u6d41\u91cf4\u4e07, \u70b9\u51fb\u6210\u672c0.5\u5143
\n2\u3001\u6d41\u6c13\u8f6f\u4ef6\u63a8\u5e7f: 150\u5143\/\u5929, \u6bcf\u5929\u70b9\u51fb2\u4e07, \u6210\u672c0.07\u5143
\n3\u3001SEM\u8d2d\u4e70, \u975e\u6838\u5fc3\u5173\u952e\u8bcd\u5e26\u6765\u6bcf\u4e2a\u4eba\u7684\u6210\u672c\u662f0.08\u5143, \u6d41\u884c\u5173\u952e\u8bcd\u662f0.3\u5143
\n4\u3001SEO\u4f18\u5316, \u5916\u530515000\u5143\u4eba\u5de5\u8d39\u7528, \u4ee5\u6bcf\u5929\u5e26\u67654000\u6d41\u91cf\u8ba1, \u6210\u672c\u662f0.01\u5143<\/p>\n

\u4e5f\u5c31\u662f\u8bf4\u57283\u5927\u95e8\u6237\u7f51\u7ad9\u505a\u7f51\u7edc\u63a8\u5e7f\u6210\u672c\u662f\u5176\u4ed6\u7f51\u7edc\u63a8\u5e7f\u624b\u6bb5\u7684\u81f3\u5c1110\u500d\u4ee5\u4e0a\u3002<\/p>\n

\u8fd9\u8fd8\u4e0d\u7b97\u8fc7\u5206\u7684, \u6700\u8fc7\u5206\u7684\u7f51\u7ad9\u5e02\u573a\u63a8\u5e7f\u7ed94A\u516c\u53f8\u5e7f\u544a\u4ee3\u7406, \u6e2f\u53f0\u4eba\u505a\u5e02\u573a\u603b\u76d1\u7684\u7f51\u7ad9, \u53ea\u77e5\u9053\u505a\u6237\u5916\u3001\u62a5\u7eb8\u3001\u5730\u94c1\u7b49\u624b\u6bb5, \u770b\u8fd9\u4e9b\u7f51\u7ad9\u63a8\u5e7f\u6240\u82b1\u7684\u6210\u672c:<\/p>\n

1\u3001\u5730\u94c1\u5e7f\u544a \u6bcf\u670860\u4e07, \u6bcf\u5929\u5e26\u6765uv5000, \u6bcf\u4e2a\u6210\u672c\u662f4\u5143
\n2\u3001\u62a5\u7eb8 \u5e73\u5747\u6bcf\u6b21\u82b11\u4e07\u5143\u6574\u7248\u5e7f\u544a, \u6bcf\u5929\u5e26\u6765\u8bbf\u95ee\u91cf500\u4eba, \u6bcf\u4eba\u6210\u672c\u662f20\u5143\u3002
\n3\u3001\u5927\u578b\u6237\u5916 240\u4e07\u4e00\u5e74, \u6bcf\u5929\u5e26\u6765\u4eba\u6570100\u4eba, \u6bcf\u4eba\u6210\u672c\u662f60\u5143!<\/p>\n

\u7ebf\u4e0b\u63a8\u5e7f\u6bd4\u7f51\u7edc\u63a8\u5e7f\u6765\u7684\u5b9e\u9645\u6548\u679c\u5e76\u4e0d\u7ecf\u6d4e, \u6487\u5f00\u54c1\u724c\u77e5\u540d\u5ea6\u4e0e\u7f8e\u8a89\u5ea6\u4e0d\u8c08, \u7f51\u7edc\u63a8\u5e7f\u5e26\u6765\u7684\u6d41\u91cf\u7684\u6210\u672c\u975e\u5e38\u9ad8,
\n\u9664\u4e86\u8c61\u963f\u91cc\u5df4\u5df4\u8fd9\u6837\u5927\u578b\u7f51\u7ad9\u9700\u8981\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u793a\u5916, \u6240\u6709\u4e2d\u5c0f\u7f51\u7ad9\u53caweb2.0\u7684\u7f51\u7ad9\u90fd\u7edd\u5bf9\u4e0d\u9002\u5408\u70e7\u94b1\u5f0f\u7684\u7ebf\u4e0b\u63a8\u5e7f\u3002<\/p>\n

\u7f51\u53cb\u4eec\u73b0\u5728\u5e94\u8be5\u77e5\u9053\u8de8\u56fd\u4e92\u8054\u7f51\u516c\u53f8\u53ca\u6e2f\u53f0\u7f51\u7ad9\u4e3a\u4ec0\u4e48\u7ade\u4e89\u4e0d\u8fc7\u8349\u6839\u672c\u571f\u7f51\u7ad9\u4e86: \u4ed6\u4eec\u5c31\u5e02\u573a\u63a8\u5e7f\u4e00\u9879\u7684\u6210\u672c\u5c31\u662f\u5176\u7ade\u4e89\u5bf9\u624b\u7684100\u500d\u5de6\u53f3, \u66f4\u4e0d\u8981\u8bf4\u4eba\u5de5\u6210\u672c\u4e86\u3002<\/p>\n

\u4f60\u5982\u679c\u53bb\u65b0\u6d6a\/\u7f51\u6613\/\u641c\u72d0\u9996\u9875\u505a\u5e7f\u544a, \u4f60\u53ef\u4ee5\u53c2\u8003\u4e00\u4e0b\u6570\u5b57(\u4f60\u5982\u679c\u4e0d\u4fe1, \u4f60\u5c31\u4eb2\u81ea\u82b1\u94b1\u53bb\u8bd5\u8bd5):<\/p>\n

\u4e09\u5927\u95e8\u6237\u7f51\u7ad9\u9996\u9875\u6625\u8054\u5e7f\u544a 10\u4e07\u5143\/\u5929 \u5e26\u6765\u6d41\u91cf60000 PV\u4e3a4 \u6bcf\u4e2a\u70b9\u51fb\u6210\u672c1.6 \u6309\u520a\u4f8b\u4ef7\u76844\u6298\u8ba1\u7b97
\n\u4e09\u5927\u95e8\u6237\u7f51\u7ad9\u9996\u9875\u6587\u5b57\u94fe\u5e7f\u544a, 4000\u5143\u4e00\u5929, \u5e26\u6765\u6d41\u91cf10000, \u6210\u672c\u662f0.4\u5143\u3002<\/p>\n

\u800c\u7f51\u7ad9\u8054\u76df\u63a8\u5e7f\u6210\u672c\u662f:<\/p>\n

CPA\u7f51\u7ad9\u8054\u76df\u63a8\u5e7f130\u5143\/\u5929\uff0c\u6d41\u91cf10000\uff0c2(PV)\uff0c0.1\uff0c6.5\u5143\u4e00\u4e2a\u6ce8\u518c,
\n\u6bcf\u5929\u6ce8\u518c\u91cf200,\u901a\u8fc710%\u537320<\/p>\n

\u518d\u62ff\u51fa\u51e0\u4e2a\u7ecf\u9a8c\u548c\u5927\u5bb6\u5206\u4eab:<\/p>\n

1\u3001\u7f51\u7ad9\u6295\u653e\u6d41\u91cf\u7684\u6548\u679c\u8981\u4f4e\u6bd4\u4f60\u60f3\u8c61\u53ca\u4ed6\u4eec\u627f\u8bfa\u5f80\u5f80\u4f4e\u5341\u500d\u4ee5\u4e0a, \u5343\u4e07\u8981\u6709\u6e05\u9192\u7684\u8ba4\u8bc6\u3002\u7f51\u7edc\u5e7f\u544a\u6295\u653e\u6548\u679c\u518d\u600e\u4e48\u4f4e\u4f30\u90fd\u4e0d\u8fc7\u5206, \u5343\u4e07\u4e0d\u80fd\u6709\u4ee5\u4fa5\u5e78\u4e50\u89c2\u7684\u5fc3\u6001\u3002
\n2\u3001\u4e2d\u56fd\u6240\u6709Web2.0\u7684\u7f51\u7ad9\u4ece\u6548\u679c\u6765\u73b0\u5728\u770b\u51e0\u4e4e\u6ca1\u6709\u503c\u5f97\u6295\u653e\u7684, \u56e0\u4e3a\u6d41\u91cf\u57fa\u6570\u592a\u5c11, \u5373\u4f7f\u4e3b\u9875\u6bcf\u5929\u51e0\u5343\u7684\u6d41\u91cf, \u518d\u7cbe\u51c6\u9ad8\u7aef\u4e5f\u6ca1\u6709\u4efb\u4f55\u5b9e\u8d28\u610f\u4e49\u3002
\n3\u3001\u7f51\u7edc\u5e7f\u544a\u6295\u5165\u4e00\u5b9a\u8981\u5148\u8bd5\u75281\u5468\u518d\u505a, \u5343\u4e07\u4e0d\u8981\u76f8\u4fe1\u5176\u7f51\u7ad9\u63d0\u4f9b\u7684\u6570\u636e\u4e0e\u627f\u8bfa, \u4e00\u5b9a\u8981\u8bd5\u7528\u540e\u518d\u6b63\u5f0f\u4ed8\u94b1\u6295\u5165, \u770b\u770b\u771f\u5b9e\u7684\u6295\u5165\u4ea7\u51fa\u6bd4\u518d\u505a,
\n\u5426\u5219\u5b81\u53ef\u4e0d\u505a(\u5426\u5219\u4f60\u5c31\u7b49\u7740\u88ab\u8feb\u8f9e\u804c\u4e86)\u3002\u8fd8\u8981\u907f\u514d\u5176\u7528\u8bbe\u7f6e\u8fde\u5e26\u9875\u9762\u5e26\u6765\u6280\u672f\u624b\u6bb5\u865a\u5047\u6d41\u91cf\u5047\u8c61(\u51e0\u4e4e\u6240\u6709\u7f51\u7ad9\u4e3a\u4e86\u505a\u5e7f\u544a\u6548\u679c\u90fd\u4f1a\u91c7\u7528\u8fd9\u62db),
\n\u6240\u4ee5\u4e00\u5b9a\u8981\u8bbe\u7f6e\u5e7f\u544a\u4ee3\u7801\u8bc4\u4f30\u771f\u5b9e\u6709\u6548\u7684\u6d41\u91cf\u3002
\n4\u3001\u603b\u4f53\u6765\u8bf4, \u5e73\u5747\u6bcf\u4e2a\u771f\u5b9e\u6709\u6548\u4e00\u4e2a\u6d41\u91cf0.1\u5143\u6295\u8d44\u6210\u672c\u8fd8\u662f\u5408\u9002\u7684\u3002SEO\u63a8\u5e7f\u65e0\u8bba\u600e\u6837\u5f3a\u8c03\u90fd\u4e0d\u8fc7\u5206! SEO\u6c38\u8fdc\u662f\u6295\u5165\u4ea7\u51fa\u6bd4\u6700\u7406\u60f3\u7684\u63a8\u5e7f\u65b9\u5f0f\u3002<\/p>\n

\u5bf9\u6bd4\u51e0\u4e2a\u7f51\u7edc\u63a8\u5e7f\u65b9\u5f0f\u524d\u8005\u662f\u6709\u6548\u7684\u7ecf\u6d4e\u7684\u3001\u540e\u8005\u76f8\u6bd4\u8f83\u662f\u6602\u8d35\u7684:<\/p>\n

SEO VS SEM\u5173\u952e\u5b57\u7ade\u4ef7\u6392\u540d
\n\u7f51\u7ad9\u5bfc\u822a\u5e7f\u544a VS \u95e8\u6237\u7f51\u7ad9\u5e7f\u544a
\n\u9996\u9875\u5e7f\u544a VS \u4e8c\u7ea7\u9875\u9762\u5e7f\u544a
\nCPA\u7f51\u7ad9\u8054\u76df VS \u95e8\u6237\u7f51\u7ad9\u5e7f\u544a
\n\u6d41\u6c13\u8f6f\u4ef6\u63a8\u5e7f VS \u4e13\u4e1a\u7f51\u7ad9\u63a8\u5e7f<\/p>\n

\u5bf9\u4ee5\u4e0a\u6570\u636e\u548c\u7ecf\u9a8c\u4f60\u4e00\u5b9a\u8981\u76f8\u4fe1, \u56e0\u4e3a\u8fd9\u4e9b\u90fd\u662f\u82b1\u94b1\u4e70\u6765\u7684\u7ecf\u9a8c\u3002\u53ef\u4ee5\u81ea\u8c6a\u7684\u8bf4, \u8c61\u6211\u8fd9\u6837\u5b9e\u8df5\u8fc7\u4e0a\u767e\u79cd\u7f51\u7edc\u63a8\u5e7f\u65b9\u6cd5\u5e76\u77e5\u9053\u6bcf\u4e00\u79cd\u65b9\u6cd5\u7684\u6210\u672c\u6295\u5165\u4ea7\u51fa\u6bd4\u7684,\u5168\u4e2d\u56fd\u4e0d\u8d85\u8fc7100\u4eba(\u56e0\u4e3a\u6b63\u89c4\u7f51\u7ad9\u7684\u5e02\u573a\u603b\u76d1\u4e0d\u61c2\u63d2\u4ef6\u3001\u6d41\u6c13\u3001\u8df3\u8f6c\u3001\u75c5\u6bd2\u7b49\u63a8\u5e7f, \u800c\u61c2\u8fd9\u4e9b\u4e71\u4e03\u516b\u7cdf\u63a8\u5e7f\u624b\u6bb5\u7684\u4e2a\u4eba\u7ad9\u957f\u53c8\u6ca1\u6709\u673a\u4f1a\u82b1\u94b1\u505a\u6b63\u89c4\u7684\u5e7f\u544a)\u3002<\/p>\n

\u6216\u8bb8\u4f60\u4f1a\u8bf4, \u63a8\u5e7f\u4e0d\u80fd\u53ea\u662f\u6d41\u91cf\u4e3a\u738b, \u4e0d\u987e\u54c1\u724c\u77e5\u540d\u5ea6\u4e0e\u7f8e\u8a89\u5ea6\u5440, \u4f46\u73b0\u5728\u4e92\u8054\u7f51\u5c31\u5982\u4ee5\u524d\u7684\u4fdd\u5065\u54c1\u884c\u4e1a\u9500\u552e\u4e3a\u738b\u7684\u9636\u6bb5,\u5728\u8349\u83bd\u9636\u6bb5\u8c08\u54c1\u724c\u662f\u5962\u4f88\u4e0e\u82cd\u767d\u65e0\u529b\u7684\u3001\u63a8\u5e7f\u8fd8\u662f\u6548\u679c\u7b2c\u4e00: \u82b1\u6700\u5c11\u7684\u94b1\u83b7\u5f97\u6700\u5927\u7684\u6d41\u91cf!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u4ece\u505a\u4e86\u7f51\u7edc\u63a8\u5e7f, \u53d1\u73b0\u548c\u6211\u539f\u6765\u505a\u7684\u7ebf\u4e0b\u7684… more →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[198,197],"_links":{"self":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2212"}],"collection":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2212"}],"version-history":[{"count":0,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2212\/revisions"}],"wp:attachment":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}