{"id":174,"date":"2007-11-23T19:03:42","date_gmt":"2007-11-23T11:03:42","guid":{"rendered":""},"modified":"2010-02-12T14:07:51","modified_gmt":"2010-02-12T06:07:51","slug":"%e6%96%b026%e6%ad%a5%e6%89%93%e9%80%a0%e9%ab%98%e8%ae%bf%e9%97%ae%e9%87%8f%e7%bd%91%e7%ab%99%e4%b8%8b","status":"publish","type":"post","link":"https:\/\/inhaoxu.com\/blog\/?p=174","title":{"rendered":"\u65b026\u6b65\u6253\u9020\u9ad8\u8bbf\u95ee\u91cf\u7f51\u7ad9(\u4e0b)"},"content":{"rendered":"

S) Pay-Per-Click (PPC)\u5e7f\u544a
\n\u3000\u3000\u6ce8\u518c Google AdWords \u548cYahoo Search \u5e7f\u544a\uff0c\u6295\u5165\u8d44\u91d1\u4ee5\u6362\u5f97\u4eba\u4eec\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\uff0c\u8fd9\u5c06\u4e3a\u60a8\u7684\u7f51\u7ad9\u5e26\u6765\u7a33\u5b9a\u7684\u8bbf\u95ee\u91cf\uff0c\u4e5f\u4f1a\u7ed9\u6f5c\u5728\u8bbf\u95ee\u8005\u77e5\u6653\u60a8\u7f51\u7ad9\u7684\u673a\u4f1a\u3002\u60a8\u4e0d\u5fc5\u5217\u5728\u7b2c\u4e00\u4f4d\uff0c\u751a\u81f3\u4e0d\u5fc5\u5217\u5728\u6bcf5\u4f4d\uff0c\u53ea\u8981\u4fdd\u8bc1\u60a8\u51fa\u73b0\u5728\u76f8\u5e94\u7684\u5173\u952e\u8bcd\u641c\u7d22\u9875\u9762\u7684\u7b2c\u4e00\u9875\uff0c\u82b1\u8d39\u4fbf\u662f\u503c\u5f97\u7684\u3002<\/p>\n

T) \u8d85\u524d\u610f\u8bc6
\n\u3000\u3000\u4e86\u89e3\u60a8\u5e02\u573a\u7684\u53d1\u5c55\u52a8\u5411\uff0c\u5982\u679c\u4e0b\u4e00\u5b63\u5ea6\u5c06\u4f1a\u6709\u65b0\u4ea7\u54c1\u63a8\u51fa\uff0c\u90a3\u4e48\uff0c\u73b0\u5728\u5c31\u64b0\u5199\u76f8\u5e94\u7684\u6587\u7ae0\uff0c\u6210\u4e3a\u9886\u5148\u8005\u7684\u597d\u5904\u662f\u6781\u5927\u7684\uff0c\u4e0d\u4ec5\u641c\u7d22\u5f15\u64ce\u4e5f\u5305\u62ec\u76f8\u5e94\u7684\u94fe\u63a5\u90fd\u4f1a\u56de\u62a5\u60a8\u3002<\/p>\n

U) \u6587\u7ae0
\n\u3000\u3000\u6bcf\u5468\u5199\u4e00\u7bc7\u6587\u7ae0\u5e76\u628a\u5b83\u53d1\u8868\u5728\u5c3d\u53ef\u80fd\u591a\u7684\u5728\u7ebf\u5a92\u4f53\u4e0a(\u5f53\u7136\uff0c\u8981\u968f\u6709\u94fe\u56de\u60a8\u7f51\u7ad9\u7684\u94fe\u63a5)\uff0c\u540c\u65f6\uff0c\u4e5f\u628a\u8be5\u6587\u7ae0\u53d1\u5e03\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u3002\u8fd9\u6837\u505a\u7684\u597d\u5904\u4e0d\u4ec5\u5728\u4e8e\u80fd\u7ed9\u60a8\u7684\u7f51\u7ad9\u5e26\u6765\u8db3\u591f\u591a\u7684\u53cd\u76f8\u94fe\u63a5\uff0c\u4f7f\u66f4\u591a\u7684\u4eba\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\uff0c\u66f4\u91cd\u8981\u7684\uff0c\u8fd9\u4f1a\u4f7f\u60a8\u6210\u4e3a\u8bbf\u95ee\u8005\u773c\u4e2d\u7684\u4e13\u5bb6\uff0c\u4ed6\u4eec\u4f1a\u66f4\u591a\u5730\u5173\u6ce8\u60a8\u7684\u7f51\u7ad9\u3002<\/p>\n

V) \u5206\u6790\u60a8\u7684\u8bbf\u95ee\u65e5\u5fd7
\n\u3000\u3000\u901a\u8fc730\u5929\u523090\u5929\u7684\u8fd0\u884c\uff0c\u60a8\u7684\u65e5\u5fd7\u5c06\u4f1a\u6536\u96c6\u5230\u8db3\u591f\u7684\u4fe1\u606f\u4ee5\u4f9b\u5206\u6790\uff0c\u7ec6\u7ec6\u68b3\u7406\u8fd9\u4e9b\u6570\u636e\uff0c\u627e\u51fa\u4e0b\u5217\u95ee\u9898\u7684\u7b54\u6848\uff1a<\/p>\n

\u60a8\u7684\u8bbf\u95ee\u8005\u6765\u81ea\u54ea\u91cc\uff1f
\n\u4ed6\u4eec\u4f7f\u7528\u54ea\u4e2a\u641c\u7d22\u5f15\u64ce\uff1f
\n\u4ed6\u4eec\u641c\u7d22\u7684\u5b57\u7b26\u4e32\u662f\u4ec0\u4e48\uff1f
\n\u60a8\u7f51\u7ad9\u4e2d\u54ea\u4e9b\u9875\u9762\u7684\u8bbf\u95ee\u91cf\u8f83\u9ad8\uff1f
\n\u8bbf\u95ee\u8005\u901a\u8fc7\u54ea\u4e2a\u9875\u9762\u8fdb\u5165\u60a8\u7684\u7f51\u7ad9\uff1f
\n\u8bbf\u95ee\u8005\u5728\u54ea\u4e2a\u9875\u9762\u79bb\u5f00\u60a8\u7684\u7f51\u7ad9\uff1f
\n\u8bbf\u95ee\u8005\u4ee5\u4ec0\u4e48\u65b9\u5f0f\u5728\u60a8\u7684\u7f51\u7ad9\u5185\u6d4f\u89c8\uff1f
\n\u3000\u3000\u4f7f\u7528\u4e0a\u9762\u7684\u4fe1\u606f\u6765\u6539\u8fdb\u4f60\u7684\u7f51\u7ad9<\/p>\n

\u4f7f\u7528\u6700\u53d7\u6b22\u8fce\u7684\u9875\u9762\u8bbe\u8ba1\u6765\u53d6\u60a6\u8bbf\u95ee\u8005
\n\u6539\u8fdb\u8bbf\u95ee\u8def\u5f84\u4ee5\u628a\u8bbf\u95ee\u8005\u9001\u5230\u60a8\u5e0c\u671b\u4ed6\u4eec\u8bbf\u95ee\u7684\u9875\u9762
\n\u627e\u51fa\u4ed6\u4eec\u79bb\u5f00\u60a8\u7f51\u7ad9\u7684\u539f\u56e0
\n\u3000\u3000\u540c\u65f6\uff0c\u5206\u6790\u8bbf\u95ee\u8005\u5230\u8fbe\u60a8\u7f51\u7ad9\u65f6\u5728\u641c\u7d22\u5f15\u64ce\u6240\u4f7f\u7528\u7684\u5b57\u7b26\u4e32\uff0c\u5fc5\u8981\u7684\u65f6\u5019\u8c03\u6574\u60a8\u7684\u5173\u952e\u8bcd\u3002\u5982\u679c\u60a8\u7684\u5173\u952e\u8bcd\u662f\u201cgreen widgets\u201d\uff0c\u800c\u65e5\u5fd7\u663e\u793a\u66f4\u591a\u7684\u8bbf\u95ee\u8005\u662f\u901a\u8fc7\u641c\u7d22\u201cgreen leather widgets\u201d\u5230\u8fbe\u60a8\u7f51\u7ad9\u7684\uff0c\u90a3\u4e48\uff0c\u53ef\u4ee5\u7740\u624b\u521b\u4f5c\u5173\u4e8e\u201cleather widgets\u201d\u7684\u5185\u5bb9\u4e86\u3002<\/p>\n

W) \u68c0\u67e5\u7f51\u9875\u76ee\u5f55\u7684\u6536\u5f55\u60c5\u51b5
\n\u3000\u30003-4\u4e2a\u6708\u540e\uff0c\u68c0\u67e5\u4e00\u4e0b\u60a8\u662f\u5426\u88ab Dmoz.org \u6216\u5176\u4ed6\u60a8\u66fe\u6ce8\u518c\u8fc7\u7684\u7f51\u9875\u76ee\u5f55\u6536\u5f55\uff0c\u5982\u679c\u6ca1\u6709\uff0c\u91cd\u65b0\u7533\u8bf7\uff0c\u6216\u8005\u66f4\u8fdb\u4e00\u6b65\uff0c\u5411\u76f8\u5e94\u7684\u7f16\u8f91\u5199\u4e00\u5c01\u6709\u793c\u8c8c\u7684 email\u8be2\u95ee\u4e00\u4e0b\u539f\u56e0\u3002\u540c\u65f6\uff0c\u68c0\u67e5\u4e00\u4e0b\u662f\u5426\u8fd8\u6709\u5176\u4ed6\u503c\u5f97\u52a0\u5165\u7684\u7f51\u9875\u76ee\u5f55\uff0c\u5982\u679c\u6709\uff0c\u7533\u8bf7\u52a0\u5165\u3002<\/p>\n

X) RSS Feeds
\n\u3000\u3000\u5728\u5982\u4eca\u7684Internet\u4e0a\uff0cRSS (Real Simple Syndication or Rich Site Summary)\u8d8a\u6765\u8d8a\u6210\u4e3a\u4e00\u4e2a\u6709\u6548\u7684\u63a8\u5e7f\u5de5\u5177\u3002\u901a\u8fc7RSS\uff0c\u60a8\u53ef\u4ee5\u65b9\u4fbf\u3001\u5feb\u6377\u5730\u4e3a\u60a8\u7684\u7f51\u7ad9\u52a0\u5165\u65b0\u5185\u5bb9\uff0cRSS\u540c\u6837\u7ed9\u641c\u7d22\u5f15\u64ce\u548c\u60a8\u7684\u7528\u6237\u5e26\u6765\u4e86\u5f88\u5927\u4fbf\u5229\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528RSS\u6765\u5ba3\u4f20\u60a8\u7f51\u7ad9\u7684\u6700\u65b0\u8fdb\u5c55\uff0c\u5305\u62ec\u65b0\u7684\u9875\u9762\u3001\u6587\u7ae0\u3001\u65b0\u95fb\u7b49\u7b49\u3002<\/p>\n

Y) \u65b0\u95fb\u7a3f
\n\u3000\u3000\u60a8\u53ef\u4ee5\u901a\u8fc7\u5411\u5a92\u4f53(\u62a5\u7eb8\u3001\u7535\u89c6\u3001\u5e7f\u64ad\u3001\u6742\u5fd7\u7b49)\u53d1\u5e03\u65b0\u95fb\u7a3f\u7684\u65b9\u5f0f\u5ba3\u4f20\u60a8\u7684\u65b0\u4ea7\u54c1\u3001\u4f01\u4e1a\u4fe1\u606f\u7b49\uff0c\u5982\u679c\u5176\u6709\u8db3\u591f\u7684\u65b0\u95fb\u4ef7\u503c\uff0c\u5a92\u4f53\u8bb0\u8005\u4eec\u53ef\u80fd\u4f1a\u5c31\u6b64\u64b0\u5199\u76f8\u5173\u7684\u62a5\u9053\uff0c\u751a\u81f3\u8bf4\u4e0d\u5b9a\u5728\u60a8\u8fd8\u4e0d\u77e5\u9053\u7684\u60c5\u51b5\u4e0b\uff0c\u60a8\u7684\u7f51\u7ad9\u5df2\u7ecf\u5728\u7ebd\u7ea6\u65f6\u62a5\u4e0a\u51fa\u73b0\u4e86<\/p>\n

Z) \u5185\u5bb9\u4fdd\u6301\u66f4\u65b0
\n\u3000\u3000\u8bb0\u4f4f\u6bcf\u9694 2-3 \u5929\u53d1\u5e03\u4e00\u4e2a\u65b0\u7f51\u9875\uff0c\u5728\u672c\u6587\u53d9\u53ca\u768426\u4e2a\u6b65\u9aa4\u4e2d\uff0c\u8fd9\u53ef\u80fd\u662f\u6700\u91cd\u8981\u7684\u3002\u4fdd\u6301\u66f4\u65b0\uff01\u6ca1\u6709\u66f4\u65b0\u7684\u5185\u5bb9\uff0c\u60a8\u7684\u7f51\u7ad9\u4f1a\u6e10\u6e10\u5730\u5728\u641c\u7d22\u7ed3\u679c\u9875\u9762\u4e2d\u6d88\u5931\u3002\u8981\u5446\u5728SERP\u7684\u524d\u9762\uff0c\u60a8\u7684\u5185\u5bb9\u5fc5\u987b\u662f\u53ca\u65f6\u66f4\u65b0\u7684\u3001\u539f\u521b\u7684\u53ca\u6709\u6548\u7684\u3002<\/p>\n

\u3000\u3000\u53ea\u8981\u4f9d\u5faa\u8fd926\u4e2a\u6b65\u9aa4\u6765\u5efa\u8bbe\u60a8\u7684\u7f51\u7ad9\uff0c\u90a3\u4e48\u53ef\u4ee5\u4fdd\u8bc1\uff0c\u4e0d\u8d85\u8fc7\u4e00\u5e74\uff0c\u60a8\u5c06\u5f97\u5230\u5de8\u5927\u7684\u8bbf\u95ee\u91cf\uff0c\u60a8\u7684\u7f51\u7ad9\u5c06\u83b7\u5f97\u6210\u529f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

S) Pay-Per-Click (PP… more →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/174"}],"collection":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=174"}],"version-history":[{"count":0,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/174\/revisions"}],"wp:attachment":[{"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inhaoxu.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}